portfolio Amit Aggarwal email@example.com
Branding & Packaging MYMY healthy crisps and mixes
Challenge: Deposition the competition (on their health with taste credentials). Strategy: Snacking is now healthy, fun and exciting. Therefore promoting a sense of guilt free and fun snacking. Solution: A fun filled dynamic identity with a photography style that ques health. Credits: Fitch, Delhi
The Dynamic identity was tested amongst all their product offerings and brand collaterals. Therefore creating a unique and a workable design system.
Branding Utsav fashion
Challenge: Utsav is the leading online Indian ethnic fashion brand. The existing logo was weak and lacked stand out online and across brand collateral. Task at hand was to re brand the organisation, creating a set of brand guidelines and templates to ensure consistency across applications. Strategy: Wear your heart on your sleave. Solution: The logo mark is future focused, capturing the optimism of Utsav, India. The logo type gives a rare opportunity of connecting the drops of character â€œS and Aâ€? to form a heart. Credits: Fitch, Delhi
Branding Nestle’s DIGITAL CENTRE
Challenge: NESTLE GURGAON wanted to brand their upcoming digital centre with a modern yet contemporary brand identity. Strategy: Future is not a noun its a verb. Solution: “Just like any digital technology we want to personalize to our requirements”. Therefore I gave Nestlé an identity which they could tailor according to its needs. Also the identity acts as a window showing nestle’s initiative in the digital technology. Credits: Fitch, Delhi & Mumbai
A concept was developed using the usage of ALT codes which creates a set of Identities with the word â€œDASH: Digital acceleration and services hubâ€? The ever changing combination and permutation movement concept was further mixed with the concept of 8 bit pixel font to get the present Identity.
DIGI TAL ACCELERATION ANDSERVICE S HUB
Motion graphics developed for inauguration (projection on glass) can be viewed on the following link. http://youtu.be/p6_A6QoCYEY
Branding and space graphics Fosters art of chilling
Challenge: Bringing the Fosters art of chilling brnd to life in a co branded pub “PECOS” at Brigade road Bengaluru. Solution: The refreshed branding gave me an opportunity to play with the characters and the quirky typography style . Therefore the lounge was looked in a way such that it becomes like a “chill zone from fosters universe” Credits: VGC, Bengaluru
Brand Refresh Kaho what’s your idea
Challenge: “Kaho what’s your idea” is a quiz contest for school going children by idea cellular. The challenge was to breath in new life into their existing identity. Strategy: Think beyond the obvious Solution: The logo mark gives a very basic shape which gave me freedom to make it dynamic and flexible. Credits: Fitch, Mumbai
Ideas can change the world
Ideas can bowl you over
Ideas can take you places
Ideas can challenge you
The trophy was a periscope, which literally acts as a metaphor of looking beyond the obvious.
The stage plan was looked in a way such that the circle shows as a prominent look and fell of the existing identity. Special care was taken to see how the identity would work when the camera zooms on to a contestant. This gave me another area to show the flexibility of the refreshed look and feel.
Calendar: The idea of â€œLooking beyond the obviousâ€? is continued on to the calendar by making students scribble something new everyday. Interactive T-shirt T-shirts were designed with the same concept where students could scribble something new after every wash with magic markers.
Brand Refresh NESTLE ALPINO
Challenge: Introducing Nestle Alpino into the Indian market with a new punch. Creative Positioning: â€œShare the Secrets and messagesâ€? Solution: Concepts were developed with the basic idea of sharing secrets and surprises. The packaging concept was further converted into a communication campaign where I also stressed on the 3 step eating ritual of the bon bons . Credits: Fitch, Delhi
PACKAGING SLIM MILK AND DAHI
Challenge: My challenge was to revise the Slim brand to bring it in line with the A+ brand. The A+ packs are simple, clear and modern, and that was my aspiration for Slim too. However, I also need to be mindful of the way that the large number of graphic cues used in the existing Slim pack are Currently recognised and merge them with the look and feel of the new A+ milk pack. Credits: Fitch, Delhi
The story of â€œKEEP FIT LOOK GOODâ€? is continued on the back of pack from the side panels with the nestle nutritional compass. This treatment keeps the tetra pack graphics in line with the treatment on A+ milk. Thus bringing homogeneity amongst the two.
The Story of Back Of Pack was translated onto the Dahi packs. In the dahi packs all the information boxes and the measuring tape act as the dividing device between the blue and yellow.
Packaging Pasta pizza sauce label
Challenge: The challenge was to refresh the packaging with minimum intervention. Credits: Fitch, Delhi
Packaging Hot tea premix
Challenge: The challenge was to develop the packaging of Nestle Hot Lemon tea Premix. Keeping the intervention very minimum so as to keep it in line with the ice tea premix. The other challenge was to revise the back of pack method of preparation to make it look more easy to make. Credits: Fitch, Delhi
Publication Puri Constructions
Challenge: Telling the story of Puri constructions property “Diplomatic Greens” through a book. Creative Positioning: The property redefines the meaning of living a luxuries life. The property has a balinese feel to the entire area. Strategy line: Your oasis in the city Solution: The publication is inspired from Herb Lubalin’s work thus creating a very motify and a balinese feel.
Publication Annual Diary
Annual diary with the core concept of celebrating Dhanlaxmi Bankâ€™s brand colour Purple. Credits: Fitch, Mumbai
Publication Brochure,Book design
Designing a concise brochure and the annual prospectus book for MIT Institute of design, Pune.
User interface design IPTV
Designing the task flow and the front end for an android IPTV application. This application deals with movies on demand.
User experience design MIT Institute of design Intranet
Challenge: How to make sharing of information in the institute easy. The research document: http://issuu.com/neoamit/docs/final_sysytems_presentation Solution: Creation of a local intranet within the campus which allows ease of access to information between different levels of users.
CARD SORTING DATA FLOW DIAGRAMME EXPLOSION AND RELATION
PERSONAS AND SCENARIOS
PAPER PROTOTYPING USABILITY TEST RECORDER TASK TELLER
/STRATEGY PLANE /SCOPE PLANE /STRUCTURE PLANE /SKELETON PLANE /SURFACE PLANE
/BENCHMARKING /TASK SELECTION
User interface MY MALL MAPP
Challenge: The challenge of the app is to provide handy navigation information inside a mall. The application provides information about stores, services and where they are located. The app can also tell how to get to a particular store.
Self initiated The Coin Project
Challenge: The challenge of the project was to find a new device of communication for quirky messages. Solution: Coins provide a great platform for such communication as they are already in circulation so there is no additional cost..
Stop Motion Christmas greeting
Click on the link to view the stop motion http://youtu.be/Pj_e3i8RerI
Design to me is not always about breaking the rules. Truly memorable design is created from the need to create new rules and new ways to effectively communicate a concept through visual method. Thank you for viewing my portfolio.
Amit Aggarwal 91-9810805568 firstname.lastname@example.org www.amitaggarwal.me