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SMS Advertising Helps To Know The Importance Of Messaging Communication is something that helps people to share any kind of information. Different mediums of communications are available such as telephone, letters and the likes. SMS is one of the means through which one can communicate with another. SMS advertising helps in creating awareness and a personal touch apart from being the cheapest medium that can reach a large population. In order to attract customers, many SMS advertising companies provide offers for customers such as bulk messaging, email to SMS gateway, SMS gateway API, 2 way SMS, etc. Many SMS advertising companies allow their customers to create and place their own ads in SMS messages sent by content publishers to the subscribers. If some product is new in the market, it can be promoted through SMS advertising services by mentioning about the product specifications, features and advantages to the customers. All that is required is to sign in to one of these service provider’s websites and indulge in promotion by way of SMS. Everything needs to be done in a process these days and SMS advertising is no different. The work flow is mentioned below: • • • • • • •

User should sign in to the website for an SMS alert. The content provider will send an SMS of 40 characters, which is reserved for the ad. The service provider requests ad from the advertiser. The advertiser will return the ad networks that are available. The service provider will insert the ad it received from the advertiser in the SMS and send it to the customer. The customers can click on the ad and get the details. The product is also promoted among people with the help of the service provider for SMS advertising.

With the help of SMS advertising applications, it is possible to deliver target messages to engage consumers at a powerful moment in the buying process. We can either insert or remove ads from the open market network. A user can have access to the ad by clicking on the web URL and quickly responding to the request. SMS advertising softwares are also available through which one can send bulk SMS to a greater number of users from a single computer. The advantages of using this software are: • • • •

It does not rely on the Internet SMS gateway. No registration, pre-pay or no need to buy SMS credit before starting. One can send and receive an unlimited number of SMSs. It is possible to manage the contact list for different campaigns.

Survey for improvement of mobile advertising is calculated and it has been found that it will reach a maximum by the year 2013. Response rates from companies to customers are also calculated and it has been found that response rates from restaurants, foods, cars and electronics are higher than any other products. So SMS advertising is an easy and faster means of promoting new products.


SMS Advertising