Page 1

Ic ombi ne

and ( act i on)

t omak e ( ear t h)

Nel sonHongMi ngTseng

( cr eat i on)


Res ume

曾泓銘 Nel sonHongMi ngTseng ht t p: / / i s s uu. c om/ nel s ont s eng/ doc s / s v a_por t f ol i o

Maxi deacr eat i vemar ket i ngCo.20192010 Vi s ual des i gner Pos t pr oduc t i on,Webdes i gn,Mar k et i ngs t r at egy Pos t pr oduc t i onf orc l i ent si nt het el ec om andi ns ur anc es ec t or s Cr eat edadv er t i s i ngdes i gnc onc ept s

Nel s ont s eng. des i gner @gmai l . c om 16F. ,No. 3821,Sec .1,Wenhua3r dRd. , Li nk ouDi s t . ,NewTai pei Ci t y244,Tai wan( R. O. C. )

Educat i on Shi hChi enUni ver si t y( USC)20042009 Depar t mentofCommuni c at i onDes i gn( Di v i s i onofc r eat i v egamedes i gn) Bac hel orofFi neAr t s

Exper i ence Pr i onei nt er gr ademar ket i ngCo. ,Lt d.20122013 Vi s ual des i gner Webdes i gn,Pos t pr oduc t i on

JAHO medi aCo.Jun. -Sep.2009 I nt er nf orPos t pr oduc t i on Fi l m edi t i ngandv i s ual ef f ec tf orc ommer c i al c l i ent s

Wor kshopExper i ence I nf or mat i onAr c hi t ec t ur eWor k s hopDec .2013 Per c ept i onWor k s hopOc t .2012 Us erEx per i enc eDes i gnerWor k s hopSep.2012

Act i vi t i esandAwar ds I nvi t edandExhi bi t edi nYODEX2009

Col l abor at edwi t hmar k et i ngonbr ands t r at egi es Des i gnandmai nt ai nonl i negamewebs i t es Des i gnev entwebs i t esf oronl i negames Pos t pr oduc t i onf oronl i negames

Gamani aDi gi t alEnt er t ai nmentCor p. ,Lt d.20102012

Vol unt eerExper i ence Tai peiAr t i stVi l l age2008 Gr aphi cDesi gner

Vi s ual des i gner Webdes i gn,Pos t pr oduc t i on Col l abor at edwi t hmar k et i ngonbr ands t r at egi es Des i gnandmai nt ai ngamewebs i t es Des i gnev entwebs i t esf oronl i negames Pos t pr oduc t i onf oronl i negames

Ski l l s Pr of i c i enti nAdobeFl as h,Dr eamweav er ,Phot os hop,I l l us t r at or , Af t erEf f ec t s ,Pr emi er e


Ex pl or at i on

Tai peiMai nSt at i on Per cept i onWr kshop

Tai peiMai nSt at i oni st hehear toft hi sar ea.Thest at i onhandl esoverhal fami l l i on passenger sdai l yonconvent i onalr ai l ,met r o,andhi ghspeedr ai l .Thest at i onand i t ssur r oundi ngsar ecur r ent l yunder goi ngi nt ensi ver enovat i onandr edevel opment , mostf i ni shi ngi n2012.Pr oj ect si ncl udet heconst r uct i onoft heTaoyuanAi r por t MRTl i nk( sl at edt obegi nser vi cei n2013)andt heGat eofTai peiskyscr aper s. Regar di ngt hi sr enewal ,mostl ocalr esi dent sar er ecept i vet ohavi ngmor eshoppi ng venues.However ,ot her s,especi al l yf or ei gnt our i st s,not el i nger i ngi nconveni ences. I nt hi swor kshop,wepr esentsever ali ssuest hatwer ei dent i f i edt hr oughour i nvest i gat i onanddi scussi ons.

1


Ex pl or at i on

Downl oadal l doc ument sf r om Dr opbox

Tai pei Mai nSt at i on

ht t ps : / / db. t t / ohk CdwC7

Per c ept i onWor k s hop St epTwo-De scr i be&Recor d

St epThr ee-I nf er ence&needs

2


Ex pl or at i on

Ear t hCr ashSoap Cul t ur al andCr eat i v edes i gnofMapl eLeafCommuni t y Mapl eLeafCommuni t y,avi l l agei nnor t her nTai wan,devi sedasyst em t or ecycl eused cooki ngoi lf r om l ocalr est aur ant si nt osoapwi t hf undi ngf r om acul t ur alr evi valpr ogr am. Thi ssyst em hasr educedt heenvi r onment alf oot pr i ntofr est aur ant swhi l ebr i ngi ng economi cbenef i tt ot hevi l l age. I nt hi spr oj ect ,Ipr oposeaconceptoft hepr oduct ,desi gnpr act i calpackagi ng,and connectwi t hdi st r i but i onchannel s. Icombi nedt heshapeoft hepr oductwi t hi t scor eval uet ocomeupwi t ht hi spackage desi gn.Thenameoft hepr oducti s" Ear t hCr ash" ,af t er" Comput erCr ash" .The packagi ngbear st henameoft hepr oductandcommuni cat est hepr oduct s' messagei na si ngl esent ence:" Aheal t hi erEar t ht hr oughecof r i endl ysoap. " Theshapeoft hesoapr esembl est hekeysonakeyboar d,wi t h" Ct r l " ," Al t " ,and" Del el e" pr essedi nt ot hesur f ace.Whenusi ngt hesoap,i tevokest hei mageofpr essi ng" ct r l ,al t , del et e"t or esett heEar t ht oi t sor i gi nal ,pr i st i necondi t i on.

Ear t hCr as h

Aheal t hi erEar t ht hr oughec of r i endl ys oap

3


Ex pl or at i on

UserExper i enceDesi gnerWor kshop Mi ssi onTwo-De s i gni nganApp

Mi ssi onOne- A ddr es s i ngFaul t s Cont ext uali nt er vi ew

Af f i ni t ydi agr am

Ourt as kwast odes i gnanappr el at edt oTV

Vi sual i zef aul t s

pr ogr ams .Wei dent i f i edas c enar i o:when peopl et unet oamov i ec hannel ,t heymay not i c eamov i et hati nt er es t st hem dur i nga c ommer c i al br eak ,butaf t eraf ewday sf or get wheni ti sai r i ngandonwhi c hc hannel .That ' s wher eourApp,Mov i eRemi nder ,c omesi n.

1. Al lMovi es

Wechoseanapp–Nal l yTouch,andconsul t eduser st of i ndoutvar i ous

2. NowPl ayi ng

3. Favor i t es

pr obl ems.Wecat egor i zedt hesepr obl emst hr oughAf f i ni t yDi agr amst hen vi sual i zedt hem i nachar t ,t henpr esent edt hef i ndi ngsandsol ut i onst ot he dev el oper .

1.Al l Mov i es : Us er sbr ows emov i esbyc hannel andai rdat et hens av et hei rf av our i t es . 2.NowPl ay i ng:Us er sc ans eeal l mov i esc ur r ent l ys howi ngonv ar i ousc hannel s . 3.Fav our i t es : Us er sc anc hec kwhi c hmov i est hey ' v emar k edont hec al endar . Theappwi l l r emi ndus er sc l os et ot heai rt i me. 4.Sear c h:

4

Us er sc ans ear c hf ormov i esus i ngt henamesofac t or sandmov i es .

4. Sear ch


Ex pl or at i on

Li f el i nkEventSt r at egy

Lar gescal eevent sover vi ew

Li f el i nki saTai waneseheal t hf oodandsuppl ementcompany.Gl ucosami ne Chondr oi t i ni soneofi t smosti mpor t antpr oduct s.Thet ar getconsumer sar eseni or ci t i zens.Li f el i nkadver t i sesont el evi si on;however ,i ti snotanef f ect i vemet hodt o r eacht hei raudi ence.I nourconsul t at i ons,wedi scover edt hatanout door ,physi cal pr es enc ewoul dbeabet t erus eoft hei radv er t i s i ngbudget . Ic at egor i z edpr omot i onal ac t i v i t esbys c al e–l ar ge,medi um,s mal l .

Mi ddl escal eevent sover vi ew

I nl ar gescal eevent ssuchasmar at hons,Li f el i nkcanbeasponsorandof f er s ampl est opar t i c i pant sandat t endees . I namedi umscal eact i vi t y,Li f el i nkcanconnectwi t hvar i ouscommuni t ydevel opment associ at i ons;manyoft hei rmember sar eseni or swhopar t i ci pat ei near l ymor ni ng ex er c i s epr ogr ams . Forsmal l scal epr omot i ons,Li f el i nkcansetupasmal lst andatt heent r anceof t r adi t i onal mar k et st of ami l i ar i z es hopper swi t ht hebr and. I nal loft heabovecases,t hevehi cl eusedf ort r anspor t i ngpr omot i onalmat er i al scan al s os er v easpar toft hec ampai gn.

5


Web

Juxi anConceptWebsi t e Juxi ani sanonl i negamebasedonat r adi t i onmar t i al ar t sst r oy.However ,t hegr aphi cdesi gni s cr udeandkeyconceptar tar est i l li ncompl et e.Ther ef or e,t hemar ket i ngandIdeci dedt hatmot i on gr aphi csusi ngexi st i ngchar act erar twoul dbestcapt ur et heaudi ence' sat t ent i on.

Webdemons t r at i onl i nk

ht t p: / / v i meo. c om/ us er 6862378/ j x 6


Web

J ux i anConc eptWebs i t e

J ux i anOf f i c i al Webs i t e Vi sual sf ol l ow t heconceptwebsi t e' sdesi gn.Thewebi nt er f aceusest he char act er s'ar mort ext ur ewi t haddi t i onalasset sevoki ngat r adi t i onalChi nese aest het i c.Thesi t ecommuni cat esgamei nf or mat i on,newsandeventupdat es,and connect swi t hFacebookt oi ncr easepl ayerengagement .

7


Web

Tai wanZ7ser i esWebsi t e Fol l owi ngt hemar ket i ngst r at egy,t heTai wanZ7carmodeli shi ddeni nt hef i r stphaseoft hewebsi t e t oi ncr easepl ayerant i ci pat i on.I nt hesecondphase,anani mat i onoft hevehi cl eappear sf r om of f scr een,capt ur i ngt hepl ayer ' sat t ent i on.

Webdemons t r at i onl i nk

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Web

Gi r l sonDoomsdayWebsi t e Thi swebgamef eat ur esgi r l sf i ght i ngzombi es.Thedevel operandpubl i sherwantamangast yl et ot hewebsi t e. Ther ef or e,Imodel edt hel ayoutaf t eramangast or yboar dt oevokesuchanaest het i c.

Bubbl eFi ght er sWebsi t e

Thi sonl i negamei saf amousgunf i ght i nggamei nTai wan.Pl ayer sshootbubbl est odef eatot herpl ayer s.The openi ngani mat i ondemonst r at est hemechani csoft hegameshowi ngchar act er sbei nghi tbubbl esandsent f l yi ngacr osst hescr een.Ast heChi neseNewYeari sdr awi ngnear ,Iusedr ed,Chi nesest yl er i bbonst ocr eat e af est i veat mospher e.

9


Fi l m

Fi l ml i nk

FanFi l m ofKar tRi der

ht t p: / / v i meo. c om/ us er 6862378/ c t

Cr i t i calTi me Rol e:Di r ect or ,Pr oducer ,Post pr oduct i on Ti me:8: 58 Themar ket i ngdepar t mentwant edt oexpl or edi f f er entmet hodst oadver t i set heonl i necarr aci nggameKar t Ri der .Wedeci dedt opr oduceaf anf i l m,dr awi ngonwel l known,cont empor ar yTVpr ogr amsandcommer ci al s t of or mt henar r at i ve.Duet ot hel ow budget( ar ound$30USD) ,oursmar t phonewer eourcamer asandour col l eagueswer et heact or s.Ther esul twaswel l r ecei vedbypl ayer sandf ansal i ke.

St or yboar ds

Cr i t i calTi me

CF

10


Fi l m

Vi deoI nst al l at i on

ZOO Rol e:Ar t i st ,Di r ect or ,Post pr oduct i on Ti me:2: 30 Ever yonehasaname.However ,doesyournamet r ul yr epr esentwhoyouar e?Many Chi nesechar act er sar epi ct ogr ams,whi chvi sual l yr esembl eani mal sandobj ect s. However ,peopl ehavenochar act er st or ef l ectt hei rappear ance.Maybeweneedt o r econsi derourname,i ft heyshoul dr epr esentwhowear e,ori ft heyar emer el yal abel usedt odi st i ngui shusf r om ot her s. Ther ef or e,Ipl ayedt hesamemovi eont woscr eens,onesi deanor di nar ymovi e,t he ot herwi t hal lani mal s,veget abl es,andobj ect st r ansf or medi nt oChi nesechar act er s–al l wi t ht heexcept i onofhumanbei ngs.Themessage–Chi nesechar act er scannotbeused t oi nt er pr etahumanbei ng.

Fi l ml i nk

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TVCommer ci al

For mosaWat ch Rol e:Post pr oduct i on Ti me:20sec Capt ur est hegr eat nessofwomenbyshowi ngt hehandsofvar i ousf emal ewor ker s.Thesl owpacei n t hepr esent at i oncommuni cat esasenseofwar mt handgent l eness.

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Fi l ml i nk

ht t p: / / v i meo. c om/ us er 6862378/ f r wh

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