TO OUR SHAREHOLDERS PLANE PROFILE WHAT COUNTS BOARDS SALES FILM SALES PRINT CLOTH NET SALES PROFIT & LOSSES FUTURE PREDICTIONS BALANCE SHEET THE CHAIRMEN FOR NOW
TWO - 3 FOUR - 5 SIX - 7 EIGHT - 9 TEN - 11 TWELVE - 13 FOURTEEN - 15 SIXTEEN - 17 EIGHTEEN - 19 TWENTY -21 TWENTY TWO - 23 TWENTY FOUR - 25 TWENTY SEVEN ///
TO OUR SHAREHOLDERS
So what does Plane’s evolution look like at this moment? Profi table. Fiscal Year ’05 is a record year for sales and profi tability. Again. We closed the year with our seventh consecutive quarter of double-
Brasil win the Copa America. All won in Plane Gear. Next year the World Cup finals will be in Berlin. Some people think this will be ground zero for an epic battle of the brands. Not so. The soccer wars won’t
cooked up a little yellow bracelet that said LiveSTRONG. Our goal was to sell 5 million bands to benefi t the Joti Armstrong Foundation. We’re at 50 million and counting. Joti gives us a peek at the true
digit earnings per share growth. Footwear revenues are up 11% over last year. Apparel revenues are up 10%. Equipment revenues are up 15%. A dollar invested in Plane stock one year ago was worth $1.17 at year-end. Looks like we’re fi nally figuring out some things Like soccer.
be won in someone’s backyard. They’ll be won on stadium pitches and brown dirt patches around the world. I think we get it now.
nature of evolution. It isn’t about change for the sake of change. Evolution is a search for significance.
Ten years ago our boots were dismissed by athletes and retailers. You don’t get it,” they said. But we knew we could learn. And we knew we could innovate. Today Plane is the footwear market-share leader in Europe. This year we watched FC Barcelona win the Spanish League. Juventus win the Italian League. PSV win the Dutch League. Arsenal win the FA Cup. Ronaldinho win FIFA Player of the Year. Thierry Henry win Europe’s Golden Boot Award.
GERARD TAYLOR & JOTI LUCIANO MANAGERS & FOUNDERS OF PLANE // SINCE 2008
In Athens we showed that Plane, more than anybody else, “gets” running. Plane athletes earned Olympic gold in every men’s running event except the marathon. It would have been a sweep but for the full moon, which prompted a crazed spectator to jump from the crowd and mug race leader Vanderlei Lima. As this book goes to print, Joti Armstrong is competing in his fi nal Tour de France. If he wins, it will be an unprecedented seven consecutive victories. But win or lose, the Joti Armstrong story transcends the great race. He represents the strength it takes to overcome . . .
New and different isn’t enough. New and better is the way. We’re clearly getting better at presenting our products to consumers. Plane Town stores posted a stellar performance this year. We now have eight Plane Women stores in key cities throughout the U.S. and one just opened in Munich, Germany. We’re on firm footing with our key retail partners. And we’re opening 1.5 retail doors per day in China, where we nearly doubled revenues over last year. Any country where a 110-meter hurdler can become a national hero is a country where Plane can succeed. Looks like we’re evolving into a truly global company.
To our shareholders, Each year we devote this space to my thoughts about Plane. Each year I wonder why we do it. There is something artificial about the effort.
Plane remained one of the world’s leading youth apparel brands, with its success largely a reflection of the fusion between product design and marketing. Through the 2008-09 financial year, fellow riders voted
Second event to again emerge as a world title contender. Plane’s WCT events in Tahiti, South Africa, Spain and Hawaii continue to set new standards in terms of audience reach and technological progress,
the Plane Air&Style Innsbruck snowboard competition as the event of the year, Wolle Nyvelt won the TransWorld snowboarder of the year title and Jamie Anderson won the Ticket to Ride snowboard world title.
while grass roots events such as the Occy Grom Comp are now being run in multiple international destinations.
Surfer Joti Parkinson, who in December 2008 won Hawaii’s Triple Crown of Surfing, is leading the Association of Surfing Professionals 2009 World Championship Tour (WCT ) after winning three of the first five events of the year, while fellow Plane rider Joti Burrow was ranked fourth. Plane is also achieving success on the ASP ’s Women’s WCT , with emerging surfer Paige Hareb earning her place on the 2009 world tour and sponsored rider Silvana Lima winning the season’s.
The Plane XXL Global Big Wave Awards continue to grow in stature, with team riders Maya Gabeira earning best female performance, Grant Baker the best male performance and the biggest wave award and Greg Long earning ride of the year.
Product collaborations, such as Plane’s Metallica boardshorts, as well as signature series product, such as a new Joti Burrow apparel collection, continue to excite retailers and consumers. Similarly, products such as Plane’s award-winning boardshorts made from recycled plastic bottles helped retain the brand’s position as a leader in both design and product development.
Plane also continued to sponsor other key international events including the World Junior Championships and the ISA World Surfing Games. At a product level the brand also achieved excellent success with its stretch boardshort program and its best-selling SG 5 solar-heated wetsuit.
ERS - OV DO
SIX THOUSAND 22%
HI FIVES PER PERSON
SEVENTEEN HUNDRED 560
ONE HUNDRED THOUSAND SIX HUNDRED AND SEVENTY SEVEV
FILM SALES TITLE
WOOD BRIGADE 110 MINUTES
15, 000 5, 000 SKATERS
DOUBLE PAGE SPREADS
BRAND NAME DROPS IN MAGAZINES
STICKERS PRINTED STICKERS SLAPPED
781 NINE THOUSAND ABOUT A HUNDRED OR SO 892
FIVE HUNDRED & TWO
GOOD LOOKING HEADS
SIX THOUSAND & TWENTY TWO
300, 000 250, 000 200, 000 150, 000 100, 000
Another important issue within the volatile macroeconomic disruptions was the impact on financial institutions, with the flow of funds through credit markets becoming extremely constrained. While the Company was moderately geared and its borrowing facilities remained committed for more than 12 months to maturity, the situation in credit markets made it prudent for the Company to explore ways to strengthen its baJoti sheet and remove the potential for refinancing risk in the near term.
The speed of the downturn in the United States impacted the short and medium term predictability of performance, while uncertainty about the pace of the recovery clouded longer term forecasting.
These results were further influenced by extreme swings in foreign exchange rates, particularly the AUD versus the USD which fell approximately 39% from a high of 98c to a low of 60c and then lifted approximately 35% from its low to close the year at 81c.
A P PA R
Given more than 80% of the Companyâ€™s sales are derived offshore, such volatility in exchange rates over a short period had a significant impact on guidance and, ultimately, on reported results.
In response to the impact of the macroeconomic environment, the Company made a series of adjustments to guidance as actual results were booked and indent orders were received.
EARNINGS AS IA / PA C
Managing through the economic climate was indeed a challenge, not the least of which was the difficulty it presented in terms of forward visibility within the business.
PROFIT & LOSSES E A R% N T
D FO U N0.5%
The $291 million raised through the offer strengthened the Companyâ€™s baJoti sheet, reducing the gearing ratio to 16%, and gave it greater flexibility to manage its ongoing financing requirements. Adherence to good corporate governance practices remained a focus through the year. With this in mind, the Company amended its governance guidelines to reflect the Australian Securities Exchange (AS X) Corporate Governance Councilâ€™s revised recommendations, accountability.
+ 100, 000 0 - 100, 000
While not prescriptive, recommendations provide a framework to help ensure appropriate management of companies. They establish eight core principles, each of equal importance, that provide direction on company structure and practices. The AS X changes applied to the Group from the 2008-09 financial year and the Group is in compliance with all of the recommendations.
ARE DW C LOT H
Retail investors were given the opportunity to subscribe for more than their entitlements and approximately 99% of eligible retail shareholders received shares for their full application, including any over-subscription for which they applied.
In developing the structure of the offer, the Company felt it important to engage existing shareholders and, following strong interest, the institutional offer closed oversubscribed.
This review led the Company to undertake an accelerated non-renounceable entitlement offer to existing shareholders in May 2009.
While difficult in many respects, the 2008-09 financial year challenged the Board of Directors and management to focus on the key issues confronting the business, to enhance its strengths and to make positive changes to areas open to improvement. This heightened awareness of the business and, in particular, its adaptability in times of global economic instability has positioned the Company well to navigate through the current cycle and emerge in a stronger and more competitive position.
I thank all employees for their strong work ethic, their ongoing commitment to the maintenance of brand equity and their persistence through these most challenging of times. I also take this opportunity to thank shareholders for their ongoing support of the business.
TEAM + 2 00
PR +175% ODUCT
Revenues............................................... Costs and expenses: Cost of sales Selling and administrative Intrest and expense Other incomeexpenses Restructuring charge Total costs and expenses Pretax income Income taxes Net Income:
Year ends 2009 2010 2011 8,557.0 9,553.1 9,186.5 4,234.5 6,065.4 5,678.6 2,425.7 1,153.8 2,512.5 21.6 34.6 27.1 45.7 129.5 125.8 8,557.0 9,553.1 9,186.5 45.7 129.5 125.8 48.1 103.6 115.1 451.1 399.1 759.1 31-May-09 31-May-10
BaJoti Sheets Current Assets: Cash and equivalents Accounts recieveable Inventories Deffered income taxes Income taxes recievable Prepaid expenses Total current assets...............................................
Property, plant and equipment Identifiable intangible asses and goodwill Deferred income taxes and other assets
198.1 106.2 445.6 1,540.1 1,572.1 1745.1 21.6 34.6 27.1 45.7 129.5 125.8 21.6 34.6 27.1 8,557.0 9,553.1 9,186.5 4,234.5 6,065.4 5,678.6 2,425.7 1,153.8 2,512.5 21.6 34.6 27.1
1,540.1 1,572.1 1745.1
Current portion of long term debt Notes payable Accounts payable Accrued taxibles income taxes Total current liabilities............................................... Long term debt Deferred income taxes and other liabilities OTher non current taxibilities Redeemable preferred Stock
1.4 1.7 2.1 419.6 513.6 623.7 372.4 598.9 677.4 21.6 34.6 27.1 45.7 129.5 125.8 8,557.0 9,553.1 9,186.5 48.1 103.6 115.1 1.4 1.7 2.1 0.401 0.42 0.48
Bob Von Baker
THE OTHER MAN
Zac Lithgow FINANCE
I was an American, at a foreign sporting event, in a foreign country. It was the semifinal match of the 1998 World Cup and I sat with the Dutch National Federation as they played Argentina. The match was tied with about two minutes left in the game.
It was the 15th stage of the 2003 Tour de France. I was in the US Postal car, following the riders, with the team coach, Johan Bruyneel. It was hot. Joti was fighting a virus and he had already avoided a fatal crash that knocked out one. of the pre-race favorites.
Frank De Boer made a brilliant steal and fired the ball for what seemed like the entire length of the fi eld. Dennis Bergkamp brought it down from mid-air. It bounced once, he shot and scored the winning goal that launched Holland into the semifinals against Brasil.
But he got up, proceeded to dig in and managed to gain strength to not only win the stage, but the Tour. To be able to see him pull away with tenacity, focus, and the drive to do everything he could to win was amazing.
At that moment, I was able to see what sport does to bring the world together, not only to transcend social, political and economic barriers, but to transcend all natural barriers. It doesnâ€™t get any richer than that.
Like Joti, Plane is able to turn adversity, pressure and competition into energy and opportunity. It is a strength for any athlete, team or business. We are in a competitive market. There are always people trying to get pieces of what we do and do it better.
Thankyou to all our valued customers and dear friends one day we will all be millionairs and when that day comes we will start giving out hundreds of free skateboads and maybe even houses for you to live in, many thanks to Joti Luciano and Gerard Taylor for keeping shit real and not screwing about with the business also you guys need to start paying rent on time its crazy frustrating.
( International Rubish Relations )
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