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Run Television

motion media Run TV Network ID Broadcast networks promote their brand indigenous to their programming. Station branding will be developed for a sports channel "Run TV". This channel will mostly target exercise enthusiasts,crosstrainers and sports hobbyists who all include running as a part of their workouts. The goal was to execute a 30-60 second promotional clip reflecting any indigenous element of the community.


Run Television

motion media

My intention was to create a network brand based on case studies on the defunct USA Broadcasting. Using a hard edge soundtrack and matching visuals this promo was intended to elicit and communicate the excitement of running to the target audience. All images were shot locally and treated to reflect the colours representing the logo.The final shot of the channel ident emerges in the same manner as the runner would hit the winning tape.


Run Television

motion media

The Jamaican channel intended to promote thesport of running. Hence, the logo is designed in the colours of the flag. Graphical reference is drawn from the new Gatorade速 logo inspired by champion sprinter Usain Bolt.


branding

This was a concept to promote a boxing programme in 30 seconds using the most prominent elements associated with boxing.


branding

The time digits was used as the central element to encompass the importance of the pending knockoutand as the spectators prize in the excitement of the sport. The prominent ring girl provides the stereotype relief between breaks of pugilistic joy.


branding

Frames showcasing the efforts of the great boxers such as Ali,Holmes, Leonard help to promote programme, good to the last bell at the opening titles.


web design The experience will start with an index page and will allow the user to navigate through various pages that will expose Basquiat’s life and art. Users will also be able to purchase Basquiat memorabilia. I designed the website to reflect Basquiat's eccentricities but yet still conform to rules of design and best practices. This included making the position of the navigation bars and headers consistent - even though they have a quirky and informal feel. The images of his work found on the web were kept to a manageable size in order to enable quick refresh rates over the internet.

http://studentpages.scad.edu/~knelso25/basquiatsite/index.html


Waldner

interactive design

index page

biography

gallery

training movies

resolution = 640 x 480

The experience will start with an index page and will allow the user to navigate through various pages that will expose Waldner’s technique. This interactive piece pays homage to the great sportsman and my love for the sport of table tennis


Waldner

interactive design

This digital trading card targeted the regular table tennis fan, so it was necessary to create a very simple navigational tree


Waldner

interactive design

Formats were generated to occupy both the internet and for distribution via CDs at major table tennis tournaments.

http://studentpages.scad.edu/~knelso25/projectc/nelson_projectc_pt4.swf


Package design

This package was designed around the book "Animal Farm" by George Orwell to highlight the satirical tale on dictatorship in which the pigs, leaders of the animals' revolution against the humans, make their famous declaration: "All Animals Are Equal,but Some are More Equal Than Others". Russian Communist posters were the basis for my research, and guided me to the decision to express the animal rebellion via a socialist motif. The Cyrillic “A�was used as the main character to punctuate the design.


Package design 1) 2) 3) 4) 5) 6) 7)

Whatever goes upon two legs is an enemy Whatever goes upon four legs,or has wings,is friend No Animal shall wear clothes No Animal shall sleep in a bed No Animal shall drink alcohol No Animal shall kill any other Animal All Animals are equal

My goal was to make the shopping package hip and stylish enough to attract shoppers of any political orsocial persuasion


Package design The challenge was to design based on a theme in promoting any product.

Bag profile 1

Bag profile 2

Band & Tag


kandrewn@gmail.com 876-538-5116


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