Demographics LTU: GEN NELLY JELLY
Over the past 15 years, almost 500 000 children have had contact with Nelly Jelly!
500.000
adults aged 24-45 & relatives. Decision makers who make the decision to buy.
150.000 the most active annual audience of children aged 2
20.000-25.000 annual rotation of children
Strong sales power of Nelly Jelly*:
7 out of 10 have purchased Nelly Jelly‘s products, 3 out of 10 buy regularly
A valuable family brand
Parents know it will be safe and of high quality because it is made for children
Great trust in the brand and its quality
* 2024 KOG Institute IP Study. Families with children
Nelly Jelly offers the same selling power as global IPs, but with an emotional connection to Lithuanianness
The strongest brand image
Favorite character
The most educational character
* 2024 KOG Institute IP Study. Families with children
Y2023 PROJECTS WE ARE PROUD OF
MAXIMA loyalty campaign
Partner: Maxima
Objective: Strengthen Maxima’s brand positioning among families with children and drive sales within this key audience segment.
Approach: A bespoke product line of 7 SKUs was developed—each designed to support emotional intelligence growth in children, combining value with meaningful developmental purpose.
Outcome: The campaign sparked strong engagement among the target audience, especially parents aged 25–45
Nelly Jelly's brand image is going global
Introducing new CGI characters
New TV series: Pre-trailer
