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Look Inside to find out about Who’s exhibiting • Seminar timetable • Speakers • Floorplan • Articles


Thank you to our Sponsors:

Welcome to the Nor th East London Business Expo 2014 The North East London Business Expo is back for the fourth year running and we have a packed day ahead of us!

The London Borough of Waltham Forest is delighted to support the North East London Business Expo for the fourth year running. There is a strong, vibrant business community in Waltham Forest, as evidenced in the report of the recent Growth Commission, which highlighted the enormous potential of the Borough and the opportunities available to support and increase business and other opportunities for our residents. Ours is a Borough with a changing and vibrant demographic, and the business community in the area reflects this. We are proud to support the initiative of bringing some of these businesses together under one roof, and hope that the Expo will be a great success for everyone involved. We also welcome exhibitors and visitors alike from further afield who have come to see the great work taking place in Waltham Forest, and wish you all an enjoyable and productive day.

Martin Esom

Chief Executive of Waltham Forest Council

2 | North East London Business Expo 2014

Starting with a networking breakfast in conjunction with our networking partners, Leyton Orient Business Club, if you miss this then don’t worry – there are several other networking opportunities throughout the day, with speed networking sessions and a closing reception at 4pm, not to mention the informal networking opportunities with exhibitors, meeting over a coffee, or after a seminar.

We have a great line-up of speakers on key topics to help you start or grow your business: Damian Mark Smyth will be speaking about the importance of mindset in business, Kimberly Davis is back with lots of top tips on marketing, Jan Willis of WOW Consulting on why your business should be mobile ready, Anthony Charles will be sharing his practical steps on making the transition from employee to entrepreneur and award winning PR guru, Mavis Amankwah on all you need to know about PR! Tweet about us #NELExpo Tweet us @NELExpo

All seminars are free to attend, just come along and take your seat. The schedule for the day can be found on Page 14 so why not take a moment to plan your day in advance. Our exhibitor listing can be found on Pages 10 and 11 together with a floorplan on Page 12 to help you find your way around. We hope you have an informative and enjoyable day. The Expo Team

Karen Flint & Dawn Gomes info@nelexpo.co.uk www.nelexpo.co.uk

Find us on Facebook: www.facebook.com/NELExpo Official Show Guide | 3


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3 July 4 2013 | 8North East London Business Expo 2014 39

Floorplan

Find your way around

Plan your day

Learn more about our experts

17 18

Simple tips for networking excellence

By Leyton Orient

16

15

26

For more information contact 020 8521 0665 Community Transport Waltham Forest Web: www.ctwf.co.uk—Email: info@ctwf.co.uk

Marketing on a shoestring By Kimberly Davis

Sponsors

Our valued supporters 10

0345 257 9980 talkmoneywise.co.uk

11 Partners

14

27

Driven by our community

By Anthony Charles

9

25

Courses include: D1 Training MiDAS Training Passenger Assistant Training Fire Evacuation Manual Handling

Speakers

8

24

The specialists in professional driver and passenger assistant training.

Seminar Programme

20 20 22 23

17

01708 784000 www.mplaw.co.uk

See who’s exhibiting today

Leyton Orient’s work in the community

32

37

Exhibitor List

7

19

21

Better advised Better advised Company Commercial Family Law & Mediation Legal Disputes Personal Injury Residential Property Wills & Probate

12 media partners and associates 1Our 3 28

31 30

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Official Show Guide | 5


Top 3 Marketing Materials You Needed Yesterday You’ve started your business. You have your clients. It’s not uncommon for business owners to start without a plan to brand themselves, and that’s okay! Since you’ve settled in, it’s time to invest in some of the areas you neglected starting up, but where to start? Now that you’re ready to take the next step, there are a few musts. You might even already have a few of these things, but there’s a huge difference between something you crafted yourself in Microsoft Word and professionally designed materials.

A focused, well-designed website.


Face the facts we’re in a technological era. Businesses are now defined by their online presence. Many potential customers will Google you before they even walk in your door. Consider a website your first and best chance of making a sale. If your website looks outdated, under-developed, or lacking of basic functionality (such as a web form for customers to contact you), then your visitors just might decide to hire your competitor instead. Don’t worry, your website doesn’t have to provide everything in the world if you don’t want it to. If you don’t feel comfortable with blogs or Twitter feeds, don’t feel obligated to include them. But you will need a few essentials, such as information about yourself, the services you provide, and how customers can get in contact with you. 6 | North East London Business Expo 2014

Let’s say your potential client doesn’t have web access, and doesn’t trust your business card alone. You’re going to need some sort of printed material that says what you do. A professionally designed marketing flyer or brochure can change a “maybe” to “when can I give you money?” Printed materials can really be anything you want, from double sided flyers to multiple page brochures. The key is to look sharp and sound like you know your profession. Content is king. Most people will skim read what you say AT BEST, so bullet or bold the parts you definitely want potential customers to read. Good quality and relevant pictures on your materials might even sell your business better than words, so do invest in good quality imagery from the offset.

Here are three essential things you should think about creating or upgrading to put your business on the map.

1

3

Relevant marketing materials.


2

Bespoke and eye-catching business cards.


Ever get a business card that you knew was designed at home in Microsoft PowerPoint or printed on a template using Vistaprint? If you noticed, so can everybody else. Business cards are another one of those “first impression” marketing expenses you need to invest in. A potential customer might not know you existed until you hand them a card, but the viability of hiring you or buying something from your business can hinge on something as simple as good font selection and the right color scheme. Scary, right?

To summarise - first impressions are everything. If your company materials are limited, half done, or just unprofessional, you may have already lost a sale. Do yourself a favour and spend the time and money it takes to get these essential items correct. For further advice and help please visit Marcomedia Solutions on Stand 8 for an informal chat with our design team about how we can help you.

We do it with friendships and dating all the time, but it’s often overlooked in the business world. The first impression is a lasting one, so make sure to do it right.

Official Show Guide | 7


How your thinking affects everything in your business

If you give two people identical strategy and resources and send them off into the business ether to create value (notice I’m not saying cash here), how come you’d get two completely different results? Could it be down to the physical attributes of the two subjects? Unlikely, as anyone who’s seen Nick Vujicic on YouTube can attest to (no arms or legs and he still manages to succeed where other more ‘able-bodied’ candidates fail). Could it be something to do with environment or timing? Actually, no it’s not that either. Again, some have succeeded in the most treacherous and daunting environments and others, who’ve had everything they needed, have faltered. Just look at the success and recognition of the Wright Brothers and the rather lesser known Samuel P. Langley, who had resources over and above the Wright brothers - he was funded by the Government and the Smithsonian Institute to the tune of $70,000 yet he died a broken man with a broken heart, having lost out on his quest to become the first human to fly. 8 | North East London Business Expo 2014

You see, the Wright Brothers had one thing in their favour to give them the edge. Their thinking. And through this they were focused, dedicated and willing to fail. All of this attitude came from their thoughts, and certainly not from the money on offer. Thinking is the key to make potential business flops into successful entrepreneurs. So how do we access the potential to this powerful resource when it often seems to be more of a hindrance than a blessing? Well, when we understand how something operates, it becomes a lot easier to know how to utilise it to our advantage. For instance, having an understanding of how gravity works means that we can now fly tonnes of metal around the globe at 30,000 feet. We also get to see how other parts of the system work in conjunction with gravity, so we’ve learned how the universe operates and functions. All very useful. The same applies to our thinking. When we see how the system operates, we can tap into

it and harness its potential. Instead of ‘flying blind’ to the vagaries of our behaviour, we get to see what we’re doing and why we’re doing it and learn to adjust our actions accordingly. Now, one of the reasons my book is called Do Nothing! is that when we’re in ‘one of those moods’ the best thing to do is to let it pass on its own accord and not to try and change it. Essentially, we’re messing with a system that’s already set up to work perfectly. There’s actually no need to go in and try fixing it. Having a knowledge of this process then allows us to align with the system in which it operates. There’s less need to fight against it and having coached hundreds of successful business owners, I can testify that when the thinking is in alignment with strategy, miracles occur. It’s like rowing upstream. As soon as we see that we’re heading in the wrong direction, there’s nothing more required to do than simply ‘life the oars’.

Come along on the 20th May to find out more about how to utilise the system to your advantage and make your business really fly! Damian Mark Smyth is the Regional Business Growth Advisor for the Entrepreneur’s Circle, the UK’s largest support network for small to medium sized businesses. As an award winning coach and speaker and author of the bestselling book: Do Nothing!, Damian’s speciality is ‘mindset’ and how to succeed in business through learning how our thinking affects everything we do and what we can do to harness this great power within us. From confidence to procrastination, negotiating to leadership, Damian has helped multi-million pound businesses to grow in one of the toughest financial climates ever seen. Damian regularly features on the BBC talking about thought and the nature of the human experience.

Official Show Guide | 9


Exhibitor List Exhibitor

Type of Business

Website

ACLT

Charity

www.aclt.org

ADSI

Business Solutions

www.adsi.co.uk

AP Trophies

Trophies & Awards Suppliers

www.ap-trophies.co.uk

Autovoice

Automated Messaging Solutions

www.autovoice.co.uk

Avin Accountants

Accountants & Auditors

www.avinaccountants.com

Bartercard UK Ltd

Trade Exchange

Blueport Outsourcing UK

Blueport Outsourcing

Business Junction

Business Network

Candid Creativity

Portrait & Wedding Photography

www.candidcreativity.com

Choices Magazine

Magazine

www.choicesmagazine.co.uk

CIPs at Newham College of Further Education

Enterprise & Employability Support

www.ciponline.com

53

Coach Me Smart

Mentoring Managers

www.coachingwomennow.co.uk

22

Community Transport Waltham Forest

Community Transport

Companies House

Government

www.companieshouse.gov.uk

44

East London Business Place

Business Support Agency

www.elbp.co.uk

9

East London Radio

Radio Station

www.eastlondonradio.org.uk

32

Enterprise Enfield

Business Support

www.EnterpriseEnfield.org

42

FSB

Business Membership Organisation

www.fsb.org.uk

50

Greycoat Law

Legal Services, HR Consulting

www.greycoatlaw.co.uk

30

Growth Vouchers

Government Business Support

www.gov.uk/apply-growth-vouchers

36

Independent Trainers

Dyslexia & Disability: Funded IT & Training

www.independent-trainers.com

37

Exhibitor

Type of Business

Website

Marcomedia Solutions

Graphic Design, Web & Print

www.marcomedia.co.uk

8

48

Methodworks Productions

Filmmakers

www.methodworksproduction.com

18

35

Mullis & Peake LLP

Law Firm

www.mplaw.co.uk

21

49

Natwest Bank

Bank

www.natwest.com

39

10

Network Rail

Network Rail

www.networkrail.co.uk/property

5

www.bartercard.co.uk

20

New Direction Partnership

Networking

www.newdirectionpartnership.com

13

www.blueportuk.com

40

Oak Careers

Recruitment

www.oakcareers.co.uk

52

www.businessjunction.co.uk

33

Organo Gold

Hot Beverage

Www.healthandwellbeing.organogold

27

31

Planet Leasing

Vehicle Lease Hire

www.planetleasing.co.uk

54

14

Professional Security Academy(PSA) UK Ltd

Training & Education

www.psa-academy.com

46

Protection Matters

Financial Services

www.protectionmattersajs.co.uk

41

Rich Visions

PR & Communications

www.richvisions.co.uk

51

Sterling Business Network

Business Network Breakfast

www.sterlingbusinessnetwork.com

17

Talk Moneywise

Financial Solutions

www.talkmoneywise.co.uk

16

The British Training Academy

Training Provider

www.tbtaltd.com

19

The Business Support Group

Business Planning & Consultancy www.tbsg.org.uk

Therightclaim.com Ltd

Loss Assessor

www.therightclaim.com

24

Ukguests

International Student Accommodation Agency

www.ukguests.co.uk

6

Vision Virtual Assistance

Admin Services

www.visionva.com

12

Waltham Forest College

College

www.waltham.ac.uk

45

Waltham Forest Council

Local council

www.walthamforestclass.gov.uk

What’s On For Me?

Internet / Website Marketing

www.whatsonforme.co.uk

43

Woodford & Warner Ltd

Food & Beverage

www.woodfordandwarner.com

Digital Marketing

www.wowconsulting.co.uk

1&2

www.communitytransport.co.uk

Stand 26

7

Stand

28 & 29

3&4 55 47

Intellectual Property Office

Government

Juiceplus

Nutrition

www.juiceplus.co.uk

15

WOW Consulting

KLF Domestic Cleaning Services

Domestic & Commercial Cleaning

www.klfcleaningservice.co.uk

13

The No1 Home Beauty Business

www.yourinnerdiva.co.uk

34

Leyton Orient Business Club

Business Networking

www.leytonorient.com

11

Your Inner Diva @ The Social Media CafĂŠ

Leyton Orient Community Sports Programme

Charity

http://www.leytonorient.com/club/ LOCSP/

38

Zebra Connections Ltd

Zebra Connections

www.zebraconnections.co.uk

25

Link4Growth

Community & Business Networking

www.Link4Growth.biz

23

10 | North East London Business Expo 2014

www.ipo.gov.uk

See page 12 for our floorplan

Official Show Guide | 11


27

Floorplan

CATERING / NETWORKING AREA

SEATING AREA

28

1

29

2

3

19

12

20

11

8

13

7

18

6

14

5

17

4

15

23

16

24

9

10

35

36

37

38

21

34

22

33

25

32

26

31

MAIN ENTRANCE

30

39

47

40

48

41

49

42

50

43

51

44

52

45

53

46

54

55

MAIN ENTRANCE

See who’s exhibiting (See page 10 & 11 for our exhibitor list) Gain new ideas and inspiration from our seminars Breakfast networking, speed networking and evening reception. grab a bite to eat and relax

Please note that the floorplan is subject to change

BREAKFAST NETWORKING / EVENING RECEPTION

SPEED NETWORKING

Floor - Gallery Suite

nd

Floor - Olympic Suite

rd

SEMINARS

3

2

Official Show Guide | 13


Seminar Programme TIME

SPEAKER

TITLE

10.30am - 11.30am

DAMIAN MARK SMYTH

The Only Thing Stopping Your Success is YOU!

How to achieve the right mindset to succeed in business: • Learn the simple process by which we all create our world of experience • Learn how an understanding of this process frees us from our own extraneous thinking, especially when things ‘go wrong’ • Learn how to live from the inside out and improve your business and get more creative

11.30am - 12pm

SPEED NETWORKING

12pm - 1pm

KIMBERLY DAVIS

Stop Wasting and Start Making Money on your Marketing, Right Now......Guaranteed!

Kimberly Davis shares her secrets on how to attract all the clients, money and time you want by protecting you from marketing cowboys known as The Flash, Fluff, and Fakers™. You’ll discover: • Deadly marketing mistakes that are destroying your business right now, and you don’t even know it • Quick and easy strategies that will put more money back in your pocket immediately • Kimberly’s Money Making Marketing Model™ that is proven to increase sales in any economy

1pm - 2pm

JAN WILLIS

ANTHONY CHARLES

That’s (Business) Life!

Making the transition from being an employee to an entrepreneur can be both exhilarating and fulfilling; but it doesn’t come without hard work and challenges. Join Anthony and he’ll take you on a journey mapping out the day to day challenges that entrepreneurs face and practical steps on how to overcome them and succeed in business. Your mission in business is not to be without problems; your mission is to become a professional problem solver and get excited about succeeding in business.

2.30pm - 3pm

SPEED NETWORKING

3pm - 4pm

MAVIS AMANKWAH

• • • •

How to PR Your Business or Brand

How to create press releases and create innovative angles to secure press coverage How to make your story newsworthy Creating news stories and hooks Linking PR with social media

4pm - 5pm

CLOSING RECEPTION

14 | North East London Business Expo 2014

Damian Mark Smyth Damian Mark Smyth is an award winning coach, Author and Speaker. His best-selling book ‘Do Nothing!’ points towards an understanding that allows us freedom from our own thinking, because it describes a process through which we all, every living being here on earth, create our realities from the inside out, via our thoughts. Damian coaches Entrepreneurs on a daily basis to understand this process and help them grow their businesses as a result.

Kimberly Davis Kimberly Davis is a highly accomplished marketing entrepreneur, author, and “one of the greatest female speakers in the UK” (Rene Carayol – BBC Presenter; CEO, Inspired Leaders Network). Originally from New York, Kimberly moved to the UK in 2004 and set up Sarsaparilla Marketing. Here she pioneered the philosophy of “Marketing Purification” ™ – the process of helping companies make more money with less by detoxing their marketing programme and protecting them from marketing cowboys known as The Flash, Fluff and Fakers ™.

Is Your Business Mobile Ready?

• Why businesses without a vibrant mobile presence are at a competitive disadvantage and how you can ensure you don’t fall into this trap • The mobile one-two punch – what is it and why is it so effective? • The easiest way to get started with mobile marketing – it’s not as hard as you think!

2pm - 3pm

Speakers

Join us for some further networking over a relaxing drink at the end of a busy day!

Mavis Amankwah Mavis Amankwah is a multi-award winning serial entrepreneur, who specialises in business sustainability, marketing, PR and diversity communications and has been working in the business arena for over 12 years. Mavis owns several businesses and brands and over the years has overcome many adversities, having to rebuild her PR agency twice. Mavis has become “one of the most influential people in PR” (PR PowerBook 2009-2013) – the only black business woman in the UK to receive such an accolade.

Jan Willis

Anthony Charles

Jan is a digital marketing strategist, speaker and coach. She is the upcoming author of Digitally Challenged: Strategies for Effective Local Marketing in the Mobile Internet Age and a leading authority on the strategic deployment of web, social and mobile marketing technologies to help small businesses grow quickly and profitably.

Anthony Charles is a Business start-up coach, Trainer and Speaker. He is the co-founder of Team Titanium, a business start-up service publishing Choices Magazine, a business and lifestyle magazine providing employees with information, helping them to make a smooth transition from being an employee to becoming an entrepreneur.

Official Show Guide | 15


Leyton Orient’s work in the community – celebrating 25 years Leyton Orient’s work in the community is about to enter its 25th year and to celebrate, the Club and Trust have a whole year of exciting and engaging activities planned which will cement the club at the heart of East London.

The purpose of celebrating the anniversary is to:

• Celebrate what has been achieved since 1989 • Look forward to the future • Raise our profile and awareness – working directly with partners in the public, private and charitable sectors and indirectly with the wider public to spread the word about the work of the club as a community club

• Raise funding for specific projects -

we have a target of raising £25,000 to develop the Clapton Orient and WW1 commemorations schools project aimed at telling the story of the contributions and sacrifice the club made.

Since 1989 Leyton Orient has tackled a number of underlying social and economic issues, and has been a consistent trailblazer:

• First to develop and manage sports, training

and leisure facilities for the whole community

• First to employ teachers to bring education to hard to reach young people

• First to develop training and capacity building programmes within local neighbourhoods

• First to reach £1 million in turnover. • In 1997, Leyton Orient became the first

professional football club to launch a community sports charity, committed to working directly with some of the most deprived communities around its stadium and beyond. Since then over 90 other clubs have set up charities collectively investing over £60 million per year

The celebration year will kick off with a high profile launch at Leyton Orient on 28th May including the inaugural Laurie Cunningham Cup. This will be followed by a series of high profile events including Match Day celebrations in the new season; a joint debate with Birkbeck College Football Business Unit about the future for charities at clubs; the launch of the African Adventures appeal; a charity World Cup Tournament and raising funding and awareness for Prostate Cancer.

To find out more details please contact LOCSP on 020 8556 5973 or check the Club website and You Tube site for latest stories and developments. 16 | North East London Business Expo 2014

Official Show Guide | 17


Tip 3. Follow Up

Simple Tips For Networking Excellence Networking is a crucial part of business and attending an event such as the North East London Business Expo is an excellent opportunity to find contacts, clients and possible joint ventures. In building Choices Magazine I have found expos and similar events invaluable for meeting the right people, and to get the very best from a visit, there are a few simple tips that I use.

Tip 4. Follow Through

Tip 1. Always prepare Take a look at the website, promotional emails or the event guide; find out who is speaking, who is exhibiting and decide who you need to see. I always create a ‘must see list’ and an ‘if there is time list’. I even decide how long I am going to speak to each person for; after all if I wanted to speak to 50 exhibitors and I decided to give each one 10 minutes, I would need more than 8 hours to achieve this; hence my two lists and eyes on the time and yes, I even plan when I’m going to have a break.

Don’t be fazed if you follow-up someone with an email, voicemail or text and they do not get back to you immediately. People are busy and as important as you believe you are, most people won’t share that feeling.

Even if you only get the event guide on the day; it pays to take 15 – 20 minutes to look through it and plan your time, so as to make sure you don’t miss someone important to you.

Tip 2. Don’t play cards Don’t act like a professional card dealer with your business card; it’s not a great networking skill to just approach people and thrust your cards at them. Take the time to speak to people; listen to them; see how best you can help (yes help) or collaborate with them. I tend not to give my card to someone unless they ask for it; if I want to contact them I always ask for their card and arrange a follow up. When I do receive a card, I tend to write a quick note on it to remind me of anything specific 18 | North East London Business Expo 2014

I make a lot of use of technology to help me with my follow-ups as time can be really tight. I use Outlook for my emails so when return from an event, I write all of my follow-up emails and then time them to go out in 24 – 48 hours. This really is useful as what we talked about is still very fresh in my mind. If I have to make follow-up phone calls I can set an alarm on my phone or calendar and again, I’ll set up timed text messages to go out automatically to remind my contact that I will be calling them.

People will tend to get back to you sooner if they think you are valuable to them; so it’s best to prove your worth in your initial conversation when you first meet at the event; remember look for ways to help them. If you spend your

time trying to sell to them you probably won’t hear from them again unless they really want to buy what you have. Give them a good reason to want to hear from you again.

Resources Attending events like the expo should always be rewarding; if you struggle at such events because of fear, lack of confidence or any other challenge, sign up to our newsletter at www.choicesmagazine.co.uk and look out for our workshops on Networking for Business and Pleasure.

I need to remember and I normally give it a number 1, 2 or 3 for the order of importance when it comes to following up.

Author Anthony Charles CEO Choices Magazine www.choicesmagazine.co.uk Official Show Guide | 19


2 Don’t Cut Corners

Marketing on a Shoestring By Kimberly Davis People often ask me, “What’s the best marketing tool?” What they really want to know is, “What is the one miracle cure to all of my business and cashflow challenges?” My answer… There is none. If there were one magic solution that could instantly skyrocket your business from 0 to success overnight, I can assure you, we would all be doing it. The truth is that no one area of marketing can work on it’s own. While there are areas that are more important than others, the key is finding the most vital areas and ensuring they work in perfect harmony with one another. It’s like asking, “What is the most important part of your body to keep you alive?” There is no one vital organ that can do everything. You must have a brain, heart, etc.. and all of these items must work seamlessly with one another in order to keep you alive and functioning. The same is true with marketing. If you are truly marketing on a shoestring, than here are a few tips to keep in mind.

1 Invest Properly Whether you have £500 or £5,000,000 to spend on marketing, the key is always to ensure that EVERY penny you spend, makes you 2 or more pennies back. Marketing should be an investment, with a clear return on investment, not an expense. Don’t take uncalculated risks. 20 | North East London Business Expo 2014

You get what you pay for. “Free” marketing or using favours, is almost certain to cost considerably more in time, money, and stress. It’s much harder to go back and correct mistakes. You’re better off finding the funds and doing it properly from the beginning with professionals.

Network Rail Property offering

Unique spaces in exciting places

3 System You wouldn’t build a house without a blueprint or go on a journey without a map. So why would you spend money on marketing without a clear guide to get you from where you are now, to where you want to be? You need a proven system that can help you link and convert marketing into sales quickly and easily.

4 Forget What You Know There are more areas of marketing that waste money, than make money. Things that you think will bring you money, such as newsletters, blogs, etc. are all working against you. Yes, they increase your SEO, but the amount of sales you get off the back of it will be minimal to nothing. There are more effective marketing tools you can and should be using to deliver the results you are looking for.

• •

We have over 7,500 properties • nationwide, totalling over 18 million sq ft of space We offer excellent customer service, flexible terms and a • wide range of properties

networkrail.co.uk/property

Our properties include railway arches, offices, shops, restaurants, leisure, storage and light industrial units Property sizes range from 100 sq ft to over 100,000 sq ft

0800 830 840

5 Find Someone You Trust 80% of marketing is wasted. Why? Because marketing is not a regulated industry and it’s filled with unethical cowboys that I call The Flash, Fluff, and Fakers™. You need to find someone you trust. You need someone who understands how to give your marketing function, not just create art for art’s sake. Otherwise, you’ll find yourself bankrupt in no time. To learn more about how to make money from your marketing, please visit Kimberly’s www.sarsaparillamarketing.com or call 020 7147 9960.

Save the world one life at a time. Visit www.aclt.org

Official Show Guide | 21


Sponsors WOW Consulting As a smart business owner you understand the importance of investing in marketing to maximise your revenue growth. WOW Consulting make sure your marketing budget works as hard for your business as you do, providing the best possible return. As well as expert digital marketing strategy consulting and advice we offer a full range of services designed to help you generate more leads, acquire more customers and keep them coming back time and time again. www.wowconsulting.co.uk

Network Rail Network Rail is the UK’s largest provider of premises for small & medium sized businesses with over 8,000 properties to let nationwide. Our diverse portfolio consists of railway arches & other properties, for a wide range of uses such as storage, light industrial, offices, retail & restaurants. www.networkrail.co.uk/aspx/1534.aspx

Media Partners London Borough of Waltham Forest The London Borough of Waltham Forest understand that growing your business can be challenging and offer the following services to support businesses in Waltham Forest: • Signposting to business support available to help you grow your business • Sources of business finance available • Property available to help grow your business • Networking organisations in Waltham Forest • Recruitment support www.walthamforest.gov.uk

Methodworks Production Methodworks Production, based in East London, is about visually communicating you, your organisation, your services, your product, or your talents to your intended audience and beyond. www.methodworksproduction.com

Choices Magazine Choices Magazine is the new glossy business and lifestyle magazine specifically for people who are making the transition from employee to entrepreneur. Featuring real people, providing real time information, relevant to today’s climate. Many business people featured in Choices Magazine have forged their success through hard and smart work, beavering away outside of the media limelight and now are coming forward to tell you exactly how they have done it, and how you can do it too. www.choicesmagazine.co.uk

East London Radio East East London Radio is a not for profit radio station that gives young people the pathway into radio through training and mentoring. Having identified the need for real routes into radio for young people, recent graduates, the long term unemployed and those within up and coming areas in East London, East London Radio provides training in a variety of ways and actively encourages more experienced volunteers to mentor those with less experience. Volunteers have the opportunity to learn about; presenting, research, production, office administration, social media, audio editing and much more. www.eastlondonradio.org.uk

Elite Business Magazine Elite Business is the fastest growing entrepreneur, start-up and small and medium-enterprise (SME) title in the UK. The strength of Elite Business is our commitment to producing a high quality product; sourcing up to the minute interviews with industry frontrunners. Priding ourselves on being well informed and delivering a product that caters directly to the needs of our audience, everyone who works for us is dedicated to giving start-ups and entrepreneurs everything they need to become leaders in their field. www.elitebusinessmagazine.co.uk

Charity Partner

Charity Partner

ACLT

Leyton Orient Community Sports Programme

The ACLT is a leading Cancer charity dedicated to raising the awareness of the shortage of life saving Bone Marrow, Blood and Organ donors on the UK registers, especially people of Black and Ethnic Minority descent. The ACLT was established in 1996 by Beverley De-Gale and Orin Lewis, parents of former Leukaemia sufferer Daniel De-Gale, and recruits potential donors in the hope of offering a healthy future to someone whose disorder may otherwise prove fatal. Finding a Bone Marrow match is greater if the donor is from the same racial background. www.aclt.org

Leyton Orient Community Sports Programme (LOCSP) helps young people develop the skills and confidence to succeed in their lives, within Tower Hamlets, Waltham Forest, Newham, Redbridge, Barking & Dagenham and Hackney. Established in May 1989 by Leyton Orient Football Club, Sport England and the London Borough of Waltham Forest, LOCSP started working with 150 young people a week and now provides over 2,500 sporting and educational participation and engagement opportunities every week for young people across London – equating to 125,000 a year – and investing over £16m in the east London community since 1998. www.loscp.co.uk

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What’s in it for you?

Our offer to local businesses As a business in the borough you can take advantage of a wide range of support. A network of premises for new and growing enterprises We are developing a network of business ‘incubator’ spaces for start-up enterprises. Working with Waltham Forest College, we are launching the first of these – The Business Launch Pad. Local small enterprises will be able to operate from these spaces, meaning entrepreneurs can set up new businesses with less risk. We will also help enterprises to expand by working with partners to develop ‘grow on’ office space.

Pop-Up Shop space We are developing a range of Pop-Up Shop units, available on a rent and rate-free basis, helping budding entrepreneurs to realise their business potential. Look out for exciting new businesses popping up in spaces across the borough.

Advice on finance and investment for new and existing businesses Established or just starting out, specialist finance and investment advice is always available. New business ventures can access existing support, such as start-up loans and the New Enterprise Allowance Scheme. We also offer existing businesses access to financial advice when looking for new space to accommodate growth.

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Better business networking We can develop tailored and communication cost effective programmes We have established town centre business for your employees forums to enhance networking and communication, and to encourage businesses to work together and with the local authority. They meet at least once every three months, with many setting up monthly newsletters and promoting town centre initiatives.

Courses include: • Computers for work

Recruitment advice

• Writing for work.

In partnership with Department for Work and Pensions (DWP), we support local employers through the recruitment process. We can match suitably skilled local people to your requirements and assist with interviewing.

You can also access free business skills training, as well as opportunities to gain a Business Enterprise qualification or set up as a local market trader.

Developing your workforce skills We can provide a comprehensive skills training programme to support you in developing your workforce, tailored to your business needs and delivered at your venue or in our training centres. • Apprenticeships • Traineeships • Work experience • Skills training.

Download our Free Business Support App Start your own business • Support for existing businesses • Finance • Training • Growing your business… and much more

• First aid and health and safety for work • Care and childcare for work • Skills for frontline staff

“Our ‘skills pledge’ to local business: if you have ten or more staff to train we will design you a cost-effective programme.”

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For more information, visit www.walthamforest.gov.uk/bes or phone 020 8496 3000


North East London Business Expo 2014