But, as I wrote in that Aquarian editorial, it didn't take long for me to realize that giving people an all-or-nothing moral ultimatum to "go veg!" makes it all too tempting for most people to say “no thanks” and carry on eating their – typically – ethically unexamined diet. So I decided to reframe the message from "go veg" to "eat ethically." Eating ethically includes veganism as an option, but a whole lot less and a whole lot more too. It invites people who eat meat to – as the Humane Society of the United States puts it - “reduce, refine and replace” the animal foods in their diets. But it also challenges vegans to care more about the sustainability and social responsibility of how their plant foods are produced. “Does your vegan chocolate include brutalized children in its supply chain?” For a while I thought about writing a book about ethical eating, but the announcement of a new book by vegan philosopher Peter Singer on what looked to be the same subject (The Way We Eat) and the subsequent publication of Michael Pollan's hugely successful The Omnivore's Dilemma led me to follow the path of least resistance and not attempt such an ambitious project. Instead, I created eatkind.net. Initially I planned to make it a source of information and commentary centred around a global directory of links to sellers of ethical food and related information and advocacy websites. Alas, traffic was weak and I've since neglected the site. But recently I've become quite active on my associated ethical eating blog http://eatkind.blogspot.ca/. My goal, whether through eatkind.net, my published writings and other media and advocacy is to help move the goal posts away from cruelty and closer to kindness, particularly to food animals, because they suffer so much and in such overwhelming numbers. Sixty billion farmed animals are bred and slaughtered every year.
Nektarina (S)pace June 2013 Issue