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Ethical Eating It's time to extend our sphere of moral concern to include the lives that sustain us By Syd Baumel

A little over a year ago, two years into my transition from mild-mannered vegetarian to in-your-face vegan, I came to the conclusion that most people don't want to buy what I have to sell. I was failing in my would-be mission as an advocate for the nearly 50 billion farm animals slaughtered every year around the world. The goal posts of vegetarianism, much less veganism, were set far too high for most people – and some questioned the goal itself. Might there be a better way, I wondered, for my ethical vegetarian colleagues and I to reach the resistant masses? It has always been anguishingly obvious to people like us that most nonvegetarians do love animals; yet . . . they still eat them. I found myself meditating on this challenge at the lake that summer, and quickly a vision of another strategy took shape. 106

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