J&J FARMS BRAND GUIDELINES
APRIL 2022
1
J&J E S T.
1983
FAR MS
1
STORY
45
2
LOGO
6 11
3
IMAGERY
12 13
4
COLORS
14 15
5
TYPOGRAPHY
16 17
6
VOICE
18 19
7
COLLATERAL MATERIALS
20 29
TABLE OF CONTENT
4
ABOUT J&J FARMS J&J Farms is a family-owned company committed to providing the community with its highest quality and freshest foods. Since 1983, we have been supporting the development of local farmers and are committed to the sustainability of our environment through eco-friendly practices and natural products. J&J Farms offers a story of working with local farmers and producers and striving to bring health and nutrition to your table
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J&J E S T.
1983
FAR MS
6
OUR LOGO The J&J Farms logo consists of type and illustration that holds the root of the visual identity. The typography, along with the colored tomato illustration is representing the fresh and organic approach of the business. While keeping the traditional and personal feeling of the company.
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J&J E S T.
1983
FAR MS
8
EXCLUSION SPACE To protect the clarity and visual integrity of the logo, it has an exclusion zone and minimum size.
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HOW TO USE
J&J
J&J E S T.
10
1983
E S T.
1983
FAR MS
FAR MS
TYPFACE COLOR MAY BE CHANGE TO BLACK ONLY.
TYPE IN GREEN. TOMATO IN COLOR.
HOW NOT TO USE J&J E S T.
1983
EST.
1983
FAR MS DO NOT DISTORT
ES
DO NOT CAHNGE OR TAKE AWAY THE COLOR FROM THE TOMATO
J&
J&J
J
T.
E S T.
FA
RM
19
83
S
DO NOT ROTATE THE LOGO
1983
FAR MS DO NOT CHANGE THE OPACITY OF THE LOGO
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J&J E S T.
1983
J&J
FAR M S
E S T.
1983
FAR MS
J&J E S T.
1983
FAR MS
J&J E S T.
1983
FAR MS
12
HOW TO USE WITH BACKGROUND If the logo need to be used over a background, a colored or white circle may be placed behind the logo.
PANTONE P 488 U R 255 G 236 B 209
C 0% M 7% Y 18% K 0%
IMAGERY Imagery used shall be minimal, organic and vibrant color in order to enhance the freshness of the brand.
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PANTONE P 488 U
C 0% M 99% Y 91% K 0%
R 238 G 33 B 46
PANTONE P 1418 U
C 100% M 0% Y 94% K 48%
R 0 G 104 B 52
C 0% M 0% Y 0% K 100%
R 35 G 31 B 32
PANTONE PANTONE BLACKUU P 48-8
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OUR COLORS Our colors are inspired by the freshness and organic approach of the brand. vibrant red and deep green are giving the logo a natural feel.
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OUR TYPFACES
AaBbCc 123
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
AaBbCc 123
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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‘?’“!”(%)[#]{@}/&\<-+÷×
We chose an organic, hand-written typeface. Just like our products.
SECONDARY TYPFACE Bold All – caps typeface that gives a little of a modern sense to the brand. Works best when using slogans.
AaBbCc 123
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
‘ ? ’ “ ! ” ( % ) [ # ] { @ } / & \ < - + ÷ × = > ® © $ € £ ¥ ¢ : ; , .*
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HANDPICKED
FRESH 18
FROM FAR TO TAB
RM BLE
OUR VOICE Since 1983, we have been supporting the development of local farmers and are committed to the sustainability of our environment through eco-friendly practices and natural products.
19
120
STATIONARY
21
22
SHOPPING BAG
23
24
SHIPPING BOX
25
26
STAFF UNIFORM
27
WA T
AC H
O
AC H
/E
.99
BL UE BE RR Y
/E
N
EL O
ER M
2.4 9
28
$1. 9
R
PE
EP
DP
RE
9 AC H
/E
$0 .9
MO N
LE
9
AC H
/E
$2 .9 Y
RR
WB E
$3
/L B
.49
RN
/E AC H
.99 CO
$4
AP
GR
ES
B
/L
99
NG E
OR A
9
$2 .9
TO
MA
TO
B
/L
99
/E AC H
$1. 49
GP
EG
LA N
T
PRICE SIGNS
29
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DESIGNED BY: NEIL STRAUBER