NOTES What a fantastically visual, charming and emotionally touching idea! I love this because we can portray this Huge Gorilla as a charming lovable character, but also show him as just another typical New Yorker who is so wrapped up in his own life, he hardly knows his own city. Clearly the key is to create a Gorilla that is as real as possible, but with a personality and charm that we can really feel. We will grow to love Mr. Kong. He is a gentle giant, frightened of dinosaurs, unassuming and polite. He is different, it’s true, but New York City is the best place in the world to live if you are different, because nobody cares and nobody notices. Like most new Yorkers he has been a little unadventurous and if the truth be told, his past experiences has made him try to live a bit more of an anonymous life. If he only just explored more he would have wonderful adventures. When he gets his new MasterCard, it’s like the start of a new adventure. He can now really go out and take advantage of the greatest city in the world. The key is the tone of the spot and the way we show his character. Of course we want any emotion he shows to be as realistic as possible. Any false post produced smiles would be horrible, the magic spell will the broken and our belief in him will disintegrate.
'MR K. KONG' BY MR P. THWAITES
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