Your Life. Your Policy. Plansbook

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your life. your rewards. Your Life. Your Rewards.

Your Life. Your VIP Status.

Your Life. Your Rewards. is an incentive program designed to retain Good Neighbors. They earn points for being safe drivers, getting good grades, and participating in Your Life. Your Policy. Points are redeemable on our Microsite for giveaways from our partners. Information about Your Life. Your Rewards. can be found in printed bill inserts and online. The inserts will educate Good Neighbors about other State Farm products and bundling options.

Good neighbors earn VIP status once they obtain a certain number of reward points. Their State Farm VIP status earns them exclusive access to events, special gifts, and luxury giveaways. These customers share their rewards with others, such as taking a friend with them to the Your Life. Your Spotlight. concert.

This works because: The rewards program retains Good Neighbors by making them feel appreciated and valued. They love the sponsored prizes from our partners. Our campaign stimulates conversations between Good Neighbors and other segments by allowing VIPs to share their privileges. Educating on bundling options will lead to successful cross-selling, ultimately increasing State Farm’s bottom line. TM

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