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A YEAR IN REVIEW


03

what is nvc?

04

History

05

Briefs

07

Blast emails

09

competition rounds

11

usb Pens

12

Save the date

13

OEN program ad

14

Tri-met ad

15

online placement

17

web/social media

19

event support

22

program cover

23

Media schedule

24

Contributors


{

The New Venture Championship is an international entrepreneurial investment competition for graduate students presented by the University of Oregon’s Lundquist Center for Entrepreneurship. Teams from all over the world come to Portland, Oregon to present and defend business plans to a panel of judges with the possibility of winning the grand prize of $25,000. Competitors receive cash awards and receive advice and counsel from business executives in the Northwest.

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!"#$%&'($)*+$,-'$"#./$01$2334$01$-$5106#&'0(7$ classroom on the University of Oregon campus. Only three teams participated, competing for $300 in cash prizes. In 2012, 53 teams submitted entries to compete for more than $56,000 in prizes and for a spot in both the 2012 Venture Labs Investment Competition and the 2013 NVC competition.

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{advisor and student brief} OBJECTIVE

Increase awareness of the New Venture Championship competition among graduate students and drive them to submit an intent to compete (ITC).

TARGET AUDIENCE

Students in graduate level business programs who are interested in entrepreneurship. These students are members of small entrepreneurial groups, hoping to get their ideas heard and win money to fund their ideas. Students spend much of their time on campus surrounded by individuals in their program. They are involved in social media, but perhaps in a more professional arena than an undergraduate student. Students will be curious about the “Intent to compete” process and will want to be informed on 8&09#$:;1#7<$!"#'#$'(5/#1('$-&#$01=5#1>#/$?7$("#0&$-/60';&'<$@/60';&'$-&#$5106#&'0(7$8&;A#'';&'$(780>-..7$01$("#$BC@$8&;D&-:'<$$ B-17$;A$("#$-/60';&'$"-6#$"-/$(#-:'$("-($"-6#$>;:8#(#/$01$)*+$01$("#$8-'(<$@/60';&'$-&#$01(#&#'(#/$01$("#$8&#'(0D#$;A$("#$#6#1($ -1/$01'5&-1>#$("-($'(5/#1('$,0..$"-6#$("#$;88;&(510(7$(;$A51/$("#0&$0/#-'<$E($0'$/0A%>5.($(;$&#->"$'(5/#1('$01/060/5-..7F$("#&#A;&#$("#$ advisor/faculty audience is key in gathering student groups. Advisors/faculty are busy people and NVC needs to make getting information to them easy and accessible.

CURRENT AND DESIRED POSITION

New Venture Championship is prestigious among the graduate investment competition circuit. It is known for exceptional judges feedback. Some universities are well aware of the competition and send teams to compete year after year. However, other universities only occasionally submit ITC’s, or aren’t aware of NVC at all. We want to position NVC as a competition that is invaluable and can’t be passed up. This campaign will maintain awareness among universities that regularly submit ITC’s, while turning occasional ITC submitters into regulars. We also want to put NVC on the radar of universities both nationally and internationally that have never submitted an ITC.

SINGLE MOST IMPORTANT THOUGHT

The New Venture Championship competition will provide students with unmatched experience and exposure.

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{business brief} OBJECTIVE

Increase awareness of the New Venture Championship competition among UO business alumni in Portland.

TARGET AUDIENCE G#$(-&D#(#/$H;&(.-1/$C5'01#''#'$(;$#1>;5&-D#$("#:$(;$-((#1/$("#$)#,$*#1(5&#$+"-:80;1'"08$>;:8#(0(0;1<$!"#0&$ -((#1/-1>#$,0..$D-01$?599$A;&$("#$>;:8#(0(0;1$-1/$A;&$("#$D&;58'$8&#'#1(01D$("#0&$?5'01#''$0/#-'<$C5'01#''$ presence will also allow for competing teams to network for future partnerships.

CURRENT AND DESIRED POSITION Currently the New Venture Championship competition is not on the Portland business communityâ&#x20AC;&#x2122;s radar. They may have heard about it or seen a review in a business journal, but they have not been present at the actual >;:8#(0(0;1<$I;:#$8#;8.#$/;$%..$("#$8;'0(0;1$;A$-1D#.$016#'(;&'J$?5($("#7$-&#$1;($"-1/'K;1$("&;5D";5($("#$ conference. We are positioning the New Venture Championship competition as an event that is both well known and well -((#1/#/$?7$("#$H;&(.-1/$?5'01#''$>;::510(7<$C7$-((#1/01D$("#7$,0..$?#-&$,0(1#''$(;$("#$A;&#A&;1($;A$ 011;6-(0;1<$C5'01#''$8&;A#''0;1-.'$,0..$-.';$"-6#$("#$8;(#1(0-.$(;$:-L#$>;11#>(0;1'$-1/$8-&(1#&'"08'$,0("$ student competitors. As an investment competition we also want to see an increase in the number of angel investors in order to provide more value to both the participants and the attendees. New Venture Championship should be seen as a premier event that is marked on the attendeeâ&#x20AC;&#x2122;s calendar every year.

SINGLE MOST IMPORTANT THOUGHT NVC is prestigious among graduate student investment competitions.

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{blast emails} A series of three emails allowed us to reach out to a wide audience ;A$A->5.(7$-/60';&'J$/#-1'J$-1/$'(5/#1('<$!"#$%&'($#:-0.$,-'$'#1($-'$-$ '-6#$("#$/-(#$&#:01/#&<$!"#$'#>;1/$#K:-0.$01A;&:#/$&#>080#1('$("-($("#$ E1(#1($(;$+;:8#(#$,-'$;8#1<$!"#$("0&/$-1/$%1-.$#K:-0.$,-'$-$;1#K,##L$ reminder that the Intent to Compete deadline was approaching. EMAIL BLAST #1

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BLAST EMAIL #2 EMAIL BLAST #3

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{

{competition rounds}

} } BEST WRITTEN PLAN

Prior to the event in Portland, teams submit their business plans. A well written business plan is often !"#$%&#'!#(!$)*+,#*-#$ on investors to offer an initial investor meeting.

)*+$4M24$$$$M3

OPENING 2 1

.'-"$!#'/$)*!&01,-#($ their business venture 2)!"$'*$#3#4'!0&$5)!-"$'*1$ presentation. Judges ask questions and provide 6##17'-89$

} }

START UP

The Team Trade Show 066#&($'$2#3-0/#$ &#-#5!)0*$'*1$'3302($ teams to present their 4#*!,&#$)*$'$-3'(()-$!&'1#$ show environment.

} }

TRADE SHOW

3

4 5

Teams have only one /)*,!#$!0$#66#-!)4#3:$5)!-"$$ their venture to judges and potential investors.

}

}

ELEVATOR PITCH


SEMIFINAL ROUND FINAL ROUND

.'-"$!#'/$60&/'33:$ presents their business venture to a panel of ;,1%#(<$1,&)*%$2")-"$!)/#$ they may ask questions. Presentations are followed 7:$'$5&)4'!#$6##17'-8$ session.

}

}

}

SEMIFINAL ROUND

}

LIGHTNING ROUND

The twelve teams not '14'*-)*%$2)33$#*!#&$!"#$ OEN Lightning Round. Without the use of any equipment or visual aids, #'-"$!#'/$/'8#($'$5&)4'!#$ )*60&/'3$5)!-"$!0$'$*#2$ panel of judges. The panel 1)(-,((#($(!&#*%!"($'*1$ 2#'8*#((#($06$#'-"$53'*<$ '6!#&$2")-"$!#'/($2)33$'1;,(!$ !"#)&$53'*$'*1$&#=5)!-"$)!$!0$ the judges.

Finalists present their business venture to a panel of judges, during 2")-"$!)/#$!"#:$/':$'(8$ questions. Presentations are followed by a private 6##17'-8$(#(()0*9$>)**#&$ )($-&02*#1$!"#$?@A?$B#2$ Venture Champion and presented the Reinmuth Cup.

} } FINAL ROUND

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{usb pens} N->5.(7$-/60';&'$"-6#$(&#:#1/;5'$01=5#1>#$;6#&$,"0>"$>;:8#(0(0;1'$("#0&$ schoolâ&#x20AC;&#x2122;s teams compete in each year. They are used to being solicited standard event promotion materials such as brochures, pens, and pads of paper. We wanted (;$&#->"$;5($(;$("#:$01$-$>&#-(06#$-1/$:;/#&1$,-7<$G#$'#1($2OC$PIC$8#1'$(;$4MM$ A->5.(7$-/60';&'$-($'>";;.'$->&;''$("#$P10(#/$I(-(#'<$!"#$PIC$8#1'$,#&#$.;-/#/$ with a printable event poster, informational video, and links to connect them with ;5&$';>0-.$:#/0-<$!"#$8#1'$,#&#$8->L-D#/$01$-$=-($&-(#$?;Q$("-($01>.5/#/$-$I-6#$ the Date postcard for easy response.

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ADMIT ONE

Portland, OR

April 5-7, 2012

{virtual poster + save the date}

Plan Today. Lead Tomorrow.

NEW VENTURE {Champion}ship

Winning start-up capital at NVC is a fundamental part of the experience. OregonNVC.com Learning directly from judges and investors how to fine-tune new ventures. Providing the knowledge and momentum to move forward.

Embassy Suites, Portland, OR

April 5-7, 2012

New Venture {Champion}ship

April 5-7, 2012 Embassy Suites, Portland, OR

TURNING GREAT IDEAS INTO REAL BUSINESS VENTURES

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{OEN program ad}

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{Tri-met MAX ads} We needed to create new awareness of the NVC event among the Portland business community. To do ("0'$,#$-/6#&(0'#/$;1$("#$B@R$S0D"($T-0.$(&-01'$("-($ run through downtown Portland. We placed 14 ads on 7 trains during the month leading up to the event. This provided NVC a physical presence with the Portland business community who regularly commute to the downtown area on these trains. The ads were designed to be visible at high speeds and utilize the brand recognition of the Oregon â&#x20AC;&#x153;Oâ&#x20AC;?.

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{online placement} C-11#&$-/$8.->#:#1('$;1$("#$U&#D;1$C5'01#''$V;5&1-.$-1/$H;&(.-1/$C5'01#''$ V;5&1-.$,#?'0(#'$8&;60/#/$5'$,0("$-1$;88;&(510(7$(;$&#->"$?5'01#''$8&;A#''0;1-.'$ in the online space. We picked these two publications because their readership aligns with our second target market. We chose online placements because they were effective in cost, and in reaching our audience that are actively seeking news and events in the geographical area of our event.

!"#$%&''()* &8-9*%:;</%!="!

+,-$*)'./%01 ,-23,''4565,7%

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{web} Throughout the duration of the campaign we made website improvements to increase our web presence and user experience. The new design is organized, clean, and easier to navigate. We needed a clearer sense of what NVC is â&#x20AC;&#x201C; so we created an updated description of the event and its history.

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{social media}

Social media has established itself as a practical tool in event promotion. We implemented a new strategy for how we utilized the NVC Facebook and Twitter accounts, which had been stagnant since the prior yearâ&#x20AC;&#x2122;s competition. Through scheduled updates and tweets we were able to drive (&-A%>$(;$;5&$,#?'0(#$A;&$>;:8#(0(0;1$1#,'$-1/$58/-(#'<$!"#$-//0(0;1$;A$-$S01L#/E)$->>;51($,0..$ allow for easy and direct contact with future event alumni and advisors. We saw the biggest increase in social media engagement during the event as we posted live updates and direct links to newly created content on our website. NVC 2012 18


{event support} A large part of the 2012 campaign was the design of all the visual elements for the event. These included the printed program, large banners, signage for each round, 1-:#(-D'J$1-:#(#1('J$>#&(0%>-(#'J$-1/$("-1L$7;5$>-&/'<$G#$,;&L#/$,0("$:5.(08.#$ vendors in the Eugene area to price, and print these prior to the event.

)*+$4M24$$$$23


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!"#$%&#'()*+%,&-.+#&%()*&/#"0*123*+#,4(5 Charles H. Lundquist Center for Entrepreneurship

University of Oregon

Randy Swangard

Cornelis â&#x20AC;&#x153;Keesâ&#x20AC;? de Kluyver

Managing Director, Business Innovation Institute Lundquist College of Business

Dean and James & Shirley Ripper Distinguished Professor Lundquist College of Business

April 7th, 2012

Plan. Today. Lead Tomorrow.

It is your generous support that makes the New Venture Championship possible.

Thank you.

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{program cover}

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{media schedule} OCT OEN AD USB PENS VIRTUAL POSTER OVERVIEW VIDEO BLAST EMAILS OR BUSINESS AD PBJ AD MAX AD

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NOV

DEC

JAN

FEB

MAR

APR


!&/#"0*1235 The visual and strategic branding campaign for NVC 2012 was developed through a partnership between the Lundquist Center for Entrepreneurship -1/$("#$I>";;.$;A$V;5&1-.0':$-1/$+;::510>-(0;1<$!"#$)#,$*#1(5&#$+"-:80;1'"08$ would like to thank the following individuals for making this campaign a success. CUSINESS INNOVATION INSTITUTE T-1/7$I,-1D-&/J$B-1-D01D$W0&#>(;&J$I8#>0-.$@''0'(-1($W#-1 LUNDQUIST CENTER FOR ENTREPRENEURSHIP Richard Sloan, Undergraduate Coordinator Amy Fortuna, Program Coordinator +X@TSYI$X<$SP)WZPEI!$+USSYOY$UN$CPIE)YII Dean: Cornelis “Kees” de Kluyver I+XUUS$UN$VUPT)@SEIB$@)W$+UBBP)E+@!EU) Dean: Timothy Gleason Faculty Advisor: Dave Koranda @>>;51($W0&#>(;&[$B#&0''-$S-("&;: W#'0D1#&[$\-0.-$C0((01D#& Writer: Eric Perrenoud B#/0-$H.-11#&[$)##("5$T-:>"-1/-& B#/0-$H.-11#&[$Y:0.0#$X-&(60D Strategist: Destiny Henderson Strategist: Emily Vande Wege G#?$W#'0D1#&[$V5.0#$O&0:'(-/ Public Relations: Nic Corpora Public Relations: Taylor Stafford

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!T@)INUTBE)O$ INNOVATIONS E)!U$CPIE)YII VENTURES.


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