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Joseph Andersson CEO – Inswedco AB Gothenburg

Inswedco Services


Inswedco Services is an Indo-Swedish Business Management Consultancy, functioning as a gateway for products and services between India and the Scandinavian region.


A successful track record of enabling organizations in both countries enter into mutually beneficial relationships by addressing every aspect of the business venture right from concept to implementation and support.


Staffing, Execution of Projects and Business Consultancy Services are our core competencies.


Over 25 years of experience and well established offices in Sweden and India.

Management Team

Joseph Andersson – Founder and CEO An industry expert with over 25 years of experience in business development and marketing. After graduating in Economics from India, Joseph Andersson moved to Sweden for advanced education and took his industrial engineering and business management degrees. Settling in Sweden and equipped with an extensive knowledge of the Indian automobile and ancillary industry, he established long standing business relationships for his clients and won several prestigious projects. With the experience of enabling many business delegation exchanges between India and Sweden, Joseph Andersson consolidated his experience into a management consultancy organisation to help customers in Sweden and India venture into new geographies. Inswedco Services took shape and continued the efforts of enabling mutually beneficial partnerships between business houses in Sweden and India.

Gunnar Hedlund – Advisor Gunnar has done his Masters in Business Administration and has held senior positions for different Swedish companies . He has worked as manager for the IT department for one of the biggest health care companies in Sweden and Europe. He has extensive knowledge in business development and IT services.

Jayas Damodaran – Independent Director and Chief Advisor An IT industry expert, Jayas Damodaran graduated in engineering from IIT Madras and did his MBA at IIM Bangalore. After working in India’s leading IT company for many years, he moved on to the US where he worked with world leading application software majors. Later opting to take up an assignment in India with the world’s largest Application Software company, Jayas brings to Inswedco, valuable experience in global business practices and IT resource management.

Kalpana Surapaneni – Chief Finance Officer A Chartered Accountant with over 20 years of experience in India’s leading business organisations, Kalpana has a rich experience in all aspects of corporate finance and legal operations. She brings to Inswedco and it’s customers a valuable expertise that enables clear business operations across borders and helps in establishing the foundations for building long standing corporate relationships.

Joseph Paul K – General Manager- Operations After graduating in Physics from Calicut University, Joseph worked with India’s leading IT company HCL Ltd. before moving onto Fujitsu ICIM and later the British Telecom subsidiary Accel Frontline. With 22 years of experience in the IT industry and an in-depth expertise on both IT Infrastructure Management and Enterprise Software Solutions, Joseph brings to Inswedco and it’s customers a good understanding of off-shore IT support and operations.

Value Added Services Inswedco focuses on core practices enabling business organizations in Sweden and India to offer mutually beneficial solutions and services based on each others core competencies and country specific market requirements. The practices are:

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Staffing and Recruiting Services Value Added IT Services Value Added Engineering Services Business Consulting Services Product Sourcing Corporate Tours and Travels

Staffing and Recruiting Services

Staffing and Recruiting Services Inswedco focuses on staffing and executing projects using the LCC (Low Cost Country) model. An optimum solution for companies looking to extend their reach to and from Sweden and India. With a strong local presence in both the countries, Inswedco has a repository of resources in various fields who can be deployed at short notice for both technical and non-technical roles across various business functions.

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Time and Material based engagement model Project and Milestone based model Cost plus model One time recruitment service Finance, Manufacturing, HR, Logistics, Sales and Mktg. Across IT, Automotive, Energy industries

Value Added IT Services

Value Added IT Services Inswedco offers a range of value added IT services on a professional services basis and on turnkey project basis. The services are focused around Enterprise Software Services and IT Infrastructure Management. Enterprise Software Services Spanning across custom application software development & maintenance and commercial off-the shelf application software implementation and support, the services offered are:

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ERP services (SAP, Oracle, JD Edwards) Custom Application Development & Maintenance (Oracle PL SQL, Java, .Net, Open Source) EAI (Oracle Fusion, Websphere) e-Commerce, B2C Portals and website development

Value Added IT Services (continued) IT Infrastructure Management One of the core competencies of Inswedco AB. Based on the ITIL Framework a range of services are offered both on-site and off-shore through the world class Managed Services Operations Center based in India. Some of the services in this portfolio are:

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Server Management & Administration (Unix, Windows, Linux) Remote Infrastructure Management & Administration Data Center Services Database Administration Services (Oracle, MS SQL, Open Source) Facility Management Services (FM) Enterprise Security Services IT Asset Management (ITAM) Helpdesk Management Services Network Management & Administration

Value Added Engineering Services

Value Added Engineering Services Offering world class output at less than 50% of the prevailing costs, Inswedco is one of the better partners for long term relationships in engineering automation and CAD/CAM services. Some of the services offered in this domain are:

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Designing services (Drafting, Drawing, Modeling etc.) Conversion services (2D to 3D, Raster to Vector, multiformat to CAD etc.) CAD Applications (Architecture, Industrial, Electrical and Electronics etc.)

Business Consulting Services

Business Consulting Services Inswedco AB offers business consulting services between India and Sweden to enable organizations in both countries to interact and engage with each other building relationships across cultural and corporate barriers. With more than twenty years of experience in establishing such relationships, Inswedco is ideally placed to ensure significant time and cost savings to organizations looking to venture into these new geographies. The services covered under this consultancy are:

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Business delegation visits and customer visits Executing pilot projects. Setting up of offshore centers. Auditing Indian and Swedish Companies Marketing and Sales Networking and relationship building Project / Liaison office establishment Translation services

Product Sourcing

Product Sourcing A network of export quality manufacturers and traders enable the exchange of a host of products and commodities covering electronics, leather goods, corporate gift articles and country specific products. Apart from enabling customers with an enhanced choice of products and commodities, it also offers manufacturers an opportunity to increase market reach and generate revenues from untapped regions. Some of the products are:

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Alternative energy technology and equipment Automotive Component Sourcing Apparel sourcing

Corporate Travel and Tourism

Corporate Travel and Tourism The rich and diverse geographic spreads of both India and the Scandinavian region enables a range of offerings unique to both regions and a much sought after break for corporates and individuals. The offerings are packaged across wellness tours, Golf and F1 circuit tours and Heritage tours in India, and North Pole, Ice Hotel, Camping and Cruise liner tours in the Scandinavian region. Some of the services offered are:

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Meetings, Incentives, Conferencing, Exhibitions Corporate tours and wellness packages Student exchanges and study tours Adventure travel and sport Medical tourism and generic treatments

The Problem


High Cost of labor in the Nordic Region The Solution


Outsourcing The Challenges


Acclimatization issues with consultants reaching Nordic region leading to frequent abandonment by resources

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Language and cultural issues related to living in Nordic

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Low Ability to relate to Nordic customers and be effective in projects Travel and Visa related issues could be challenging at times Managing resources in Nordic difficult without a local presence in the region.

The InSwedCo Model of resourcing to Nordic

Inswedco Advantage Right Sourcing ƒ Relevant sourcing of candidates ƒ Stress on relevant experiences on skills ƒ Professional recruiting approach Extensive Qualification Process ƒ Level 1 – basic qualification ƒ Technical capability evaluation ƒ Evaluation on personal, interpersonal, attitudinal and other attributes ƒ Client Evaluation on technical fitment to specific projects Preparatory and Enablement Program ƒ Travel and logistics related assistance ƒ Cultural orientation from client/ country perspective ƒ Project background preparation (with assistance from client team) Acclimatization program in Sweden ƒ Logistics support in Sweden ƒ Cultural assimilation support in Sweden

Inswedco Advantage Time to deploy

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Ability to manage tight timelines Requirement to deployment Sourcing of resources in a planned manner

Assurance of quality

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Several levels of evaluation Qualification based on technical and non-technical parameters Client interaction and evaluation


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Flexible cost structure – based on client situation Cost based on actual payouts Hybrid model of onsite and offshore brings cost down

The InSwedCo Model

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InSwedCo India enters into a contract to provide quality technical resources Rates are the normal Indian sourcing rates The resources join your organization as contract employees – on the payroll of InSwedCo India.


As and when deployment of resources are required in Nordic, InSwedCo will arrange for visa, travel and other formalities


Upon arrival in Nordic, InSwedCo Europe will arrange for

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accommodation initial setting up cultural and language orientation business etiquette specific to the region

InSwedCo paid on actual re-location expenses, actual per diem expenses of the resource – besides a management fee

The InSwedCo Model

Higher Productivity by Onsite Resources • Well acclimatized to local conditions • High rate of retention of resources • Effective project completion / higher customer satisfaction

Assurance of Quality • Several levels of evaluation before deployment • Qualification based on technical and non technical parameters • Qualified to take up overseas assignments

Cost • Overall lower cost of deployment – higher margins • Cost at Indian rates plus expenses at actual • Works out significantly lower than own resources being deployed in Nordic

Thank You Inswedco AB (Sweden) Rodbo Idrottsgata 39 Kungalv, SE-442 90 Sweden. Telephone: +46 730 730 335 +46 730 730 502 Inswedco IT and Engineering Services (India) Pvt. Ltd. 98, Muneshwara Layout, Attur, Yelahanka, Bangalore - 560 064 Karnataka, India Telephone: +91 9845076881 44, Victoria Gardens Jawaharlal Nehru Road Chennai- 600 107 Tamil Nadu, India Telephone: +91 9380285482

Inswedco Company Profile