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GRAPHIC DESIGN -------------------------------------ILLUMINATI ART SPACE Illuminati is an art gallery and an art space. --------------------------------------

Images sind Fixsterne zur Orientierung in einer konsumbegeisterten Gesellschaft geworden. Es tut gut, Images skeptisch zu betrachten, denn Images sind Fluch und Segen, Orientierungshilfe und Irrlicht zugleich. Zwischen Images und Tatsachen klafft oft eine irrwitzige Diskrepanz, die es durch De-Branding zu entlarven gilt! Branding ist die strategische Arbeit an Images. De-Branding bezeichnet den kreativ-subversiven Umgang mit Images und Branding in einer Kultur, die von Marken-Images geprägt wird. De-Branding zeigt Möglichkeiten auf, sich von der unreflektierten Image-Kultur zu emanzipieren – Konsumenten, Fans, Dich und mich. De-Branding initiiert die ‚ Ent-Täuschung‘ von strategisch erzeugten Imagewelten.


plusvalue

CULTURE

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ART

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DESIGN

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ATELIER

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central excerzise

IDEAS pre condition

FREE SPACE

argument

RE-SEARCH

GRAPHIC DESIGN -------------------------------------ILLUMINATI Graphic design studio specialized in -Branding -Visual identity. Matrix --------------------------------------

aim

wish

COMMUNICATION

MAKE PEOPLE THINK

VISION, HOW? central value >>> style/from MISSION, WHAT? make pople think >>> content/iconic FREE SPACE + IDEAS + CULTURE >>> MOVEMENT! RESEARCH + COMMUNICATION + MAKE PEOPLE THINK >>> DESIGN!


GRAPHIC DESIGN -------------------------------------ILLUMINATI WHAT IS CULTURE? Culture is a system of building identity! people’s culture consists of all the ideas, objects, and ways of doing things created by the group. --------------------------------------


GRAPHIC DESIGN -------------------------------------ILLUMINATI HOW IS ART?

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ILLUMINATI

GRAPHIC DESIGN -------------------------------------ILLUMINATI FUTURA_primary typeface MONACO_secondary typeface typography --------------------------------------

Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms (near-perfect circles, triangles and squares).


GRAPHIC DESIGN -------------------------------------ILLUMINATI ART SPACE Logo development. --------------------------------------

A_01

A_02

A_03

A_04

A_05

A_06

A_07

A_08


25 mm

25 mm

100 mm

GRAPHIC DESIGN -------------------------------------ILLUMINATI ART SPACE Logo positive + negative. --------------------------------------

100 mm


ILLUMINATI STUDIO Nicolò Cunico

Tel. (+39) 334 89 106 89 mail. nicolò @i lluminati.com skype. illuminati studio

CONTRÀ RIVA 35 | BASSANO DEL GRAPPA | 36061 VI ITALY | WWW.ILLUMINATI-STUDIO.COM

GRAPHIC DESIGN -------------------------------------ILLUMINATI ART SPACE

Stationery. --------------------------------------



Illuminati Visual Identity