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Focal Point

Northern California Professional Photographers

NOVEMBER 2010

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Focal Point

NOVEMBER 2010

Northern California Professional Photographers Officers

Committee Chairs and Coordinators

President Wayne Miller 925-330-8737 president@ncpponline.org

Membership Stacey Flurscheim 925-330-7130 3rdvp@ncpponline.org

1st Vice President Programs Denny Weigand 925-336-7994 1stvp@ncpponline.org

blog / Website Wayne Miller 925-330-8737 blogomeister@ncpponline.org

2nd Vice President Print Competition Tom O'Connor 925-586-2745 2ndvp@ncpponline.org

Newsletter - Focal Point Editor Tom O’Connor 925-586-2745 newsletter@ncpponline.org

3rd Vice President Membership Stacey Flurscheim 925-330-7130 3rdvp@ncpponline.org

FP Copy Editor Denny Weigand 925-336-7994 newsletter@ncpponline.org

Treasurer Malcolm Slight 925-330-8737

Send Newsletter information to: Tom O'Connor. newsletter@ncpponline.org Deadline for submission of articles and ad copy is the 24th of each month. Information received after the deadline cannot be guaranteed publication

Hospitality Lisa Duncan 925-284-3878 hospitality@ncpponline.org

treasurer@ncpponline.org Secretary Kevallyn Paskos 925-766-3121 secretary@ncpponline.org

Apprentice Membership Ann Gordon 510-222-4115 appmembership@ncpponline.org

Chairman of the Board Randy Cazinha 925-249-1999

Photographer Eduardo Cardona

Focal Point is published by Northern California Professional Photographers. Articles and comments are invited; publication is subject to space available and editorial approval. Note: Articles are the opinion of the author and do not necessarily represent the position of NCPP. Ads and flyers may or may not have the endorsement of NCPP or its Board of Directors.

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Northern California Professional Photographers


Focal Point

NOVEMBER 2010 Table of Contents

Presidents Message

4-5

End of Year Print Comp

6

Semi Annual Board Meeting Nov. 3, 2010 • NCPP Alumni Night

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November speaker Michael Van Auken • "Lifestyles of the Almost Famous

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November Image Competition: People's Choice"

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Best of Show - October

10 - 11

Images from October Meeting

12 - 15

Membership Information

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Marketing - Sales - Business • Things are bad by Jay Yogan

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Coming in January 2011 - Robert Pierce • Masters Night

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Educational Opportunities • Laura Cottril

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NCPP Sustaining Members

20-25

Our Neighboring Affiliates

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Calendar - Important Dates

27

Sunset Chart

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NCPP meeting this month

TUESDAY, NOVEMBER 9th, 2010 Doors open at 6pm, meeting starts at 7pm Come early at 6pm to meet vendors and socialize!!

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Northern California Professional Photographers


Focal Point

NOVEMBER 2010

Presidents Message - Wayne Miller (aka Blogomeister / PdTG guy) Time flies and waits for no one It seems like I just put the winter stuff away and it is almost time to pull it out again. The holidays are a busy time of the year for all and I hope that this last year was a successful one. It is time to spend time with family, friends, loved ones, and your clients. It is also time to start thinking about you and your business in 2011! Yes, it is time to do some soul searching about you and your business. You are not your business and your business is not you. Are you running your business or is it running you? Did you make a goal list for 2010? By the end of December it is time to review it to see how successful you were. Which goals were obtained and which ones were short. Then ask yourself if the short list was a pie in the sky or if they didn’t make the completed list because of a faulty action plan. Hmmm, there is a route here: Goal + Plan + Execution + Tenacity = Success…………. At a recent East-Bay Smug meeting “Get Clarity” the speaker was Jeff Jochum, an outstanding presenter whose message was geared toward the above. Gustavo Fernandez, the organizer, pulled in another great speaker for the group, way to go Gustavo. Funny thing is that 137 RSVP’ed Yes and only about 40 showed up. This seems to be a regular pattern that happens too often. Because the meetings are free people sign-up and then have nothing to lose if they don’t go. Hmmm, Well I am telling those who missed this one missed an opportunity that doesn’t come along very often: Self-evaluation. One of the hardest things to do is to look at oneself and be objective. I know where I would like to be and sometimes I choose the path of least resistance or just a dead end. But then again, there is “No success like failure and failure is no success at all” – Bob Dylan. So what does this mean… Well if one doesn’t fail then maybe one isn’t trying something out of their comfort zone. Prudence breeds mediocrity. I have failed a lot in my life, and I still fail, and will continue failing because I will always try to do things that are outside my comfort zone. One of my favorite sayings: Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat. Theodore Roosevelt

So we must fail in order to succeed. If you are specific, or lucky, or do a ton of preparation you may succeed on the first try. But if you fail and give up then you will be lost in the masses. I keep one foot on the treadmill trying new stuff while I raise the other foot off the stable ground to rebalance. Sometimes I fall. Other times I get balance and clarity that I wouldn’t have gotten any other way. In this quest I am consistently trying to reinvent and re-evaluate myself as a person and as a photographer. I know that I am an OFWCWAHW (ask me what this means) and that a lot of the new opportunities are flowing to the new upcoming photographers. Remember you were there at one time. So I say be not afraid of failure my friend but embrace it and keep trying, for without tenacity you will never taste the fruits of success. Ok. So back to the regular programming: If you were at the Oct. meeting with Marc Benjamin “Light, Shadows and Curves” you were treated to some great images and inspiration. 4

Northern California Professional Photographers


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NOVEMBER 2010

Presidents Message - Wayne Miller (aka Blogomeister / PdTG guy) Marc gave a great presentation and his collection of prints was absolutely fantastic. It would be nice if we had an NCPP volunteer to do a write up of the presentation (hint! hint!) Print competition had a new twist with PI (Projected Images) which were displayed on a 25” LCD screen. Tom O’Connor (2NDVP-Print Chair aka Imaging Chair) did a great job pulling all the items together in a neat package. Tom did all the footwork and procured the LCD carrying case so we can have PI comp at NCPP. Thanks Tom for putting this together. Tom is doing a great job as 2nd VP and also editor of the Focal Point our monthly publication. BTW the Focal Point since going online has been viewed over 3,200 times for the past nine issues. This is ground-breaking since when it was printed we only did 80-100 copies a month. The NCPP Blog has been getting a lot of visitor’s too which helps spread the word about NCPP. NCPP blog: http://ncpponline.org/ stop by for a visit as the content is always being updated and if you want to add an article or some interesting photographic information send it to the blogomeister@ncpponline.org Coming up for November 9th is NCPP’s own Michael Van Auken with a special program. Check details here: http://ncpponline.org/?page_id=17 This is a special program, we have several vendors lined up and a raffle with some really cool prizes. So better boogie on down bro and dudettes. BTW it is People’s Choice Print Competition so enter something.

Tom captures this very rare “red camper back” (Scientific name “parte posteriore rossa del campeggiatore”) capable of speeds up to 70mph, on the prairie off Hwy 395 near Mono Lake on a recent road trip. Tom set up and sat for hours in the hot sun disguising himself as a tourist photographer to get close enough to get this image. If you look closely you can see the determination in Tom’s excitement as he got the money shot. Tom O’Connor gets the “Red Camper Back” – photo and story by Wayne Miller

NCPP Mission Statement: The Northern California Professional Photographers is an organization dedicated to advancing the business of professional photography. Our purpose is to create an environment amongst professional photographers that will inspire each of us and to help one another grow as business professionals and artists.

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Northern California Professional Photographers


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NOVEMBER 2010 2010 End of Year Print Comp - Tom O'Connor

Well it is that time of year again where we judge our best images submitted for PPA Style Print Competition during 2010. This year the competition will be held in San Francisco at Mischa Photography. We will have a combined event with PPGBA wherein their judges will be judging our images and our judges will be judging theirs. People's Choice 2010 end of year competition will be judged at the January 2011 regular NCPP meeting by the Master Photographers in attendance. Eligibility: • All NCPP members who entered an image in PPA Style print comp and scored a 70 or above during the months of Feb, Mar, Apr, May, Jun, Jul, Aug or Oct, 2010 are eligible. • All entered images must be the original printed image entered. (no changes to the image are allowed), and will be verified against the Print Comp Log for 2010. • Below is a list of eligible members. Ann Gordon Denny Weigand Gustavo Fernandez Heidi Sledge Jennifer Fink John Huseby

Karen Drinkwater Kelsey Schweickert Lisa Duncan Mack McNamara Malcolm Sleight Michael Van Auken

Peg Jackson Richard Stahlberg Tish Wetzel Tod Gomes Tom O'Connor Wayne Miller

What you have to do: • Email Tom with the image titles and category you are submitting. (Maximum of 4 images) • Attach a completed entry label to the back of each image. Link for label: • Deliver images to one of the locations below. (Maximum of 4 images) Entry Deadline: 12/3/2010 @ 4PM: Entry Locations and Hours: Normal Office Hours are: 10 to 4 Tues through Fri, but call first. James Brian Studios 1727 Bonanza Street Walnut Creek, CA 94596 925-934-2495 Normal Office Hours are: Most any time, but call first. Tom O'Connor's home 31 Guzman Ct. Concord, CA 94521 925-586-2745

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Northern California Professional Photographers


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NOVEMBER 2010 Semi Annual Board Meeting - November 3, 2010

The next semiannual board meeting is on November 3rd at Wayne Miller's house at 6pm for a Pot Luck dinner and meeting. Contact Wayne if you are planning to attend. Email: mailto:president@ncpponline.org Phone: 925-330-8737

Per the NCPP Bylaws: (5) Meetings a. The Board of Directors shall meet with the Executive Officers at least twice per fiscal year. b. The Executive Officers and its committees shall meet at least four (4) times per year. c. A majority of the Board of Directors shall constitute a quorum; however, the quorum can be met by proxy vote.

NCPP alumni night ALL Past NCPP members get in free. All past NCPP members are invited to Alumni Night on November 9, 2010. There is no cost, but please RSVP by Nov. 8th to: mailto:3rdvp@ncpponline.org

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NOVEMBER 2010

NCPP Speaker for Nov 9th: Michael Van Auken "Lifestyles of the Almost Famous" NCPP’s November program features our own Michael Van Auken, one of NCPP’s founding members and its first president in 1998. This program, which Michael calls Lifestyles of the Almost Famous, is all about storytelling. It’s about designing the portrait concept around who the clients are and what they like to do. It’s all about personalities and relationships. It’s all about having fun and keeping it exciting. It’s all about telling their story. The best way to learn these concepts is by becoming part of the action ! Creative energy thrives when everyone participates, so be prepared to jump in with your ideas for variations on posing. You may be invited to pick up the camera and shoot, or let yourself be photographed. In fact, Michael would like EVERYONE is to be photographed this evening. Come dressed for your Lifestyle portrait! Who are you? Or who would you like to be? What do you like to do? Come dressed as your current profession, your special interest, or your alter ego. You could even wear your Halloween costume ! Come dressed in any way you feel expresses your story, fact or fiction. You may not be famous, or even almost famous. But after this experience you may well become infamous!!! Incentives: -Practice thinking outside the box. -Fun, excitement, camaraderie, sharing ideas. -Everyone dressed in Lifestyle attire has a chance for a door prize. -Flip book slide show created with Lifestyle portraits, available online. -Lifestyle portrait files posted online for you to download, print and/or post on Facebook. Michael Van Auken has been recording the history of people’s lives for more than twenty-five years. He currently works with Cantrell Portrait Design in Benicia as a senior associate photographer. Michael is an award winning photographer and popular speaker in the US and abroad. He is also a member and contributing artist with Arts Benicia.

6-7 PM: Socialize: Network with other photographers in meeting room. 7:00 PM: Meeting Starts NCPP members are free Guest fee is $20 in advance (Click here Early Bird $20.00 PayPal) or $30 at the door the day of the event.

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Northern California Professional Photographers


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NOVEMBER 2010

Image Competition for November 2010 - "People's Choice" This month we are having People's Choice style print competition. Bring your printed submissions and register them with Tom O'Connor. You may enter up to two images. They need to be registered before 6:58pm. Images entered after that time will not be allowed. Good luck to all!! If you are interested in volunteering with image comp, please contact Tom O'Connor at 925-586-2745 or Email Tom @ toconnorphotography@astound.net.

January 2011 Image Competition will be Master's only and Prints Only.

The next NCPP Image Competition will be at the February 2011 meeting and we will have both "Print" and "Projected" PPA Style image competition.

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Northern California Professional Photographers


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NOVEMBER 2010 October 2010 Image Comp Winners

CONGRATULATIONS!!!! October 2010 Image Comp Winners 1st Place - Wayne Miller "Little House on the Prarie" 2nd Place - Rich Stahlberg "Tango Argentino" 3rd Place - Tom O'Connor "Reaching for the Stars"

Image by Trina Tuel

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Northern California Professional Photographers


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NOVEMBER 2010

Best of Show - "Little House on the Prairie" by Wayne Miller

The image “Lil house on the prairie” was captured in Gold Point, NV, an inhabited (population 50) ghost town North-west of Las Vegas off Hwy 95. On a road trip in April 2009 for my birthday Katherine (my lovely wife) spent two weeks sightseeing and making pictures. We did the Route 66 from Barstow CA, to Kingston AZ, Grand Canyons, Las Vegas, and Death Valley with a side trip to Gold Point. We arrived at Gold Point an hour before sunset and scoped out the town, I had been here about 2 years ago and things change a little. There was a local there who had restored an old store/bar and invited us in. This place was amazing, with memorabilia all over the place, a shuffle board, pool table, and old western bar. The owner offered us a drink so we had a beer. When I put up money he said he didn’t have a liquor license but we could and did make a donation. We chatted for a while and at sunset I set out to photograph while Katherine stayed in the store. This place was a gold mine of old shacks, buildings, and vehicles, a candy store for photographers. Ok, about the image: The image was an HDR capture and the bracketed images:

For the gear heads: Canon 5d Mk2, 24-70mm f/2.8 lens, 38mm focal, ISO 100, f/6.3, fist image – 0EV @ 1/50 sec, middle image -2EV@ 1/200 Sec, and right image +2@ 1/13 sec. HDR was rendered in Photomatix and final tweaking done in Photoshop CS5. Print was done by Bay Photo, my favorite lab. So if you are ever on a road trip check out Gold Point and if you’re around during the winter remember it snows there. My last visit was May 2006 and there was 6-in of snow on the ground. 11

Northern California Professional Photographers


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NOVEMBER 2010 October Meeting Images

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Northern California Professional Photographers


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NOVEMBER 2010 October Meeting Images

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Northern California Professional Photographers


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NOVEMBER 2010 October Meeting Images

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Northern California Professional Photographers


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NOVEMBER 2010 October Meeting Images

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Northern California Professional Photographers


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NOVEMBER 2010 Membership Information

Contact Stacey Flurscheim with / for any Membership Information Stacey Flurscheim @ 925-330-7130

APPRENTICE NEWS Contact: Ann Gordon @ 510-222-4115

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NOVEMBER 2010 Marketing, Sales and Business by Jay Yogan

Things are bad. How would you like to own a photo studio in this town? Housing values down 60% 6.7% foreclosure rate on mortgages, that’s 1 out of 15 Percentage of population with a bachelor's degree‐below state average. This town made the Top 100 list in these categories: 1) county with the largest number of people without health insurance coverage 2) city with the highest unemployment growth from 2000 to 2009 3) city with the highest unemployment (21.3%) 4) county with the largest number of people moving out compared to moving in Data from www.city‐data.com

Now, the good news… 23.7% of the households in this town make $100k or more in income. That’s a total of 2,814 families. If the studio averages 2 family sessions a week for the year, that would be 100 sessions, less than 3.6% of the demographic. How do you attract those 100 sessions? It’s all about branding. The studio marketed their brand, focusing on the things they believe, in this case the family. From booth displays, co‐op marketing with other businesses in town, to brochures, and social media, the studio branding (the beliefs, purposes and causes) reflected the why of their business essence. And this week, I received a message that she just completed a $13k sale of multiple wall collections to a family, not the typical cookie cutter wall displays, that’s not her brand. These were a variety of metallic PrintWraps, framed prints and Off the Walls with ProTexture spray as part of the wall collection. Yes, you are allowed to mix finishes. Her brand is about being custom. It’s one way that she differentiates herself from other photographers in her town, and her customers appreciate that. See, they believe in the same core values…family, quality and custom. If you build your brand then tell the world through marketing in a coherent and consistent manner your customers will find you. If they engage in the same beliefs, purposes and causes as you do, they 1) won’t focus on price 2) show up for appointments 3) won’t nitpick 4) will tell their friends of the experience 5) become loyal customers 6) say thank you. The success of a business in any industry is driven by innovation and marketing. Building your brand to attract YOUR customer, the customer whose beliefs are shared with yours, will prevent bad times from affecting your business. Market to find your customer. What do you believe? Jay Yogan Business Consultant Burrell Colour Imaging

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NOVEMBER 2010

NCPP Proudly Presents on Tuesday, January 11th: - Robert Pierce January is Masters Night at NCPP. Each year, we invite all of the Master Photographers in our area to join us as a thank you for all they have, and all they continue to contribute to Photography and Photographers. We reserve the speaking spot for one of the Masters as well as limit Print Competition to Masters Only. This is a very exciting evening where we all can learn, rub elbows with Masters and see great images!

Robert, a Master Photographer, will speak about the changing art of photography. He will share how he creates unique products for his new and existing clients. Robert will go over family portrait techniques with new digital technology. Join us for this exciting evening on Tuesday, January 11th! Robert has been awarded photographer of the year for PPRE for 2008 and 2009. Robert has been in business for 35 years and has seen many changes. http://www.rpstudios.com/about/about2.html

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Here is more bio info.

Northern California Professional Photographers


Focal Point

NOVEMBER 2010 Educational Opportunities Come see NCPP's very own Laura Cottril present to PPSVA Wednesday, November 17th at 7pm! Laura is hoping for some "peep" support so get your carpools organized and let's go to Sacramento! Behind the Scenes with Family Portraits Learn Laura Cottril's secrets for creating memories that go beyond just a photograph. Laura will share her vision for the ideal client relationship that leads to raving referrals. This testimonial speaks for itself! "Thank you so much for coming over yesterday and doing our photographs. Our memories are captured forever in your pictures."

Great photographs are the other side of the scale to balance with the memory making. Laura will show the way she looks for light and texture to create stunning photographs. She'll go over her process of the portrait session and what she looks for when working with her clients. Laura believes you need to put your own oxygen mask on first. The keys to success start with you! Laura will share her experience that revealed the path to overall success and clarity. Learn to re-frame your thinking for life balance with the tips that Laura will share. Fill Your Keychain with the three keys to success! - Rewarding client relationships - Memory making photographs - Life balance tools Award-winning, certified professional photographer Laura Cottril specializes in creating emotional images with natural light portrait photography Laura believes the portrait experience can bring families closer and create lifelong memories. Her specialties are maternity, children and family images. Laura has been profiled in Rangefinder, Professional Photographer and ProPhoto West magazines. You can see more of Laura's work at www.lauracphotography.com. The location for the meeting is at the Dante Club on Fair Oaks Blvd, Sacramento CA - Registration 6 pm Program 7 pm

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NOVEMBER 2010 NCPP Sustaining Members

Sustaining Members are companies that manufacture or distribute photographic equipment, laboratories, publishers or firms providing services to photographers. These Sustaining Members also contribute to the welfare of NCPP, with monetary and technical support. Sustaining Members may participate in all NCPP events, however they may not vote or hold office. We encourage our NCPP members to support our Sustaining Members. If you are interested in becoming a Sustaining Member, contact Denny Weigand. 925-336-7994 or E-mail @ digitalwhims@comcast.net -Listed Alphabetically-

THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility. We work closely with Fine Art and Framing Galleries, Interior Designers, Professional Photographers, Art Consultants, Retailers and others in need of custom framing at wholesale prices. APF specializes in creating custom programs or packages to your individual business or market needs. We offer superior quality with flexible pricing to fit your individual needs. Contact: Mike Moretti 1084 Shary Circle, #B Concord, CA 94518 (Located behind Costco) E-mail: apfwholesale@sbcglobal.net 925-689-5177 web: http://stores.apfwholesale.com/StoreFront.bok

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NOVEMBER 2010 NCPP Sustaining Members

BAY PHOTO LAB Contact: Debbie Thomas E-mail: debbie@bayphoto.com 510-585-7049 web: http://www.bayphoto.com/ 2161 Delaware Ave. Santa Cruz, CA 95060 800-435-6686 fax: 931-475-5257

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NOVEMBER 2010 NCPP Sustaining Members

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Northern California Professional Photographers


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NOVEMBER 2010 NCPP Sustaining Members

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Northern California Professional Photographers


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NOVEMBER 2010 NCPP Sustaining Members

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Northern California Professional Photographers


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NOVEMBER 2010 NCPP Sustaining Members

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Northern California Professional Photographers


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NOVEMBER 2010 Our Neighboring Affiliates

PPC Professional Photographers of California Affiliates

City

Company Name â–˛

Phone

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM

Fairfield

1-888-442-6606

Central Valley Professional Photographers - CVPP

Fresno

559 266-0305

Channel Islands Professional Photographers Association - CIPPA

Camarillo

(805) 573-7637

Gold Coast Professional Photographers Association - GCPPA

Pismo Beach

805 733-5197

Inland Empire Professional Photographers & Videographers - IEPPV

Riverside

951-737-7310

Northern California Professional Photographers - NCPP

Walnut Creek

925 330-8737

Professional Photographers of California

Escondido

Professional Photographers of Los Angeles County - PPLAC

Culver city

(818) 344-0671

Professional Photographers of North Valley - PPNV

Redding

530-241-2191

Professional Photographers of Orange County - PPOC

Mission Viejo

949.916.2471

Professional Photographers of Sacramento Valley - PPSV

Sacramento

530 363-0138

Professional Photographers of San Diego County - PPSDC

San Diego

(858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC

Santa Barbara

(805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV

San Jose

408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So. San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE

Santa Rosa

707 548-1181

Stanislaus Professional Photographers - SPP

Modesto

209 847-0540

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Web Site

Northern California Professional Photographers


NCPP

2010‐2011

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2010

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DEC

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Business 101

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Committee

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11‐PC EOY

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9-NCPP Members N7

11‐Masters Nt

8‐Meeting

8‐Meeting

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10-Michael Van Auken8

11 BIG ROOM

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11 End Year Print Com15 IMAGING USA

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30 FP Pub

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30-FP Pub 31

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Focal Point I

NOVEMBER 2010 Sunset Table

This information is for Walnut Creek. You can obtain sunset times for other locations at http://www.sunrisesunset.com/

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Northern California Professional Photographers

FOCAL POINT NOV-10  

Monthly newsletter for Northern California Professional Photographers

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