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editorial...

The Media Segment

Editorial Front Editor

:

Swapan Roy

Asst. Editor

:

S. Goswamy

:

Anit Kumar

:

S. K. Sarkar

Design Desk Art Director Acct. & Finance Finance Marketing & Sales :

Tridip Dey

Kolkata

:

Santu Dutta

Promotional Head

:

Sandip Sarkar

Staff Photographer

:

Ajay Kumar

Circulation Manager

:

Pratap

Production Manager

:

Babu Hegne

System Manager

:

Ajay Biswas

Marketing Manager Marketing Executive

Revolution of Interactive Whiteboard According to Springboard research report, India’s Education sector is likely to step up its IT spending to about USD 704 million in 2012, reflecting in a CAGR (compound annual growth rate) of 19 percent during 2007-2012. Traditional education system has undergone a vast change moving out of the era of the blackboard, classroom and conventional methods of teaching to a more intelligent, digitised and smarter way of imparting knowledge. One of the major tools emerged in this changed education system is interactive whiteboard. Interactive Whiteboards help teachers to record sessions and share them with students. IWB have tools for presentation like spotlight, snapshot, reveal, sharing. Using the software, teacher can write, draw and annotate on its surface and navigates the computer functions from interactive whiteboard with finger or pen. This powerful versatile teaching tool allows electronic files to be used later for repeated sessions or mails to absent student as an attachment. The software has a built in library of images on different subjects which the teachers can use into their lessons.IWB enables the user to draw, write or making notes, drag and mark up onto the surface controlling the PC. Looking at the lurching market third party research has shown that students and teachers around the world are benefiting from the use of interactive whiteboards and are witness to increased student engagement, learner retention and motivation, improved test scores and attendance are among few of the results.

In This Issue

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News Byte

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Mob: 09810380882, 09811346846

PRODUCT WATCH SOLO: Laptop Cleaning Kit, I-Clean

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National Computrade News Fortnightly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 10. Annual subscription Rs. 240. Editor

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ZyXEL: Media Server, NSA300 Series

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HAPPENING

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ASUS sets up another retail store in Durgapur

Pawan Jajodia, Chairman Exhibition Committee

ROY MEDIATIVE

Ph: 91-11-41602841, 65683896, 40536384-87

6, 8, 10

COMPASS Mega IT Exhibition to held on May4th

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New Delhi-110019 (India).

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CONTENTS

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E-mail : eastern@ncnonline.net

Swapan Roy

Intex conducted Distribution Excellence Training Programme at Khandala

VAMAA Gives Life to Classrooms

CASE STUDY

26 Anil Agrawal, Director, Supreme Global Trading Pvt.Ltd. www.ncnonline.net

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news byte NComputing captures 89 % of Enterprise Client Device Market share in the India

According to International Data Corporation (IDC), NComputing is the largest provider of enterprise client devices in India. India is one of the world’s most prolific consumers of thin and terminal clients; and home to some of the world’s largest public and private virtual desktop deployments – most of which are based on NComputing technology. According to Manish Sharma, Vice President – Asia Pacific, NComputing, Inc., “This latest IDC report reinforces NComputing’s position as the leader in the enterprise client devices market in India - which has been our fastest growing market.” He continued, “NComputing has redefined and revolutionized desktop computing. We lead the market in innovation and solving the desktop computing needs of public, private

and education customers throughout India. We intend to expand the market still further through the introduction of new products, by growing our partner and channel base, and by increasing existing and new customer adoption.” In Q3 2011, NComputing had achieved 200% YoY (year-on-year) growth in shipments of its virtual desktop solutions in India. The company has achieved particular success in the education and public sectors, having supplied 60% of its solutions in schools throughout India. 30% of sales were to small and mid-sized businesses (SMB), a market that is increasingly turning to virtual desktops as a high performance, low cost desktop computing solution. According to Manasi Yadav, Market Analyst of IDC Centre for Consultancy and Research.

PORTRONICS Unveils POR 315 Projectors

Portronics announce the launch of POR 315 Pico projector, one of the India’s brightest battery-powered Pico projectors. The Palm-sized POR 315 Pico projector enables one to live the High definition lifestyle with additional HDMI input, resolution supporting 1024X600. The Light weighted POR 315 is both a true pocket projector and a powerful mobile computing platform. It has SD card slot which allows for memory expansion featuring in-built lithium ion battery of 3000 mAh,

providing back up of two hours on a single charge. The portable projector is convenient to use as it provides direct projection from the USB drive. Additional features include composite video input, VGA input, and 1 watt onboard speaker. The POR 315 Pico projector comes with a dazzling 45 lumen optical engine powered by LCOS Combined with vibrant colours the POR 315 features long-life 20,000 hour LEDs and can deliver a brilliant colourful image up to 80”.

AOC appoints Seema T Bhatnagar as Director, TV Business (India and SAARC countries)

Seema T Bhatnagar was recently appointed as Director for India & SAARC countries at AOC TV Business, world leader in display technology for Monitors, Multimedia Displays and Television. In her new role, Seema will be managing all aspects of sales, marketing & operations for AOC. Additionally, she will also be responsible for organizing AOC?s business interest in India by providing strategic business direction to ensure continuous and dynamic growth of the brand. She is committed to reinforce the brand recall of the AOC LED and LCD TV in India. Along with her responsibility to supervise the entire operations of AOC TV in India and SAARC countries, Seema T Bhatnagar will oversee the startup operations of the company 6 February 2012

such as General Management, Sales, Marketing and Business Development as well as bring Seema T Bhatnagar, o n b o a r d a Director, India dedicated and & SAARCAOC experienced team that will help establish their dealer network across the region.Ms Bhatnagar, who will be based in Delhi, has recently moved from her position as Manager India Operations, SONY LCD TV, where she was responsible for the company’s business interest in India and performed a leadership role to accelerate the growth of both, the SONY brand and the product. She was associated with SONY for 15 years and handled different divisions of the company.

COMPASS Mega IT Exhibition to held on May4th COMPASS 2012, the much-awaited Mega Annual IT Exhibition, would be held at Milan Mela Ground (Opposite Science City), Kolkata from 4thMay to 7th May 2012. Keeping in mind the popularity of the event and the space crunch at Netaji Indoor Stadium, COMPASS has decided to move to much larger size venue at Milan Melaground. The booking of stalls and pavilions for COMPASS 2012 will be announced shortly, reported the Chairman Exhibition Committee Pawan Jajodia. The COMPASS President B Hari congratulated the Exhibition committee team for moving to the larger venue. Computer Association of Eastern Region, COMPASS has

Pawan Jajodia, Chairman Exhibition Committee now emerged as one of the largest IT Associations and forum in the eastern region and has been at the forefront to address national-level issues pertaining to the IT sector.

Zebronics unveils Sound Monster range Speakers

Top Notch Infotronix launched new multimedia computer speakers under the Sound Monster range. Zebronics has come a long way in multimedia computer speakers. In last one year many new models have been launched in the market and they have been well received by the channel and consumers. There are various ranges of speakers from 2.0 to 5.1, from budget to high end. We have received many awards and appreciations for speakers. It comes with Memory card, which can be used to play songs from MMC/ SD cards. It also has a USB slot, which can be used to play songs from pendrives. It supports MP3 file format. FM Radio is also built-

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in to the speaker. It comes with fully functional remote control unit for ease of use. There is volume, bass and treble control on the front of the subwoofer. Aesthetically speakers are very nice looking. There is a orange LED ring around the chrome volume controller on the subwoofer. All the controls are on the front of the subwoofer like playback control for card and USB. Commenting on the launch Pradeep Doshi (Director Sales, Topnotch Infotronix) said, “It’s been a good year for Zebronics when it comes to speakers, we have tried hard on bringing it good speakers with very competitive prices, special attention has been given to sound quality and build.

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news byte ASUS Gladiators win ARCL cup In an All Asus final held at the Asus-Rashi Cricket League (ARCL), Asus Gladiator won with thumping margin against Asus Giant Lions. However, the Rashi teams could reach the semi-finals but finally had to bow down to the aggression of ASUS. ASUS-Rashi Annual Cricket tournament, better known as ARCL was held recently for the fourth consecutive year between various teams of Rashi Peripherals and Asus, at St, Pius ground, Mumbai. The teams were divided into seven groups and were christened The Gladiators XI (Asus), The Giant Lions XI (Asus), Silver Leopard (Asus), The Challengers XI (Rashi Mumbai branch), The Warriors Returns XI (Rashi CO), The Dhumdhadaka XI (Rashi RMA Vasai) and The Guruji XI (Rashi CO). Asus regional City Managers were invited to play for this ARCL Cup. The event was enjoyed by more than 300 colleagues

and family members. With food and Non alcoholic drinks flowing, and cheering for their favorite team to win the cup, it wore a festive look at the stadium. Elucidating further Rajesh Goenka, Vice President, Sales and Marketing, Rashi Peripherals, said, “The objective of ARCL is to de-stress from the hectic IT business and improve inter-personal relationships. Rashi continually motivates its employees with the objective to improve their efficiencies in this fiercely competitive market. Also such initiatives throw up surprise talents who can then be groomed to excel professionally as well”.This kind of event also gives an opportunity for the families to be together and yet be competitive against their favorite teams. The enthusiasm was totally visible on the ground with most of the players having a practice session before office hours for almost 2 months.

KINGMAX unveils DDR3 2200MHz Quad Channel Overclocking Memory Module Kingmax has already announced the launching of its latest quad channel DDR3 2200MHz overclocking memory module series. Not only does this series support the Intel X79 series but it also processes 4 times faster than the conventional single channel products. It is certainly the best candidate for overclocking performance and a smooth internet experience. The new series of DDR3 quad channel overclocking module from Kingmax is designed for optimizing the maximum performance on X79 related motherboard. The main clock rate of this series is set as 1333 MHz, but it is also available in 1600MHz, 2000MHz and 2200MHz. Intel X79

is an upgrade from the previous X58 series, thus building on the X79 platform means Kingmax’s DDR3 quad channel overclocking module offers even better performance and system stability. Moreover, this series of modules unleashes the top performance of Intel Core i73930K processor and takes gamers, overclocking enthusiasts and digital content producers to a never –before level of experience. Kingmax DDR3 module utilizes only the IC chips of highest quality to ensure each module is 100% compatible to other hardware and is Intel XMP (Extreme Memory Profiles) ready so it is able to auto execute overclocking. Kingmax ‘s exclusive TinyBGATM technology is applied to produce chips that are small, cools down fast, low power consumption, less electrical interference and various advantages.

Xerox appoints Rajat Jain as MD for India Business Rajat Jain has been named managing director (MD) of Xerox India Limited, the local operating company of Xerox Corporation. Rajat was previously at the helm of both Mobile2win India, a leading mobile phone value-added services provider, and Walt Disney India. He assumes his Xerox role on 20 February. “India is a country of vital importance to Xerox,” said Hervé Tessler, president, Xerox Corporation’s Developing Markets Operations, which includes India. “With his deep knowledge of the local marketplace and the channel business model, Rajat will be able to build on Xerox’s strong leadership position in both technology and services. His aim will be to ensure more and more Indian companies can benefit from Xerox’s offers, which make it easier for them to get work done.” Rajat will be responsible for leading Xerox India’s strategy implementation and business operations, including sales of products and services, marketing, brand recognition, and customer service operations for Xerox India Ltd. He will focus on expanding Xerox’s channel presence and further strengthening Xerox’s partner relationships across India.

8 February 2012

namely, Fiery boost, Nitro boost and Ultra boost that will provide better opportunities for SIs&VARs.System Integrators stand to win exciting prizes such as Mobile phones, Gift vouchers etc. Talking about this channel promotional scheme, Niranjan Singh” Country Manager, Acro Engineering Company said “With the launch of the Cooler

He also will intensify the drive to bring Xerox’s services offers, including document outsourcing, to more companies in all key sectors of the Indian market. To deliver against these growth objectives, Rajat will oversee the development of Xerox India’s talent pool. “Xerox is one of the world’s most dynamic brands and a very exciting company – with exceptional potential to grow in India,” Rajat said. “Today Xerox provides world-class technology and supports critical business processes that help its customers focus on their real business – and achieve their business success. In my new role, I’ll showcase the value of what Xerox can bring to our clients and partners in India.”

Corsair launches low noise VS450 power supply

Corsair announced the Corsair VS450, 450W power supply, especially for India and China markets. This PSU is ideal for entry level buyers. Corsair VS450 gaming PSU features a single +12V rail, offering compatibility with the latest components. The ultra-quiet, 120mm deliver excellent airflow at an exceptionally low noise level by varying fan speed in response to temperature so it will never intrude on your music and games. The VS450 is designed to deliver 80% energy efficiency which means less heat generation and

Acro Engineering Company Launches CMBS

Acro Engineering Company (AEC), the national distributor of Cooler Master’s entire range of products announces the commencement of channel Incentive program titled ‘Cooler Master Boost Scheme’.Cooler Master Boost Scheme (CMBS) is an exclusive nation-wide sale promotional program divided into multiple slabs

Rajat Jain. M. D. Xerox India

Master Boost scheme we expect to help our Partners reach out to their respective second tier and help them learn better margins and maximize their profit.” Cooler Master Boost Scheme (CMBS) is valid for a period of three months, starting 25th January till 25th April 2012. The scheme encompasses three product categories namely Elite chassis,

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lower energy bills.M A Mannan, Country Manager - India at Corsair said “Gaming PSUs which produce less noise and give high performance have been in demand in these markets. So here we come with the feature rich PSU for the entry level buyers. Fulfill your desire of fast and safe gaming with Corsair VS450”. Overall, the VS450 is designed for worry-free compatibility of home desktop PC system build or upgrade. With features usually reserved for premium power supplies, it is a great choice for system.

Extreme power supplies and NotePal N o t e b o o k Niranjan Singh, C. M., coolers. SIs Acro Engineering & VARs in India can participate in this scheme by purchasing products from Authorized Cooler Master partners doing billing from Acro Engineering Company. www.ncnonline.net

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news byte Trend Micro mobile security solution

Trend Micro, Inc. announced the latest addition to Trend Micro’s Mobile arsenal, Trend Micro Mobile Security Personal Edition, a solution designed to protect both Android smartphones and tablets that includes a free app scanner, lost device protection and enhanced security to block threats while surfing the Web, calling or texting. “We believe mobile users need to be protected against malicious applications. To help protect as many people as possible and stifle criminal attempts to steal personal and financial information we are offering our antimalware scanner for free” said Amit Nath Country Manager India and SAARC Trend Micro. Web-based

portal that enables users to remotely find a lost device on a Google map and set off an alarm, even if the device is set to silent. If the device can’t be found it can be locked from the portal and if all else fails the user can wipe the contents by triggering a factory reset. As a safeguard, if the SIM card is removed the device is also automatically locked. The Web-based portal provides an easy user experience. With the sheer amount of personal information now being stored and transacted via these devices it is imperative that misplaced devices be recoverable or the sensitive information deleted. Not only do these devices allow a 3rd party to run up phone and data bills, but they could potentially grant access to online banking, social networking and in some cases even provide access to home automation systems including doors and alarms.

DIGILITE unveils motherboard DL-G41MXE DIGILITE’s new motherboard model DL-G41MXE. DL-G41MXE will help channel & customers meet the soaring demand for G41 Express Chipset as there is increase in dualcore processor shipments in current quarter. DL-G41MXE along with Intel G41 Express Chipset brings out new technologies and innovative capabilities for home consumers. DL-G41MXE enhances the video quality, graphics, responsiveness, and scalability for daily computing making it hi-definition-cum-complete solution for home computing. DLG41MXE comes with Intel G41 Express Chipset which ensures compatibility with PATA HDD. DIGILITE recently announced the launch of three new motherboard models DL-425IX3-FC, DL-H61S

and DL-H67S for All-In-One PC and two new motherboards G41MX3LT & A76ML-K with IDE ports to counter SATA HDD shortage. The special features of the products are it has Intel G41 Express Chipset (with Intel Graphics Media Accelerator X4500) supporting Microsoft DirectX 10; Supports Intel Core 2 Quad, Core 2 Duo, Pentium Dual-Core processors, Socket T (LGA775); Supports Intel 45nm Multi-Core processors 1333/1066/800 MHz (FSB); 2 DIMM Dual channel DDR3 1333(oc)/1066/800 MHz, Max 8GB; 1 PCIe x16, 1 PCIe x1, 2 PCI; 4SATAII; 1IDE(ATA100); 1LPT PORT + 1COM PORT + 1COM HEADER; 1TPM Header; 5.1 channel High Definition Audio by Realtek IC; Gigabit LAN by Realtek IC and 8 USB 2.0 ports.

Strontium unveils Glaze USB Drive Strontium Technology unveils its new product USB Glaze. This latest addition to Strontium’s portfolio of innovative and performance-driven USB 2.0 storage solutions provide consumers with a fast and reliable way to store, back up and transport their content safely and securely. The new compact designed Glaze USB drive offers a featurerich portable storage solution in a rugged, lightweight package 10 February 2012

of 6.4gms. Strontium Glaze USB drive provides uncompromising data protection with high speed data transfer performance. The data transfer rate in Dual-channel mode for read is from 12MB/s to 25MB/s, for write is 4MB/s to 14MB/s and in Single-channel mode Low Power consumption, the rate for read is from 8MB/s to 15MB/s, for write is 2MB/s to 8MB/s. It is designed to be compatible

OCZ appoints Ankur Sarkar for India & South Asia operations OCZ Technology Group, Inc. has appointed Ankur Sarkar as Sales Manager for driving business operations in South Asia, including India. Ankur is responsible for developing an extensive channel and support network for OCZ in association with OCZ’s consumer & enterprise product distributors across South Asia. He plays an instrumental role as Sales Manager for SSD Product Group & Enterprise Class Power Management Product Group, in carrying forward OCZ Technology’s ongoing initiatives across markets be it the consumer, SME & enterprise customer. He is also responsible for educating the customer segments, providing effective pre-sales support to the channel, imparting marketing and technical training and offering seamless support services to the end-user as and when required. He is an industry veteran with nearly two decades of sales & marketing experience in IT

Ankur Sarkar, Sales Manager, OCZ and office automation industry with companies like ViewSonic Corporation, USA; Plustek Inc., Taiwan; Fujisan Technologies, Spice Net etc and is very well conversant with channel network and its functioning in the Indian market. Ankur’s last assignment was with MapmyIndia as their Associate Vice President for Sales & Distribution of Consumer Business Group, wherein he set up company’s operations in various new verticals and established many alternative revenue models.

Mercury launches NextGen mTab Neo

Mercury mTab Neo powered with a 1 GHz Dual core processor and Android OS has a7”inch (16:9) capacitive multi-touch screen with a high quality HD resolution for the richer viewing of widescreen movies. With an in-built 3G module and SIM Support, it allows free access to internet anywhere, anytime. The SIM allows voice calling through mobile network, making mTab Neo a perfect replacement for your laptop and your Smartphone. All the activities like accessing and composing mails, navigation, gaming, watching videos and photos, and surfing the net which are the primary functions of smart phones are well addressed by mTab Neo. It supports Bluetooth 3.0 function allowing users to have hands free for voice call and also sharing of files and music. It has a 4GB internal storage and supports up to a 32GB microSD card, which means you can keep your HD movies, photos, music, documents and almost anything else nearby

and ready to go. An experience of high-quality entertainment offered by HDMI Video Output and Dual speakers in addition to Dual camera ( 0.3M front & 2MP Rear) . Pose, click and easily share all aspects of your life with front and rearfacing cameras. From self-portraits, to video recording, and even live video chatting-two cameras allows one to capture it all. “mTab Neo summarizes convergence and convenience. The product combines functionality of two devices and makes the experience and usage more convenient and friendly. At Mercury, we strive to bring products with new ideas and make technology simpler and affordable for all. SIM calling, Bluetooth, inbuilt 3G, dual camera and overall a strong processor and battery pack up - it’s a complete package needed in the growing market of tablets” said Sushmita Das, Country Manager - India, Kobian Pte Ltd.

with any desktops and notebook computers that you wish to transfer your information. With USB 2.0 support and backward compatibility with USB 2.0, it supports Windows ME, Windows 2000, Windows XP,

Windows Vista, Windows 7 without device driver. The Strontium Glaze USB features Hot Plug & Play, simply plug it into any available USB port on your computer and instantly add capacity or store files.

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PROduct watcH

SOLO: Laptop Cleaning Kit, I-Clean S

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a technology blessing to our most ignored organ

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ZyXEL: Media Server, NSA300

Series Z

yXEL Communications launches a complete media server product portfolio –the NSA300 Series for users to create a multifunction, high-performance entertainment centre at home. With merely one device, home users can freely store and retrieve massive multimedia contents, such as photos and videos taken with digital devices as well as other high-definition audio and video files, for either personal enjoyment or simultaneous sharing among several family members anytime, anywhere. Thanks to the improved digital technologies that deliver premium media quality, high-definition applications continue to explore different types of multimedia presentations to enable more inspirations in people’s daily life. When people enjoy media contents for personal entertainment or sharing with their friends and family, a media server powered by the advanced streaming technology and built-in interfaces for guaranteed interoperability is required to help managing the archived data and files for effective delivery. The new ZyXEL NSA300 Series, available in NSA310/320/325 models, 12 February 2012

offers not only high-performance HD multimedia streaming but also sufficient storage capacity to meet different needs. With the core processor power of up to 1.6GHz and a rich feature set, the new NSA300 Series ensures excellent performance providing high-definition multimedia streaming for individual playback or multiple simultaneous streaming to several individual displays. The HD media quality remains uncompromised even many streaming sessions is active at the same time. The ZyXEL NSA300 Series Media Server boasts an all-in-one backup solution to ensure that valuable files are flawlessly stored with full protection. The zPilot, auto-classification software developed by ZyXEL, helps users to manage files easy and effortlessly; once the zPilot is installed on personal computing devices, incoming files are identified and stored to the designated folders according to their formats. National Computrade News EASTERN REGION

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NCNFebruary [ 432012 ]

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events

ASUS sets up another retail store in Durgapur ASUS Technology is further escalating its presence with opening of its retail outlet in Durgapur. Resembling all the accessible outlets, this outlet will also feature the entire range of fully working Notebooks and Netbooks that have been launched in India till date. The retail outlet IT Zone is located at Durgapur. With the purpose of making life better through innovation and the belief that life-changing shifts can only be achieved by keeping ahead of the curve and not resting on past successes, Asus has relentlessly strive to be the No. 1 in terms of quality, speed, service, innovation, and cost-efficiency and to magnify the retail presence across the country, the setting up of this store is a part of the company’s strategy in providing access to all the upcoming and latest technology to the customers in the Indian market including various small cities and towns. The company already has set up stores in New Delhi, Kolkata, Mumbai, Calicut, Goa, Jaipur, Thane, Raipur, Bhillai and Gurgaon. With its retail expansion, ASUS is aiming at providing the opportunity to the customers to have firsthand information on its superior technology and product range. “In order to timely serve and counterpart the demand, it was crucial to shift our focus to Tier II and Tier III areas. Apart from regional distributors and manpower; it was

indispensable to escalate our presence in West Bengal to be able to reach to our existing and prospective customers and cater to their needs.” commented Unaez Quraishi, Sales and Distribution Director- System Business Group, Asus Technology Pvt. Ltd. The new outlet features the company’s entire range of Notebooks/Netbooks and intends to cease customer’s search for the best available option. The store will have the company’s entire range of Entertainment, Classic, Versatile and Elite series Notebooks/ Netbooks. End users can look forward to the latest Gaming notebook G74SX and experience the thrill of 3D vision. Product range also includes the Eee Pad Transformer, which is the best tablet choice for users looking for both media consumption and mobile productivity with an expandable keyboard docking station. The New U Series Bamboo Collection (a followup to the first Bamboo Series launched in 2008) blends the wonders of natural design with cutting edge notebook computing and stylish mobility.

Intex conducted Distribution Excellence Training Programme at Khandala

I

n line with its philosophy that for Intex to grow, its Channel Partners must also grow with it, Intex Technologies conducted Distribution Excellence Training Programme at Khandala. The training programme was attended by more than 25 Channel Partners of Mumbai and its Suburbs. The objective of this training programme was to share the new innovative products launched by Intex, share the business plans with them, and jointly develop action plan and strategies to increase the market share not only for Intex but also for Channel Partners. The event took place amidst fascinating panoramic beauty at Khandala, a famous Hill Station away from hustle and bustle of Mumbai that ensured a relaxed environment. The programme kicked off with a personalized audio visual message by Chairman & Managing Director Narendra Bansal followed by a detailed presentation on INTEX product

18 February 2012

portfolio covering all the technical aspects and USPs of the products. The newly launched products from Intex’s stable such as revolutionary dominator tower speaker system, sound bar system, 5.1 multimedia speakers etc were elaborated at the event. Marketing, sales strategies and new initiatives were extensively discussed followed by a one to one interaction between company representatives and the Channel Partners. Exhilarated by the good response from Channel Partners, Rajesh Browne, National Sales Manager, Intex Technologies said, “We care for our Channel Partners and firmly believe in bringing them closer to the company so that together we can take brand Intex to the next level of growth. Mumbai is an important market for us and we are geared up to capture maximum market share here. Intex conducts training programme for its Channel partners at regular intervals. It gives us a platform to directly interact and take feedback from distributors who are important members of Intex family.”

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22 February 2012

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cuRtaIn RaIseR

10TH COMPUTER FAIR 2012 is ready to roll at Siliguri The 10TH COMPUTER FAIR 2012, scheduled to run from March 01 to 04 at the Kanchenjungha Stadium Mela Ground at Siliguri. The biggest Computer Fair of this region jointly organised by NITO and KALEIDOSCOPE at the Kanchenjunga Stadium Mela Ground here in Siliguri. Spread across 14,000 square feet, the fair best, of its kind has hosted 110 stalls catering to all the sectors of IT field. The show will pack with global executives from the technology, broadcasting, cable, content, engineering, electronics, educational and numerous other industries who will converge in Siliguri. The show attendees are from technology industry - visionaries to display the hot new products and trends in computer, networking, accessories, emerging technology, home networking, home theater, mobile electronics, video and wireless. The show will feature a broad array of exciting product and exhibitor announcements, many of which provide consumers with unprecedented control over when, where and how they watch movies, listen to music, view their digital photos and access information, education and entertainment content. The fair is going to be a big trend on the show floor in 2012 as traditional product categories merged together to create unique, multi-functional digital devices. In addition, the convergence trend transcended the show floor with an exciting array of announcements concerning cross-industry partnerships that promise to give consumers a variety of choices in the way they obtain, view and listen to digital content. Over the last six years the fair has gained its volume in terms of participation and sales. All the major companies of the IT trade participate in this fair and the number of visitors also has increased considerably. A heavy footfall is expected at the fair. The target segment comprises of end users, resellers and students from various educational institutions. The fair is the most happening destination of the IT trade of North Bengal and Sikkim. Computer dealers from various regions including Malda, Raigunj, Balurghat, Coochbehar, Jalpaiguri, Islampur, Darjeeling, Kurseong, Kalimpong, Alipurduar, Sikkim, Bhutan, Nepal and all other smaller places attend this fair for their trade requirements.

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case study

VAMAA Gives Life to Classrooms All across the country, blackboards are being replaced by interactive, computer-driven whiteboards that allow students and teachers to share assignments, surf the web and edit video using their fingers as pens.

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tudents of Fourth standard of a reputed school in a suburban town of Odisha may never know the screeching sound of chalks scratching on a blackboard. It is because the dusty board has been replaced by a giant, touch-sensitive “computer screen”. All across the country, blackboards are being replaced by interactive, computer-driven whiteboards that allow students and teachers to share assignments, surf the web and edit video using their fingers as pens. “It is a must-have technology,” said Phalguni Parekh, director at a privately run institute. “My dream school would have 78” diagonal, in-wall units in every classroom. It seems ‘VAMAA’ has made that possible now with its super economical pricing.” During a recent visit to the school, students in a fourth standard class used the board to demonstrate solutions to math problems. The children drew on the board with their fingertips and explained to the class how they came up with their answers. As each child sketched their answers, the solutions were saved as separate files on the teacher’s computer. The nine-year-old students were eager to use the board and show the class what they had learned. “It really helps with motivation,” said Pranava Misra, the class teacher. “As a platform for encouraging group work, it’s amazing.” He uses the board to display a wide range of learning materials on his computer, from web pages to video clips. It is also used as a lunch-time reward for students: The children watched Black Beauty on the same screen that was used earlier for geography. “It helps kids build the big picture and learn the meaning of almost anything,” Misra said. “If a kid wants to research boats they can do a PowerPoint presentation, a Word document or they can do a movie or slide show to show to the whole class.” Interactive whiteboards can be found in more than 50,000 Indian classrooms, adopted by various schools. The technology is also growing internationally, with a presence in 75 countries. “We sell only the board. The content is easily available in the markets and on the net. Several book publishers have come out with interactive contents also. Providing an entire solution by bundling the setup, content & operator makes the package very costly. Ultimately the cost has to be borne by the students. Also, the teacher has no opportunity to show her quality as they have to teach only what is asked them to by the content developer. By selling only the best quality boards, the institutes/

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Anil Agrawal, Director, Supreme Global Trading Pvt.Ltd.

teachers have the freedom to buy/develop their own content, thus giving them their free hands at their chosen budget. “ I presume, in next five years there shall be a Interactive White Board in every single classroom in India at our kind of pricing” said, Anil Agrawal, Director of Supreme Global Trading Pvt.Ltd., owners of the brand ‘VAMAA’. “Kids have Game Boys, Xboxes and all these fun interactive things outside of the classroom,” said Parekh. “VAMAA Boards matches the experience that the kids are having out of the classroom.” Blackboards date back to the 1800s, but interactive whiteboards let teachers work through computer-savvy lessons impossible to do with chalk. Instead of chalk, students and teachers use their fingers or inkless pens to write and draw onscreen, or as a substitute mouse cursor to control a connected computer. “A student asked if a worm had a brain. So I was able to do a quick Google search that had a diagram of an earthworm,” said, Misra, who often uses the internet to teach his students. VAMAA boards are extremely user friendly and hardly require any training to operate. Anyone with knowledge of computer basics can be a stalwart at using interactive whiteboards. VAMAA, manufactures and markets personal computer peripherals that enable people to effectively work, play and communicate in the digital world. The company’s products combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance. VAMAA’s origins lie in the OEM sector, which remains an important part of its business. To meet the demands of its OEM customer base, which includes most of the world’s largest PC manufacturers, VAMAA offers high-volume manufacturing with focused quality control, worldwide distribution and logistics, and the ability to leverage its infrastructure under changing demand conditions. VAMAA continues to broaden its product offering and its presence in the retail sector. This is fueled by a trend among consumers to enhance their basic PC systems with more fully featured personal peripherals that add functionality and cordless freedom to their desktops. They are also purchasing supplementary devices designed for new applications and specific purposes such as gaming, multimedia, or audio and visual communication over the Internet. Further, VAMAA’s retail business includes personal peripherals for platforms beyond the PC, such as gaming consoles, portable music players, mobile phones and home-entertainment systems.

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Registration No. R.N.I. 72270/99

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NCN[Eastern Region]  

Feb.15, - Mar.14, 2012

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