CMYK
HOT PRODUCT
Patel Traders, Provider of Protective Packaging Airbags, Launches Chip Resetter under Brand Unismart 3 Patel Traders has first manufacturing unit of this kind of airbags in India and at present they have no potential competitors. Also, launches chip resetter under the brand name Unismart 3, using which the chips in the cartridges can be reset.
Mr. Mahesh Patel
P
atel Traders, an Ahmedabad-based company, manufactures and provides protective airbags for protective-packaging of different kinds of products from different industry segments, including cartridges from the imaging industry, under their brand name Airpack. The company is led by the competent duo of professionals, Jayendra Patel and Mahesh Patel. Jayendra Patel shares, “We manufacture airbags and supply for our customers spread pan-India. When the products are packed us in these airbags, they protect the productsfrom the damage during transportation, storage and manual handling. Ours plant is the first manufacturing unit of this kind of airbags in India and at present we have no potential competitors. We manufacture eight sizes of such airbags. Chinese manufacturers are our main competitors, but compared to Chinese products, our products offer better customer-ease and affordability. In India, customers want smaller quantities—which we fulfill and charge as per the desired smaller quantities, whereas Chinese provide only for bulk orders often in quantities of 2000 units.In the imaging segment, our main focus ison the remanufacturers who need these protective 32
airbags in large quantities. Good quality, shape and design are the main features of our products and also these are the features our consumers desire. We supply our products directly to the customers; right now we are not employing any partners. If a consumer wants airbags of specific sizes and specs, we will manufacture according to their specs. Our airbags are receiving wider acceptance from companies like Amazon, for packaging IT and lifestyle products. We are already in discussion with Walmart which is expected to become our customer soon. We see a great demand in future.” Regarding their current market share and the future sales targets, Jayendra, explains, “We are aiming to capture 50% marketshare in India in the coming years. There is a price game in this part of the industry. In our case, being domestic manufacturers, we can save on import duty and transfer that advantage to our customers—this is our main advantage. We deliver the ordered products very fast, within 24 hrs for local customers and within four days to farthest customers in India. Our customers are spread pan-India: 35% from South India, 30% from North, 20% from West and 10% from East. Also our customers spread across a wide variety of industries and segments, with about 10% from imaging industry. At present, we are the only domestic provider of airbags in India, we have no domestic competitor in our segment. We are also exporting to other countries like UK, Bulgaria, etc. We hope to increase our exports as well as domestic sales in the coming years.” With regard to quality policy, Mahesh Patel comments, “With us everything is open. If a customer wants high quality, he will get it at a price. If he wants products at average
quality and average price, then also we will provide him accordingly.Currently, we are growing at an annual rate of 20%-25%. In the coming year, we want to start another manufacturing unit with much larger capacity of production under Make in India scheme. The GST, that has minimized cumbersome inter-state formalities, has been a good development for us as we operate across state borders.” Recently, Patel Traders launched chip resetter under the brand name Unismart 3, using which the chips in the cartridges can be reset. Talking about this, Mahesh Patel comments, “At present, after using the cartridge, the chip is discarded, but using our Unismart 3 Apex Chip Programmer the chip can be reset and used again which will help the user to save at least 40% of the cost, compared to buying a new chip. We are expecting a good market for this product in the coming months and years.” Unismart boxes are highly useful for programming, resetting and testing cartridge chips. Currently, equipped with constantly renewed pre-embedded programs, this chip resetter can program, reset and test not only Unismart chips, but also reset and test OEM chips.
July 2018
IMAGING SOLUTION CMYK