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media kit 2014

from the ML team


e are excited to announce that 2014 marks the 20 th anniversary of Mountain Living magazine. To celebrate, we’ve planned a year of exciting special editions, editorial coverage, high-profile events and exclusive online content. Over the past two decades, ML has become known nationwide for showcasing the best home design resources, products and professionals in the Rocky Mountain West. And just like your business, the ML brand continues to innovate and grow with the changing times. As always, our dedication and investment is in you, our advertising partners. We take great pride in our role as your marketing consultant. We listen to your needs, educate you about the evolving media and marketing space, help you define your message to capture potential clients, and collaborate with you to customize a program that helps you reach your goals.

Our team is committed to you. For 2014, we’ve created even more unique and integrated programs to put you in front of your next customers. We are your long-term partners with one goal in mind: your success . So sit back, relax and know that your investment in ML is the perfect choice for your business.

Holly Scott Publisher


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Cyndi Hochberg Director of Sales & Marketing

Photos by (from Left): Custom Creations, julia vandenoever cover photo by gibeon photography

We look forward to working with you.

what we do Mountain Living features the most inspiring homes in the American West and captures the spirit and style of the people who inhabit them. Through our multimedia channels, we deliver an audience of affluent consumers who are actively searching for home design products and services, and connect them with our advertisers—some of the most respected businesses in the luxury mountain marketplace.


LONGEVITY AND BRAND LOYALTY: 20 years in the marketplace

photo by gibeon photography

SUPERIOR EDITORIAL CONTENT produced by world-class photographers and writers LOCAL NETWORKING opportunities in every major mountain market

THE LEADER IN MOUNTAIN HOME DESIGN coverage mo u n ta i n l i v i n g . com


total brand reach

Our readers, visitors, fans and followers are

your potential Buyers ML reaches a design-driven audience through a variety of media channels with customized content to maximize engagement. Our print, digital and social media channels reach more than 558,000 affluent consumers each month.



*print audience

22,347 10,766 6,887 newsstand




website traffic/month

e-newsletter audience

targeted distribution

(events, trade, luxury hotels)



**digital audience Includes digital edition readers



***social media audience

5,058 Twitter followers

Facebook “f ” Logo



Facebook fans

Pinterest fans

CMYK / .eps

Facebook “f ” Logo

CMYK / .eps



total audience

SOURCES: * Print audience includes pass-along. Readership of 3.5 per printed copy. 2012 Ad-Q Harvey Research Studies. ** Google Analytics 2013. ML sends nine e-newsletters per month to a database of 7,915 recipients. *** ML makes a minimum of one social media impression per fan per day.


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ML’s distribution is precisely targeted to reach every major mountain market and key feeder markets where ML readers have primary homes. This distribution strategy provides our advertisers with an audience of affluent readers who desire a mountain home or want to improve their own mountain residence.




PAID SUBSCRIBERS (13% are trade professionals)

27% newsstand

photo by gibeon photography

Barnes & Noble, City Market, Clark’s, King Soopers, Rite Aid, Safeway, Tattered Cover, Whole Foods, Target, Walgreen’s, Denver International Airport and more.



High-profile events, country clubs, automotive dealerships, hotels, retailers, showrooms, spas, medical offices and more.

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geographic profile

ML’s content & distribution focuses on THESE KEY MOUNTAIN MARKETS:

Leading distribution locations:


united states

· Aspen/Basalt/Carbondale

· Colorado

· Vail/Beaver Creek/Avon/Edwards

· California

· Summit County/Breckenridge

· Texas

· Copper/Frisco/Keystone

· Florida

· Telluride/Mountain Village

· Illinois

· Steamboat Springs

· Montana

· Winter Park/Granby

· Utah

· Crested Butte

· Washington


· Oregon

· Jackson/Teton Village

· Arizona



· Park City/Deer Valley

· Calgary


· Edmonton

· Big Sky/Bozeman

· Toronto

· Kalispell/Whitefish

· Vancouver

· Missoula

NEVADA/CALIFORNIA · Tahoe/Incline Village/Truckee

IDAHO · Sun Valley/Hailey/Ketchum · McCall/Boise

NEW MEXICO · Santa Fe/Taos

CANADA · Whistler, B.C. · Vancouver, B.C.

most frequent online visitors by geography: Colorado, California, Texas, New York, Florida, Illinois, Georgia, Washington and Ohio Source: Google Analytics, 2013


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NATIONWIDE REACH ML magazine subscriber & newsstand reach ML key mountain markets


reader profile

of ML Readers plan to buy or build a home in the mountains in the next 12-24 months.

ML has been attracting mountain enthusiasts and prospective home-buyers for 20 years, making us the most established, well-respected mountain home design brand in the West.

Average age 52 Female 65% Male 35% Married 84% College graduate 92%

Income/Net Worth Average household income $353,500 Average net worth $2,019,094

photo by gibeon photography

Professional Status Owner/partner in business 52% Member of board of directors/trustees 30%

Reader engagement 91% took action as a result of seeing advertisements and editorial content 79% visited a website for more information 14% visited advertisers’ social media sites for more information 66% saved an advertisement or article for future reference Readers typically keep each issue an average of 14 months Source: Ad-Q Harvey Research Study, 2012

photo by vance fox


of ML readers plan to remodel their homes in the next 12-24 months.

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departments & features Home Features

Look inside some of the most stunning homes in the high country, created by the West’s top talent and showcasing design styles ranging from mountain-modern to rustic to traditional.


A preview of exclusive content at


What’s new in shops, showrooms and online, from furnishings and fabrics to lighting and accessories that reflect the latest trends in home design and fashion. Plus new high-country boutiques and galleries.


ML editors pick a hot new furnishing, and designers tell you what to pair with it.


The West’s top tastemakers share their design advice and ideas with readers, plus their favorite home design products.


A travel guide for the design enthusiast. Where to stay, eat, shop and play in the high country’s dreamiest locations.

Instant Upgrade

Products and design solutions for stylish home improvement.

Get the Look

Products inspired by the furnishings featured in each issue’s homes.


Unique works of art for mountain homes, all on display at the West’s top galleries. Editorial content is subject to change

have a great story idea you want to share? We’re always on the lookout for stunning homes to feature, from luxurious mountain retreats to smart small spaces, with styles that range from traditional to contemporary.

send your great ideas here:




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photo by audrey hall

Project Submissions Mountain Living 1780 S. Bellaire Street, Suite 505 Denver, CO 80222

editorial calendar

Bringing the spirit of the high country home january/february Special 20 th Anniversary Edition

Ad materials due: November 14, 2013 ON NEWSSTANDS: December 31, 2013

march/april Living Large in Small Spaces

Ad materials due: January 9, 2014 ON NEWSSTANDS: february 25, 2014

may/june mountain Homes on the Water

Ad materials due: March 13, 2014 ON NEWSSTANDS: April 29, 2014

july summer living

Ad materials due: May 8, 2014 ON NEWSSTANDS: JUNE 24, 2014

august Art & Antiques Inside: Jackson Hole Fall Arts Festival Program

Ad materials due: June 12, 2014 ON NEWSSTANDS: July 29, 2014

september/october The Rustic Issue

The List: Top Mountain Architects & Interior Designers Inside: Summit County Parade of Homes Program

Ad materials due: July 17, 2014

ON NEWSSTANDS: SEPTember 2, 2014

november/december dream homes

CONTEST: Home of the Year winner revealed!

Ad materials due: September 11, 2014

at Mountain Living, we believe: · · · · · ·

Every home should have a sense of place One style—or size—never fits all A small home can be a luxury home Good design is sensitive design Innovation and tradition can happily coexist A home should capture the spirit of the people who live there

ON NEWSSTANDS: october 28, 2014 Editorial calendar subject to change

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print menu

our print audience is...

design finds luxury Products and services for your home

d’amore interiorS

Work from home? Your office could be a source of inspiration—and reflect your individuality—if you approached it like the other spaces in your home. At d’Amore interiors, we design around your personal needs to make your home a reflection of your lifestyle.

affluent, discerning and actively searching for products and services for their mountain homes. We deliver this targeted audience to you. inSpired iron

Offering hand-forged iron lighting and landscape elements since 2000, inspired iron is now offering a variety of other products, including the Yukon Outdoor Heater, shown here. Check out our website for other new products, including the Carnegie ibeam Mirror pictured on our full-page ad in this month’s issue (page 12).

Stone Wood and Steel

Pictured: “Manfred the Moose” from the Big 5 Trophy Head series by Yahmis Mild steel on walnut 21” x 19” x 23” Hand-forged in the foothills of the Canadian Rockies

tHe BraSS Bed, fine linens & furnishings

design finds An exciting way to showcase your luxury products. Quarterpage templated advertising section.

The spring-inspired italian print collection in various fun colors (pictured here) pairs Old World craftsmanship with alluring contemporary designs. Available only at THe BRAss Bed, fine linens & furnishings in denver, Boulder, or online at for more information, call 303-322-1712.

A MOUnTAin LiVing sPeCiAL seCTiOn

Cathers home

Paul Cathers, OwNer

ClIents Come to You for… A professional and friendly team to help with all their interior needs. with thousands of sources to choose from, we have what you need, at every price point. the unique Cathers Home showroom with paul’s designs, along with finds from all over the world keep our clients coming back again and again. Your desIgn PhIlosPhY Is... A less is more approach. In this age of constant communications and busyness in our lives we are over stimulated every day. Your dwelling should be a place of comfort and calm where your senses can unwind, with clean lines, warm inviting tones, organic touches, and timeless quality. I love bringing Old world organic looks together with furniture, accessories, architectural pieces and rugs for a clean, sophisticated modern look. It’s about creating contrast with old, new and nature in a simplistic rich setting. while always being mindful of the products we use, to be able to reclaim and reuse when possible.

Your stYle Is InfluenCed BY... Fashion, travel and nature. From the beauty of Aspen to the sophistication of a New York City loft warehouse, bringing old together with new and incorporating nature and finds from afar.

p h o t o b y K a i C at h e r s

print ads The core of any multimedia program. Full-page and half-page ads available.

photo by aMG MarKetinG

expert Q&A

everY home must have... An espresso machine. share WIth us one of Your go-to desIgn resourCes. Hickory Chair Furniture Co., make a deCoratIng PredICtIon. Sustainable design and settings will continue to grow in importance in our society.

Retail ShowRoom 530 Basalat ave., Basalt, Co 81621 P: 970-927-9393 inteRioR DeSign StuDio/Rug galleRy 160 southsIde drIve, Basalt, Co 81621 P: 970-927-6556

p h o t o b y D av i D o . M a r l o w

the most InsPIrIng thIng You’ve seen latelY... Spring in the Colorado mountains, the transformation from winter to spring. Also, the New York City contemporary furniture show; new designs using different reclaimed materials. Metal, wood and glass married together in a subtle contemporary look.


ad rates

Contact us to customize a rate package that meets your unique business needs. 10

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advertorials An advertorial highlighting the region’s top experts. Fullpage Q&A templated layout or a custom advertorial layout.

design expert showcase Showcase your design services to ML’s affluent readers. One-third page templated advertising section.


high-country homes & Properties This affordable option is the perfect way to highlight your high-country real estate listing. One-third page templated advertising section.


luxury design services for your home


& properties

EscapE to angEl firE | bAsE of bEAR CREEk pAss BHH PArtners

We believe that great design begins with vision, builds with passion and succeeds with teamwork. By listening to your vision, our team of architects will partner with you to create a unique, innovative design that meets your needs and budget. We strive to deliver personal service, attention to detail and creativity in every design project.

A brand new custom home with huge views! Spacious floor plan includes 3 bedrooms, 2.5 baths, vaulted ceilings, two-car garage, office, his-and-her walk-in closets in the master suite, two fantastic decks and much more. The Ranch’s 20-acre parcels start at $78,500 and include underground power and telephone. The quality and attention to detail will stun you! Priced at $674,500. Arrowhead Ranch Real Estate, LLC 800.643.9905 |

tKP ArcHitects

Montana’s finEst | bozEMAn, MontAnA

This new, eye-catching contemporary home sits on a cliff overlooking one of the Front range’s most spectacular views. Sustainably designed with geothermal heating, active solar technology, super-insulated construction, green building materials, and sized at a modest 3,200 square feet, this creative work of architecture allowed for a lower construction cost than its striking appearance suggests.

Welcome home to the American dream - western style! Our unique 5,900-acre residential ranch community encompasses two and a half miles of Montana’s celebrated Gallatin River and offers incredible canyons and sceni ridge top views. For the horse enthusiast our equestrian center offers top-of-the-line boarding and arena facilities. The Ranch’s 20-acre parcels start at $78,500 and include underground power and telephone. The Ranch’s 20-acre parcels start at $78,500 and include underground power and telephone. Michael Liddle, broker | Angle fire Resort Real Estate 800.633.7463 x 4369 |

rarE find in thE rockiEs bEAvER CREEk, CoLoRAdo

Brewster McLeod ArcHitects The world of Brewster McLeod Architects is about creating architecture that delicately balances living art forms in their natural environment. The goal of each design is to ensure the client’s desires are expressed with stylistic insight and thoughtful expression. The result is architecture set perfectly within the landscape, creating the setting and soul for your home. A MOUNTAIN LIVING SPECIAL SECTION

A brand new custom home with huge views! Spacious floor plan includes 3 bedrooms, 2.5 baths, vaulted ceilings, two-car garage, office, his-and-her walk-in closets in the master suite, two fantastic decks and much more. The quality and attention to detail will stun you! Priced at $674,500. Arrowhead Ranch Real Estate, LLC 800.643.9905






wild gooSe ranch in Steamboat SpringS

Set in the Striking landScape of Steamboat SpringS, colorado, the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways. Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient showpiece, as well as the design for the main residence and barn. A member of the United States Green Building Council, the award-winning firm is dedicated to incorporating sustainable building solutions into their residential and commercial projects. Stunning examples of their work can be seen throughout the mountain west. Visit or call 970.875.0590


Mountain house collection A unique opportunity to feature your mountain project–and highlight the other design professionals who contributed to the residence–with a high-impact integrated branding campaign.

custom publishing inserts These high-quality inserts are written, designed and formatted for your company or special event. Overruns of the inserts can be distributed at your business, home tour, event or trade show.

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digital menu

redesigned with our readers in mind: The new is the premier resource for mountain home design. Our new website offers more ways to capture leads for your business, enhanced traffic from organic and referral search, new ways to share content, and more opportunities for you to reach your potential customers.

why advertise online? IN the Past year, Ml’s online Traffic has INCREASED BY


visitors search ML’s website for:


connect with savvy, engaged consumers looking for your business now! WHY IS digital advertising so eFFECTIVE? • • • •

Creates linking opportunities Drives leads to your business Enhances organic search and traffic to your website Generates more ways to interact with qualified consumers

by the numbers: AVERAGE MONTHLY VISITORS: 26,429 AVERAGE MONTHLY PAGEVIEWS: 47,919 AVERAGE TIME SPENT ON SITE: 2:16 new visitors: 78% Statistics subject to change. Source: Google Analytics 2013, Harvey Research AD-Q 2012


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of ML readers visit to learn more about the homes, products and pros they see in the pages of our magazine.

find a Resource ML’s online resource directory is the go-to source for visitors searching for products, services and professionals. Prime upper-right-rail placement on our home page, all subsequent landing pages and searchable by product/service. Includes: » 20 photos » 250-word business profile » Logo and contact information including website » Brands, products and affiliations » Ask a Question/Get a Quote functionality

premier collection with premium tile placement Your opportunity to showcase your work on our site. Your premier collection tile has placement on the home page and all subsequent landing pages (with the exception of other portfolio pages). This product has limited inventory—only 30 tiles rotate randomly through six positions on our site.

photo by kimberly gavin

Includes: » Unlimited photos » 400-word text about a project or topic of your choice » Logo and contact information, including website » Brands, products and affiliations » Ask a Question/Get a Quote functionality » Social media links to Facebook and Twitter » Video upload capability Banner ads Leaderboard and medium rectangle ads: » Enjoy exclusivity as one of only 24 display advertisers on our site. Your ad will rotate randomly in a 6-time rotation. » Your ad will appear on the home page and every landing page of our site (top leaderboard excluded from home page). » 6-month minimum commitment required.


of ML readers visit our website to learn more about an advertiser mo u n ta i n l i v i n g . com


digital menu

Expert Q&A A unique opportunity to showcase your expertise. Includes: » Seven Q&As (50 words max. per question) » Your professional headshot » Contact info and web link » Featured in the Expert Q&A archive for one year » Posted on ML’s Facebook and Twitter pages

spotlight video (NEW) This professionally produced high-definition, on-location video features your business and is tailored to promote your specific marketing goals. Production package includes: » A 2-minute video customized to promote your business » 250 words of professional narration, voiceover script and on-camera script for use with teleprompter » Five background music songs to choose from » Initial intake interview by phone or in-person to discuss your specific video strategy Promotion package includes: » Completed video uploaded to YouTube and “MP4” video uploaded for your own website » Two-week home page takeover at » One-year video archive spot at » Social media post on ML’s Facebook and Twitter pages » One dedicated e-newsletter announcement of your new video to ML’s e-newsletter opt-in subscribers


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find a catalog This new product allows online visitors to browse your current catalog with a quick click of the mouse. These influential consumers access your catalog—which you can update seasonally—from a sub-navigation button on our home page.

All ML online advertisers receive Quarterly Analytics at no additional charge upon request .

“Win This” Sweepstakes Program This customized sweepstakes program offers lead-capturing (data collection) for your future marketing efforts. You provide the prize and we do the rest. Design, execution and social media announcement included. Four-week promotion.

e-newsletter skyscraper ad Sponsor a skyscraper ad on our weekly e-newsletter, which highlights design trends, events, decorating tips, travel, luxury real estate and more. Includes: » Two ads per e-newsletter » Editorial adjacency » Sent once per week » Links to your website

DEDICATED E-NEWSLETTER Your opportunity to create your own mini-feature story by sharing advice and insights only you can offer with our e-newsletter subscribers. Includes: » Exclusivity » Features your logo, two images and up to 200 words about a topic or project of your choice » Sent once per week » Links to your website

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digital sherpa


sherpa Marketing in today’s digital world is complex, time-consuming and ever-changing. Chances are, it’s not your area of expertise. Fortunately, it’s ours. We make social and content marketing simple and effective for your business.

what we do: • Create a customized blog for your business • Create fresh, frequent, unique content to drive organic • • • • • • •

and direct web traffic Activate your social media marketing Drive new online prospects Deliver leads Enhance SEO Create long-tail search advantage Manage your social media program in one place with our custom dashboard Create integrated contests and campaigns to increase your social network

how does social content marketing help my business? • Google and other search engines are looking for fresh,

frequent, unique and unduplicated content • Creating a blog and creating frequent content keeps you

fresh in Google’s eyes • Search engines index the link to the page where this content lives

and organize that content around keywords. The more content you write, the more keywords you create. As a result, more people find your site when searching.

why is social media important to my business? • Content on social platforms engages past customers and

potential customers. • Digital “word of mouth” gives customers a way to easily

share your content with friends. • Social content creates inbound links from social platforms to

your site/blog. As a result, Google recognizes that your content is authoritative and increases your page rank.


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of Consumers research online before purchasing within a 10-20 mile radius

putting it all in one place My Digital Sherpa Dashboard makes working with your social media platforms easier than ever! •

The dashboard is included at no extra charge.

You only need to remember one password for Facebook, Twitter and blog accounts.

Monitor and update your social media platforms simply and efficiently.

Manage your business reputation online.

Schedule future content posts.

Find out how your Digital Sherpa program is working with our ROI calculator—and get tips on how to improve it.

Manage your leads, calls and traffic results all in ONE place.

my digital sherpa dashboard (NEW!) LISTENING & MONITORING • Manage your web reputation • Keep track of your competitors • Manage RSS feeds and Google alerts

LISTINGS & PLACEMENT • Take control of your local business listings • See how your business is being presented on search result pages

BLOGGING & CONTENT • Manage all your blogs in one place • Schedule and post to your blogs • Get content ideas from your custom business intelligence feed

LEADS & CONVERSION • Access and manage your leads database • Create new forms, buttons and calls to action • Keep track of your web prospects SOCIAL MEDIA Access your Facebook, Twitter and LinkedIn pages with one log-in • Manage and post content all in one place • Follow and track industry influencers

RESULTS & ROI • Check up on your program’s ROI • Track your program’s web traffic and top performing content • Find out who is referring visitors to your website

photo by kimberly gavin

For more information, please visit Brought to you by

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event planner

events & partnerships Mountain Living is the chosen partner for the West’s most prestigious events and organizations. Throughout the year, ML sponsors a variety of events across the Rocky Mountain West. In doing so, we create

photo by studio kiva photography

photo by vivien killilea

photo by Kelly Tasker

opportunities for our clients to reach consumers and trade professionals.

Steamboat Marathon

Bonus distribution of ML’s May/June issue.

steamboat springs Hot Air Balloon Rodeo Bonus distribution of ML’s July issue.

Aspen Art Museum: Architecture Lecture Series Bonus distribution of ML’s July, August and Sept/Oct issues.

Beaver Creek Resort Events Ongoing bonus distribution of ML.


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photo photo by by john brettschultz warren photography

Bonus distribution of Mountain Living at the following Spring and Summer events:

june jackson hole wine auction 

June 26-28, 2014 This three-day event showcases the best of wine, food and Jackson Hole with exclusive tastings and a live auction and gala dinner. Bonus distribution of ML’s May/June issue.

photo by Kelly Tasker

strings Music FESTIVAL 


June-Aug., 2014 Each summer this Steamboat Springs, Colorado, festival brings orchestra, chamber, world, blues, jazz and rock music, along with a youth and family series, to the mountains. Bonus distribution of ML’s July issue.


July 4-6, 2014 Colorado’s signature arts event, held annually during the Fourth of July weekend, celebrates the visual, culinary and performing arts. Bonus distribution of ML’s May/June and July issues.

THE PARK CITY FOOD & WINE CLASSIC photo by lane griffin

July 9-13, 2014 A premier destination event where master winemakers, culinary talents and distinguished guests gather to wine and dine in beautiful Park City, Utah. Bonus distribution of ML’s July issue.


July 10, 2014 Presented by the American Society of Interior Designers’ (ASID) Colorado chapter, this annual gala recognizes the state’s top designers. Bonus distribution of ML’s July issue.

august photo by lane griffin

steamboat all arts festival 

Aug. 14-17, 2014 With beautiful Steamboat Springs, Colorado, as a backdrop, this five-day event showcases nationally recognized artists and the Yampa Valley’s own unique arts and culture. Bonus distribution of ML’s August issue.


Aug. 29-sept. 1, 2014 Screen breakthrough works and rediscovered classics, and enjoy tributes and one-of-a-kind discussions with actors and filmmakers. Bonus distribution of ML’s Sept/Oct issue.


sept. 3-6, 2014 Craftspeople, scholars, collectors, interior designers, architects and fashion designers gather at this annual celebration of all things Western. Bonus distribution of ML’s Sept/Oct issue.


photo by patty penta

sept. 4-14, 2014 Jackson Hole, Wyoming, attracts discerning Western art collectors with this 10-day event that features more than 30 galleries exhibiting Western and wildlife art. Bonus distribution of ML’s Sept/Oct issue.


sept. 17-21, 2014 This annual event features an exhibition by artisans, furniture-makers and craftspeople working to preserve Western style and design traditions. Bonus distribution of ML’s Sept/Oct issue.

breckenridge festival of film

Interested in participating in these signature events, or a new event in your mountain Market? Contact Sarah Herscovici at to learn how you can join us!

sept. 18-21, 2014 This annual event celebrates the art of filmmaking with a unique and varied array of independent films, premieres, receptions, educational programs and retrospectives. Bonus distribution of ML’s Sept/Oct issue.


sept. 19, 2014 The Summit County Builders Association presents a tour of its members’ finest work, from cozy cabins to fabulous estates. Bonus distribution of ML’s Sept/Oct issue. Information/dates subject to change.

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print specs

sophistication. elegance. luxury. These are the ideas that Mountain Living strives to communicate in every page of the magazine, from editorial to advertisements. Each page contributes equally to a reader’s experience, so keep these ideas in mind as you create your advertisement for ML. Should you require assistance or just another set of eyes, please contact us. We’re happy to help!

print ad sizes

2-page spread bleed 18.25 x 11.125

Full-page bleed 9.25 x 11.125

Please note: all text/ important graphics must be inset .25” from the trim size and .5” from the gutter

Please note: all text/important graphics must be inset .25” from the trim size (9 x 10.875)

digital file requirements for print ads:

bleed size:

9.25 x 11.125; this section of your graphics will be trimmed off after printing

» 300 DPI resolution, PDF “X1A” with a .125” bleed on all four sides and no crop marks (bleeds only apply to full-page ads and 2-page spreads)

» 3-5 images: must be 300 DPI resolution and at least 4x5 inches » Logo: 300 DPI resolution and an EPS, TIFF or .AI file » Text and contact information: maximum of 20 words

Production Fees » $100 Late fee for ads turned in after ad materials deadline » $45 Minor adjustments to ad » $75 Major adjustments or resizing an ad

Ads Designed by ML* (price includes design and 3 proofs) » $400 Full-page ad » $250 1/2-page ad » $299 Leaderboard and rectangle ads (online) *Advertiser is responsible for providing text, logo, photos and color/layout preferences


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1/2-page horizontal 8.15 x 4.897

specs for full-page-bleed ads

If ad is submitted as a PDF (press-ready):

If ML is designing your ad, please submit the following materials:

1/2-page vertical 3.975 x 10

trim size:

9 x 10.875; actual edge of the final paper

safe size:

8.5 x 10.375; no logos, text or important graphics beyond this line

how to submit your files:

ftp site

» Upload on the FTP site » Email if less than 8 MB in size » Send a CD

host: user: homedesign password: homedesign6

Please note: ML doesn’t guarantee exact color matching unless you have purchased a PMS color. We do not provide printed proofs of your ad. ML is not responsible for errors in creative that is submitted “camera-ready.”

NOTE: We recommend using software such as Cyberduck or Fetch to access our FTP site rather than a web browser.

contact Please contact Caroline Graf at or 303.248.2053 after you have emailed her your ad materials or uploaded them to our FTP site.

Instructions Drag and drop your file into the “Mountain Living” ads folder. Please include your company’s name in the name of your file. All ad materials are to be uploaded to our FTP site or emailed to Caroline Graf at You must notify Caroline when your files have completely uploaded to the FTP site.

digital specs

digital file requirements Format: .jpg, .gif, or .png files accepted; no Flash, please. leaderboard ad • 728w x 90h in pixels, size under 30K

Need design help? Ask us!

medium rectangle ads • 300w x 250h in pixels, size under 30K find a resource Images: 20 total, 640w x 325h pixels, JPEG file under 30 MB Copy: 250-word description of your company • Logos (2): 280w x 140h pixels and 200w x 100h pixels, JPEG files under 30 MB • Mailing address, phone number, website URL, email address and blog URL • Facebook, Twitter and LinkedIn URLs • •

premier collection Home page image: 200w x 100h pixels, JPEG file under 30 MB Main images (unlimited): 640w x 325h pixels, JPEG file under 30 MB • Logo: 280w x 140h pixels, JPEG file under 30 MB • Copy: 400 words about project/product, contact information and a sentence about the project/product to be placed under the home page image • Mailing address, phone number, website URL, email address and blog URL • Video URL (under two minutes) • Facebook, Twitter and LinkedIn URLs • •

Skyscraper (vertical) Ad on E-newsletter • 160w x 300h pixels, size under 30K Dedicated E-newsletter Materials Main image: 380w x 200h pixels Secondary image: 160w x 600h pixels • Logo: 230w x 70h pixels • Copy: Send a 4- to 6-word email subject line/headline, plus a well-written 200-word draft promoting events, tips or insights that will inform ML readers. • •

NEW: ML’s editorial staff will edit your draft, as a benefit to you, based on best practices that have been proven to work well for ML. Find a catalog Cover image of your catalog, JPEG file under 30 MB URL to your online catalog • A 40-word description of your company and featured catalog • •

Expert Q & A Image: 640w x 325h pixels, JPEG file (professional image of the expert in his or her work space) • Copy: Contact Caroline Graf ( for the questionnaire that best fits your industry and type your answers in a Word document.

photo by audrey hall

Video Contact your Account Executive for details.

mo u n ta i n l i v i n g . com



Karen Keating & Paul Deardorff,

TKP Architects, P.C.

“Mountain Living is always our most important marketing partner. We consistently get more and better quality leads through ML’s diversified print and social media package than from any other source, by far. Our clients often tell us they have saved our ML ad for years! From their excellent staff to their elegant graphic design, ML is a brand we’re proud to be associated with.”

Diana Vincent, High Camp Home

“Mountain Living has been a joy to work with from the start! For over eight years, the publication has beautifully showcased our products and design work, greatly contributing to our client and customer base. High Camp Home is happy to recommend working with Mountain Living without reservation!”

Balz & Christina Arrigoni, Arrigoni Woods “Arrigoni Woods has had a great relationship with Mountain Living for nine years. We appreciate their direct involvement in the community where we live and work. Mountain Living supports and sponsors many events and the magazine is a major presence and influence in the mountain communities.”


mo u n ta i n l i v i n g

Carol Moore,

Carol Moore Interior Design, Inc.

“When I ask our clients why they chose to work with us, the answer is almost always because they have seen our beautiful advertisements in Mountain Living. As our business has changed and grown through the years, ML has also evolved into the sophisticated mountain design and lifestyle publication it is today. ML is not only our advertising partner, they are proud sponsors of many of our local charity events, and we look forward to continuing our relationship with the personable team at ML.”

Jack K. Snow, RKD Architects, Inc.

“RKD Architects designs high-end residential projects throughout the West. Mountain Living is the only magazine that can reach our clientele in the entire region. We elected to spend our marketing dollars with Mountain Living because of both the broad exposure they provide and the first-class editorial and photography. It is an added bonus that for the better part of a decade they have been consistently great and fun to work with.”

Rebecca Richardson, Charles Cunniffe Architects

“Over the years, Mountain Living magazine has been a strong advertising avenue for Charles Cunniffe Architects. With its tremendous market reach, quality editorial pieces and online presence with social media outlets, the magazine has kept up with the industry and provided us with many advertising opportunities.”

Photo by Custom Creations

Photo by Deborah Cota

Photo by Custom Creations

meet the team

christine deorio, editor in chief

Loneta Showell, art director

Laura Beausire, associate editor

Caroline Graf, multimedia production director

sarah herscovici, sales & marketing coordinator

Photo by julia vandenoever

Photo by julia vandenoever

Photo by julia vandenoever

Photo by Brian Mark

Photo by Custom Creations

Photo by Custom Creations

Holly Scott, publisher

cyndi hochberg, director of sales & marketing

Lori Parsons, integrated media specialist

Judith Moak, integrated media specialist




mo u n ta i n l i v i n g . com







We are the authority in home design marketing, with more than 130 years of experience helping you grow your business and meet your marketing goals.


MARCH 2013



Best OF Summer

28 kitchen pages of tasty





new looks for the VOLUME 32, NO. 3

new season



MOUNTAIN LIVING Bringing the Spirit of the High Country Home



JULY 2013



July 2013

Get to know the nation’s largest publisher of regional home design brands and social content marketing. Home Design, Network Communications, Inc. 2 Sun Court NW, Suite 300, Norcross, GA 30092

NCI.COM | 678.346.9300 V3

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