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feastofideas

NOVEMBER 2017


About #feastofideas 2017 In November 2017, over 1500 people across the globe attended a Feast of Ideas to table their thoughts and solutions around alcohol. People engaged with their friends, colleagues and loved ones about our relationships with alcohol and how to create a healthier future for all. In just 30 days, #feastofideas crowdsourced hundreds of ideas to create this menu of solutions for change. Through sharing #feastofideas photos and ideas on Instagram, Twitter, Facebook and the NCDFREE website, 150 feasts in 43 countries gave the world a taste of their best solutions. We hope people’s thirst for change continues in 2018 and beyond with more conversations and #feastofideas.

30 DAYS

150 FEASTS

HUNDREDS OF SOLUTIONS

1 MENU FOR CHANGE


‘‘

‘‘

There is not enough community awareness of the negative health impacts of alcohol.

We should reach out and engage with groups outside of health. Feast of Ideas 2017 Participant


30 DAYS

150 FEASTS

1500 PARTICIPANTS

4343COUNTRIES COUNTRIES


FEASTS WERE HELD IN 43 COUNTRIES SPANNING 6 CONTINENTS

Australia Azerbaijan Belgium Bhutan Bosnia Herzegovina Botswana Brazil Canada

Cyprus Denmark Egypt Estonia Finland Germany Ghana

Iceland India Italy Kazakhstan Kenya Mexico Nepal

Netherlands Nigeria Norway Pakistan Paraguay Peru Poland

Portugal Russian Federation Rwanda Slovakia South Africa Spain Sri Lanka

Sweden Switzerland Tanzania Thailand Uganda United Kingdom United States of America


WE ASKED... What comes to mind when you think about alcohol?

What shapes our views around alcohol? Who shapes them and how?

Do you think the drinking culture associated with sport is unhealthy?

In what ways is `Big Alcohol' similar to `Big Food'?

How can we `flip the script' & increase acceptance in the choice to go alcohol-free?

How can we overcome personal, social and political inertia when it comes to alcohol?

Within your community, does access to alcohol or consumption patterns differ by socioeconomic status?

Are there any projects that you are aware of that effectively combat alcohol consumption? How can we make the brand of `alcohol' a more accessible and acceptable topic to discuss in terms of its health and social impacts?

How can we make alcohol policies more appealing & attractive to both people & policy makers?

Can you think of innovative and effective ways to raise awareness about product sustainability and reduce the resource intensiveness of alcohol production?


WE CROWDSOURCED...


YOUR THOUGHTS ON ALCOHOL...


WHO AND WHAT IS OUR RELATIONSHIP WITH ALCOHOL INFLUENCED BY? INCOME EDUCATION LEVEL

OCCUPATION MENTAL HEALTH

LAWS

FAMILY

MEDIA

FRIENDS

MARKETING

WEATHER

WORK

SCHOOL

CELEBRATIONS SPORTING COMMUNITIES

RELIGIOUS COMMUNITIES


HOW CAN WE MAKE ALCOHOL-FREE MORE ACCEPTABLE? INDIVIDUALS • Reduce peer pressure to drink • Arrange social events that aren’t solely based around alcohol • Consider pursuing hobbies that alcohol or a hangover would interfere • Have periods of time every year where you do not drink alcohol

POLICY MAKERS • Empower health professionals to discuss alcohol • Create more alcohol- free spaces where socialisation is the focus • Lobby for tighter regulations on pricing and marketing.

COMMUNITIES • Open discussion within families • Community discussions to reduce stigma


OVERCOMING INERTIA TO MAKE A CHANGE

• Tell the stories of people affected by alcohol. • Use technology to help individuals measure their consumption. • Help make alcohol units easier to understand, as well as unit and quality impact on health. • Utilise preventative measures for stress and anxiety so individuals don’t feel they need to resort to alcohol.

• Educate children and adolescents about alcohol consumption throughout education. • Utilise the power of art to educate on the topic of alcohol across age groups. • Make social activities without alcohol more accessible.


UNTANGLING SPORT & ALCOHOL REDUCING THE ASSOCIATION BETWEEN SPORT AND ALCOHOL Alcohol-free role models Remove sales of alcohol at sporting events Raise awareness of alcohol harms Legislate against or restrict advertising of alcohol in sport

ALTERNATIVE FUNDING MECHANISMS Non-alcohol sponsors Sports shops Banks Technology companies Clothes Healthy food and drink

Sell alternative products on site such as healthy food and drinks Patrons from non-alcohol industries Certified `healthy-branding co-ops'


BIG BUSINESS: COMPARING BIG ALCOHOL & BIG FOOD Comparable tactics Resist regulation Market products as cultural norm Food and alcohol marketed as rewards Target adolescents Sponsorship of events Focus on profits over health Put onus on individual to change behaviour


Use peer leaders to encourage discussion.

GETTING POLICIES IMPLEMENTED Start with smaller policy changes.

Be creative in how we frame messages.

Keep messages simple and clear. Make public health messaging relatable.

When discussing policy Generate awareness initiatives, have diversity around the in age, `best buys' ethnicity for and policies socioeconomic status, and to reduce alcohol. include marginalised groups.


Increased communication of harms through technology and the arts

Promotion of good mental health

Promotion of fun and cheap alcohol-free activities and spaces

THE CHANGES WE Pictorial warnings on bottles

WANT TO SEE Multi-sectoral collaboration between health and non-health actors

Healthy role models

Legislation ie. taxes and marketing restrictions

Active support of alcohol-abstainers


‘‘

We need a renewed focus on

prevention across the Public Health

Feast of Ideas 2017 Participant

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and medical community.


FEAST OF IDEAS 2017 CONTRIBUTORS NCDFREE TEAM Prachi Bhatnagar, Jessica Renzella, Jack Fisher, Rhea Saksena, Danielle Borrett, Mats Junek, Diana Sotomayor, Lucy Nijam, Daniel Mirmilstein, Maggie Clark.

CONTRIBUTORS Celina Gorre, Dr Dorairaj Prabhakaran, Dr Sandro Demaio, Drink Revolution, Josh Booth, Kristine Sperkova (IOGT International), Local Peoples, Lucy Westerman (NCD Alliance), Professor Marion Nestle, Professor Rob Moodie.

DESIGN/FILM Bridie Walsh, Teeside University.

VOLUNTEERS Thank you to all our volunteers who helped make #feastofideas 2017 possible. Your enthusiasm and positive attitude were vital in making the campaign a success.

SPONSORS


A MESSAGE FROM NCDFREE Feast of Ideas 2017 aimed to reinvigorate the global conversation around alcohol and health. Through the simple act of sharing a meal, people across all six continents helped make this a reality. Using the powerful medium of social media, we were able to have a much-needed global conversation about this complex topic. We were delighted with the response, illustrating just how many amazing ideas our young people have for solutions to combat NCDs. Your solutions showed that we need to shift the conversation around alcohol, and accelerate preventive action. We need to tackle the stigma that hinders productive discussions and use creative approaches to educating children and young people about its health and social consequences. We also need to think more innovatively about alternative sponsorship and funding. These changes require commitment from individuals, communities and policy makers, but small steps can start big ideas rolling. We can all be bolder and more mindful in our conversations and actions around alcohol. Thank you to all who contributed to #feastofideas 2017. We were blown away by your positivity, engagement and passion for change.

KEEP TALKING, KEEP THINKING AND KEEP SHARING. Prachi, Jess, Jack and the NCDFREE team.

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Feast Of Ideas 2017 Wrap Document  

Feast Of Ideas 2017 Wrap Document  

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