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August 2014 | NCBVA.ORG 1


President

AMERICAN

CEMETERY SUPPLIES Manufacturer & Distributor of : Cemetery, Funeral Home, Burial Vault, and Cremation Supplies Casket & Vault Lowering Devices Chairs Roller Bars Casket Stands Drapes Tarps Skid & Grave Boards Cocoa Matting Vault Emblems Vault Hardware Monument Yoke & Slings And Much More !

Michael Crummitt Crummitt and Son Vault Company Martins Ferry, OH

President-Elect

Jerry Russell Southern Ohio Vault Company Portsmouth, OH

Secretary/Treasurer Mark Bates Norwalk Wilbert Vault Co. Bridgeport, CT

Immediate Past President

Hubert McQuestion Lake Shore Burial Vault Company Brookfield, WI

Directors

Edwin Bruns Bruns Norwalk Vault St. Louis, MO Paul Cooper Cooper Wilbert Vault Co. Barrington, NJ Steve Handley Handley Precast Systems Glendale, AZ Greg Tilley Ideal Burial Vault Company Depew, NY

Affiliate Directors

Dave Long Eagle Burial Vault Association Joliet, IL Blake Swinford Trigard/Greenwood Plastics Danville, IL Steve Vincent Doric Products, Inc. Marshall, IL Terry Whitlock Wilbert Funeral Services, Inc. Broadview, IL

Association Management Kimberly A. Fantaci Executive Director

Ric Kirchner Association Executive

Donald A. Mounce, APR The Bulletin Editor

Richard L. Martin Magazine Production Manager

Phone: 800-515-0400 2 NCBVA.ORG | August 2014

Fax: 757-488-1589

www.acsupplies.com

Poul Lemasters, Esq. Legal Counsel

National Concrete Burial Vault Association (NCBVA) 136 South Keowee Street | Dayton, OH 45402 (888) 88-NCBVA | Fax (937) 222-5794 info@ncbva.org | www.ncbva.org

Table of Contents 4 6 9 12 15 19 21

Legal Focus

Copyrights – New Ways to Print and Old Ways to get Sued By Poul Lemasters, Esq., NCBVA Legal Council

Safety Focus

OSHA/ASME Interpretations

By Ron Overton, Overton Safety Training, Inc.

Business Focus

10 Ways to Lose Money in Your Business By Pam Lontos

Product Focus

Find New Uses for Your Miniature Samples

By Julia Sullivan

Social Media Focus

The Importance of Brand Cohesiveness Across Social Media

By Ben Laube

Association Matters Industry News

ON THE COVER

Chesapeake Burial Vault in Barclay, Maryland, shows off a truckload of Trigard Aegean burial vaults for shipment.

ADVERTISING INDEX Accurate................................................13

Holland Supply..................................... 18

ACS............................Inside Front Cover

Long Machine Co. ......Inside Back Cover

Axis...................................................... 10

Overton Safety Training...........................8

Crescent Bronze......................................8

Paws & Remember................................16

D & C Supply...........................................8

RoMix...................................................16

Doric.......................................................8

Rostine..................................................17

Edgmont.................................................7

Trigard...................................................14

FAMIC...................................................16 August 2014 | NCBVA.ORG 3


FOCUS LEGAL

Copyrights – New Ways to Print and Old Ways to Get Sued Does anyone read the newspaper anymore or listen to music? Let me ask that a bit more specifically. Does anyone read the paper version of the newspaper or buy a CD and play it anymore? The truth is that technology has us doing the same thing but in just different ways. More people read the newspaper on the computer than buy a copy; and more people download a song instead of buying a CD. And the change affects more than the local newspaper. It changes every business because businesses must adapt what they do. With all the changes, it gives businesses more options – and more ways to get in trouble. While technology affecting media is going a hundred miles an hour and changing daily, the copyright laws covering media is still the same. Businesses must adhere to the same copyright laws now, as they did years ago. Copyright Usage For most businesses, the biggest copyright issue is improper or unauthorized use of a copyrighted piece and then facing copyright infringement. I see several companies each year get in trouble over items like using a photo they found on the internet; using a tag line from another company; or even trying to use an ad that someone else created. It seems so simple – pull a picture from the Internet and then print it in an ad or put it on your website. But, beware of the potential liability. As far as copyright laws, it’s pretty simple. Without permission, you run the risk of facing a copyright infringement claim. All written materials, whether marked with a 4 NCBVA.ORG | August 2014

By Poul Lemasters, Esq. NCBVA Legal Counsel

copyright notice or not, have copyright protection. Federal copyright laws provide protection to any material published. This means that this article is protected; even though I haven’t done anything other than publish it. There is no requirement to file anything with any agency – copyright protection is automatic. Reproduction Restrictions One of the broadest protections granted under copyright laws is that no one can reproduce material without permission from the original creator. If a work is reproduced without permission, then the creator has a right to damages, set forth by law, which range from $700 to $30,000 per occurrence of violation. In addition you may also recover attorney fees and court costs. In order to obtain permission, the person who wants to reproduce the work should get written confirmation from the author and get specific language as to when and where the work can be used. As with any great and simple law, there are always exceptions, and it’s no different with copyright laws. However, keep in mind these limited exceptions and understand that in advertising, they rarely fit. Usage Exceptions The first exception, fair use, is thought to be an easy work around, but actually the exception is very limited. Fair use refers to the use of someone’s copyrighted material but on a limited use. Typical limited uses that are accepted include: news reporting, research, and education. There is no clear line of when it is fair use and when

LEGAL FOCUS use. it becomes infringement. Typically there are The avenues available for media are changing. two items considered in a fair use versus infringement case. Courts will look at the reason While it may be easier to provide media, the laws are not easier. Remember that the safest and the work was used, weighing commercial versus easiest way to avoid an infringement claim is educational; and the Court will also look at the to just get written permission anytime you use amount of the work used. something that isn’t yours! The more educational and more limited the It is important that providers understand the amount of material used, the more likely it is fair use. Keep in mind that fair use typically does not boundaries of copyright laws so that they can fulfill the wishes of those they serve and still allow the reproduction of an entire piece. And anytime the work is used for commercial use it is avoid the potential risk of liability. For a detailed reading of Copyrights, what you can do, and more likely to be a violation. what to do if you get sued – download a copy The second exception is a religious use of “Copyright Infringement Primer” at http:// exception, but it is more limited as well. The lemastersconsulting.com/product/copyrightreligious services exception allows almost any infringement-whitepaper/. n material to be read or performed in a religious or worship service without the permission of the copyright holder. However this exception does not apply if you want to reproduce the materials. About the Author So not only do you have to be Poul Lemasters’ professional career covers both funeral using the materials in a religious service and law. He now operates and is principal of setting, you are limited to playing Lemasters Consulting, Cincinnati, Ohio, a consulting or saying the copyrighted works business specifically for the funeral industry. and without permission, you cannot He works with funeral home owners, funeral directors/ print, duplicate, or hand out any of embalmers, cemeteries, and crematory owners and the material. operators, and assists in areas of legal, compliance, The third, and most fun regulatory, and business solutions. Lemasters also serves exception is a parody exception. as ICCFA’s (International Cemetery, Crematory and Funeral Any work can be used in a parody Association) special cremation legal counsel and GPL setting without any risk of violating compliance advisor. copyright. Working in the funeral industry for over 20 years and This can easily be seen in holding a funeral director’s license and embalmer’s license the wonderful works created by in Ohio and West Virginia, Lemasters’ experience includes Weird Al Yankovic. Based on this managing both small and large funeral homes, as well as exception it would be possible working with both independent and corporate owned funeral for someone to make an ad that homes. And he is actively involved in local, state, and “pokes fun” of someone else’s ad national funeral and cemetery associations. and not be a copyright violation. Lemasters attended Cincinnati College of Mortuary Science, graduating in 1996, and also went on to attend Copyright Protected? Northern Kentucky University, Chase College of Law, Lastly, don’t forget that copyright graduating in 2003. As an attorney, he is admitted to protection only applies to practice law in both Ohio and Kentucky. copyrighted material. There are His law practice began in the area of civil defense work and includes serving as corporate counsel for Alderwoods numerous photos that are not during 2005-2006. As its corporate counsel, he advised on copyright protected – sometimes funeral home, cemetery, crematory, and insurance issues. referred to as “royalty free” He can be reached by phone at (513) 407-8114 and via materials. By using royalty free email at poul@lemastersconsulting.com. Visit his website works, you can assure yourself the at www.lemastersconsulting.com. utmost protection and freedom of August 2014 | NCBVA.ORG 5


FOCUS SAFETY

OSHA/ASME Interpretations

By Ron Overton

I doubt there is a week Recently the ACRP I (do not) recommend you accept that goes by where I do Rules and Regulations not receive a phone call or provided our interpretations from anyone--other Committee question about interpreting members with the website than Federal OSHA or ASME directly- links for all OSHA/ASME the Federal Law, and how a specific situation should letters of interpretation for -when inquiring about variances or would be interpreted. all manner of hoisting and or exceptions in Federal Law or The interesting thing about lifting. I feel this type of interpretations is that the information and sources Regulations. only one that matters is how would benefit the NCBVA OSHA or ASME interprets member employers, and the law, regulation, or national standard. may provide an avenue to possibly get questions answered by reviewing prior OSHA/ASME letters Asking for a letter or interpretation from of interpretation about hoisting and lifting Federal OSHA or ASME? applicable to their industry and use. Of course, Federal OSHA and ASME do have a forum and provides employers with an avenue to OSHA Letter of Interpretation General ask for an interpretation on a specific question Industry Hoisting and Material Handling as it pertains to a specific issue. This process General Industry – Powered Industrial may take weeks or even months to get an Trucks 29CFR1910.178 answer. https://www.osha.gov/pls/oshaweb/owasrch. During this time, the employer may be left search_form?p_doc_type=INTERPRETATIO in limbo, so to speak, without getting their NS&p_toc_level=3&p_keyvalue=1910.178&p_ question answered. I do not profess to have all status=CURRENT the answers, nor do I recommend you accept interpretations from anyone--other than Federal General Industry – Overhead and Gantry OSHA or ASME directly--when inquiring about Cranes 29CFR1910.179 variances or exceptions in Federal Law or https://www.osha.gov/pls/oshaweb/owasrch. Regulations. search_form?p_doc_type=INTERPRETATIO NS&p_toc_level=3&p_keyvalue=1910.179&p_ Finding the prior OSHA/ASME Letters of status=CURRENT Interpretation for Hoisting and Lifting I am on the Board of Directors and the Chairman General Industry – Crawler, Locomotive and of the Board of the Association of Crane and Truck Cranes 29CFR1910.180 Rigging Professionals (ACRP at www.acrp. https://www.osha.gov/pls/oshaweb/owasrch. net), an organization dedicated to training and search_form?p_doc_type=INTERPRETATIO hoisting/lifting safety in industries. One of our NS&p_toc_level=3&p_keyvalue=1910.180&p_ committees is tasked with regulatory updates status=CURRENT and such issues that employers should be aware of, or to provide employers with avenues to get General Industry – Derricks 29CFR1910.181 information, in the easiest manner possible. https://www.osha.gov/pls/oshaweb/owasrch. 6 NCBVA.ORG | August 2014

SAFETY FOCUS search_form?p_doc_type=INTERPRETATIO NS&p_toc_level=3&p_keyvalue=1910.181&p_ status=CURRENT General Industry – Slings 29CFR1910.184 https://www.osha.gov/pls/oshaweb/owasrch. search_form?p_doc_type=INTERPRETATIO NS&p_toc_level=3&p_keyvalue=1910.184&p_ status=CURRENT Rigging Equipment for Material Handling 29CFR1926.251 https://www.osha.gov/pls/oshaweb/owasrch. search_form?p_doc_type=INTERPRETATIO NS&p_toc_level=3&p_keyvalue=1926.251&p_ status=CURRENT ASME B30 Letter of Interpretation General Industry Hoisting and Material Handling http://cstools.asme.org/ csconnect/CommitteePages. cfm?Committee=L01200000&Action= 19810 I hope these links will provide the NCBVA employers with a source to get their questions answered. Viewing Federal OSHA or ASME prior

letters of interpretation in general industry hoisting and lifting may answer a lot. Remember, there is no such thing as a bad question, only bad answers! If we can be of assistance to the NCBVA employers or answer further questions you may have about hoisting and lifting, please don’t hesitate to ask. Take care and work safely! n

ABOUT THE AUTHOR Ron Overton, a NCCCO Certified Mobile Crane Operator and Accredited Practical Examiner, is the President, Owner, and an Instructor for OVERTON Safety Training, Inc. of Beaverton, Oregon. OVERTON Safety Training has been providing professional services and materials for the safe operation of forklifts, heavy equipment, aerial/scissor lifts, rigging and signaling, personnel lifts, loaders, and cranes on a worldwide basis since 1991. For additional information, contact Ron at (866) 531-0403 or ron@overtonsafety.com, or visit the company website at www.overtonsafety. com. These insights are the opinions of the author, and not necessarily those of the NCBVA.

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Edgmont Metallic Pigment Inc. August 2014 | NCBVA.ORG 7


FOCUS BUSINESS

10 Ways to Lose Money in Your Business Chances are that you’ve read numerous books and articles on what to do to succeed in business. But often, knowing what not to do is even more important. In order for your company to make more money, be sure you’re not inadvertently making any of these top 10 business mistakes.

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8 NCBVA.ORG | August 2014

Mistake #1: Prejudging your customers. They say you can’t judge a book by its cover, but all too often business owners prejudge their prospects and customers before ever talking with them. How many times have you met someone and thought, “I doubt he can afford my product,” “She looks like she’d be impossible to work with,” or “This person isn’t my ideal client”? Rather than prejudge and dismiss what could be your next best customer, suspend judgment and take the time to get to know each prospect and client. Mistake #2: Taking too long to follow up. If someone calls or emails to inquire about your products or services, how long does it take you to get back with them? While many business owners think it’s okay to reply within three days, you really need to get back with people within 24 hours or less. After all, if they’re contacting you for information, they are likely contacting your competitors as well. Mistake #3: Not working with someone because of imagined slights. If someone is having a bad day or is not feeling well, they may say or do things that you think are meant in a mean way. For example, a prospect may ask, “How did you get into this business?” But because of their demeanor that day, or because they’re rushed, or because of any number

By Pam Lontos

of other reasons, their question might come across to you as though they asked, “How did you of all people get into this business because you certainly don’t look smart enough to do this?” Never take anything a customer says or does as a personal attack. It usually isn’t. Mistake #4: Making prospects and customers feel unimportant. People want to know that they’re more than just another sale to you. They want to feel that you really care. For example, one business owner was stumped as to why one of the company’s best customers stopped buying. Finally she asked the customer what happened, and the customer explained that in the past the business owner had had always taken her out to lunch once per quarter, and they hadn’t done that for nearly six months. As a result, the customer felt that she no longer was important. Upon hearing this, the business owner promptly took the customer out to lunch, and she got a sale. Therefore, take an active interest in your customers. Remember their birthdays. Send them a small gift on the anniversary. Do whatever you can to make each customer feel special. Mistake #5: Not letting your staff handle important issues. When there’s an issue with a customer, can your staff take care of most of the situations? Or must everything wait for you to resolve it? When you make customers wait for you to get an issue resolved, you’re giving them extra time to stew over the situation and get angrier. Instead, give your staff the training and tools to handle whatever situation arises so they can make the customer happy right away. Remember, you want your customers to always August 2014 | NCBVA.ORG 9


BUSINESS FOCUS leave your store or office happy and with all their issues resolved. That’s the best way to ensure repeat business. Mistake #6: Being inflexible with your hours. We all want life balance, but sometimes work is not a 9-5 job. You have to be flexible if you want to get the sale. That means if you have a good lead or a customer who is ready to spend money with you now, you may have to work outside your normal business hours. So be open to returning phone calls after business hours or even meeting with a client on a weekend. You can always balance out the extended hours you put in one day by taking time off another day. Mistake #7: Waiting too long to make an important decision. In business, the speed at which you can make an important decision is critical to your success. Opportunities won’t wait until next month, next week, or even the next day. To prosper, you have to take action quickly. For example, if you interview someone who seems perfect for your open position, make an offer immediately. If you wait, another company will also think the person is perfect and hire them. Or, if you have an opportunity to sponsor an event at a good price, secure your spot. When you hem and haw over the ROI of the decision, by the time you make up your mind all the sponsorships could be bought. Trust your gut when it comes to decision–making; it’s usually right on.

Mistake #9: Using cheap marketing materials that make you look bad. Your marketing materials tell a lot about your company—not just in the words on the page, but also in the overall look and feel of the piece. Take a good look at your current marketing materials. Do they look professional? Are there misspellings? Do they properly represent you? When your marketing materials look like an amateur created them, or when they’re riddled with errors, you send the message that you’re unprofessional and incapable of delivering quality work. Make sure your marketing materials present you in the best light. Mistake #10: Being rigid with your contracts. If your business uses a contract with customers, it’s definitely an important part of the transaction. However, just because it’s important doesn’t mean it can’t also be flexible. If someone requests a change to the contract, consider it. If it’s something small, give in to it. Realize that sometimes people just want to feel as though they’ve won—that they negotiated a good deal. So if the item they want to change is small and not that important to you, let them have it. And rather than give them more time to think about it while you reissue a new contract, allow them to simply handwrite in the change and initial it. The quicker the contract is executed, the sooner you’ll get the sale complete. Jump Start Your Success Of course, taking advice from others can be hard for any business owner. But why repeat the mistakes others have made? Why not learn from them so you can shorten your learning curve? When you take the steps to avoid these top 10 mistakes, you’ll be on the fast track to long term success. n

Mistake #8: Making it impossible to find your contact information. Make sure your contact information is easy to find. On your website, your phone number and email address need to be prominent on every page. ABOUT THE AUTHOR Nothing frustrates customers more Pam Lontos is President of Pam Lontos Consulting. Pam than wanting to contact you but not consults with businesses, speakers, authors, and experts in the being able to because they can’t areas of marketing, publicity and speaking. Pam is a past Vice locate your phone number on your president of sales for Disney’s Shamrock Broadcasting where website or in your email signature. she raised sales 500% and she founded PR/PR Public Relations. Even the most loyal customer will She is the author of I See Your Name Everywhere: Leverage the eventually give up and call your Power of the Media to Grow Your Fame, Wealth and Success. She competition simply because they is also a former professional speaker. For more information on made their contact information her consulting services, call (407) 522-8630 or email Pam@ visible and easy to find. PamLontos.com, www.PamLontos.com. 10 NCBVA.ORG | August 2014

August 2014 | NCBVA.ORG 11


The same goes for new displays. Whether the new selection room tools are videos, wall displays, interactive software, touch screens or digital catalogs, if you aren’t providing continual training for your customers, they’re going to start getting frustrated and longing for their old miniatures. What if you aren’t ready to provide that kind of selection room and arranger training? What if you feel like you’re too busy in the vault plant pouring to spend time answering questions about the selection room? Ask your supplier for help. Just like your customers depend on you, you must be able to depend on your supplier for support and solutions.

By Julia Sullivan

It might be difficult, but it’s time to step away from miniature vault samples. I have talked to many experienced funeral professionals who insist that miniatures work for them; it’s what they’ve always used to help families make arrangements. But the families that make funeral arrangements today are not the same as the people who made arrangements twenty, ten or even five years ago. Using outdated selection room tools, like miniatures, puts your funeral home customers at a major disadvantage. While they may be used to miniatures, familiarity doesn’t make them the best tools for the job. My old flip phone worked just fine when I traded it in, but I still let it go. It did everything I needed it to, but I wanted to be able to do even more with my phone. It was time to get a current model. The same goes for these selection room tools. If your customers are still arranging with an outdated display, it’s as if they’re using an old flip phone. Technically it might work, but it would be so much easier if they used the current model. Upgrade the Investment I know you might be thinking about the money you’ve already spent? I understand that you likely made a significant financial investment in miniatures for your customers. Or maybe you asked them to have some “skin in the game” and share costs. Either way, it’s easy to look at a wall of miniatures and see a big check for $3,000 – or more – that you’re not willing to 12 NCBVA.ORG | August 2014

throw away. Instead of replacing an existing customer’s miniatures, start upgrading when you acquire a new funeral home customer. Don’t offer a new customer old solutions. Give them something new to set them apart from their competitors. Bringing them new sales tools for the selection room is part of the value that you can bring to them as a supplier. No new customers on the horizon for you? Maybe one of your existing customers is planning to renovate. Instead of moving the old miniature samples, design a new display specifically for the new layout of their selection room. Maintain the Training But remember, the upgrade doesn’t end once you have new materials in place (and the miniatures are out). Continual training is required to make any change stick. Imagine if you got your new phone, you spent a few minutes with the guy at the store, and that was it. No access to tips, manuals or someone to ask for help. You’d instinctively look for the same buttons that were on your flip phone, but when they’re not on your new device, you’d likely get frustrated very quickly. It wouldn’t take long for you to start hating the new phone, and you’d wonder why you upgraded in the first place.

Successful Transition Now, how will you know if the transition is successful? You’ll know when you start seeing your customer’s average vault sale increase, and your customer should see it too. Reach out to congratulate them, and then ask if you can share their story with your other customers. Once one customer experiences success with new display systems, it easily begins to snowball. Then you can start working to upgrade your existing customers, sharing concrete data about the benefits of modern selection room tools. And that’s when you can start moving out the miniatures. We are on a campaign to find new uses for miniatures. I’ve joked about turning them into flower boxes or donating them to dog parks as water bowls. But could they be used for something else? I’d love to hear your ideas. Because once we all start moving the miniatures out of selection rooms, we’re going to have a surplus of them. n

ABOUT THE AUTHOR Julia Sullivan is Creative Director for Trigard and Trigard Memorials, and has more than thirteen years of marketing and public relations experience. Email her at julias@trigard. com. August 2014 | NCBVA.ORG 13


FOCUS SOCIAL MEDIA

The Importance of Brand Cohesiveness Across Social Media Developing and representing your brand effectively on social media is one of the most important tasks to consider when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust. Representing your brand on social media is fairly simple as long as your business has its ideals and image secured. On multiple platforms such as Facebook, Twitter, and Google+, you’re able to upload cover photos. It’s important to use the same concept of design in each cover photo for visual brand cohesiveness. Though some dimension variations of the photos have to be taken into consideration due to the sizing limitations of each network, having the same graphic concept will help people remember your brand. It’s called “Social Branding.” Make sure your logos are consistent across the profiles as well. Voice Clarification The next step is ensuring your brand’s “voice” is heard throughout the text of the page, as well as in the posts. If you’re a financial brand, you shouldn’t be using slang terms and Internet abbreviations such as “LOL and “JK”. Establish a voice that clearly defines who you are and the culture of your company. Remember, social media is essentially your online persona and face; let it represent who you are. Having a cohesive social content strategy is another facet to strongly consider. What are you posting? How often are you posting? Are you posting the same content to specific profiles? Take a step back and decide how and what you want to post. Social media is about being social. You never want to bombard followers with promotion after promotion after promotion. 14 NCBVA.ORG | August 2014

By Ben Laube

Ask them questions; find out their opinions. Engagement is key: talking at your followers rather than talking to them is the quickest way to lose your following. Social Networks With the vast array of social networks out there, it can be a bit confusing as to which ones your brand should be on. You have to think strategically, and find the best fit to represent your brand. Many companies now believe they have to be on every single platform, but not every platform is right for every business. Here’s a quick rundown of the top platforms, what they do, and how they can be utilized by all brands: Facebook: Facebook is basically the home base of all social media today. No matter the industry, your business needs a Facebook Page to interact with your customers and build a relationship. Twitter: Twitter is the popular microblogging (140 characters or less) platform that allows users to reach out to others and find people with the same interests easily. It’s also a fantastic news outlet to syndicate your brand’s press, ideas and thoughts to the world. Google+: Google+ is essentially the Google version of Facebook, but does have great collaborative abilities such as Google hangouts. Google Hangouts is a new messaging, video, chat, file sharing platform created by Google which is great for collaboration. In addition to being free unlike other services (Skype), Google Hangouts integrates well within your other Google apps and allows you to easily share information. Also, all Google+ posts are indexed by Google and show up in their search results. LinkedIn: LinkedIn is the professional social media hotspot. This is where you can represent August 2014 | NCBVA.ORG 15


SOCIAL MEDIA FOCUS yourself and your business in a professional manner, building connections and further expanding your company’s outreach. With those four main social networks being utilized by all brands, there are other popular platforms that many not suit every brand. Pinterest: Pinterest is a fantastic way to share and explore creative ideas and visuals. However, if your brand isn’t a visually heavy concept; Pinterest may not work for you. Instagram/Vine: Instagram and Vine are the mobile social network sensations that rely strictly on pictures and videos. If your brand doesn’t produce images, products, etc - these networks may leave you with lackluster results. Channel Utilization Now that you’ve chosen your networks, your social strategy, and how to represent your brand online, here are few tips to ensure a positive social environment for your audience. Do: 1 - Engage your followers with contests, questions, comments or provoking thoughts. 2 - Post on a regular basis. 3 - Choose what type of content is most appropriate for your brand, and limit the confusion of posting anything and everything.

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Don’ts: 1 - Over promote yourself. Remember, if you were talking to someone face to face and all they did was promote their business to you, it wouldn’t go over well. The same goes for social media. There is a healthy ratio we like to follow of 60 percent Conversation/Engagement and 40 percent Promotion. A healthy balance to keep your followers interested. 2 – Over-post. It’s great to share quality content on a regular basis, but don’t post every hour. Remember, these posts show up in people’s news feeds and can be seen as “spam”. 3 - Don’t trash/criticize other brands on social media. It’s important to keep your brand’s online reputation and image seen in a positive light. Trash talking your competitors will only hurt you and turn your followers away. Now go be social with social media! n

ABOUT THE AUTHOR Ben Laube is President and Founder of POLR Marketing, a growth marketing technology company. Through the use of content writing, pay-per-click, ethical SEO practices, web design & development graphic design, and strategic planning, POLR Marketing offers the services you need to help grow your business to the next level. To learn more about POLR Marketing, visit www.polrmarketing.com or call POLR Marketing at (407) 712-4836. August 2014 | NCBVA.ORG 17


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Abel Vault & Monument Co. Pekin, IL

Cemex Callaway R/M Precast Lake Worth, FL

Doric Mississippi Inc. Clinton, MS

Ideal Burial Vault Company, Inc. Depew, NY

American Concrete Industries Bangor, ME

Central Burial Vaults, Inc. Oklahoma City, OK

Doric of Northeast Arkansas Jonesboro, AR

Jacson, Inc. Henderson, TX

American Vault Company Cleveland, OH

Central Burial Vaults, Inc. Tulsa, OK

Doric of Tennessee, Inc. Nashville, TN

James Co., Inc. Waycross, GA

American Wilbert Company Bridgeview, IL

Century Burial Vault Oxford, MA

Doric Vault Co. of Central GA Griffin, GA

Jefferson Concrete Watertown, NY

Arnold-Wilbert Company Goldsboro, NC

Charleston Wilbert Vault Co. Summerville, SC

Doric Vault of Eastern New York, Inc. Hudson, NY

Josten Wilbert Vault Co. Sioux Falls, SD

Arrow Vault Company Lafayette, IN

Cheboygan Cement Products Cheboygan, MI

Doric Vault of Western New York, Inc. Buffalo, NY

Lake Shore Burial Vault Company, Brookfield, WI

Atlas Concrete Products, Inc. Orlando, FL

Chesapeake Burial Vault Company Barclay, MD

Doric-South, Inc. Demopolis, AL

Lindquist Concrete Products Ogden, UT

Babylon Vault Company New Windsor. MD

Christy Vault Co. Daly City, CA

Esterly Burial Vault Company West Reading, PA

Lycoming Burial Vault Company, Inc., Montoursville, PA

Badger Burial Vault Co. Eau Claire, WI

Concrete Vaults, Inc. Newton, KS

Evans Eagle Burial Vaults Leola, PA

Master Grave Service, Inc. Bogart, GA

Baumgardner Products Company Akron, OH

Cooper Wilbert Vault Company Barrington, NJ

Everlasting Vault Company Randallstown, MD

McDowell Vault Co. Fletcher, NC

Baxter Burial Vault Service, Inc. Cincinnati, OH

Cordeiro Vault Co., Inc. Vallejo, CA

Fond du Lac Wilbert Vault Corp Fond du Lac, WI

Memphis Vault Company Memphis, TN

Baxter Vault Company Baxter Springs, KS

Costello and Company Smiths Falls, ON

Forsyth Brothers Concrete Products, Fithian, IL

Mercer Vault Company Fredericksburg,VA

Beck Vault Company Rome, NY

Creter Vault Corporation Flemington, NJ

Forsyth Brothers Concrete Products, Terre Haute, IN

MG Vaults LLC Worthington, MN

Bell Burial Vault Co. Hamilton, OH

Crummitt & Son Vault Corp. Martins Ferry, OH

Gettysburg Burial Vault, Inc. Gettysburg, PA

Milan Vault, Inc. Milan, MI

Bell Vault & Monument Inc. Miamisburg, OH

D of K Vaults, Inc./Gray Brothers Columbus, OH

Golden Eagle Vault Services, LLC Rocky Mount,VA

Brewster Vault and Monuments Millville, NJ

D of K Vaults, Inc./Gray Brothers Iola, KS

Grable Burial Vault Service Logansport, IN

Minchew Sand & Concrete Products, Inc. Waycross, GA

Bruns-Doric Vault Company St. Louis, MO

D. G. Robertson, Inc. Williston,VT

Hairfield Vault Company Morganton, NC

Brutsche Concrete Products, Inc. Benton Harbor, MI

Dardanelle Vault & Monument Co. Dardanelle, AR

Hardy Doric, Inc. Chelmsford, MA

Brutsche Concrete Products, Inc. Battle Creek, MI

Deihl Vault & Precast Inc. Orangeville, PA

Harn Vault Co. Massillon, OH

Buckeye Vault Service Mansfield, OH

Detroit Wilbert Vault Corp. Detroit, MI

Harris Precast, Inc. La Porte, IN

C & M Precast Kerrville, TX

Doody Burial Vaults, Inc. Winchendon, MA

Hicks Industries, Inc. Mulberry, FL

Carolina Doric, Inc. Florence, SC

Doric Manufacturing Company Boaz, AL

Huntingburg Vault Company Huntingburg, IN

Minnick Services, Inc. Fort Wayne, IN Montgomery Vaults Rockville, MD Neher Burial Vault Springfield, OH NOR-DON Vault Company, Inc. Strafford, MO Northern Precast Hudson Falls, NY Northwest PA Burial Svc., Inc. Cochranton, PA Norwalk Vault Company Bridgeport, CT August 2014 | NCBVA.ORG 19


Odon Vault Company, Inc. Odon, IN

Roland Wilbert Vault Co., Inc.

SI Funeral Services

Watts Vault & Monument

Marion, IA Cedar Hill, TX NCBVA Certified Vault Manufacturing PlantsCompany, Des Moines, IA

Omaha Wilbert Vault Omaha, NE

Rooks Vault & Monument Fort Valley, GA

Pennsylvania Vault Co. Ostwalt VaultConcrete Company Greensburg, PANC Concord, Perfection Vault Palm Vault Co. Woodson, IL PhenixAda, VaultOK Phenix City, AL Panhandle Vaults Pioneer Vault, Inc. Amarillo, TX Doylestown, PA Patriot Vault & Precast Poplar Bluff Doric Vaults, Inc. Park Hills, MO Poplar Bluff, MO Pennsylvania Concrete Vault Precast Concrete Products, Inc. Company, Blissfield, MI Johnstown, PA Precision Precast Inc. Perfection Concrete Pittsfield, MA Vandalia, IL Quality Burial Vault Co. Phenix Vault Houston, TX Phenix City, AL Rex Vault Service Newton, IL Pioneer Vault Co, Inc. RockyDoylestown, Mountain Monument/Vault PA Sandy, UT Precast Concrete Products, Inc. Roland-Wilbert Vault Co. Blissfield, Clinton, IA MI Roland-Wilbert Vault Co. Precision Precast Inc. Marion, IA MA Pittsfield, Saginaw Wilbert Vault Corp. Rex Vault MI & Mausoleum Service, Saginaw, Inc., Newton, IL Sam Green Vault Corp. Lynchburg, VA Rocky Mountain Monument & St. Louis Wilbert Vault Vault, Sandy, UTCo. St. Louis, MO

Sunnycrest Inc. (Continued) Auburn, NY

Saline Vault Co. of West Virginia, S.E. Cemeteries SweetInc., Springs, MO WV Prosperity, Santeiu Vaults Inc. Saginaw Livonia, MI MI SextonSaginaw, Wilbert Corporation Bloomington, IN Saline Vault Company Sheldon VaultSprings, Co. Sweet MO Sheldon, IA Sam Green Vault Company Shore Vault & Precast Co. Lynchburg, VA Exmore, VA Simerly Products, Inc. SanteiuConcrete Vaults, Inc. Bristol, TN MI Livonia, Simerly Vaults, Inc. Shore Vault & Precast Company Knoxville, TN Exmore,VA Southern Ohio Vault Co. Simerly Concrete Portsmouth, OH Products, Inc. Bristol, Southern VaultTN Service Blakely,Vault, GA Inc. Simerly Spoerr Knoxville, Precast Concrete TN Sandusky, OH Southern Ohio Vault Company SI Funeral Services OH CedarPortsmouth, Hill, TX SISouthern Funeral Services Vault Services, Inc. Gerard, PA GA Blakely, SI Funeral Services Spoerr Parsons,Precast KS Concrete, Inc. Sandusky, OH SI Funeral Services San Antonio, TX St. Louis Wilbert Vault Company Sunnycrest, Inc. MO St. Louis, Auburn, NY

Superior Burial Vaults, Inc. Superior Vault Company Salt Lake City, UT Bryantown, MD Superior Vault Co.

Superior Vault Company Bryantown, MD Charlestown, IN Superior Vault Co.

Charlestown, IN Superior Vault Company, Ltd. Superior Vault Co., Mississauga, ON Ltd. Mississauga, Ont., Canada

Temple Vault, Inc. Products Swan’s Concrete Central City, AR Westbrook, ME Turner Vault Company Temple Vault, Inc. Toledo, Harvey,OH AR

Vanden Boomen Burial Vaults Inc.

Wayne Burial Vault Company Indianapolis, IN Whitman Vault Co. Inc. Welte Vault Company, Whitman, MA Danbury, IA

Wicomico Vault Co., Inc.

West Salisbury, Plains Vault & Mfg. MD Company, Pomona, MO Wieser Precast Stewartville, MN Whitman Vault Co. Wieser Doric MA Vault Co. Whitman, LaCrescent, MN

Wicomico Vault Company, Inc. Wilbert Burial Vault Co. Salisbury, MD Atlanta, GA Wilbert Burial Vault Wieser Doric Vault Co. Co. Waycross, GAMN La Crescent, Wilbert Burial Vault Co.

Precast Tim White Vaults Appleton, WIand Monuments Wieser Muskegon, MI Stewartville, MN Crestview, FL Burial Vaults Inc. Vanden Boomen

Wausau, WI Turner Vault Company Vincent & Son, Inc. Northwood, OH Galena, IL

Vanden Boomen Burial Vaults Inc. Washington Wilbert Appleton, Vault Works WI Inc. Laurel, MD Burial Vaults, Inc. Vanden Boomen Warga Concrete Products Inc. Kronenwetter, WI Fort Wayne, IN

Wilbert Burial Vault Co.

Wilbert of North Traverse City,Texas MI Grapevine, TX Wilbert Services

WilbertLancaster, Vaults ofNY Houston, Inc. Wilbert Vaults Houston, TXof Houston, Inc. Houston, TX

Williams Vault Company Willbee Concrete Products Emporia, VA Jackson, MI

Vincent, J.P. & Sons Inc. Watts Vault & Monument Co. Galena, IL

Williams Wilbert Willmar Precast Company Des Moines, IA Willmar, MN

Warga Concrete Products Wayne Burial Vault Co., Inc. Fort Wayne, IN Indianapolis, IN

Wimmer Manufacturing Emporia, VA New Castle, Willmar PrecastIN Co.

Des Moines, IA

Welte Vault Co. Vault Works, Washington Wilbert Danbury, IA MD Inc., Laurel, West Plains Vault & Mfg. Co. Pomona, MO

Williams Vault Company

Willmar,Burial MN Vault Youngstown Zeiser Wilbert Vault Co. OH Company, Youngstown, Elmira, NY

National Concrete Burial Vault Association, Inc. Member Application for Plant Inspection

Name of Plant ___________________________________________________________________________ Plant Mailing Address______________________________________________________________________ Plant Street Address_______________________________________________________________________ Plant Telephone_________________

NEWS

INDUSTRY

Fax Number_______________________________________

Doric Products’ Spring Meeting

Doric Products, Inc., a leader in the burial vault industry, twice a year gathers its dealers for a meeting, held this past spring in Terre Haute, Indiana. The meeting allows Doric dealers the opportunity to get a firsthand look at the plant operations. Several employees were recognized for their years of service and dedication. Jim Hills received special recognition for 25 years, and others honored included: Veronica Shumaker (10 years); Kelly Grooms (5 years) Lee Hagen (5 years); Darrell Horsley (5 years); and Tommy Padgett (5 years).

Owner’s Name_____________________________ Evening Phone______________________________ Plant Manager/Contact Person__________________ Evening Phone_______________________________ Types of Outer Burial Receptacles Produced  Top Seals  Air Domes  Sectionals Other________________________________________________ Please return this application with full payment to: The National Concrete Burial Vault Association, Inc.

136 Keowee Street P.O.South Box 917525 Dayton, OHFL 45402 Longwood, 32791 (888)88-NCBVA (888) 88-NCBVA Fax Fax (937) (407) 222-5794 774-6751

20 NCBVA.ORG l| December 2012 20 NCBVA.ORG August 2014

For a NCBVA member in good standing, the Plant Certification Inspection fee is $1295.

Doric Products’ Revamps Website

The website for Doric Products’ has gotten a complete overhaul. The website, www.doric-vaults. com, was designed to be consistent with other media channels. It has many new features, including personalized selection of vaults with metal nameplates, metal emblems, and vinyl military emblems so that the family knows what to expect at the service. The dealer locator tool is much more user friendly and easier to navigate. Doric’s most recent videos are also available right from the site homepage. This is a great educational piece to help families make a more informed decision. A downloadable Vital Information Chart gives families a single place to list out all of the pertinent information that might become important at the time of need. For more information, please visit the recently redesigned Doric website, www.doric-vaults.com, or call 1-800-457-0671. n August 2014 | NCBVA.ORG 21


National Concrete Burial Vault Association “Serving the death care industry with the very best”

Dues Schedule

APPLICATION FOR National Concrete Burial VaultMEMBERSHIP Association

 Manufacturer Member Dues are based on total units sold at Dues Schedule this location.

Key Contact____________________________________Nickname_____________

    

 Manufacturer Member level: Please check appropriate Dues are based on total units sold at 1-999 Units .........$225 this location. 1000 - 1999 .........$350 Please check appropriate level: 2000 - 3499 .........$430  1-999 Units .........$225 3500 - 4999 .........$580  1000 - 1999 .........$350 5000 and more ....$700

 2000 - 3499 .........$430  3500 - 4999 .........$580  Associate Member.....$300  5000 and more ....$700

 Franchise .......$1000 AssociateGroup Member .....$300  Franchise Group .......$1000 Payment Information

Include payment with this completed Payment Information form. We accept Visa, MasterCard and Include payment American Express with this completed form. We accept Visa, MasterCard and American Express

 Check is enclosed

 Check is enclosed

Please charge my Please charge my  Visa MasterCard  Visa MasterCard

 American Express Account #_____________________ Expiration _________________ Accountdate #_____________________ Expiration date _________________

Mailing Mailing Information

Information NCBVA

136 South Keowee Street NCBVA P.O. Box 917525 P.O. Box 917525 Dayton, OH 45402 Longwood, FL 32791 Longwood, FL 32791 (888)88-NCBVA (888) 88-NCBVA (888) 88-NCBVA Fax (937) 222-5794 Fax: (407) Fax: (407)774-6751 774-6751

www.ncbva.org www.ncbva.org

CODE OF ETHICS

“Serving the death care industry with the very best”

APPLICATION FOR MEMBERSHIP Title ______________________________________________________________

Company Name _____________________________________________________ Key Contact____________________________________Nickname_____________ Street Address _______________________________________________________ Title City______________________________________________________________ _____________________ State _______________ Zip __________________ Company Name _____________________________________________________

Phone ___________________________ Fax ______________________________

Street Address _______________________________________________________

E-mail ____________________________________________________________

City _____________________ State _______________ Zip __________________

Company Web Site ___________________________________________________

Phone ___________________________ Fax ______________________________ E-mail ____________________________________________________________

Company Web Site ___________________________________________________

 Check here if you prefer to have your mail sent to your home.

Home street Address _________________________________________ _____________________ Statemail ______________ City Check here if you prefer to have your sent to your home.Zip ___________ Home Phone _________________ Home Fax ______________________ Home street Address _________________________________________ City _____________________ State ______________ Zip ___________ Home Phone _________________ Home Fax ______________________

COMPANY INFORMATION  Burial Vault Manufacturer  Funeral Director COMPANY INFORMATION  Crematory  Cemetery  Burial Vault Manufacturer  Funeral Director

 Crematory

 Cemetery

 Doric  Wilbert  Eagle  Trigard Doric Trigard Services Con-O-lite  Wilbert  Other  Eagle Provide  Graveside  Con-O-lite

 Other

Provide Graveside Services

Metal Vaults  Plastic Vaults  Fiberglass Vaults

Metal Vaults  Plastic Vaults  Fiberglass Vaults  Adults  Oversize Offer sizes for  Children Offer sizes for  Children  Adults  Oversize Associate Member: 25 words lessyour about your product/services Associate Member: Tell Tell us inus 25 in words or less or about product/services

Please Please enroll in NCBVA today!  enroll meme in NCBVA today!

Signature indicates thatthat you you have have read and abidetobyabide NCBVA’s Code of Ethics Signature indicates readagree andtoagree by NCBVA’s Code of Ethics and the rules that govern the National Concrete Burial Vault Association. Signature and the rules that govern the National Concrete Burial Vault Association.isSignature is required before thisthis application can becan processed. required before application be processed. _________________________________________ _________________________________________ (Signature)

(Signature)

___________ (Date) ___________

(Date)

CODE OF ETHICS We believe that concrete is an ideal material for the construction of burial vaults for the interment of human remains and that

properlythat constructed burial vault is for worthy acceptance by public. Our for salesthe andinterment advertising We abelieve concreteconcrete is an ideal material the of construction ofthe burial vaults ofpolicies humanwill remains and that be governed by standards acceptable by the public and the funeral profession and by principles advocated by the National a properly constructed concrete burial vault is worthy of acceptance by the public. Our sales and advertising policies will Concrete Burial Vault Association, Inc. We pledge fair trade practices to our competitor, whose product we will not disparbe governed by standards the business public and the funeral profession by principles advocated by thefor National age. We shall conduct ouracceptable business onby sound principles, striving to build a and relationship of respect and confidence Concrete Burial Vault Association, Inc. We pledge fair trade practices to our competitor, whose product we will not the burial vault industry with the public, with the funeral director and with the cemetery’s management. We will abide by the disparage.rules We shall conduct our business sound Burial business principles, striving to build a relationship of respect and confidence for and regulations of the Nationalon Concrete Vault Association, Inc., thereby contributing to a stronger and greater the burial industry with the public, with the funeral director and with the cemetery’s management. We will abide by the nationalvault industry. rules and regulations of the National Concrete Burial Vault Association, Inc., thereby contributing to a stronger and greater national industry.

18

NCBVA.ORG l December 2012

22 NCBVA.ORG | August 2014

August 2013 | NCBVA.ORG 23


NCBVA|136 South Keowee Street|Dayton, OH 45402-2241

The Bulletin The Bulletin is the bi-monthly publication of the National Concrete Burial Vault Association. We would very much be interested in hearing from you! Make sure to add us onto you mailing list for news releases about your company, special events, staff promotions or additions, and new products and services that would be of interest to the association and its members. We would also look forward to receiving any photos of products or installations you have, either color or black & white. If they are at least 300 dpi and 1 mg at 8 x 10 inch format, we will even consider them for the cover! And, we are also interested in receiving any thought leadership articles on industry trends and techniques, along with case study stories that promote the high standards of the association. (Or, if you just have an idea, let us know and we can write it for you or with you!) Please contact me at any time!

Don Donald A. Mounce, APR | The Bulletin Editor National Concrete Burial Vault Association (NCBVA) 136 South Keowee Street | Dayton, OH 45402 (888)88-NCBVA | Fax (937) 222-5794 info@ncbva.org | www.ncbva.org 24 NCBVA.ORG | August 2014

Bulletin August 2014  

This is the August edition of the Bulletin, the member publication of the National Concrete Burial Vault Association

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