of the National Concrete Burial Vault Association
Future of the Industry 2010 FAMIC Report Reveals a Few Surprises
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NCBVA.ORG l October 2010
National Concrete Burial Vault Association, Inc. P.O. Box 917525 Longwood, Florida 32791 http://www.ncbva.org .#"6! s &AX President Stephen Hatﬁeld Hicks Industries, Inc. Mulberry, FL President-Elect Hubert McQuestion Lake Shore Burial Vault Co. Brookﬁeld, WI Secretary/Treasurer Michael Crummitt Crummitt & Son Vault Co. Martins Ferry, OH Immediate Past President Todd Swihart Saginaw Wilbert Vault Corp. Saginaw, MI Directors Wendy Bott Brown Mark H. Bott Co. Ogden, UT Doug Evans Carolina Doric, Inc. Florence, SC Steve Handley Handley Precast Systems, Inc. Glendale, AZ Dave Long Eagle Burial Vault Association Joliet, IL Tony Colson Wilbert Funeral Services, Inc. Forest Park, IL Jerry Russell Southern Ohio Vault Co. Portsmouth, OH Dennis Schultz Doric Vault of Western N.Y., Inc. Buffalo, NY Blake Swinford Trigard Vaults / Greenwood Plastics Danville, IL Steve Vincent Doric Products, Inc. Marshall, IL Executive Director Thomas A. Monahan, CAE Certiﬁed Association Management Co. Longwood, FL Legal Counsel J. Scott Calkins, Esq.
TABLE OF CONTENTS The 2010 FAMIC Report Wave 4......................................... 4 Some Surprises & General Satisfaction With Funeral Industry
Industry News ’N Notes ............... 9 Calendar ...................................... 9 Outer Burial Container Requirements & New Mineﬁeld for Employers ..... 10 By J. Scott Calkins NCBVA Legal Counsel
Family Team Builds on Tradition ..................... 14 Omaha Wilbert Vault Co.
2011 Convention Cruise ............ 18 Membership Application ............ 20 NCBVA Certiﬁed Plants ............. 25
Accurate Wire & Strip Forming, Inc...... 9 American Cemetery Supplies, Inc. .. 16 Axis Corporation.............................. 24 Crescent Bronze Powder Co............ 22 D & C Supply Co., Inc........................ 8 Doric, Inc.......................................... 22 Edgmont Metallic Pigment Co............ 8 Elasto Plastic Concrete ................... 23 Holland Supply Inc........................... 13 Long Machine Co............................. 17 Matthews Cremation.......................... 2 Mixer Systems ................................. 10 Quality Products & Supplies .............. 8 RoMix Chemical & Brush................. 12 Rostine Manufacturing & Supply ....... 5 Trigard Vaults ................................... 11 October 2010 l NCBVA.ORG
Survey highlights compiled by Sylvia Heidemann NCBVA Staff Writer
Wave 4: The 2010 FAMIC Report Some Surprises in New Research Areas & Some Satisfying Indications for the Funeral Industry in General Marketing research is critical to successful business. It’s important to know the speciﬁc trends, likes and dislikes of the consumers to whom your business is targeted. That’s why in 1990 the Funeral and Memorialization Information Council (FAMIC), of which NCBVA is a charter member, pooled its resources and commissioned its ﬁrst study of American Attitudes Toward Memorialization. AND Ritualization. Now the 2010 study has been completed and its results rolled out October 1 by FAMIC. The following report highlights the major areas of the study. Attitudes Toward Green Burials–– A Big Surprise in 2010 In spite of all the recent media attention being focused on green burials, the surprising NEWS COMING OUT OF THE 7AVE IS THAT PERCENT OF SURVEY RESPONDENTS ARE NOT AT all aware of green funeral services. What’s more, 53 percent of respondents are not even interested in exploring green funeral options. Those who claim to be interested (22 percent) are attracted by the much-touted potential environmental beneﬁts. Only 15 percent would be interested in exploring 4
NCBVA.ORG l October 2010
green options because of cost savings. In further breakdown of market segments, the GENERAL POPULATION AGE PERCENT AND !SIANS PERCENT ARE MOST INTERESTED in the environmental beneﬁts of green services, while African Americans are least interested (8 percent), and Hispanics are the least aware. Pet Memorialization–– The Other Surprise in 2010 Perhaps the general public doesn’t love their pets quite as much as the media would have
us believe. In answer to the question, How aware are you that some funeral homes offer pet memorial services? ONLY PERCENT OF respondents answered that they were not at all aware. But awareness doesn’t necessarily equate to “need or want.” Regardless of how aware they are concerning the availability of pet memorialization services, 81 percent said they are not at all likely to have such a service. Only 17 percent are likely to pursue a pet memorial service. Three percent of respondents said they didn’t have a pet. No Surprise–– Cremation Option Still Growing Cremation has been steadily increasing. 3INCE THE BENCHMARK STUDY THERE has been an increase of 12 percent in the current wave of respondents who indicate they would deﬁnitely choose cremation for a loved one. The total in the general population who would choose cremation for a loved one is now 28 percent. At 51 percent, African Americans (signiﬁcantly more than any other ethnic group), are opposed to cremation for a loved one.
The funeral industry gets its highest approval on attributes surrounding the â€œemotional componentsâ€? of funeral arrangements. Ninety-ďŹ ve percent believe the service was helpful in paying tribute or commemorating the life of a loved one. The type of cremation ceremonyâ€“â€“with or without the body or cremains presentâ€“â€“varies considerably. Nearly a third (31 percent) of respondents would have a ceremony with the body present prior to cremation; about a quarter (23 percent) would have the creMATED BODY PRESENT IN AN URN AND PERCENT would not have the body present at all. The opportunity to save money is the primary reason for choosing cremation. â€œSaving moneyâ€? was the number-one reason
Backgrounder: Setting the Pace; Objectives Studied by the Funeral Industry The ďŹ rst FAMIC-sponsored study had three main objectives: (1) To determine the personal values that drive decision-making behavior; (2) To learn more about attitudes toward cremation and pre-planning; (3) To study trends toward simpliďŹ cation in funeral and burial services, to assess emerging trends in shopping for funeral and burial services at nontraditional sources, and to track an increase in the preference for cremation. The follow-up studies (called â€œWavesâ€?) have been conducted every ďŹ ve years and have been guided by three main objectives, based on the ďŹ rst benchmark study: (1) To discover the differences among segments of the market to help in the development of targeted communications; (2) To learn even more about attitudes toward pre-planning, cremation, monuments, cemeteries and other aspects of memorialization; (3) To analyze changes in attitudes over time.
GIVEN BY PERCENT OF RESPONDENTS IN A GROWTH FROM PERCENT IN !ND although generally opposed to cremation, African Americans signiďŹ cantly more than any other group indicate they chose cremation for themselves or loved ones to save MONEY PERCENT The gap is also narrowing on reasons for not choosing cremation. A decreasing number of respondents (21 percent as compared TO PERCENT IN INDICATE THEY WOULD not choose cremation because they do not believe in it. The second most common reason for not choosing cremation is personal preference (18 percent). What about disposition of cremains? An INCREASING NUMBER OF RESPONDENTS FROM PERCENT IN AS COMPARED TO PERCENT IN INDICATE THEY HAVE BEEN INVOLVED IN making arrangements for a friend or relative, and the arrangements included cremation. Twenty-four percent buried the ashes; 19 percent placed the ashes in a columbarium at a cemetery; 18 percent kept the ashes AT HOME AND PERCENT SCATTERED THE CREmains. And what about permanent memorials? Of those involved in cremation in the past, PERCENT INDICATE THERE WAS A PERMANENT memorial, and that memorial was most likely a plaque (32 percent). Key Research Findingsâ€“â€“ Younger Market (Ages 20 - 39) Will Require Some Industry Shifts This age group is primarily the â€œfutureâ€? market, and, as expected, has some characteristics that will require the industry to make some shifts in order to maintain their business. For example, this age group is much more likely to ďŹ nd an obituary on line (51 percent as compared to only 32 PERCENT OF THE GENERAL POPULATIONnnTHE group). This follows other trends in on-line newspaper reading and general Web usage. They also use the Internet more frequently to LOCATE A FUNERAL HOME THAN THE GROUP percent, compared to 12 percent), and they are more likely to have viewed a â€œvirtual memorializationâ€? (25 percent, compared to PERCENT OF THOSE OVER
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Wave 4* Sample Groups 'ENERAL 0OPULATION !GE !FRICAN !MERICAN /VERSAMPLE !GE (ISPANIC /VERSAMPLE !GE !SIAN /VERSAMPLE !GE 'ENERAL 0OPULATION /VERSAMPLE !GE Total Sample Size
&!-)# COMMISSIONED THE lRST STUDY IN 3EPTEMBER 7AVE FOLLOWED IN 3EPTEMBER 7AVE IN 3EPTEMBER AND 7AVE IN .OVEMBER 4HE SAMPLE SIZE OF THE BENCHMARK AND 7AVES WERE RESPECTIVELY -ETHODOLogy: Survey by telephone interviews. The general population group was weighted by income, education, age, gender, ethnicity, region and household size. Additional weighting was made considering that the survey was conducted by phone interviews.
On the other hand, they are more typical of the general population because they still ďŹ nd out about funeral services by word-ofmouth more than any other way (83 percent) and from obituaries in the newspaper (38 percent). This tracks with the general population. Most of that group ďŹ nds out about funeral services through word-of-mouth (81 per cent) and through reading the obituaries IN THE NEWSPAPER PERCENT The â€œgood newsâ€? for the industry is that while younger respondents may be more comfortable searching some options on the Internet, they still want the expertise provided by their funeral director and the people they trust who have been through the experience. The Funeral Directorâ€“â€“ Still a Key Player Survey shows that funeral directors remain key partners with families during the funeral planning process. In spite of changing dynamics (economic shifts, generational shifts and the increasing role of technology; i.e., Internet and â€œvirtual memorializationâ€?), the funeral director plays a central role at a critical time, and this role is greatly appreciated by families. Overall, respondents donâ€™t feel comfortable shopping for caskets and other items outside of a funeral home; they generally feel the funeral home experience is too exPENSIVE BUT PERCENT WOULDNT CHANGE anything about their own personal funeral home experience. (The exception is age GROUP &ORTY lVE PERCENT OF THOSE respondents say they would like the service to be more personal.) The overwhelming majority would use the same service provider again in the future. Underscored: This means repeat business for a service perceived as well done. 6
NCBVA.ORG l October 2010
Highest Approval Given For â€œEmotional Componentsâ€? If customer satisfaction is importantâ€“â€“and it should beâ€“â€“the funeral industry gets its highest approval on attributes surrounding the â€œemotional componentsâ€? of funeral arrangements. Ninety-ďŹ ve percent of respondents believe the industry took special care to reďŹ‚ect the wishes of the family. (This IS AN INCREASE FROM PERCENT IN Ninety-ďŹ ve percent believe the service was helpful in paying tribute or commemorating the life of a loved one (an increase from 89 PERCENT IN .INETY FOUR PERCENT SAY they believe the funeral industry provided a valuable service, and 93 percent say the funeral industry was important in making funeral arrangements.
Fewer Americans Pre-Planning While pre-planning is desirable for the family/individual and the industry, it should come as no surprise that fewer Americans are pre-planning now than in the past. Those who DO pre-plan do so that others donâ€™t have to worry; they pay out of their own bank account, avoiding ďŹ nancing; and they plan for their own funeral services, not those of their family. So, what are the primary reasons Americans donâ€™t pre-plan? The largest group says, â€œI just havenâ€™t thought of it.â€? The importance of pre-planning hasnâ€™t registered with many. Younger respondents are less likely to have spent time and energy planning for themselves. Most respondents prefer to pre-arrange or plan the details of their own service or CREMATION BUT IN THE 7AVE SIGNIlcantly more would allow friends or relatives to do the planning (27 percent as compared TO PERCENT IN !CROSS GROUPS MOST respondents told another person of their plans as part of their pre-arrangements. (Please see box for actions taken in prearrangements.) Two additional interesting facts from the 7AVE 2ESPONDENTS WHO PRE PAID indicated that everything has been pre-paid for, with the burial plot or property next ON THE LIST AND RESPONDENTS ARE SIGNIlCANTLY LESS LIKELY THAN IN PERCENT UNLIKELY VS PERCENT UNLIKELY TO pre-arrange the details of their funeral, burial or cremation in the next ďŹ ve years. Considering these two facts, can the economy be blamed for the lack of end-oflife planning? Overwhelmingly, respondents who said they were unlikely to pre-arrange their own funeral in the next ďŹ ve years said the economy had no impact on their plans.
Good But Not Great Attributesâ€“â€“ Expertise & Logistics While the ratings remain strong, the percentages are slightly lower on funeral industry expertise and logistics: s PERCENT SAY THEY BELIEVE PEOPLE IN THE industry are professional and competent; s PERCENT SAY THE FUNERAL HOME HAD THE expertise to recommend the right products and services; s PERCENT AGREE THAT THE SERVICE HELPED them remember the individual and helped them say â€œgoodbye.â€? (This Actions Taken in Pre-Arrangements IS AN INCREASE FROM PERCENT IN Told another person of your plans 88% s 3IGNIlCANTLY PERCENT SAY THE )NCLUDED DIRECTIONS IN WILL OR LETTER service was an important part in help#HOSE A CEMETERY ing them begin the healing process in Chose a cemetery plot or grave space 59% the loss of their loved one. (This is an Set aside money for a funeral 59% INCREASE FROM PERCENT IN 3ELECTED A FUNERAL HOME 3ELECTED MONUMENT OR GRAVESTONE 3ELECTED AN INSCRIPTION #HOSE A CASKET Arranged for ďŹ‚owers 21% Chose an urn 15% Arranged to be placed in a mausoleum 11%
Across all categories, funeral homes or mortuaries are mentioned most as the provider that offered the most meaning and value to respondents. Gravestones & Monuments Gravestones and monuments are purchased QUICKLY AFTER THE DEATH OF A LOVED ONEnn PERCENT IN THE lRST MONTH AND ANOTHER percent within the ďŹ rst six months after the death. Younger respondents were less likely to purchase a gravestone or marker. A shift downward occurred (from 22 perCENT TO PERCENT FROM TO OF REspondents who said they purchased a gravestone or marker before the death of a friend or loved one. Those who did buy a marker before the death generally bought it well in advance (31 percent purchased a monument MORE THAN YEARS IN ADVANCE Gravestones and monuments are bought from retail monument builders more than any other places. Nearly no one buys them â€œon line.â€? From whom do respondents buy? Location plays a big part. They buy from the monument builder who is close to the cemetery. They also want someone who is compassionate and can reďŹ‚ect the life of their loved one; who is cost-effective; and with whom they have a family relationship. Underscore: Repeat business for a service perceived as well done. Decreasing Trendâ€“â€“ Ownership of Cemetery Property or Gravesite Over the last four waves of research, a decreasing trend is noted of owning cemetery property or gravesites (from 59 percent in TO PERCENT IN WITH THE BIGGEST DROP OCCURRING FROM TO nnA DROP of six percent). Itâ€™s interesting to note that African Americansâ€“â€“more than any other group or the general populationâ€“â€“are more likely to own cemetery property or gravesites. Respondents cite their reasons for not owning as â€œnot having thought about itâ€? or â€œplanning to be cremated.â€? Those who have purchased property have done so primarily so that others would not have to worry about
Members of FAMIC The Funeral & Memorialization Information Council Casket & Funeral Supply Association of America Cremation Association of North America, Inc. Funeral Service Foundation International Order of the Golden Rule, Inc. Monument Builders of North America, Inc. National Concrete Burial Vault Association, Inc. National Funeral Directors Association, Inc. National Funeral Directors and Morticians Association, Inc. Selected Independent Funeral Homes, Inc.
it. Additionally, the majority (88 percent) of respondents who own cemetery property still intend to use the property for themselves or their family as originally planned. Interest in â€œExtrasâ€? Offered By Funeral Service Providers Members of the funeral industry continually try to offer special services that will give them a competitive edge. Respondents in the 7AVE WERE ASKED IF THEY WOULD DElnitely be interested, probably be interested or not be interested in the following â€œextrasâ€?: On-line memorializations; grief counseling services; customizable funeral products; catering food or beverages; reception hall or room; set up hotel accommodations; or housecleaning services for oneâ€™s home. Only two services garnered deďŹ nite and probable interest at approximately 38 percent combinedâ€“â€“on-line memorializations and having a reception hall or room.
s &EW RESPONDENTS HAVE PARTICIPATED IN virtual memorialization. s 4HE MAJORITY OF THE GENERAL POPULATION ďŹ nds out about funeral services via word of mouth (81 percent). The second most popuLAR SOURCE IS THE NEWSPAPER PERCENT s 4HE OLDER GENERAL POPULATION PERCENT AND !FRICAN !MERICANS PERCENT are signiďŹ cantly more likely to be involved in making funeral arrangements than other groups. s 4HE GENERAL POPULATION MOST UTILIZES THE FUNERAL HOME DIRECTOR PERCENT AND THE WILL OR WISHES OF THE DECEASED PERCENT for information regarding arrangements and merchandise. They also rely on friends and relatives (59 percent). Those in the general POPULATION AGE ARE MORE LIKELY than any other groups to turn to friends or relatives and the Internet for this type of information.
Other â€œNuggetsâ€? in 2010 Wave s 4HE GENERAL POPULATION ATTENDED FUNERAL s 4HE NUMBER OF RESPONDENTS WHO INDIand memorial services over the past two years most often at places of worship or cate they would purchase a gravestone or marker from a funeral home is increasing funeral homes. SLIGHTLY OVER TIME FROM PERCENT IN s !CROSS ALL CATEGORIES FUNERAL HOMES TO PERCENT IN !LSO INCREASING or mortuaries are mentioned most as the slightly but steadily is the number of responprovider that offered the most meaning and dents (eight percent) who say they would not purchase a gravestone or monument. This value to respondents. is a steady increase from 3 percent in 1995. .O lGURE IS AVAILABLE FOR
The majority of the general population ďŹ nds out about funeral services via word of mouth.
Note: The research was formerly called The Wirthlin Report.
October 2010 l NCBVA.ORG
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INDUSTRY NEWS â€™N NOTES Elkin Leading Way to Green Concrete Concrete is a green material and Elkin HiTech volumetric concrete mixers are leaders in producing environmentally friendly concrete. Recently Elkin Hi-Tech delivered a two-yard trailer unit to the city of Charleston, South Carolina. The city will use it for street patches and repairs where small amounts of concrete are required with different mix designs. The Elkin Hi-Tech trailer is designed to produce exact quantities of concrete, reducing waste and a n o v e rall carbon foot print in concrete production. In addition, labor costs are reduced as owners can meet their production needs in their time frame, reducing hours of down time. %LKIN OFFERS CAPACITIES FROM TO CUbic yards and production rates from 15 and EXCEEDING CUBIC YARDS PER HOUR Stewart Celebrates 100 Years in Business Stewart Enterprises, Inc., the second largest provider of death care services in the 5NITED 3TATES WAS STARTED ON !PRIL by Albert Stewart, grandfather of current chairman of the board, Frank B. Stewart. The company celebrated with events at its headquarters and across the country.
2010 CALENDAR October 10-13 NFDA International Convention & Expo Ernest Morial Convention Center New Orleans, LA
November 15-16 Casket & Funeral Supply Assn. Fall Conference & Trade Show Crowne Plaza Union Station Indianapolis, IN 2011 February 20-27 NCBVA Eastern Caribbean Convention Cruise Allure of the Seas Departs from Ft. Lauderdale, FL March 8-11 ICCFA Annual Convention & Expo Mandalay Bay Resort & Casino Las Vegas, NV April 8-9 OGR Annual Conference Loews Atlanta Midtown Atlanta, GA October 23-26 NFDA Intl. Convention & Expo/ CANA Annual Convention Chicago, IL
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We Want to Hear From You!! We at the National Concrete Burial Vault Association Bulletin would love to hear from you. Please take a few minutes and send us a press release about your happenings. Weâ€™re interested in details about special events, individuals who deserve recognition, awards, and new services you are providing. Suppliers: let us know about your new products and services. Color or black and white photos are also welcome. Send to firstname.lastname@example.org.
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A double-header in this column:
Outer Burial Container Requirements & a New Mineﬁeld for Employers By J. Scott Calkins, Esq. NCBVA Counsel
n my research on outer burial containers, I came across advice from a nationally known cemetery attorney (Harvey I. Lapin, P.C.) concerning the need and recommendation for rule-making by cemeteries regarding requirements for the containers. The FTC Funeral Rule says that it is a violation if a funeral provider indicates to a customer that state law requires an outer burial container. If a cemetery has a requirement for such containers, however, then the funeral provider must disclose this to the customer. Most modern, actively managed cemeteries have requirements for outer burial containers in order to prevent the collapsing of a grave when heavy equipment is used. The Funeral Rule deﬁnes the term outer burial container to include grave liners as well as burial vaults. If a cemetery also requires the use of an outer burial container to be used with cremation urns that are interred in a space, such requirement should also be set forth in the cemetery rules.
Over the years many of you have expressed to me that rural and church cemeteries oftentimes have “skimpy” rules or none at all, so I’m providing here a sample wording for cemeteries to use in their Rules. As a vault manufacturer, you should have this sample handy to provide to those cemeteries with which you do business: The use of an outside burial container is required for all burials. All burial vaults or other containers must be constructed of concrete or of other composition approved by Cemetery. Wood boxes are not permitted. The requirement of such a container is not solely for purposes of protection from the environment, but to insure against cave-in so that the cemetery grounds shall remain safe for maintenance and ingress and egress. The outside burial container dimensions shall not exceed forty (40) inches in width and nine (9) feet in length. Cemetery reserves the right to require the use of two spaces for any oversized container. Cemetery also requires the use of a concrete urn vault when cremated remains in an urn are interred in space that permits such interment. Remember, this suggested Rule regarding outer burial containers was written by an attorney for the cemetery industry. If you have any comments or corrections, please submit them to me and I will so advise the author.
Continued on page 12
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Family Responsibilities Discrimination: New MineďŹ eld for Employers What with the adverse tax policy of the current administration in Washington, the nightmare implementation of the new Health Care Bill with its signiďŹ cant increase in costs (and probably less quality of care), the â€œCap & Tradeâ€? proposal, the threat of a ValueAdded Tax (VAT) implementation, etc., employers are continuing to feel threatened and in many instances are forced to take drastic actions regarding overhead and other areas of their businesses. Now comes along yet another threat. Many employees are in the â€œsandwich generation,â€? which means they have young children AND also aging parents for whom they must be caregivers. Family responsibilities discrimination is a new area that plaintiffâ€™s attorneys can mine. The trial lawyers will be mining the caregiversâ€™ protected class with litigation against employers. Treating workers unfavorably because of their family responsibilities can result in signiďŹ cant liability. As the experts say: â€œThis is a percolating area of the law.â€? I was astonished that suits alleging bias against workers caring for children or parENTS HAVE INCREASED PERCENT IN THE LAST DECADE WITH THE AVERAGE VERDICT AGAINST THE EMPLOYER TOPPING ACCORDING TO Discrimination Litigation Update for 2010 (published by The Center for WorkLife Law). Employees prevail in about half the suitsâ€“ much more than in other employment casesâ€“â€“and in every industry against employers of all sizes. Employers and their supervisors in the work place canâ€™t make assumptions about the value of employees based on their caregiving responsibilities and then take negative personnel actions. So, what should you do as an owner or manager of a burial vault manufacturing plant? First, carefully review your employee policy handbook. If you havenâ€™t set forth provisions that would apply consistently and uniformly to all employees regarding caregiving by employees, consult with your local corporate or business attorney to draft and provide such a policy. Each state has different labor laws and interpretations thereof by the state courts. Local counsel input is necessary.
Make The Green Ad Work For You funeral directors, cemeterians and families on the enviromental beneďŹ ts of concrete burial vaults. The ad can be personalized and used as a â€œstufferâ€? in mailings or enlarged to poster-size. It visually highlights the protective qualities of the concrete burial vault, along GRAVEL with the recipe for its productionâ€” SAND CEMENT ALL NATURAL INGREDIENTS SUCH AS WATER GRAVEL SAND CEMENT AND WATER Na-ture friend-ly For only $15, NCBVA staff will -adjective provide you with a printable copy of 1. having minimal impact on the natural environment; also, using as well as the ad (in electronic PDF format) maintaining natural materials; also called [environmentally friendly] Properly Properly You donâ€™t have to choose... ECO-FRIENDLY with your company information or Sealed Sealed personalized message. Reduce. Reuse. Rethink. E-mail Bulletin editor, Jan MonWhen you think green, think a concrete burial vault. Using concrete minimizes the depletion of our natural nahan (firstname.lastname@example.org) or call resources. Its ingredients come directly from readily available materials: water, aggregate (sand and gravel or crushed stone) and cement. Cement is also composed of mineral elements that occur naturally .#"6! in the earth such as calcium, silica (sand), alumina, and iron. A vault not only is made from ingredients from the earth, but if properly sealed, it keeps any chemicals from escaping into the earth. The sealed burial to order your personalized â€œgreenâ€? vault also prohibits anything from entering the vault, thereby protecting the remains of your loved one. ad today. Use it in your next promoNow thatâ€™s something to think about. tion and then follow up with funeral directors to make sure they got the message. Place Your Message here!
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Family Team Builds on Tradition
Buck Elmore (right) mentored Jason (shown here) and Kelli well in good business practices. Now retired, he enjoys traveling quite a bit. Obviously, in this photo, father and son are pleased with their catch on a ďŹ shing expedition.
articularly in the burial vault manufacturing industry, many businesses have been built on friendship and mutual respect. Friendship and extramile service have, in turn, built very successful companies. Thatâ€™s how it was with Jack Roland of Roland-Wilbert in Marion, IA and his emPLOYEEFRIEND "UCK %LMORE )N *ACK SENT "UCK out from his plant in Burlington, IA to Omaha, NE to manage Omaha Wilbert Vault, and felt so highly of him that he eventually sold him the business in Omaha. Today, Omaha Wilbert is owned and managed by a brother/sister entrepreneurial team from Buckâ€™s family who began buying out their fatherâ€™s business IN 3ON *ASON %LMORE IS 0RESIDENT IN CHARGE OF production and delivery), and daughter Kelli Nobiling is Vice President (responsible for ofďŹ ce management and marketing). Their operations, which includes the vault manufacturing plant and three crematories, SERVICE AN AREA OF MORE THAN MILES IN RADIUS Omaha, situated on the Missouri River, is the nationâ€™s ND LARGEST CITY WITH A POPULATION DENSITY OF MORE
NCBVA.ORG l October 2010
THAN 4HE CITYS ECONOMY IS BROAD BASED with strong trade, service and manufacturing sectors. /MAHA 7ILBERT lTS RIGHT IN WITH EMPLOYEES A mEET OF TRUCKS AND A PRODUCTION RATE OF TO vault units per year. Jason is deďŹ nitely a hands-on owner/manager who grew up working in his fatherâ€™s business. â€œEvery weekend, every Christmas, spring or summer vacation, I was here,â€? he says. â€œIâ€™ve never really known any other line of work.â€? And for a young, single man, Jason works hard and runs a very clean shop. Being certiďŹ ed by NCBVA is high on his list of â€œmusts.â€? Dave Brugger, NCBVAâ€™s Plant CertiďŹ cation Representative, visited Omaha Wilbert last year to do the companyâ€™s ďŹ ve-year recertiďŹ cation. He was pleased with what he saw. â€œThe Omaha Wilbert plant is spotless and well cared-for,â€? Brugger commented. â€œAn excellent feature of the company is a nice marketing and display room that is used for customer education. Thatâ€™s very important in todayâ€™s competitive business atmosphere. Their products are beautiful and the company trucks and equipment are well-maintained and clean. Wher-
By Sylvia Heid NCBVA Staff
Omaha Wilbert has a ďŹ‚eet of 10 well-maintained, serviceable and good-looking trucks that enable them to handle business efďŹ ciently in a 100-mile radius of the plant.
a Heidemann A Staff Writer
The ofďŹ ce area (above) includes an attractive and comfortable display area for customer education. The plant (left) is spacious and well laid out, with ample room for storage. Good housekeeping is a priority for ensuring a good end product.
ever they go, they do a good job of advertising the companyâ€™s emphasis on quality and service.â€? Jasonâ€™s management philosophy is simple. â€œWe try to maintain a pleasant atmosphere for our employees,â€? he states, â€œand they help us insure a good product and a high level of service. There is a lot of competition here in Omaha and price is always a factor in business, but weâ€™re maintaining our place in the market without too much ďŹ‚uctuation. Unlike many areas in which the establishment of crematories is relatively restrictedâ€“â€“and this may sound like an exaggerationâ€“â€“but it seems as though thereâ€™s almost one crematory cropping up on every corner. Weâ€™ve been operating our CREMATORIES SINCE THE EARLY S AS ONE WAY TO KEEP our competitive edge.â€? In addition to the three crematories, one other way the brother-sister team is trying to expand its competitive edge is with the Paws & RememberÂŽ franchise they purchased about a year-and-a-half ago. Their clients are mostly veterinarians, and currently the local humane society (which is well established for doing pet cremations) is their top competitor. Business in this area of operations is off to a modest start, but the two are determined to continue to advertise this service and put in the necessary work to help it expand.
Like most vault manufacturers, Jasonâ€™s work week varies. Some days are extremely busy and demanding. In addition, he serves on the Board of the Wilbert Manufacturers Association (WMA), which necessitates travel for meetings about three times a year. When he can squeeze in some time for recreation, Jason likes to golf. Kelliâ€™s background in the business parallels Jasonâ€™s. â€œI started working in the ofďŹ ce here shortly after I ďŹ nished high school,â€? she says. â€œLike Jason, Iâ€™ve never worked anywhere else, but I really enjoy the challenges here and working with the families. The PAST YEARS HAVE BEEN GOOD ONES FOR MEv Anyone in burial vault manufacturing would do well to follow the business practices Jason and Kelli have adopted. They have a management style that breeds success. Number-one on the list is hard work, obviously. Their plant is well laid out, immaculate, and as a result, they manufacture an excellent product. Their ofďŹ ce, too, is run efďŹ ciently, with customer service as the bottom line. E-mails are answered promptly, and when talking with either Kelli or Jason on the phone, one can hear the friendliness in their voices. They are there to serve, and it shows. In their hands, the future of Omaha Wilbert Vault is strong and secure. October 2010 l NCBVA.ORG
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NCBVA.ORG l October 2010
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National Concrete Burial Vault Association, Inc.
7-Night Eastern Caribbean Cruise Convention Allure of the Seas February 20-27, 2011
Cruise/Convention Itinerary Saturday 2/19/2011
*Arrival Ft. Lauderdale Airport (NCBVA Shuttle provided to hotel) 5:00 - 6:00 p.m. - NCBVA cocktail reception
Noon - 4:00 p.m. Shuttle provided to Port 5:00 p.m. Ship sails - NCBVA Grand Welcome Aboard Reception
At Sea - NCBVA Board of Directors Meeting
At Sea - NCBVA Convention program (TBA)
7:00 a.m. Arrival St. Thomas, US Virgin Islands 6:00 p.m Departure NCBVA Karaoke Night (open Bar)
7:00 a.m. Arrival St. Maarten, N.A. 5:00 pm. Departure
At Sea - NCBVA Convention Program (TBA)
1:00 pm. Arrive Nassau 7:00 pm. Depart Nassau
7:00 am. Arrive Ft. Lauderdale
* Early arrival is strongly recommended to avoid weather and travel delays. Don’t “miss the boat!!” 18
NCBVA.ORG l October 2010
National Concrete Burial Vault Association, Inc.
7-Night Eastern Caribbean Cruise Convention !LLURE OF THE 3EAS s February 20-27, 2011
REGISTRATION FORM Name of Company_____________________________________________________________________________________________ Mailing Address ________________________________________
City, State, Zip _______________________________________
Telephone Number______________________ Fax Number _________________ E-mail ___________________________________ Registrants: (Please indicate ages of registrants who are minor children) First Name Last Name ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________
Choose Your Cabin Preference
Convention Cruise Rates Registration Fees are based on double occupancy per cabin and include accommodations and meals. Single occupants must pay the full double occupancy rate (rate below x 2) or contact NCBVA (888-88-NCBVA, ext. 5) and we will try to match you up with a roommate. Please note: Prices do not include mandatory per-person Departure and Port Service fee of $159.00 per person*; Convention Registration Fee of $300; Taxes and RCL fees of $106.28; and Gratuity of $84 (total of $649.28), which must be added to each personâ€™s registration. Cabins are assigned on a ďŹ rst come-ďŹ rst served basis. Cabin Categories (Available staterooms listed to the right) Balcony Economy Member: $1,349 $990 3rd/4th Person
*Royal Caribbean International also reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.
Deck 8 - All Ocean/Balcony Rooms Double Occupancy Only The cabins listed below will only accommodate two people.
Portside: 8156, 8170 Starboard: 8566, 8568 Multiple Cabins: Parties with 3 or more people will need to call NCBVA Headquarters to inquire about availability. NEW!! Economy Cabins: four economy-priced cabins have been secured in response to members who requested a less expensive accommodation. The economy cabins are in addtion to the available balcony cabins listed above and are not shown on the deckplan. The lower-rate cabins have no windows and are located â€œinsideâ€? with no view, but are the same size. Reservations are no longer being taken on line. Call 888-88-NCBVA, ext. 5.
PAYMENT INFORMATION: Full payment is due upon submittal of this registration form. Cancellations: Full refund, less a $100 administrative fee, will be made, if cabin can be resold prior to sailing. Â‰ Check (Make payable to NCBVA and mail along with this form) I hereby authorize NCBVA to process my registration for the NCBVA Convention on the credit card listed below: Â‰ Master Card Â‰ Visa Cabin fee (see above) : +Addtâ€™l Person: +Addtâ€™l Fees:
= $__________ = $__________ $649.28 x 2 = $__________ TOTAL
Card Number: ___________________________________________________ Expiration Date:_______________________ Name As It Appears on Card: ______________________________________ Security Code (back of your card): ________ Signature: _____________________________________________________ Mail or Fax this form to: .#"6! 0/ "OX ,ONGWOOD &, s 0HONE &AX October 2010 l NCBVA.ORG
National Concrete Burial Vault Association “Serving the death care industry with the very best”
Dues Schedule P Manufacturer Member Dues are based on total units sold at this location. Please check appropriate level: P 1-999 Units .........$225 P ......... P ......... P ......... P AND MORE.....
APPLICATION FOR MEMBERSHIP Key Contact____________________________________Nickname_____________ Title ______________________________________________________________ Company Name _____________________________________________________ Street Address _______________________________________________________ City _____________________ State _______________ Zip __________________ Phone ___________________________ Fax ______________________________ E-mail ____________________________________________________________ Company Web Site ___________________________________________________
P Associate Member..... P Franchise Group........
P Check here if you prefer to have your mail sent to your home. Home street Address _________________________________________ City _____________________ State ______________ Zip ___________ Home Phone _________________ Home Fax ______________________
Include payment with this completed form. We accept Visa, MasterCard and American Express
P Check is enclosed
P Burial Vault Manufacturer P Crematory
Please charge my P Visa P MasterCard
Account #_____________________ Expiration date _________________
Mailing Information NCBVA P.O. Box 917525 Longwood, FL 32791 (888) 88-NCBVA &AX www.ncbva.org
P Funeral Director P Cemetery
P Doric P Con-O-lite
P Wilbert P Other
P Eagle P Trigard P Provide Graveside Services
P Metal Vaults Offer sizes for
P Plastic Vaults P Fiberglass Vaults P Children P Adults P Oversize
P Associate Member: Tell us in 25 words or less about your product/services
P Please enroll me in NCBVA today! Signature indicates that you have read and agree to abide by NCBVA’s Code of Ethics and the rules that govern the National Concrete Burial Vault Association. Signature is required before this application can be processed. _________________________________________ (Signature)
CODE OF ETHICS We believe that concrete is an ideal material for the construction of burial vaults for the interment of human remains and that a properly constructed concrete burial vault is worthy of acceptance by the public. Our sales and advertising policies will be governed by standards acceptable by the public and the funeral profession and by principles advocated by the National Concrete Burial Vault Association, Inc. We pledge fair trade practices to our competitor, whose product we will not disparage. We shall conduct our business on sound business principles, striving to build a relationship of respect and conﬁdence for the burial vault industry with the public, with the funeral director and with the cemetery’s management. We will abide by the rules and regulations of the National Concrete Burial Vault Association, Inc., thereby contributing to a stronger and greater national industry. 20
NCBVA.ORG l October 2010
.O NEED TO GET LOST ON COMMERCIAL JOB BOARDS WHEN THE .#"6! #AREER *OB #ENTER IS TAILORED SPECIlCALLY FOR YOU
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If you have job openings going unďŹ lled because potential employees canâ€™t ďŹ nd you, visit: http://www.ncbva.org National Concrete Burial Vault Association, Inc. PO Box 917525 Longwood, FL 32791 (407) 788-1996
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