of the National Concrete Burial Vault Association
When It’s Time To Say Goodbye Pet Memorialization Can Ease The Pain
Also in this issue: s 3AIL !WAY WITH .#"6! ))) #ONVENTION #RUISE s /PERATING YOUR 0LANT -ORE %FFICIENTLY s +EEPING 5P TO $ATE /N ,EGAL )SSUES
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National Concrete Burial Vault Association, Inc. P.O. Box 917525 Longwood, Florida 32791 http://www.ncbva.org .#"6! s &AX President Stephen Hatﬁeld Hicks Industries, Inc. Mulberry, FL President-Elect Hubert McQuestion Lake Shore Burial Vault Co. Brookﬁeld, WI Secretary/Treasurer Michael Crummitt Crummitt & Son Vault Co. Martins Ferry, OH Immediate Past President Todd Swihart Saginaw Wilbert Vault Corp. Saginaw, MI Directors Wendy Bott Brown Mark H. Bott Co. Ogden, UT Doug Evans Carolina Doric, Inc. Florence, SC Steve Handley Handley Precast Systems, Inc. Glendale, AZ Dave Long Eagle Burial Vault Association Joliet, IL Tony Colson Wilbert Funeral Services, Inc. Forest Park, IL Jerry Russell Southern Ohio Vault Co. Portsmouth, OH Dennis Schultz Doric Vault of Western N.Y., Inc. Buffalo, NY Blake Swinford Trigard Vaults / Greenwood Plastics Danville, IL Steve Vincent Vincent & Son, Inc. Galena, IL Executive Director Thomas A. Monahan, CAE Certiﬁed Association Management Co. Longwood, FL
TABLE OF CONTENTS When It’s Time To Say Goodbye.. 4 Digniﬁed Memorialization Can Help Ease the Pain for Pet Parents And Diversify Your Business By Sylvia Heidemann, Staff Writer
Sail Away With NCBVA III............ 8 Why Not?! NCBVA 2011 Cruise Convention
Legal Issues To Keep Your Eye On................. 12 By J. Scott Calkins NCBVA Legal Counsel
Simple RulesTo Increase Plant Productivity ........ 15 by David Brugger, P.E. NCBVA Plant Certiﬁcation Rep.
Membership Application ............ 22 NCBVA Certiﬁed Plants ............. 23 Industry News ’N Notes ............. 26 /UR !DVERTISERS American Cemetery Supplies, Inc. .... 7 Axis Corporation.............................. 21 Crescent Bronze Powder Co............ 19 D & C Supply Co., Inc...................... 19 Doric, Inc.......................................... 20 Edgmont Metallic Pigment Co.......... 20 Holland Supply Inc........................... 18 Long Machine Co............................. 25 Mixer Systems ................................. 19 Paws & Remember.......................... 15 RoMix Chemical & Brush................. 12 Rostine Manufacturing & Supply ... 117 Trigard Vaults ..................................... 2
Legal Counsel J. Scott Calkins, Esq.
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In recent months, not many industries can boast of of signiďŹ cant growth and proďŹ t. The exception is the pet industry. Its steady success is giving those involved in the deathcare industryâ€”including burial vault manufacturers and suppliers to our niche industryâ€”a reason for exploring possible ways to diversify and tap into that market.
Dignified Memorialization Can Help Ease the Pain For Pet Parents And Diversify Your Business By Sylvia Heidemann NCBVA Staff Writer If you think pets donâ€™t represent big business, think again. Especially in death, they represent a revenue-generating stream for your business that you perhaps have not even considered. First, letâ€™s look at what Americans spend to keep their pets wellfed, well-groomed, healthy and well-outďŹ tted (stylish outerwear for dogs). The American Pet Products Association (APPA) surveys the consumer spending market on a regular basis. According to APPAâ€™s .ATIONAL 0ET /WNERS SURVEY PET OWNERS SPENT BILLION ON PETS IN GROWING THAT MARKET BY PERCENT 3PENDING covers such products as food, supplies and over-the-counter meds, vet care, live animal purchases, and pet services, such as grooming AND BOARDING -ORE THAN BILLION WAS SPENT ON FOOD ALONE 4HATS a lot of kibble, tuna, crickets, ďŹ sh food, lettuce, etc., depending on the choice of pet. Pet categories surveyed by APPA include dogs, cats, birds, horses, freshwater ďŹ sh, saltwater ďŹ sh, reptiles and small animals. /F THE PERCENT OF 53 HOUSEHOLDS MILLION HOMES THAT OWN PETS CATS NUMBER MORE THAN MILLION FOLLOWED BY A DOG population of 77.5 million. 7HATS THE OUTLOOK FOR PET PRODUCTS SALES IN !00! ESTIMATES THE MARKET WILL CONTINUE TO GROW TOPPING MILLION 7HY THE LAVISH SPENDING ON PETS 5NCONDITIONAL LOVE 0ETS CAN be our best friends. They play with us when weâ€™re happy and listen to us when weâ€™re sadâ€”and they donâ€™t talk back, even though they are good at ďŹ nding ways to express their needs and emotions. Pets can ďŹ ll the void for an empty nester when the last child ďŹ nally moves away from home. They provide comfort and companionship for the elderly. Stroking the fur of a cat or dog has been linked to lowering blood pressure. And letâ€™s not forget the K-9 ofďŹ cers and animals who assist the sight- and/or hearing-impaired. For most pet owners, pets are family, and for some people, pets are the only family theyâ€™ve ever known or trusted. They deserve the very best. Of course, the ďŹ gures cited by APPA cover living pets. No matter
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how much they are loved, all pets eventually die, and the disposition of their bodies and the memorialization of their lives is where the deathcare industry comes in. ICCFA Introduces PLPA The big dogs in the deathcare industry are recognizing the tremendous potential of the pet market and are becoming more involved to ensure standards of excellence in pet funerals, cremation and burial. The International Cemetery, Cremation and Funeral Association (ICCFA), which offers membership services to cemeteries, funeral homes, crematories, memorial designers and related businesses, NOW HAS MORE THAN MEMBERS WORLDWIDE )T HAS RECENTLY established the Pet Loss Professionals Alliance (PLPA), a division within its supplier/professional membership category. The PLPAâ€™s mission is to provide education and opportunities for professional growth for providers of pet-related deathcare services. The PLPA CURRENTLY HAS MORE THAN MEMBERS When the ICCFA held its convention in San Antonio on March OF THIS YEAR THE lRST ANNUAL 0,0! #ONFERENCE 0ROGRAM WAS introduced in conjunction with it and enjoyed healthy, enthusiastic attendance. Note that the program put the â€œpet spinâ€? on many traditionally human-oriented areas (such as dealing with grief). Topics included: s 4OWARD 3TANDARDS IN 0ET ,OSS #ARE DISCUSSION OF A VIABLE set of standards for an industry code of practice); s 0ET ,OSS #ENTER "EST 0RACTICES s 0ET #REMATIONS ,EGAL ,IABILITY )SSUES s %XPANDING 9OUR 4RADITIONAL "USINESS TO )NCLUDE 0ET 3ERvices; s 'RIEF 7HAT 9OUR 4EAM 0ET 0ARENTS 7ILL 7ANT TO +NOW s -EETING THE .EEDS OF 4ODAYS 0ET #AREGIVERS STRENGTHENING
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veterinarian-client-patient communication & supporting relationships between people & their companion animals); s h!SK THE 6ETERINARIANv 2OUNDTABLE $ISCUSSION s AND $EVELOPING A 0ET ,OSS 3UPPORT 'ROUP $ElNING Relationship-based Selling in the Pet Loss Provider World.
diversiďŹ cation ties in really well with an existing burial vault manufacturing company. (www.pawsandremember.com) â€œThe burial vault manufacturer already has a trained staff that understands the deathcare industry, and most are really good at scheduling and service,â€? says Schaefer. â€œIn addition, many already have crematories for humans, so purchasing a pet crematory unit is Pet Cremation a natural progression. There are 17 million pet deaths per year, and When a pet dies, the pet parent must consider alternatives for disposi- that represents a great opportunity.â€? tion of the body. If a pet canâ€™t be buried in oneâ€™s backyard, the ugly Veterinary clinics are important partners/clients with the franalternative of sending a beloved friend to a landďŹ ll is unthinkable. chisee. â€œVeterinary clinics are into healthcare and are not usually Thatâ€™s where cremation is becoming more popular as the accept- very comfortable with deathcare,â€? notes Schaefer. â€œThe clinics are able alternative. Some pet crematoriums/pet cemeteries even allow glad to turn that part of pet care over to someone else. When a pet owners to witness the cremation. dies or has to be euthanized, there are three separate levels of those who grieve: the pet owner and immediate family; the extended Matthews Cremation family outside the immediate household; and the veterinarian, who We alluded to NCBVA member companies that are already involved has perhaps invested years in the care of the animal and has also in the pet deathcare industry. One of those is Matthews International bonded with it.â€? Cremation Division, an NCBVA associate member that has more Cost of a pet cremation vary, but can range from approximately THAN YEARS OF CREMATORY EXPERIENCE AND PRIDES ITSELF ON SETTING UP TO DEPENDING ON THE SIZE OF THE ANIMAL )F A PETS the standard for the industry in quality care is extensive before its death, the and performance in crematory equippet is still considered â€œfamilyâ€? by the MENT 7ITH MORE THAN INSTALLAowner, according to Schaefer, and TIONS IN COUNTRIES -ATTHEWS IS ALSO the owner will usually continue with the oldest and largest manufacturer of the additional expense of having the crematory equipment and supplies. animal cremated. In a â€œsaveâ€? crema(www.matthewscremation.com.) tion, the petâ€™s ashes are kept separate At the time of this writing, Steven and given back to the owner. In a â€œnoSchaal, Division Manager for Sales saveâ€? cremation, the ashes are mixed & Marketing, was out of the country with those of other pets and placed in for an extended time and not available a pet memorial garden. for interview, but was able to provide Because burial vault businesses some information by e-mail for this are family-run and usually passed #ATS ARE THE MOST COMMON HOUSEHOLD PET article. on from generation to generation, â€œAs for working with burial vault some individuals have purchased a manufacturers, we believe the opportunity is fantastic for service franchise to add to the business that their children will eventually integration,â€? wrote Schaal. â€œEspecially since the pet loss industry inherit. This is a diversiďŹ cation plan to offset the shrinking market is relatively untapped, providing these services [cremation and of traditional burials (with caskets and burial vaults). related services] to funeral professionals offers a new source of business revenue. We view the NCBVA members as very important After the Rainbow Bridge, strategic partners with our division, and we are honored by this Then What? association.â€? In the vernacular of pet-oriented magazines and books, websites Matthews has underscored its desire for strategic partnerships by and blogs, pets that die are said to be waiting to â€œcross the rainbow promoting its Pet Loss Business Development Conferences in The BRIDGEv "UT JUST WHAT HAPPENS TO THE PET AFTER DEATH 3OME CITY Bulletin. Although a date has not yet been conďŹ rmed, Matthews is or county ordinances prohibit the burial of pets on the ownerâ€™s anticipating planning its next conferenceâ€”which would be its third propertyâ€”although owners are not likely to check on restrictions, annualâ€”for the summer of this year. unless they anticipate a move and canâ€™t think about leaving Fido â€œFor the past several years,â€? Schaal stated, â€œwe have spoken to or Fluffy behind. In this case, burial in a pet cemetery is a growMORE THAN FUNERAL PROFESSIONALS AND ENTREPRENEURS THROUGH ing option. Just as human cemeteries provide grieving family and these workshops, discussing the business opportunity. Iâ€™m talking friends a place to visit their loved ones for reďŹ‚ection, healing and with a new group of faculty because each year I like to bring in restoration, the best pet cemeteries provide the same beneďŹ ts for fresh presenters who are successful in the business development grieving pet parents. aspects of the services.â€? The International Association of Pet Cemeteries and Crematories )!/0# ESTIMATES THAT THERE ARE ACTIVE PET CEMETERIES IN THE Paws & Rememberâ„˘ 53 BUT STATES ON ITS WEBSITE THAT ONLY ABOUT OF THESE CEMETERIES NCBVA Past President Mark Minnick in Ft. Wayne, IN began are good operating businesses. Applicants interested in membership doing pet cremations in 1997, which led to the creation of Paws in the IAOPC must meet speciďŹ c criteria. & Rememberâ„˘ franchises for pet cremation and memorialization !CCORDING TO THE )!/0# APPROXIMATELY PETS DIE DAILY BUT services. According to Rick Schaefer, Vice President, this type of FEWER THAN ARE ACTUALLY BURIED IN PET CEMETERIES )TS POSSIBLE
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THAT A LARGE PERCENTAGE OF THE REMAINING OR SO ARE CREMATED AND end up in an urn on the pet parentâ€™s mantlepiece, perhaps at a later date to be slipped quietly into the casket when the pet parent dies. (If youâ€™re raising your eyebrows at this, think about the kinds of things that are often placed in the caskets of the deceased just prior to burial. In searches on the Internet for this article, one cemetery owner who operated a pet cemetery that was located next to his CEMETERY FOR PEOPLE SAID THAT OVER A SPAN OF YEARS THERE WERE possibly thousands of pets buried with their owners. The state and the cemetery will not be revealed here.) Together for Eternity? Traditional human cemeteries donâ€™t allow burial of pets with owners, but some people are becoming more vocal in challenging that TRADITION )N *ANUARY OF IN THE STATE OF 7ASHINGTON 3ENATOR +EN *ACOBSEN $ 3EATTLE INTRODUCED 3"