Vol. 23 23 Vol.
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MADE IN USA
April 2007 National Concrete Burial Vault Association, Inc. P.O. Box 917525 Longwood, Florida 32791 http://www.ncbva.org (800) 538-1423 Fax: (407) 774-6751 President Darren Baxter Baxter Burial Vault Service Cincinnati, OH President-Elect Martin Begun American Vault & Concrete Products Corp. Detroit, MI Secretary/Treasurer Todd Swihart Saginaw Wilbert Vault Corp. Saginaw, MI Immediate Past President Graham MacLeod Detroit Wilbert Vault Co. Detroit, MI Directors Michael Crummitt Crummitt & Son Vault Co. Martins Ferry, OH James Curran Wilbert Funeral Services, Inc. Forest Park, IL Linda Darby-Sempsrott Trigard Vaults / Greenwood Plastics Danville, IL Doug Evans Carolina Doric, Inc. Florence, SC Aaron Gilmer Eagle Burial Vault Association Perry, GA Stephen Hatfield Hicks Industries, Inc. Mulberry, FL Hubert McQuestion Lakeshore Burial Vault Co. Brookfield, WI Jerry Russell Southern Ohio Vault Co. Portsmouth, OH Steve Vincent J.P. Vincent & Son Galena, IL Scott Watts Watts Vault & Monument Co. Des Moines, IA Executive Director Thomas A. Monahan, CAE Certified Association Management Co. Longwood, FL Legal Counsel J. Scott Calkins, Esq
TABLE OF CONTENTS
Manufacturer’s Profile .................4 Arnold-Wilbert Vault Corp. by Sylvia Heidemann, Staff Writer
Paint––A Primer on Metallics .....6 by John Clark Special to The Bulletin
Industry Calendar .......................8 Industry News ’N Notes .............9 Cruise Photo Gallery ............... 12 Cemeteries vs Antitrust ........... 16 by J. Scott Calkins, Esq. NCBVA Legal Counsel
Membership Application ......... 18 NCBVA Certified Plants ........... 19
Our Advertisers American Cemetery Supplies, Inc. .. 11 Axis Corporation ............................. 22 CemenTech ....................................... 6 Concrete Sealants, Inc. .................. 23 Crescent Bronze Powder Co. ........... 17 Cronite Co. ........................................ 7 D & C Supply Co., Inc. ...................... 7 Doric Inc. ........................................ 17 Edgmont Metallic Pigment Co. ........ 15 HD Williams Co. .............................. 15 Holland Supply Inc. ......................... 21 Long Machine Co. ........................... 14 Mixer Systems .................................. 2 Romix Chemical & Brush .................. 8 Trigard Vaults ................................... 10 W. C. Cardinal ................................. 17
People Their Key to Success By Sylvia Heidemann NCBVA Staff Writer
A display room of Wilbert products (top photo) was set up by Vickie Zimmerman, Sales & Marketing Manager, to help educate customers. Below: two workers display the elaborate cover of the VENETIANÂŽ vault that features a simulated stained glass window design.
Arnold-Wilbert Corporation (Main Office) 1901 W. Grantham St. Goldsboro, NC 27530-1115 Phone 919-735-5008 800-672-4748
teve Velker, Vice President and General Manager of Arnold-Wilbert Corporation in Goldsboro, NC, refuses to talk about himself and his contributions to the company. Instead, he likes to focus on the key people in the company and how theyâ€™ve worked together as a team to make the business grow. And grow it has. From its humble beginnings, like most vault companies, ArnoldWilbert has become a substantial operation, producing more than 10,000 burial vaults a year. All told, there are 65 employees in the Carolinas operations, plus management. Arnold-Wilbert has a production crew of seven that pours 46 vault forms a day, in addition to 12 Redi-Rock forms twice a day. That adds up to approximately 27 yards of concrete a day. With its many facets of operation, Arnold-Wilbert is a leading burial vault, cremation product and service supplier in Eastern North Carolina. While its main office and production plant are in Goldsboro, it also has warehouse and service operations in Raleigh and Wilmington, NC. In 2003, Arnold-Wilbert purchased Charleston Wilbert (which has 10 employees) in Sumnerville, SC, and in 2005, the company became a Redi-Rock dealer for eastern North and South Carolina. The company continually looks at acquisitions and mergers that will help grow its core business and add value to its customer relationships. Hiring Quality People Steve traces the steps in the hiring sequence for his management team. He himself was brought on board in 1985 when Arnold Wilbert was purchased from Mack Arnold. Steve came from Turner Vault Company in Toledo, OH. Prior to entering the burial vault industry in 1979, Steve had worked in the deathcare industry as a licensed funeral director and embalmer. He is licensed in both Ohio and North Carolina. In 1990, Steve hired Mike King as Operations Manager. Mike, who had been working at Wilbert Vault Company in Macon, GA, is a fourth-generation member of the deathcare industry. In 1994, Steve brought Vickie Zimmerman on board as Sales & Marketing Manager. Vickie had previously been employed by Batesville Casket Company, and was one of their top sales representatives.
“With these key people in place,” recalls Steve, “our company really started to take off. With Vickie continuing to build customer relations and updating displays, and Mike concentrating on service issues, we were on our way to becoming a premier Wilbert Vault Company. Another large part of our success story,” Steve continues, “is the continuing education program we offer our funeral director customers. These programs are put together in-house by Vickie Zimmerman. Providing good information and then training the customers to use this information has been a huge key to our quality sales. The training classes are offered monthly. We also provide a Cremation Training class that teaches the funeral directors more about cremation and helps them with the ever-changing market they face.” Steve admits that the cremation trend presents a challenge to the industry. Rather than running from the trend, however, the company added a crematory in 1990 to embrace the challenge. The Cremation Training class eventually evolved to assist the funeral directors. Living Up to Its Mission Arnold-Wilbert strives to be a leader in performance. The company management philosophy has been to invest in its employees through education and training, so that they can provide the best in customer service. The philosophy is a simple one, but one with which many managers struggle. Not so Steve Velker and his team. As he says, “We believe in hiring qualified people and then empowering them to do their job. We encourage creative thinking and we are not afraid to try new things. It does not matter who originates a good idea. We put it into Arnold-Wilbert Corporation plant (right)is in Goldsboro, NC. In the photo above, Mike King (left), Operations Manager, and Steve Velker, Vice President and General Manager, are shown with one of the Wilbert delivery trucks.
practice and make it ours. We keep our employees involved through training classes for products and service, and have regular ‘get togethers’ where we cook and eat and just talk. These casual get-togethers strengthen our team. We believe very strongly that we are only as good as our people are.” Since 1985, Steve has also ensured that Arnold-Wilbert is an active member of the NCBVA. He is vocal in his support of the association and its benefits: “The NCBVA provides a vital role in keeping us up to date as to what’s going on in our industry,” he states. “Our organization also keeps people HONEST! We are pleased that we have people like Earl Brutsche and Scott Calkins in our camp, and we are thankful that we can count on them to help us as needed.” A Promising Future Arnold-Wilbert Corporation and Wilbert, Inc. have a long history of concrete burial products production dating back to the middle 1880s. With their winning philosophy of relying on the team concept and innovation, they appear to have a solid future.
5 History of Arnold-Wilbert The Arnold family first emigrated from Germany to Winnipeg, Canada, where they manufactured tombstones and architectural cut stone. Some years later, the family moved across the border to the U.S. and started Arnold Stone, Brick and Tile Company of Jacksonville, FL. Wanderlust hit again, and the family relocated a third time to Greensboro, NC, where they established the Arnold Stone Company in 1932. The Arnold Vault Company was the 17th licensee of Wilbert W. Haase Company, now known as Wilbert, Inc. Arnold-Wilbert Corporation is the successor to Arnold Vault Company in eastern North Carolina. Arnold-Wilbert became a separate corporation in 1947. Wilbert, Inc.’s roots go back to the 1880s, with the L.G. Haase Manufacturing Company, which produced concrete products, including cemetery markers. The company sold its first concrete burial vault in the Chicago area in 1913. In 1928, experimental work began on an asphaltlined burial vault. The firm of Wilbert W. Haase Co. was established in 1929 for the purposed of manufacturing patented, asphalt-lined burial vaults under the WILBERT® trademark. Exclusive territories were sold under license agreements with the Haase Company. The licensees collectively purchased all Mr. Haase’s interests in his company in the middle 1940s and changed the name of the company to Wilbert, Inc. in the mid’60s. In 1966, Wilbert, Inc. acquired Thermoform Plastics, Inc., which manufactures all the Strentex and ABS liners, as well as cremation urns, infant/ casket vault combinations, and other cremation products. There are currently more than 200 Wilbert licensees with more than 300 outlets in North America.
A Primer on Metallic Paints By John Clark Special to The Bulletin
zinc. Surprisingly, the rich gold is the greenest and the pale gold is the reddest. Pale gold is the grade most used in vault paint. A greasy lubricant is used in the process to prevent the flakes from sticking together during milling and to assist in the flattening of the particles before they break into smaller pieces. Typically, metallic pigments are supplied in different particle size grades ranging from 50 microns to 2.5 microns. The coarser grades give more shine and sparkle and the finer grades a smoother finish with more coverage. Burial vault grades range from 25 – 40 microns. Gold bronze pigments are milled “dry.” Aluminum pigments are milled “wet” in mineral spirits solvent because of the explosive nature of aluminum dust in air. The lubricant confers some other properties, some good and some bad for certain types of paint.
Fortunately for all of us, the gold and silver paints and pigments used on burial vaults are not made from real gold and silver, but they are made from real metals. The silver is made from aluminum metal and the gold from an alloy of brass. The copper paint is made from 100% real copper. All these “colors” begin life as molten metal that is atomized by compressed air into sand-like granules. These are then milled into flat, flake-like pigment particles in a ball mill, which is a large rotating cylinder partially filled with ball bearings. The balls fall onto the granules and gradually flatten them into small flakes. There are three standard shades provided by the metallic pigment industry; rich gold, rich pale gold and pale gold. These are respectively 70:30 copper/zinc, 80:20 copper/zinc and pale gold is 90:10 copper/
One of these properties is known as “leafing” which describes the way the pigment particles lay flat on the surface of the paint and overlap one another and reflect light, giving the metallic shine. Leafing occurs most readily in solvent-based paints, especially with solvents like toluene and xylene. The lubricant also protects the pigment from speedily tarnishing, but in water-based paints makes the pigment difficult to disperse in water-based varnishes such as water-based bronzing liquids. One of the most common ways of getting the pigment to disperse in water is to use a surfactant (detergent) just like dishwashing liquid is used to remove or disperse grease from dishes. Unfortunately, most surfactants reduce the leafing and thus the shine. Pigment Manufacturers Most gold bronze metallic pigment used in vault industry comes from overseas or from foreign-owned companies. Only one U.S.-
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slowly and the leafing is not so good. Dry metallic pigment disperses very easily into this type of paint. It was the mainstay of cheap metallic coatings for years but is now becoming legislated out of use.
owned producer remains, U.S. Bronze Powders in Flemington, New Jersey. An unprecedented rise in the price of copper (nearly 300% in a few years) due to world demand, has made gold bronze pigment prices very volatile. This has naturally caused an unavoidable increase in the price of paint. Paint 101 All paints are made up of a pigment or colorant and a binder that glues the pigment onto the surface being painted. Since all pigments and most binders (resins) are solids, a liquid must be used to dissolve the resin to make the paint. When the solvent evaporates, the resin binds the pigment to the surface being painted. (A lot more can go on, but this is good for now.) Solvent-Based Paints and Bronzing Liquids These are very simple recipes and use simple and cheap resins such as coumaroneindene types that are derived from coal or hydrocarbon resins derived from oil.
John Clark and his step-daughter, Emily, working in the Innovia lab.
Solvents such as toluene, xylene and mineral spirits are also used. Toluene and xylene give excellent leafing and shine, but are very flammable and are air pollutants. Mineral spirits is less flammable but dries
Water-based Bronzing Liquids In this system, a water-based latex binder is used as the resin. Water-based latexes of various types are very common in the paint industry. Almost all interior and exterior decorative water based paints are made this way, and there are hundreds of latex binders to choose from. Unfortunately, most are completely unsuitable for metallic pigments. Ingredients in the latex react with the pigment and ruin the metallic shine. In some cases, this can be immediate, but in other cases it can take a few weeks or more. A worse problem is that the latex can solidify when the metallic pigment is added. Water-based bronzing liquids are usually formulated to be stable for a few days maximum when metallic pigment is added. Extra surfactant has to be added so that the greasy metallic pigment will disperse. Continued on page 8
Water Based Vault Paint Great adhesion & brilliance Easy clean up & long shelf life Spray or roll on products 1 gallon to 50 gallon drums ◆ Gold, silver, copper & black paint ◆ Bronzing liquid & metallic pastes ◆ Special colors made PDQ ◆ Clear sealer
since 1886 Parsippany, NJ (973) 887-7900 firstname.lastname@example.org
HIGH PERFORMANCE #
Paint, continued from page 7
CONCRETE RELEASE AGENT
Ready-mixed Metallic paints This is a relatively new development and came from the printing ink industry where it evolved about 15 years ago. However, the printing ink industry uses much more expensive binders than the burial vault industry will tolerate and they are mostly unsuitable for concrete and/or external use. The concrete is alkaline and this makes the binders remain water-soluble so the paint would wash off in the rain. About six years ago, gold and silver water-based burial vault paints were introduced to the industry with excellent shine, water resistance and shelf life. This development, which uses proprietary technology developed by the author, allows the convenience of using a ready-made product. It can be used with golds, silvers and many metallic colors such as blues, reds and antique shades.
Other Vault Paints and Coatings Whites, blacks and concrete sealers are commonly used. These normally should produce no unseen problems, provided that they are suitable for concrete. John Clarke has worked in the paint, ink and coatings industry since 1968 and specialized in metallics since 1972. In 1976 he developed the first ready-mixed gold offset ink. He served as Vice President and Technical Director U.S. Bronze Powders in Flemington, NJ from 1993 until 2001when he resigned to form INNOVIA, LLC. Clark first worked on burial vault paints in 1995, but these were not marketed until 2001. As a freelance formulator, he has worked for a number of companies including, The Cronite Company, a recent entry into the burial vault paint market.
PROVEN RESULTS • Non-Hazardous • Non-Toxic
2007 Industry Calendar
• Environmentally Safe • Eliminates Bug Holes
• Prevents Build-up on Forms • Re-Active Agent • Biodegradable
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• Use on Aluminum, Steel, Plywood, and Fiberglass • Use as Anti-Stick Agent on Related Equipment
National Funeral Directors & Morticians Association Marriott Downtown Philadelphia Philadelphia, PA
Cremation Association ofNorth America Annual Convention Fairmont Hotel San Francisco, CA
Catholic Cemetery Conference Marriott Desert Ridge Resort Phoenix, AZ
National Funeral Directors Association 2007 Convention & Expo Las Vegas Convention Center Las Vegas, NV
Casket & Funeral Supply Association Crowne Plaza at Union Station Indianapolis, IN
Toll Free: 800-331-2243 Fax: 817-685-0877 E-Mail: RoMix@sprynet.com
CHEMICAL and BRUSH INC. CUSTOM FORMULATORS MANUFACTURING CHEMIST
INDUSTRY NEWS ’N NOTES SI Launches Funeral Planning Web Site for Consumers With 85% of Americans online, it’s a fair assumption that millions utilize the Internet to research how to deal with the death of a loved one. To help meet a growing demand, Suhor Industries recently launched a Web site geared specifically toward serving as an online resource that answers many questions that may surface at this
difficult time. “We developed the SI Funeral Planning site as a resource so that consumers will better understand what needs to be done and the many options that are available to them. This site also provides funeral homes with easy-to-understand information they can offer to the families they serve, ” states Joe Suhor, Chairman and CEO of Suhor Industries. The new Web site, located at www.sifuneralplanning.com, includes: a checklist that outlines what should be done, step by step, and answers to Frequently Asked Questions ranging from procedures at a funeral service for someone who wished to be cremated; incorporating religion into a service; and to how to personalize the service to honor the deceased. SI has Wilbert licensee operations in Missouri, Kansas, Oklahoma, Texas, Louisiana, Colorado, Arkansas, Oregon, New York and Pennsylvania, and is a Doric licensee in Northern and parts of Southeastern Texas. Wilbert Recogizes Top Performers Wilbert Funeral Services, Inc. presented seven awards for top sales performances at its 2007 National Sales Seminar in San Francisco. The recipients were recognized according to three tiers of total product purchases (by firm) from Wilbert during a 12-month period: Vickie Zimmerman, Arnold-Wilbert Corporation, Goldsboro, North
Carolina; Dan Garrity and David Gavin on behalf of Brown-Wilbert, Inc., St. Paul, Minnesota; and Linda Donnell, Century Wilbert Vaults, Toronto, Ontario, Canada. Three awards for Outstanding Cremation Sales were also presented. The awards likewise represented three tiers of annual product purchases, by firm, from Wilbert: Scott Cheffey, Mickelson & Ray, Inc., Phoenix, Arizona; Rick Schaefer, Minnick Services Corp., Fort Wayne, Indiana; and Russ Rogers, Suhor Industries, Parsons, Kansas. Wilbert’s Rookie of the Year award went to Ryan Thogmartin of Hupp-Wilbert Vault Co. Inc. (Zanesville, Ohio) for his achievements in serving central and southeastern Ohio. Thinking Waay-Outside The Box A British casket maker says they are doing a roaring business with their “crazy coffins.” Vic Fearn & Company Limited is producing customized caskets for people who want to go out in a not-soserious style. The coffins, ranging from a giant electric guitar to a sports bag, have proved so popular that they even go out on tour with exhibitions around European art galleries. The business has snowballed since the coffin-makers first took the zany path to death when a woman fan of the Royal Air Force’s aerial acrobatics team, the Red Arrows, asked to be buried in a model fighter. After grinding out 20,000 conventional caskets a year, the company is thrilled with its new direction. Currently being crafted is a scaled-down model of a 1913 Rolls-Royce Silver Ghost. More Notes, Page 24
This “crazy coffin,” with a wicket and a cricket ball, was designed for a cricket fan.
We Want to Hear From You!! We at the National Concrete Burial Vault Association Bulletin would love to hear from you. Please take a few minutes and send us a press release about your happenings. We’re interested in details about special events, individuals who deserve recognition, awards, and new services you are providing. Suppliers: let us know about your new products and services. Color or black and white photos are also welcome. Send to email@example.com.
HOW WELL DO YOU PERSONALIZE?
Trigard Appliqués Now Available For Topside Applications.
Trigard presents a new appliqué that can be placed on the top carapace of a Tremont or our metal lined vaults. Just like our unique Aegean side appliqués, we can personalize the topside appliqué with any number of stock scenes, personalized photographs, name or date. The adhesive topside appliqué
is easy to apply and is yet another way that Trigard allows personalization of your vault. From sports, landscapes, hobbies, military and religious scenes, the possibilities are endless. For more information on the new topside Appliqués from Trigard, call or visit our website. ®
www.trigard.com 3901 North Vermilion • Danville, Illinois 61834 • Toll Free: 1•800•637•1992
American Cemetery Supplies, Inc. 1-800-515-0400 Fax (757) 488-1589
Your Total Vault Supplier High Quality • Low Prices
Manufacturer of: Tents • Grass • Chair Covers • Tarps Drapes • Lowering Devices Casket Roller Bars Casket Stands and Cremation Stands and many other items Distributor of: Flags • Chairs Frigid Lowering Devices
Providing Solutions for the Burial Vault Industry.... TraxPlus™ will protect the cemetery lawn from damage by eliminating ruts and reseeding. TraxPlus™ is made from a composite fiberglass material that is strong enough to “bridge” over soft ground areas.
Call for more information. Mention this ad and receive additional discounting off your order of TraxPlus™.
Protect Your Cemetery Lawns with Portable Roadway Systems Composite Mats Starting at $118 each.
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On the Lighter Side...
hen George died, his will provided $50,000 for an elaborate funeral. As the last attendees left, Georgeâ€™s wife Rose turned to her oldest friend, Lois, and said, â€œWell, Iâ€™m sure George would be pleased.â€? â€œIâ€™m sure youâ€™re right,â€? replied Lois, who leaned in close and lowered her voice to a whisper. â€œTell me, do you mind if I ask how much it cost?â€? â€œAll of it,â€? said Rose. â€œFifty-thousand.â€? â€œNo!â€? Lois exclaimed. â€œI mean, it was very nice, but really... $50,000?â€? Rose nodded. â€œThe funeral was $6,500. I donated $500 to the church for the ministerâ€™s services. The food and drinks were another $500. The rest went for the memorial stone.â€? Lois computed quickly. â€œ$42,500 for a memorial stone? How big is it?â€? To which Rose coyly replied, â€œfive and a half carats!â€?
ost businesses like that our credit card machines automatically print â€œThank you, please come againâ€? at the bottom of receipts. Though one guy called to ask if I could take it off. â€œSure,â€? I said, â€œbut do you mind my asking why?â€? â€œIt just seems inappropriate,â€? he answered. â€œWeâ€™re a funeral home.â€?
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800.334.2386 FAX 812.372.3588 1405 Jackson St. Columbus, Indiana 47201
FROM THE NCBVA HEADQUARTERS
Cemeteries vs. Antitrust Laws & Decisions By J. Scott Calkins, Esq. NCBVA Counsel For many years, we have been preaching to NCBVA members regarding the use of antitrust laws to protect their rights when servicing their funeral director customers in supplying their vault orders. Of course, this means the utilization of the Federal Court system. Most all the states have their own antitrust laws, however, that could be used. “Tying Arrangements” Prohibited Let me reiterate about this avenue of opportunity for our members. The antitrust laws limit the ability of a cemetery to impose restrictions on the use of a competing vault. Most directly, the Sherman Act prohibits “ t y i n g arrangements.” This probably sounds like “lawyer talk” to many of you, but it is important to understand. A tying arrangement Calkins exists where a seller with “economic power” in one market (called the tying product—here, the cemetery plot) uses that market position to coerce consumers to purchase a second product (the tied product—here, the cemetery’s own vaults or the vault of a favorite supplier or the vault setting services). If the cemetery has “economic power” in a cemetery plot market and imposes restrictions or a cost that is tantamount to a prohibition on the use of a competing vault or vault setting services, it could violate Section 1 of the Sherman Act. The cemetery has attempted to use its control over the cemetery plot market to create an obstacle (although not an outright
prohibition on) the use of competitor’s vault. Courts have found such practices to be illegal for years. Economic Power Some cemeteries have attempted to defend such restrictions by claiming that they lack economic power in the cemetery plot market. There are two ways, however, in which courts have found cemeteries to have economic power: (1) where the cemetery has a substantial market share in the local cemetery market; or (2) where the cemetery plot is unique. A number of courts have held that cemetery plots are by nature unique, so that cemeteries virtually always have economic power. Other courts have found that the uniqueness of cemeteries,
coupled with a 22 percent share of the local market, is enough to establish market power. Can fees charged by a cemetery coerce buyers to purchase vaults from the cemetery rather than from you? Courts have held that a tying arrangement may be proven even when the seller does not absolutely condition its willingness to sell the tying product on its purchase of the tied product. The use of a fee, unreasonable restrictions or a bundled price to coerce the purchase of the tied product can have the same effect and can be just as illegal. We all must remember that the FTC vigorously protects consumer choice in the deathcare markets, and this limitation on the consumer’s ability to use the outer burial container of his/her choice could prompt an investigation or prosecution.
2007-’08 Slate Announced The NCBVA Nominating Committee has announced its slate of officers and new directors for the 2007-2008 administrative year. Darren Baxter, Baxter Burial Vault of Cincinnati, OH has been nominated to serve a second term as president of the association. If confirmed, Todd Swihart of Saginaw Wilbert Vault Company will serve as President-Elect and Stephen Hatfield of Hicks Industries, Miami, FL will become Secretary Treasurer. Nominated to serve three-year-terms as directors of the association are Wendy Brown, from Mark H. Bott Company in Ogden, UT and Dennis Schultz from Doric Vault of Western New York. Other members continuing to serve on the NCBVA Board include: Graham MacLeod, Linda Darby-Sempsrott, Steve Vincent, Doug Evans, Jim Curran, Hubert McQuestion, Michael Crummitt, Jerry Russell and Aaron Gilmer. Election ballots have been mailed to all members.
VaultMaster paints. The quality you demand, the speed you need.
VaultMaster paints provide consistently beautiful finishes, job after job. And our new, improved water-based quick dry formula covers in one coat, saving you time and labor costs. Four New Colors n Metallics Rose Pink, Veteran Blue, n White and Black Dark Bronze & Light Bronze