Media Kit 2021-2022

Page 9

CATTLEMEN’S CALL PODCAST CATTLEMEN’S

CALL

The Cattlemen’s Call Podcast shares stories and ideas from cattlemen and women across the nation. Montana rancher and broadcaster, Lane Nordlund, brings a “coffee talk” style to the country allowing listeners an inside look at the issue’s cattle producers are facing while sharing the stories of their lives and operations. • Frequency: Twice monthly • Total listens: 125,841 • Average listens per episode: 2,342 • Web page clicks: 20,000+

Podcast Commercial - $1,000 • 60 second pre-produced or host read commercial

20,000+

Podcast Sponsor - $3,000 • Two, 30-second, pre-produced commercial spots will be aired in podcast • Two “Brought to you by” sponsorship recognitions during podcast

U PODCAST P Podcast Content Sponsor (one podcast) - $6,000 all of the podcast sponsor benefits plus sponsor recognition on three G • Includes social media posts R Ղ Two days prior to podcast airing, day of airing and week after airing A NCBA reserves all rights to approve podcast content prior to airing. If interested in a being D Note: a Podcast Content Sponsor, NCBA will work with you to ensure the storyline is engaging for the E intended audience and complies with the intent of the Cattlemen’s Call Podcast. 69% OF PODCAST LISTENERS STATED THAT PODCAST ADS MADE THEM AWARE OF NEW PRODUCTS OR SERVICES* *https://www.podcastinsights.com/ podcast-statistics/

WEBPAGE CLICKS

125,841 TOTAL LISTENS

2,342 AVERAGE LISTENS PER EPISODE

CLICK HERE TO LISTEN TO CATTLEMEN’S CALL PODCAST RECORDINGS