Media Kit 2021-2022

Page 11

TELEVISION OPPORTUNITIES NCBA’s in-house television studio is home to the award-winning Cattlemen to Cattlemen show. In addition to the TV show production, the studio is available for production of your broadcast media needs. With full, high-definition video and post-production capabilities, NCBA can help you maximize your exposure to a broad audience through video for broadcast, webcast, social media and much more. Contact us today to discuss a custom package to meet your needs. • Weekly Airings on RFD-TV: Tuesday — 8:30 p.m. Wednesday, 12:30 a.m., Saturday — 9:00 a.m. (Eastern time) • Approximately 25 original productions per calendar year • Opportinities to customize messaging and target grid placement • Additional value-add airing via re-run episodes

2020 Average Monthly Viewership (YTD) is 1.5 Million!

62% of NCBA members watch Cattlemen to Cattlemen at least once a month or more frequently.

“The NCBA’s Cattlemen to Cattlemen show is clearly a standard by which other industry associations should be measured when it comes to video production.” 2020 Ag Relations Council Golden ARC Awards Judge


1,466,667 Q1 1,566,667 Q2 1,366,667 Q3


1,566,667 Q4


1,533,333 Q1 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000

Average of 2,500 impressions per post.