Page 1

Expand your Brand and Increase your ROI!

Become a sponsor at the 2014 Cattle Industry Convention and you will greatly increase your exposure at this unique event. The 2014 convention sponsorship program has been specially designed to provide you with exclusivity, visibility, and access to the audience you want to reach. We have exposure opportunities for every budget. Sponsorships are on a first come first served basis and are limited. Reserve your sponsorship today!

Events Outside the Trade Show NCBA –PAC VIP Reception Annual Convention & Summer Conference Investment: $15,000 Audience: 100 Convention Attendees The NCBA-PAC 500 Reception is a way for NCBA to thank the generous supporters of the NCBA’s Political Action Committee. The event will be held in the evening reaching approximately 100 of the most influential producers who contribute $500 or more to the NCBAPAC.

Committee Refreshment Breaks

Wednesday, February 5th and Thursday, February 6th Investment: $10,000 (Annual & Summer Conference) Audience: 1,000 Committee Members This sponsorship provides refreshments to NCBA and CBB Committee and sub-committee members during the Annual Convention, as well as, Summer Conference during the committee meetings. Because of the varied locations of the committee meetings, break stations will be set up in the back of every committee meeting.

Trade Show Events Welcome Reception

Tuesday, February 4th 5:00pm-8:00pm Investment: $25,000 Audience: 3,000+ Convention Attendees The Trade Show Welcome Reception kicks off the Annual Convention with great food, drinks and an excellent audience. This venue can be used as an excellent way to generate more traffic through your company’s booth and create dialogue with potential customers.

Thursday Morning Break

Thursday, February 6th Mid-Morning Investment: $10,000 Audience: 3,000+ Convention Attendees Attendees will be treated to complimentary pastry and coffee on Thursday following the Cattle-Fax Outlook Seminar throughout the show floor. Sponsorship includes coffee and/or pastry station next to your booth space. Branding opportunities that can be provided include logo plates, cups, staff to wear logo apparel, table tents, additional signage.

Exhibit Hall Refreshment Stations

(Two available) Investment: $8,000 each or $15,000 for both Audience: 3,000+ Convention Attendees This sponsorship provides refreshments to NCBA Trade Show attendees in the exhibit hall. Refreshments options include coffee stations, snack stations, or dessert bar etc. The refreshment breaks will strengthen your company’s presence in the Trade Show. Branding opportunities that can be provided include logo plates, cups, staff to wear logo apparel, table tents, additional signage.

Center Stage Display

Investment: $10,000 Audience: 4,000+ Convention Attendees This unique sponsorship is sure to get your company noticed! This unique display area is located at the entrance to the trade show. It is a circular display that can be branded with banners around the perimeter. This is a great area to display a piece of equipment or product or use this area for some unique entertainment to greet guests as they enter the show.


2014 Sponsorship Brochure


Signage Light Pole Banners

Investment: $6,000 for five poles or $10,000 for 10 poles Audience: 4,000+ Convention Attendees Decorative light poles are placed throughout the resort in the Cascades area, Garden Conservatory, Delta Island and walkway, and Magnolia area. Banners are 20”x30” vertical, double sided and hang on either side of the pole. Light Pole banners sponsorship is a cost effective, unique way to drive traffic to your booth and help to solidify your brand. Sponsorship limited to 10 companies.

Escalator Wrap

Investment: $10,000 Audience: 4,000+ Convention Attendees Grab attendees’ attention with this unique and highly visible sponsorship. The escalator is located in the center of the meeting rooms and is the main route to the general sessions. Reinforce your message and remind everyone of your booth number and location.

Tell Us Where You’re From Map

Investment: $2,500 Audience: 4,000+ Convention Attendees This fun, interactive sponsorship allows attendees to catch a glimpse of where all of the fellow cattlemen attending the conference are from. This sponsorship also offers you an additional touch point with attendees off of the show floor.

Aisle Sign Sponsorship

Investment: $2,000 per sign or two for $3,500 Audience: 4,000+ Convention Attendees Drive traffic to your booth by sponsoring an aisle sign. Your company name and logo will hang from the direction aisle signs in the trade show. An excellent way to get your name brand high above the show floor and in front of the attendees you want to see! Sponsorship limited to 30.

Banner Sponsorship

Investment: $5,000-$15,000 Audience: 4,000+ Convention Attendees Grab attendees attention with hanging banners placed throughout the convention center (not in the exhibit hall). Reinforce your message and remind everyone of your booth number and location. Pricing includes construction of banner, installation and removal. Interactive online layout of banner locations available.


Sponsorship Brochure


Booth Traffic Builders

Brand Awareness

“Countdown to The Show” Newsletter

NEW! Sidewalk Chalk Art & Ads

Investment: $5,000 Audience: 50,000+ Prospective Registrants and Preregistered Attendees This electronic newsletter is a great way to get the word out about what you are doing at the convention to attendees and thousands of potential attendees. Start in mid December.

Floor Sticker/Foot Path Stickers

Investment: $5,000 Audience: 4,000+ Convention Attendees Drive traffic directly to your booth with these unique stickers. Stickers can be in the shape of your logo, foot prints, or even hoof prints! Stickers will be located in the aisle way leading towards your booth. 4 - 3ftx3ft clings

Room Drops and/or Door Drop

Investment: $3-$4 per room Audience: 4,000+ Convention Attendees Welcome attendees to Nashville with a gift placed inside their hotel rooms. Circulate your company logo and build awareness among more than 4,000 industry professionals and invite attendees to come by your booth. Pricing based on type of room drop (inside or outside the room).

Investment: $10,000 Audience: 4,000+ Convention Attendees Want your message to standout against all the banner and ad clutter? Sidewalk chalk art is the answer. As event guests enter and exit the trade show your advertisement will greet them on the sidewalk. Attendees will sit there in awe as your advertisement, (or is it art?) takes shape and evolves into a complete sidewalk billboard. Most installations take10 hours to complete. Once it is finished, this will produce a great viral marketing buzz and a better photo opportunity.

Rotating Advertising Kiosk Investment: $3,000 per panel or $10,000 per kiosk (four panels) Audience: 4,000+ Convention Attendees Get your company name and advertisement in front of attendees as they make their way to meetings each day. This sponsorship is not only affordable, but extremely visible as kiosks will be placed in high traffic locations.

Survey Brand Ambassadors

Coaster and Cocktail Napkin Sponsorship

Investment: $6,500 Audience: 1,000+ Convention Attendees Remind attendees of your booth number as they are relaxing in the headquarter hotel bar. Bartenders will use your custom logos throughout as they serve drinks to convention attendees.

Investment: $10,000 Audience: 2,500-4,000 Convention Attendees Brand Ambassadors will collect high volume survey questionnaires, capturing data with hand held survey devises. Your survey staff will be strategically placed in high traffic, visible locations. We will create fun and engaging content questions, dedicated to the pursuit of sales leads. Each Brand Ambassador can collect up to 500 surveys or 1,500 questions per 21-hour event. Mid-show, we will send out a sales email based upon respondents survey. This is real time trade show marketing at its best. Custom brand ambassador uniforms are available upon request, additional fees may apply.

Massage Break Lounge- Relaxation Station

Water Cooler Sponsorship

Investment: $10,000 Audience: 1,000+ Convention Attendees Massage Break Lounge is a seated massage hospitality experience your prospects will always remember. Who will say no to a free massage after a long trade show day? Picture it, you’re exhausted from walking a trade show, so you stop at the Massage Break booth where massaging hands refresh and rejuvenate.

2014 Sponsorship Brochure

Tuesday, February 4th - Thursday, February 6th Investment: $5,000 plus Cost of Branding Audience: All Convention Attendees Want your message directly in front of all meeting attendees? Brand the water coolers in every meeting room with your message that ties back to your trade show presence. Opportunities for branding include: wraps on the coolers, clings on the water dispenser, customized cups and napkins.



Here’s what they’re saying about the NCBA Trade Show: “As an exhibitor, this is the best show we attend all year. It’s one show where we know we will get good booth traffic, great new leads and get to meet with existing customers” 2013 NCBA Trade Show Exhibitor “I love the trade show. It helps me stay current on all the new products and devices needed in the cattle business” Anne Wirtz, NCBA Member “This is the one show that we can’t afford to miss. We look forward to it every year!” 2013 Convention Attendee

Delta Lounge Entertainment

Investment: $10,000 Audience: 4,000+ Convention Attendees Provide a taste of Nashville for the week and enhance the attendees experience with live music. A stage will be set in the Delta Lobby and will be a focal point for attendees to gather in-between meetings. Sponsorship branding will include a hanging banner and opportunity for literature to be displayed along with table tents on the lounge furniture.

NEW! Walk This Way! Pedometer Contest

Investment: $5,000 Audience: 4,000+ Convention Attendees We all walk miles at trade shows, but how far? This healthy Pedometer Contest calculates distance walked and combines it with a healthily and fun contest. Drive foot traffic to your booth. All event guests are given a “Race Card” at registration, complete with partner’s name, brand message and booth number. To qualify for this healthy contest, the Race Card must be brought to the partner’s booth to be validated. At Race Headquarters, a leader board prominently announces the host partner and keeps track of the walking leaders. Contestants check the leader board throughout the day to gauge their standing. Daily and grand prizes are awarded. You select the prizes, branded pedometers included.

Coffee Sponsorship

Tuesday, February 4th – Friday, February 7th Investment: $15,000 Audience: 4,000+ Convention Attendees Provide coffee for attendees during the week of convention. The Coffee Sponsorship includes branding of the coffee station located in meeting space, a permanent coffee stand located in the Delta Lobby of the convention center. This makes for an excellent branding opportunity through signage, custom coffee sleeves, napkins, or coffee coupons.


Sponsorship Brochure


Convention Media Opportunities NCBA’s Cattlemen to Cattlemen, a television show by cattlemen for cattlemen. Join host Kevin Ochsner, each week at 8:30 p.m. eastern on RFD-TV, for the latest cattle industry news and market information, plus a look at cattle operations from across the country. This unique opportunity allows your company to reach an average of 750,000 viewers each month with both marketing and product details as well as educational information. The show also airs on Wednesdays at 10:30 a.m., and Saturdays at 9 a.m. (all times eastern.) Check us out anytime at, like us on Facebook or follow us on Twitter by searching NCBA C2C.

January Commercial Special

Investment: $7,500 Audience: 750,000 Viewers Let your customers know that you’re going to be in Nashville! Run your commercial, promoting your participation in the show. Five week, (15 airings) of your 30 second spot. Commitment must be made by November 15, 2013. Limited space available.

February 4th C2C Trade Show Live!

2-hour show, live from the Nashville Trade Show Floor Investment: $3,500 Audience: 750,000 Viewers Airing of 30 second commercial spot on live show from Nashville. Investment: $10,000 Airing of 30 second commercial spot on live show from Nashville. “Pre-produced spots only.” Live 3 minute interview from your Trade Show Booth

Convention Today!

Investment: $2,500 Audience: 4,000+ Convention Attendees Airing February 4th, 5th and 6th. Available in-house Convention hotel channels. Airing of 30 second commercial spot on Convention Today! “Pre-produced spots only.” Investment: $5,000 Airing of 30 second commercial spot and three minute taped interview on Convention Today! “Pre-produced spots only.” Interview taped at C2C set in Trade Show!

New Product Feature

Investment: $7,500 Audience: 750,000 Viewers Feature your new product on NCBA’s premier media outlets! Three minute segment demonstrating your new product! Airing on either the February 11th or February 18th edition of NCBA’s Cattlemen to Cattlemen, 150 word description, plus product logo and/or company logo in the February edition of the National Cattlemen.

2014 Sponsorship Brochure

Beef Resource Guide

Investment: $500-$3,000 Audience: 6,000+ Convention Attendees Would you like to reach over 6,000 Convention Attendees at the 2014 Trade Show? You can buy advertising in the Beef Resource Guide which is the official guide of the NCBA Trade Show. The Resource Guide will be distributed onsite in Nashville to all Convention attendees and will be the reference guide used throughout the year by America’s leading cattlemen.

National Cattlemen Magazine Convention Issue Investment: $2,000 - $5,000 Audience: 6,000+ Convention Attendees This popular tabloid publication provides an in-depth view of the complex operating environment faced by producers. This special edition features a specific editorial around the convention. It’s a great way to let cattlemen across the nation know that you will be at the show.

Mobile App

Investment: $2,000 - $10,000 Audience: 4,000+ Convention Attendees The Cattle Industry Convention mobile app is a free download for all attendees and exhibitors. It features an interactive exhibitor map and listings, seminars and speakers, schedules to help plan your trip to the largest cattle business convention! The CIC & NCBA app also provides attendees with digital information from exhibitors, text alerts, product updates and instant connectivity. It’s a great way to get your company information right in the palm of the attendee’s hand!



Marketing Packages Complete Convention Package

Investment: $12,500 February 4th 30 second commercial spot and three minute live interview. One Convention Today 30 second commercial spot and taped three minute interview.

Advertising Package

January – February 2014 Investment: $7,000 Audience: 30,000 Cattle Producers and NCBA Members Promote your involvement and participation with the 2014 NCBA Trade Show. With the advertising package, you will receive the following exposure: One 4C ad in the Beef Resource Guide, one company listing and logo placement in the Countdown to the Show newsletter, and a Full Page 4C ad in the January National Cattlemen.

National Cattlemen – Convention Insert

October 2013, November 2013, December 2013 and January 2014 Investment: $15,000 Audience: 26,000 NCBA Members Brand the Convention Highlights Insert in both the October, November, December and January National Cattlemen. Exclusive advertising rights will get you a full page 4C ad on the back cover of this highly read insert.

Welcome Package

Your Choice of Dates and Time Investment: $20,000 Audience: 2,700 Sleeping Rooms Welcome attendees to Nashville and reach out of the meeting space to the guest rooms. With the welcome package, you will have a customized phone greeting sent to all of the attendee’s rooms. In addition, you will also be able to provide another touch point with a custom do not disturb/door hanger – you pick the day and time.

Signage Package

February, Tuesday 4th - February, Thursday 6th Investment: $14,000 Audience: 4,500 attendees Branding both inside the exhibit hall, meeting space and hotel is essential to carry your message throughout the week. Sponsorship include 10 Foliage Signs (2x3), five light pole banners (location), and two aisle signs.


Digital Package

February, Tuesday 4th - February, Thursday 6th Investment: $2,500 - $7,000 Audience: 4,000+ Convention Attendees Expand your branding to the digital world! With the Digital Package, your message will be seen during the week and can consist of logo to video (no sound) messaging. Package will be customized to fit your needs. Branding will include 15” rooms’ signs and 46” information signs.

Expand Your Brand Package

Investment: $7,000 Audience: 4,000+ Convention Attendees Expand your brand by getting added exposure with this unique sponsorship. This sponsorship puts your name and logo both inside and outside the trade show floor and in front of attendees in multiple locations of the convention center. This package includes: one aisle sign, one rotating kiosk panel, and one full page 4C ad in the Beef Resource Guide.

Airport Welcome Package

Tuesday, February 4th - Saturday, February 8th Investment: $25,000 Audience: 4,000+ Convention Attendees Make an impact the second attendees get into Nashville, as well as be the last exposure they receive as they leave. Branding at the airport is a great way to create a unique message that sets the stage for the week. Sponsorship includes: Two – (20’) Baggage Belt Wraps, 16 – 10 second Digital Messages on the Electronic Displays, and one specialty product or equipment display.

Sponsorship Brochure


2014 Sponsorship Opportunities Brochure  
2014 Sponsorship Opportunities Brochure