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T h e

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o f


E m p l o y m e n t

P r o f e s s i o n a l s

Vol. 11, Num. 3, May/June 2012 Conference Issue


Jill Benson NCASP’s Legal Advisor page 5

Plus: Fuel Your Brain page 7 Turbo Table Topics page 9 LinkedIn Liars page 24

S A V E . T H E . D A T E .


Annual Spring

Conference APRIL 25-27, 2013



Volume 11, Number 3 May/June 2012 Publishing Information PO Box 1810 Hickory, NC 28603

Editor in Chief | Carol Ashby Vendor Partner Relations | Mary Mallett Graphic Designer | Stacey Chacon Contributing Writers: Scott Love Jill Benson James Kemper Jillian Dodson Mary Mallett Mary Storms Jonathan Weiner Greg Savage Mark Krajnik

Mark Your Calendars Now!

Published by

2013 NCASP Training Conference will be at the Holiday Inn Resort at Wrightsville Beach on April 25-26-27! Take advantage of this $199 deep discount including FREE 2013 Membership only offered at this year’s event! Everyone in your firm can attend for $199 each which is a $149 saving over this year’s full price and like everything else, our costs are rising!

Register online at and take advantage of these early bird discounts! 2 May/June 2012

President | Scott Love Staffing Now is published five times per year. For subscription inquiries, click here. Archived issues are available online at Copyright 2012. All rights reserved.

Are You Networking Enough? B y S c o t t T. L o v e , N C A S P P r e s i d e n t Someone asked me about the networking opportunities that exist within NCASP. I asked her, “What do you mean by networking exactly? It seems like everyone has a different definition, so what does that mean to you?” “You know,” she said. Then she paused and shrugged a little and said, “Like, networking.” When you say that word, networking, what comes to your mind? If you are like most people, you probably develop a visual image of receiving a long list of hot referrals from an eager referrer. Yeah, that’s what I want, too. But the reality is that these types of juicy leads only come from people who know you well. And knowing someone, getting to know them to the point that you would risk your own personal reputation to vouche for them, takes time, energy, and effort. And you can only get that from involvement in a collective group of like-minded people who are working together for a common cause, such as all of us at NCASP who spend time to create this sort of group. Our common cause is the protection of our industry and the advancement of our profession. How we do this is by spending time together, which means that we build relationships, which means that you get to know people enough to earn their trust to receive those types of referrals that everyone wants.

Yes, it takes time, it takes energy, and it takes effort. And fortunately, we are a fun bunch of people who love having a good time together. Perhaps you attended our regional luncheons that we are scheduling with regularity to create a sense of community, or maybe you had a drink at one of our purely social happy hours. And if not, you can still get all this at our conference this May at Wrightsville Beach. Maybe we will have a chance to chat between break-out sessions, have a drink together, or maybe we can network with each other. Either way, I’ll see you there! All the best,

Scott T. Love

Scott Love NCASP President, 828 225 7700 x 701

In this issue

Win an iPad in our Vendor Contest! Meet and greet at each Vendor Booth in order to be eligible for the new iPad drawing at 11:15 a.m. on Saturday, May 19. $629 value, donated by John Walters, Alan Gilbert and Jody Williams of Essential StaffCARE!

* Must be present to win!

Page 3. . . . . . . . . . . . . . . . . . . . . . President’s Message Page 5. . . . . . . . . . . . . Genetic Nondiscrimination Act Page 6. . . . . . . . . . . . . . . . . . . . . . New Member News Page 7. . . . . . . . Conference Owner/Manager Session Page 9. . . . . . . . . . . . . . . . . . . . . . . . Turbo Table Topics Page 10. . . . . . . . . . . . . . . . . . . Conference Giveaways Page 11. . . . . . . . . . . . Electronic Toys, May 18 Auction Page 12. . . . . . . Conference Employment Law Session Page 13. . . . . . . . . . . . . . . . . . . . . Conference Agenda Page 14. . . . . . . . . . . . . . . . . . . . . . . . Vendor Partners Page 18. . . . . . . . . . . . . . . . . . . . . Certification Update Page 19. . . . . . . . . . . . . . . . . . . . . . . Awards Luncheon Page 20. . . . . . . . . . . . What NOT to do on Facebook Page 21. . . . . . . . . . . . . . Board of Directors Calendar Page 22. . . . . Conference Luncheon on Sales Culture Page 24. . . . . . . . . . . . . . . . . . . . . . . . . . . LinkedInLiars Page 25. . . . . . . . . . . . . . . . . . . . NCASP Training Plans Page 28. . . . . . . . . . . . . Jimmie Johnson Charity Raffle

May/June 2012



“Essential StaffCARE is proactive.”

“With Essential StaffCARE, we are ahead of the health care reform curve. The Essential StaffCARE team’s experience has helped guide us through health care reform confusion.” Kara Bertoncino, CSP | VP Operations | Quality Staffing Specialists Essential StaffCARE makes it easy to offer a selection of affordable benefits including health insurance, prescription drugs, dental, short-term disability and term life coverage to your temporary employees. You can also count on us to answer your questions as health care reform changes.



• Improve Employee

• Coverage for Doctors’

Recruitment and Retention

• Easy to Implement

To learn more about how Essential StaffCARE can help your business, call today!

and Administer

• No Cost to Employer

• Flexibility in

Office Visits

• Prescription Drug Coverage

• Hospital Coverage • Coverage Available for Dental, Vision, Life and Short-Term Disability

Plan Design

Alan Gilbert • 864-527-7936 • Jody Williams • 864-527-7934 • Health insurance and benefits for the temporary employment industry. Essential StaffCARE is a limited benefit health insurance plan underwritten by BCS Insurance Company Oakbrook Terrace, Il and BCS Life Insurance Company, Oakbrook Terrace, Il. Administered by Planned Administrators Inc. (PAI), Columbia, S.C.

4 May/June 2012

Legal Matters

Incorporating GINA’s Safe Harbor Language into Employment Policies b y J i l l M . B e n s o n , Wo m b l e C a r l y l e S a n d r i d g e & R i c e , L L P

The Genetic Information Nondiscrimination Act of 2008 (“GINA”) makes it illegal for employers (that employ 15 or more employees) to discriminate against applicants or employees because of their “genetic information.” Under GINA, employers are prohibited from requesting genetic information from applicants or employees and cannot use genetic information in making employment decisions. The Equal Employment Opportunity Commission is responsible for enforcing GINA’s anti-discrimination provisions. Nearly all businesses have policies and procedures in place that govern medical leave, medical examinations, disability and reasonable accommodation requests. However, many of these policies and medical leave forms run afoul of GINA by inadvertently requesting information that contains “genetic information” as defined by GINA. In order to limit liability under GINA, every employer should adopt the safe harbor language set forth in the federal regulations. The following language should be incorporated into your employee

handbook and medical leave forms (including all FMLA forms): The Genetic Information Nondiscrimination Act of 2008 (GINA) prohibits employers and other entities covered by GINA from requesting or requiring genetic information of an individual or family member of the individual, except as specifically allowed by this law. To comply with this law, we are asking that you not provide any genetic information when responding to [a] [this] request for medical information. “Genetic information,” as defined by GINA, includes an individual’s family medical history, the results of an individual’s or family member’s genetic tests, the fact that an individual or an individual’s family member sought or received genetic services, and genetic information of a fetus carried by an individual or an individual’s family member or an embryo lawfully held by an individual or family member receiving assistive reproductive services.

This written warning creates a “safe harbor” for employers who inadvertently receive genetic information. If the employer previously provided this warning to the applicant or employee then the employer will not be found to be in violation of GINA. Consequently, employers that adopt this language now may avoid unnecessary litigation and future legal expenses.

Meet Jill at the Spring Training Conference at 9:00am on Saturday, May 19th where she will speak on Employment Law Hot Topics. Should you have any questions or would like additional information on GINA, please contact Jill M. Benson at 336-574-8095 or email May/June 2012


New Member News Connectivity, Collaboration & Cooperation

by James Kemper I’m am happy to announce that NCASP’s newest member is DataStaff, led by Keith Ricks, President and CEO. Keith will join us at the annual conference May 17-19 at Wrightsville Beach.

Quote from vendor here

Wells Fargo Insurance Services

Providing staffing companies with flexible and cost effective insurance solutions By taking the time to understand your company, we can provide you with a level of insurance protection designed to mitigate your particular risks. Wells Fargo Insurance Services USA, Inc. Scott L. Cox, CPCU, CIC Vice President 704-556-2594 © 2011 Wells Fargo Insurance Services. All rights reserved.

6 May/June 2012

It is mind boggling how quickly time progresses. We are just a couple of weeks away from our big annual training event. This year’s conference promises to surpass even the high standards set in the past, and it couldn’t come at a more opportune time. As the economy continues to improve, the need for services provided by our membership will grow as well. That 125,000 new jobs added can be considered a disappointment is evidence of how far we’ve come since the dark days of 2009 and 2010. This year, jobs are being added at a nice rate, so, now more than ever, we need to make sure that our teams are up-to-date and fired up to take advantage of this growing economy. This is where membership in NCASP really shines. As the headline suggests, connectivity, collaboration and cooperation are the 3 Cs’ of success. Through NCASP, you and your team are connected to like-minded industry leaders where collaboration on issues of the day and cooperation on projects is a mantra and a daily occurrence. When you join and participate in NCASP, you connect with your colleagues in NC as well as with industry resources nationwide for training, certification, and other industry support features. We don’t get together just once a year for the conference. Whether you are in Raleigh, Greensboro, or Charlotte, there is something happening on a regular basis. After-hours networking events, industry training luncheons, or webinars - there is always something going on adding value to your membership. I did not forget eastern NC either, especially as it is our host area for the annual conference on lovely Wrightsville Beach. You get to spend 3 days of pertinent and effective industry training in a setting that can only be described as heavenly. I’d like to point out that one of our long-time vendor partners, Tricom, recommended that Keith Ricks and DataStaff join NCASP rather than other trade organizations, including national groups. This speaks to the value that NCASP provides its members. See you in Wrightsville Beach in a couple of weeks. James Kemper is NCASP’s Membership Director. If you have questions about NCASP or would like to join, please contact James at 704-372-7640,, or jms@



Fill up your recruiting tank with insights from our experts!

2012: NCASP Annual Conference Owner/Manager Panel, Thursday, May 17, 2-5 PM Featuring Tiffany Crenshaw and Gary Greene The NCASP Owner/Manager panel is back by overwhelming demand. NCASP is featuring two of NC’s most accomplished staffing firm owners to show you what has made their firms best in class. Tiffany and Gary will take you Under the Hoods of their businesses, their teams, and what keeps them up at night as they look to tackle a volatile economic landscape. This is a can’t-miss event, kicking off the 2012 NCASP Annual Conference in Wrightsville Beach, NC. Gary Greene is President of Greene Resources, Inc., an employment solutions company based in Raleigh, that designs and delivers specialized recruiting and managed services solutions for businesses from a wide variety of industries. Greene Resources has Gary Greene received numerous recognitions over the years including Entrepreneur Magazine’s 100 Hottest Companies in America, eight consecutive years as one of the Triangle’s fifty fastest growing privatelyowned companies, and the Pinnacle Integrity in Business Award. What began in his son’s bedroom in the year 2000 has grown to an internal staff of over forty employees and sales of over $40 million. Gary’s industry experience includes both contract and direct hire solutions in a variety of fields including professional, executive, sales, financial, technology, research, administrative, and production.

Tiffany Crenshaw is the President and CEO of Intellect Resources, specializing exclusively in healthcare since 1999. Intellect Resources’ client base includes some of the top name health systems across the Tiffany Crenshaw U.S., including Mt. Sinai of New York City, Cedars-Sinai in Beverly Hills, and Ochnser of New Orleans fame. Over the past decade, she has grown Intellect Resources into a nearly $10 million enterprise, experiencing annual double digit growth, low turnover and nearly 300 consultants dispersed in the field. Her product offering includes recruiting, golive services, consulting and creative solutions, including the trademarked and patent pending Big Break. You’ll love her enthusiasm for the recruiting profession and enjoy stories on how she navigated through the recession and rebounded big.

Hurry!! Register for the 2012 NCASP Annual Conference at

May/June 2012


Scan the QR code or visit for a free eBook on how texting can reach hundreds of candidates in minutes

8 May/June 2012


Table Topics

Kathy Lineberry: What Companies Need From Their Staffing Provider

Danny Ashraf: Recruitment in the Cloud

With 29 years in the industry, Kathy knows that each year holds new adventure. So she’s been busy over the past few months, attending Industry meetings such as Temp Net, The Staffing Industry Executive Forum, Anserteam and TSIL – Staffing Industry Insurance Captive. She will discuss insights from these industry meetings, specific to company culture and what customers want from their staffing providers that they are not getting.

Danny will discuss the recruitment implications of cloud computing (that is, using Internet-based software and IT infrastructure) and new keyword search technologies, including: 1. How these technologies enhance your ability to match the right candidates with your current openings quicker and more accurately. 2. How staffing firms are leveraging cloud computing to show increased ROI for their clients. 3. The importance of search-driven analytics and the powerful impact it can have on your staffing business. Danny is’s account manager and ambassador for staffing and recruiting firms in the Carolinas, TN, DC, and VA.

Kathy is the President of Temporary Resources, a full service Staffing Company providing Powerful People Solutions in the Piedmont Triad, Charlotte and Wilmington NC, as well as Louisiana, Iowa, and Illinois.

Jill Benson: Employment Law

Jeremy Sisemore: Retained Search

Jill Benson is NCASP’s legal advisor, specializing in labor and employment issues. At this session, Jill will discuss what’s hot in employment law and respond to your questions on topics such as wage and hour claims and DOL audits; leave of absence issues; I-9s; discrimination; trade secrets and employee non-compete cases; whistleblower retaliation and EEOC claims; and other thorny issues you face. As part of Womble Carlyle, Jill helps employers prevent lawsuits and represents them at trial and appellate levels before federal and state courts.

Jeremy will discuss specific language and questions that will help you to engage in a professional conversation with hiring managers about the differences between contingent and engaged search options. In this session, you’ll learn how the proper flow of conversation makes selling engaged and retained options easy. If properly educated, your clients will often chose this option, even when presented with contingency search as an option. Jeremy is owner of ASAP Talent Services in Houston and has been one of the leading SAP Executive Recruiters throughout North America for the past 10 years.

Russ Rymer: Worker’s Comp

Sean Kelly: Substance Testing with Substance

Russ will address: 1. The current state of insurance carriers that write workers compensation (WC) for staffing companies, and 2. Researching potential customers and the potential pros and cons of doing business with those customers. Russ began his career as a commercial underwriter with MIG’s sister company, AUI, specializing in WC exposures. He quickly became one of the top underwriters in the WC department, underwriting multimillions of dollars annually. Russ transferred to MIG in 2007 and is now MIG’s Agency Vice President.

Sean will answer questions about current best practices and technologies for substance abuse testing. Alere Toxicology provides comprehensive services and products to implement or enhance drug and alcohol testing programs, including urine and oral fluid specimen testing. Alere’s instant screening devices come in a wide range of formats and drug panel configurations. Sean is Alere’s NC representative and will discuss how to develop a fully defensible testing program by combining these types of products with laboratory confirmation services and electronic record keeping.

May/June 2012


Conference Preview by Mar y Mallett, CPC

Prizes, Drawings and Giveaways If you like door prizes, drawings and giveaways – and who doesn’t!? - you’ll want to attend our annual training conference, May 17-18-19, at Wrightsville Beach. NCASP’s Vendor Partners and Board of Directors are sharing lots of wonderful gifts with conference attendees. Here’s just a sampling (there’s more on page 11): • Win a new iPad! John Walters and his colleagues at Essential StaffCARE donated the new iPad for the Vendor Partner Contest drawing 11:15 Saturday morning (must be present to win). • Gift cards! We’ll have gift card drawings throughout the conference, and you could win. • Spruill Alexander and The Clement Companies donated the colorful tee shirts for our 3rd annual volleyball tournament. The top volleyball team will win additional prizes. • Danny Ashraf and Blair Hogan of

Monster donated totebags, name badges, lanyards and notepads with pens for everyone at the conference. You’ll have another chance to take home a new iPad that Joe Doyle of TalentWise contributed, PLUS, several Vendor Partners have donated cutting edge electronics that are featured in our Live Auction Friday, 7:30 PM. You can find a full listing on page 11. Thanks also to Careerbuilder, Alere, COATS, Monster, Carolina Staffing Resources, Intellect Resources, Greene Resources, Temporary Resources. Cash! You can participate in the 50/50 raffle. Half the money collected goes back to you in the form of NCASP training efforts. And the other half? To you, too – if your ticket is pulled.

Remember, your NCASP registration gives you a pass to great fun and training! To delicious seafood meals and hors d’oeuvres, to 2 open bar receptions, to refreshment breaks, to 14 specialized speakers with revenuebuilding tips, to great entertainment, and to unexcelled networking at the ocean. Speaking of giving, NCASP gives a portion of auction and raffle proceeds to the Jimmie Johnson Foundation. You’ll be helping children in our communities while you’re collecting your own gifts and auction items. Plan to attend the entire event so that you don’t miss anything! Bring a guest for only $149 and they, too, can relax at the Beach!

Substance abuse testing with more substance. From point of care screens to full lab confirmation testing, we offer a complete solution for all of your drug detection needs.

800.340.4029 |

10 May/June 2012



A portion of proceeds will benefit The Jimmie Johnson Foundation

Friday, May 18th at 7:30pm


$629 value Donated by Joe Doyle of TalentWise


Jawbone JAMBOX $199 value Donated by Bob Wasik of CareerBuilder

AlcoMate Breathalyzer $199 value Donated by Sean Kelly of Alere Toxicology

iPod Shuffle $75value Donated Kathy Lineberry of Temporary Resources

Garmin n端vi $149 value Donated by Cheryl Neely of Carolina Staffing Resources

Party Cube $100 value Donated by Tom Sarach and Karen Connor of COATS Sql.

Sony iPod Docking Station $100 value Donated by Danny Ashraf and Blair Hogan of Monster

iPad 2 wifi 16gb $399 value Donated by Tiffany Crenshaw of Intellect Resources

NOOK Color $179 value Donated by Gary Greene of Greene Resources

Legal Matters Are You Legal? Jill Benson, Esq, is NCASP’s employment law canary, making us aware of issues that could take the oxygen out of our businesses, our clients’ hiring practices, and our candidates paychecks. At last year’s conference, Jill helped us prepare for ObamaCare’s effects on our industry. During the past months, she’s kept us apprised of potentially devastating workers comp ideas floating around the cavernous halls of the Carolina legislatures. For this year’s conference, Jill is back to healthcare - and more. She’ll tell us about the impact of these new and revised laws on staffing companies and how we can prepare in order to keep our companies healthy:

• The Patient Protection Affordable Care Act (PPACA). • The Family Leave and Medical Act (FLMA). • NC’s classification of independent contractors. Jill is NCASP’s Legal Advisor. If you need employment law advice, contact her at Womble Carlyle, 336.574.8095,

12 May/June 2012



Annual Training Conference

Get Refueled with NCASP Rob Mosley

Thursday, May 17 11:00 1:00 2:00 3:15 3:45 5:30

Board of Directors Luncheon Registration starts Owner/Manager Panel: Gary Greene & Tiffany Crenshaw Vendor Partner Break- sponsored by Madison Insurance Group Owner/Manager Panel Q & A Vendor Reception - sponsored by Essential StaffCARE

Friday, May 18 Amy Munroe

7:30 8:00 8:15 8:30

.09 CEU’s

Registration starts/Coffee Buffet Breakfast - sponsored by Monster 2012 NCASP Welcome and Introductions Morning Keynote - Rob Mosley Four Great Truths

10:00 10:30

Vendor Partner Break - sponsored by Tricom Funding Morning Session I - Jeremy Sisemore

12:00 1:15 1:45

2012 NCASP Awards Luncheon - sponsored by Careerbuilder Vendor Partner Break - sponsored by Top Echelon Afternoon Session IA - Rob Mosley


Afternoon Session IB - Amy Munroe,

3:15 3:45

Vendor Partner Break- sponsored by Assurance Afternoon Session IA - Amy Munroe

Habits and Methods of a Highly Effective Rainmaker

Jeremy Sisemore

Best Practices that Drive Revenue Don’t Get Caught in the Traffic, How Focus Will Move You to the Front

Move to the Front of the Pack, Using creativity to generate different revenue streams

Jill M. Benson


Afternoon Session IB - Tim Moore


3rd Annual NCASP Beach Volleyball Tournament - sponsored by The Clement Companies NCASP Beach Party - Seafood Buffet and Open Bar, Entertainment, Red Carpet Interviews, 50/50 Cash Raffle, Silent & LIVE Auction sponsored by TalentWise

Social Media and Human Talent


Saturday, May 19 Tim Moore

9:00 10:15 11:15

Jill M. Benson Legal Breakfast - sponsored by Womble Carlyle Turbo Table Topics with 6 engaging Speakers Wrap-up and Vendor Partner Contest Prize Drawing - sponsored by Essential StaffCARE May/June 2012


Vendor Partners by Mar y Mallett, CPC

Thanks for Making it All Possible May has arrived and with it comes the best State Staffing event in the country! We can say that because we have the best Vendor Partners in the USA! A huge thank you to all of our loyal Sponsors who have contributed time, money and expertise to help make our training conference a success! Thank you to Spruill Alexander of The Clement Companies for providing our colorful tee shirts for our third annual Volleyball tournament. Thank you to Danny Ashraf and Blair Hogan of Monster for providing our conference tote bags, lanyards, notepads and pens. We appreciate all of the generous donations from our Sponsors and Individuals for the many items contributed for our Silent and Live

Thank you to our 2012 NCASP Sponsors!

14 May/June 2012

Auctions. As you know, a portion of the proceeds from our Auctions and 50/50 Raffle will go to the Jimmie Johnson Foundation this year which benefits children in the community. We hope you will attend with an open mind to learn, network and have fun with your colleagues in the business. Also be sure to spend time with our generous Vendor Partners. Each of them has dynamic products and services which can improve your business efficiency and save you money on your bottom line. That makes the whole trip worthwhile! Please welcome Alere, TempWorks Greenfield Software and Top Echelon who have confirmed with us since the last Ezine and will be joining us at the Beach!

Don’t miss all the fun in the sun while getting your business back on a fast track! We would like to take this opportunity to send out a huge thank you to Essential StaffCARE, our 2012 Gold Key Sponsor and Spotlight this issue for donating a new iPad for the Vendor Contest!


2012 NCASP Sponsorships GOLD John Walters, Alan Gilbert and Jody Williams at Essential StaffCARE “EssentialStaffCARE is a national employee benefits firm specializing in the development of voluntary, payroll deducted insurance products specifically designed for Staffing Industry employees.” 864-527-0474 // // //

SILVER Joseph Doyle at TalentWise Solutions Hiring Process Management & Compliance 919-359-2097 //

Bob Wasik at CareerBuilder Internet Career Site 312-698-0836 //

BRONZE Spruill Alexander at The Clement Companies Liability & Workers Comp Insurance 252-756-8300 x204 // Shelly Wilkinson at Tricom Funding Payroll Funding & Processing 262-509-6225 //

Danny Ashraf & Blair Hogan at Job Boards & Resume Posting 646-203-6452 // 980-263-0844 //

Jill Benson at Womble, Carlyle, Sandridge & Rice Attorney at Law/Employment Issues 336-574-8095 // 803-316-5791 //

Jonathan Weiner at Mez Media Digital Marketing Specialists | Web, Email & Video 704-875-2891 //

Russ Rymer at Madison Insurance Group Staffing Agency Insurance Solutions 865-963-12224 //

Mark Demaree at Top Echelon Helping Recruiters Make More Placements 330-455-1433 //

Diane Poljak of Assurance Independent Insurance Brokers 847.463.7298 //

Jim Shaki at RecuiterEco The Social Community for HR, Staffing & Recruiting Intel 828-329-4759 //

STANDARD BOOTH Cassie Watkins at Wells Fargo Liability & Workers Comp Insurance 704.556.2569 //

Gene Johnson at Greenfield Software Staffing Software, Application Tracking and Paperless On Boarding 800-226-9366 //

Sarah Price at Vantage Point Services Background Checks 800-792-4339 //

Rich Petersen at TempWorks Integrated Staffing Software/Payroll Processing & Funding 678-612-4690 //

George Mavrantzas at Global Cash Card Paycards 904-993-0469 //

Sean Kelly at Alere Drug Testing Solutions 919-803-4648 //

Tom Sarach at COATS Sql. Fully Integrated Staffing Software 800-888-5894 //

Rex Lynch at RCS Risk Management & Loss Control 865-310-7800 //

MEMBERSHIP LOGO Larry Gibney at US Funding, Inc. (p.28) Funding your tomorrow…Today. Accounts Receivable Financing 336-812-9767 //

Pat Turner at EmInfo News features online for recruiting & staffing professionals. 314-560-2627 //

May/June 2012


Providing Staffing Insurance Programs for over 15 years. Property Workers Compensation Health Insurance

General Liability Third Party Fidelity Mini Med Health Benefits

Professional Bonds Life, Disability, Dental & LTC

1-800-849-8013 Scott Cooper and Spruill Alexander provide the knowledge and service that will help your staffing company understand why you need certain coverage and how to purchase the coverage at the most competitive rate. Make the call; you will be glad you did. Spruill Alexander ext. 204 Scott Cooper

16 May/June 2012

Scott Cooper ext. 226

Web Site:

I would say Tricom is the

only provider to use. — Tom Barber, President, A&B Personnel Services

1-888-4-TRICOM (487-4266) front-end software WINFUNDS® payroll funding payroll processing invoicing receivables management monthly financial statements Where am I?

Hear & read more at Join us on

“This will be Tricom’s 5th year exhibiting at the NCASP conference. You always put together a well-run conference with excellent content and great speakers. Topics are always on-point and everything is well organized. Everyone is interested in sharing information and it’s a great networking opportunity for all of us. As always, we also appreciate that you take our suggestions in to consideration as you are planning future events.” - Shelly Wilkinson, Tricom Funding

May/June 2012


Certification News by Jillian Dodson, CTS, CPC

Training Sets You Apart Continued training, education and certification set us apart as recruiting professionals. Unfortunately, we were not able to schedule the NAPS Immersion and Certification for our NCASP annual spring conference due to a conflict with the date. We are, however, very excited to be working with NAPS to set up a Fall Immersion and Certification and will be announcing this date as soon as it is scheduled.

In the meantime, I do encourage you to attend our upcoming NCASP conference to obtain valuable continuing education unit (CEU) credits. A total of 9 hours or .9 CEUs can be obtained by attending our conference. This satisfies over half of the 17 hours required to uphold your NAPS certification annually! These CEU credits can also be used towards upholding ASA certification(s). Professional credentialing makes a statement to your clients,

differentiates your company, and demonstrates your commitment to staffing and recruiting best practices. I hope that you will each consider taking this step in your career. If you currently hold a NAPS or ASA certification, I hope to see you at the NCASP conference so that we can earn .9 CEU’s together! Please do not hesitate to contact me with questions regarding certification. I can be reached by email at

Avoid Compliance Pitfalls


18 May/June 2012










Jill Benson  (336) 574-8095 


Awards Luncheon Friday, May 18 at 12:00noon

NCASP Board of Directors will be honoring:    Member of the Year, Rookie of the Year, Vendor Partner of the Year and Hall of Fame

May/June 2012


b y J o n a t h a n We i n e r , C P C

It still amazes me when I see recruiting owners/managers and recruiters using Facebook in some of the worst ways: Here are some examples:

• Drawing negative attention to yourself doesn’t create anything positive for your company.

• Putting some famous quote about life doesn’t appear to make you look smart. • Posting a job is rarely effective. • Summing up how busy you are just shows how busy you really aren’t, if you have time to write about it every day.

• It’s not a forum for Religious or Political beliefs, especially not a venting session.

Who is Jonathan Weiner? Now, I say this because I believe at some level, Facebook can be an effective platform in business. It allows your clients, candidates, prospects, and business relationships to get to know you in a better way. It allows for transparency. It can be an effective way to engage your audience. It can be an effective way for people to get to know you better through your interests, likes, hobbies, passions. Some things to consider: You have two ears and one mouth… think about engaging your audience with a question at least two times more than writing something at your audience. People aren’t inspired when you use, “I”, “Me”… if you are sharing some photos from a recent trip, try to ask a question about it, such as “Has anyone been here, what did you like best”. It’s all about starting a dialogue… engagement. It’s not about bragging, yelling, crying, and screaming. Also, be aware of the false “Info” on Facebook and “Fake Bio’s” on LinkedIn. Don’t embellish. Remember as you build your network, consistency is the key. It’s very easy to spot lies on the internet when what you write and post is an essential “permanent marker” on the net and never goes away. Facebook is the fastest growing website in history. And with the many applications it serves, I believe there is some room for the recruiter and the business person.

20 May/June 2012

Jonathan has been in the executive search and staffing business for 12 years and has been instrumental in 3 start-up companies. He brings a high level of passion, energy and integrity to each project. His talents include Brand Management, Video Production, Consulting, and Training. He has been a key board member of the North Carolina Association of Staffing Professionals since 2002 and is the Immediate Past President. He has been a speaker at various recruiting conferences: NCASP, NAPS, GAPS and TAPC. In 2009, he Co-Founded Mez Media and has focused on driving email marketing, website development and HD Video Production for its clients.

Upcoming NCASP BOD meetings 10:00am teleconference unless otherwise specified •

May 3

August 9

May 17, 11 to 1 at conference

September 13

June 14

October 11

July 12

Staffing Industry Insurance Experts Business Insurance • Employee oyee Benets • Private Insurance

Trusted, dependable specialists. Serving clients since 1961. We excel at reducing workers’ compensation costs, providing expert advice on contractual agreements and collateral management. That’s why over 400 of the country’s most respected stafng clients depend on Assurance to manage their insurance and employee benets programs. Isn’t it time you get to know Assurance?

Guy Jacobucci 847.463.7233 Kurt Murray 847.463.7154 Diane Poljak 847.463.7298


May/June 2012


Conference Awards Luncheon: Building an Engaging Sales Culture b y B o b Wa s i k , C a r e e r B u i l d e r Selling new services to a larger base of customers is a common goal among staffing and recruiting firms. Building a sales organization that outperforms shortterm sales goals and sustains commitment to its long-term mission is both an art and a science. Understanding the personal motivations of individual sales people, communicating clear objectives, and recognizing achievements can help firms establish a culture of winning and create momentum for ongoing sales success. This session will cover: • Habits of consistently successful sales organizations. • Labor pressure and compensation levels for sales professionals, based on different experience levels and geographies. • Steps firms can take to build a cohesive, unique sales culture. CareerBuilder’s Bob Wasik will present this training at the May 18 conference awards luncheon, provided by our silver sponsor, CareerBuilder.

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May/June 2012


LinkedIn has great application. But it is riddled with flaws too. For a start it is packed with fraudulent, exaggerated and inflated profiles. Don’t get me wrong. I use LinkedIn a lot, and of course so do all the recruiters at Firebrand. But there are issues with LinkedIn. Flaws. One of the most obvious is that LinkedIn appears to have no system to monitor accuracy of data on their network. Indeed, they freely admit that many profiles are bogus, and that many people have several LinkedIn profiles. Only last week I was at a the Recruiters HUB conference in Sydney where a speaker, Kalena Jefferson, HRD for Kelly Services, spoke amusingly, about their office fish ‘Moby’, who apparently has a LinkedIn profile. And get this. Moby once received a headhunt approach via LinkedIn for a sales job! Misrepresentations. Increasingly, I have started to detect flagrant misrepresentations on LinkedIn. I have close to 3,000 contacts on LinkedIn. Many of these people are quite well known to me. Some have worked for, or with me (over a 30 year career, that is a lot of people!), or I have interviewed them for a job, or we have done business together. And even though these people know they are linked to me, many of them create LinkedIn profiles that are as fictional as a Harry Potter novel!

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For instance, on LinkedIn, someone who had held a standard recruiting role with my company and left, later having miraculously became a ‘Divisional Manager’ there according to the LinkedIn profile. It was a case of a ‘LinkedIn Retrospective Promotion.’ Or a failed recruiter, who was managed out of the business for under-performance, now proudly boasts on her profile that she was the ‘Office Top Biller’ for three quarters out of four! Or the receptionist – a temp when she was with us, what is more – who has morphed into the ‘Group Administration Manager’ on her LinkedIn profile, which on face value now looks very impressive indeed! Or (and these are all real actual examples, I hasten to remind you) the ditsy, hopeless, possibly schizophrenic recruiter who eventually stole from the company, who just simply leaves the year she was employed here off her profile entirely! And then adds the inconvenient extra 12 months on to another job! It happens all the time. And it’s not just qualifications, work history, achievements and job titles that are inflated, exaggerated and quite simply fabricated. The recommendations on LinkedIn are often as farcical as a John Cleese special.

Like the Senior Manager who worked for me, who eventually had to fire a woefully incompetent Manager… who now brazenly recommends her in glowing terms on LinkedIn! Are we surprised to find she recommends him back in a cozy, all too familiar, LinkedIn tit for tat recommendation love-in? How can we possibly take LinkedIn recommendations seriously when they are mostly solicited, reciprocal, and worst of all – self-published! If you don’t like what they say, even in nuance, you don’t approve it. Total nonsense. Useless. Farcical. John Cleese would approve. To sum up, beware the LinkedIn Liar. Suspect, question, and verify - just as you do when reading resumes and references from any other source. LinkedIn can be a great application but it is riddled with flaws, too. When you’re using it, don’t assume the information is correct just because it’s published online.

About The Savage Truth Written by Greg Savage , The Savage Truth is a resource of insights and ideas for anyone interested in recruitment and staffing. Though his views are often controversial and contrarian, Greg Savage is a sought-after speaker and presenter and is regularly asked to comment on the industry, its challenges and its future.

NCASP Training Events Mark Krajnik, CPC NCASP wants to help you connect with your colleagues for more training, sharing, and getting to know each other. In addition to the training and highly popular Staffing After Dark, look for upcoming events’ dates and topics at and your inbox. Register online by clicking here.

Wrightsville Beach – Annual Training Conference Holiday Inn Resort, 1706 N Lumina Ave Wrightsville Beach NC Thursday, May 17-Saturday, May 19 Details throughout Staffing Now and online by clicking here.

We want your ideas! If you would like a training or networking event in your area, contact Mark Krajnik, NCASP Director of Regional Events, at mkrajnik@, 910-545-5111. Let’s make it happen!

May/June 2012


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May/June 2012




or $3 f t e k c i 1t s for $50 t e k c i t 2 s for $1 0 t e k c i t 6 s for $2 t e k c i t 15

In Support Of

NCASP will make a contribution to the Jimmie Johnson Foundation. Winning ticket will be drawn at the Beach Party on May 18 at 9 PM as part of the 2012 Annual Conference. Need not be present to win.

Purchase tickets from Board of Directors listed at the back of the Plus one lucky ticket holder will be drawn to be Conference Booklet.


28 May/June 2012 entered into the Win A Chevy, Fuel A School drawing.

Staffing Now, May/June 2012  

Staffing Now is a bi-monthly publication of North Carolina Association of Staffing Professionals.

Staffing Now, May/June 2012  

Staffing Now is a bi-monthly publication of North Carolina Association of Staffing Professionals.