T O N S AT IT’
T O N S ’ T I T WHA A PORTFOLIO
BY NATALIE BUSSIO 2010 - 2011
DESIGN PHILOSOPHY To know something completely, look beyond what it is. Identity is the whole of what it is and what it is not. And no, they are not the same thing. As a designer my goal is to create images and materials that tell you something about the subject beyond a name, and beyond a picture. To let you know not just what a company is called but what they do and what their promise is to you. I like to tell stories with my designs, but that doesn't mean things need to get complicated. I believe in simple, straight forward design that doesn't take itself to seriously.
C I H P A R
N G I S E D
layout - anthropologie look book
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LOOK BOOK & STYLE GUIDE I DE AS FO R FAS HI ON A ND HOME
S T ORY?
The story of spring is fresh as you would expect, clean as you would hope and pretty as you wish. The story of spring is alive with the spirit of the season. It beckons you to start over, start something. It’s versatile trends offer something for every taste - from casual comfortable favorites, to bold new ventures into the world of color and print. Pick your path or choose your own adventure then follow it wherever it takes you. Silouhette’s this season are fitted and feminine. Expect waists to stay high and climb even higher than we’ve seen in previous seasons. We’ll see this emphasis in skirts, trousers, and jeans. Tapered legs and skinny jeans remain the cut of choice but expect to see the trend exaggerated even more as in a Harem pant. We’re getting back to nature in more ways than just color choice. Textures this season earthy and natural. You’ll see plenty of cotton and linen and accents of leather and fur. Look to lace to add softness and sweet romance.
This season the maxi dress holds tight to itâ€™s place at the top of the trend list. This airy utility jacket in miliatry inspired hues is the perfect spring cover up. Now pair this casual couple with natural espadrilles and a piece of earth inspired jewelry for an eco-chic style this spring.
This seasonâ€™s short is cute but clean cut - perfect for many occasions. Pick a pair with print and a casual fit. Wear them with a fitted jacket like our blazer. Sun dresses, a spring staple every year, are here in bright colors and punchy prints. Pair it with some wedges. v
GET THE LOOK: Exetended Shirt Dress ($198), Nuances Necklace ($48), Silken Field Jacket ($118), Etruscan Espadrilles ($198)
GET THE LOOK: Petaled Batik Shorts ($98), Form & Function Blazer ($128), Stacked Windows Wedges ($458)
Fit to Print Prints have been a wardrobe staple since making a huge comeback last year. This season, fully exploit this trend by mixing prints. Try bold geometrics with Florals at home.
GET THE LOOK: Batik Knobs ($8), Fete Framed Art ($698), Blythe Chair ($1,598), Coqo Floral Curtain ($108), Rivulets Bedding ($68-$358)
look book photo shoot
While most of the images I used were from Anthropologie's catalog, I still needed one image that would tie the theme of "book" all together. I came up with these whimsical photos, and used one as the back cover.
type & lettering
Natalie b. â€œharvestâ€? A re-creation of Neil Youngâ€™s iconic Harvest album cover with my own name. The idea was to use the image as a business card printed on a two and a half inch square
of thick uncoated paper to resemble a small vinyl album cover. The design pays homage to my favorite artist while also sharing a bit of my personality.
Just Enough is More In this famous quote, Milton Glaser expressed how silly he thought the saying "Less is More" was. He said that how much was needed to create a
successful design completely depended on the purpose and content of the work. Art Nouveau works are no less beautiful than minimalist designs, simply different.
R B OS &
G N I AND
inspired by iceland
Iceland has recently begun a new tourism campaign called Inspired by Iceland . My goal was to create a new logo for the campaign that would illustrate all that the country has to offer. The abstract mark I designed, aside from being an interesting shape, alludes to the Icelandâ€™s various landscapes - Icebergs, rolling green hills, or the northern lights above icy peaks.
â€œThe Revinylize Project promotes and encourages social awareness with the power of creativity. By reclaiming local billboard material, the once giant images are transformed into smaller works of art in the form of unique vinyl bags and accessories.â€? The logo is a play on the traditional recycle symbol only instead of the arrow traveling in a circle it turns outward and continues on a new path just as the materials used to make Revinylize products turn into something new and continue on.
HANG TAG This tag would be attached to all Revinylize products as a place to put the price sticker but also to inform customers about Revinylize's mission and what makes the product unique.
business card The business card design is dynamic and modern. It showcases how the "V" logo can be used in other contexts than literally. It's a cool shape that looks great in many different settings.
RENDEZVOUS LOGO & IDENTITY MATERIALS Rendezvous is a small party and events planning service started by two young women with a love of hosting very memorable and special parties. The logo was designed to reflect simple, modern elegance while retaining a sense of fun.
I created a mock letterpress effect for the logo to give a luxury feeling and add implied texture. Because a main part of what the company does is operate a party planning blog, the letterpress look will translate easily to a digital medium and still retain that texture.
APOTHECARY REBRANDING CAMPAIGN FOR A SMALL APOTHECARY IN DOWNTOWN NAPA SPECIALIZING IN HOMEMADE & LOCAL ALL NATURAL HEALTH AND BEAUTY SUPPLIES. The goal of this project was to come up with a complete brand identity for a company which barely had even a logo. I created an identity that clearly portrays the company's unique products and philosophy. Napa Valley Apothecary is a small shop that uses all natural mostly local ingredients to create their organic health and beauty products. Being in the Napa Valley, a tourist destination, I decided to highlight the fact that the products are unique to that location. Playing up the “Napa Valley” aspect makes the products a memorable souvenir or fantastic gift to bring home. More than just creating a logo and new look for the company, I wanted to elevate the brand to an eco-luxe status. The green trend is still strong and people are willing to spend more money for natural, organic products. The new look for the company reinforces costumers that they are getting their money’s worth with a high quality, organic product. The design references vintage pharmaceutical labels giving a charming as well as trusted, established look. The seal design and gold color lend importance and legitimacy to the brand. The clean design of the labels and packaging adds a modern feel and emphasizes youth and beauty. Materials created for this project include logo and word mark design, business card, shopping bags and label design.
Logo design variations & newspaper ad
Seal, Word mark, Monogram & hybrid word mark I created three versions of the logo to offer versatility. The seal logo is beautiful but may not be practical for use in small formats. The word mark version is clear and readable even at small sizes.
NEWSPAPER AD This ad would appear in the local newspaper. It appeals to both residents looking for high quality local products and tourists wanting a unique souvenir.
Business cards, shopping bags & pack
BUSINESS CARD Printed on extra thick, uncoated paper. The edges will be printed golden yellow.
shopping bags Shopping bags would be printed on a high quality craft colored paper made from recycled materials. The durable paper as well as simple design encourages re-use and eliminates the need to buy a gift bag.
packaging design Products will be packaged in clear glass bottles. The labels would be printed on a glossy adhesive vinyl.
Natalie Bussio is a graphic artist from Springville Utah. She studied graphic design at Utah Valley University and Brigham Young University-Hawaii. She loves typography, vintage hand lettered signs and all manner of wood type. Natalie is a fan of classic rock and folk of the 60â€™s and 70â€™s and has an extensive collection of vinyl records. Every year Natalie and her dad make a pilgrimage to the Denver Records Collectors Expo. She plays the guitar, piano and harmonica. Natalie and her husband Mike love to travel, cook, and spend time with friends and family. They have traveled all around the United States, seeking out the best local restaurants everywhere they go.