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What Does the Term Paid media, Earned Media and Owned Media Mean in Social Media Marketing of a Business?

There are different ways you can do digital marketing for your business that is by paid, earned and owned. These terms are different from each other in terms of gathering the audience for your business and in doing its promotion. The scope of digital marketing will increase in the coming years due to the increase in digital users worldwide. Everyone is using digital marketing to promote and create an advertisement of their business to other websites. Social media marketing is most commonly used by the business reason being the maximum number of users is active on the social media channels like facebook, linkedin, Quora, Twitter, and others. Social media has become a source of information sharing and a great platform to promote business.

Paid Media

In this type of media, you have to make a certain payment to run an ad campaign on the targeted social media platforms. Paid media helps you to generate more leads as compared to another media because it targets the potential users only. Thus, the digital marketing company often uses paid media to run their ad campaigns to reach to their targeted audience. If you are paying for an ad campaign, you will more likely to receive a better audience for that. Paid media consists of the three main categories of advertisements-


• Search ads- it shows the results from the search engine queries after the input given by a user. The search ads generate a large number of leads as it is easily visible to the user. • Display ads- this is used for creating banner ads which are visible to the users on different websites. • Social media ads- as the name suggests, this type of ad campaigns are used for the social media platforms. The acquisition is not higher in such campaigns and provides chances of conversion and sales.

Owned Media


This type of media is used for the owned platforms of a business like catalogs, websites, blogs, and newsletters. The platforms can be the digital assets of a business or an online property on which you can advertise your products or services. The owned media can be improved by using appropriate SEO techniques that suit best for your business. If you don't have an idea of using an owned media, you can take help from a digital marketing consultant. The person with such a position will analyze the data of your business and will enhance the SEO of your website.

Earned Media

These are used to increase the visibility of your brand. It includes reviews, recommendations and re-posts done for the previously uploaded content on a website. It helps in the engaging the audience for the product or service. The results of earned media can be seen as a progress in the organic search rankings of a website.

What Does the Term Paid media, Earned Media and Owned Media Mean in Social Media Marketing.  

There are different ways you can do digital marketing for your business that is by paid, earned and owned. These terms are different from ea...

What Does the Term Paid media, Earned Media and Owned Media Mean in Social Media Marketing.  

There are different ways you can do digital marketing for your business that is by paid, earned and owned. These terms are different from ea...

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