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Home Builders


Southern Building Show 2009 Local Event, Big-Time Results


New and Renew Homes at SBS

Why You Should Use a Subcontract

Super Sales Rally at SBS

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May 2009 Volume 10, Number 4


10 2009 Southern Building Show This year’s show allows industry professionals to learn about new products and services and delivers immediate results through face-to-face networking opportunities and top-notch educational sessions.

LEGAL CORNER Why You Should Use a Subcontract


BOOKSTORE Build Your Resource Library at SBS


EARTHCRAFT HOUSE New and Renew Showcase Homes on Display at SBS


HOMEAID ATLANTA Beazer Partnership Benefits Homeless Families

EDUCATION Can’t-Miss SBS Classes




Letter from the President By Steve King


Classes and Events Calendar

ATLANTA 50+ HOUSING COUNCIL Generations Living Together? Yes, They Can!



26 Index to Advertisers




Home Builders




MAY 2009


Dues payments to the Greater Atlanta Home Builders Association (HBA) are not deductible as a charitable contribution for federal income tax purposes. However, dues may be deductible as an ordinary and necessary business expense, subject to exclusions for lobbying activity. Contributions to a political action committee are not tax deductible. Because a portion of your dues for 2009 is used for lobbying by the National Association of Home Builders ($18) and the Home Builders Association of Georgia ($27), these amounts are not deductible for income tax purposes. You are advised to consult a professional tax advisor regarding the deduction of your dues payments to the HBA.


P.O. Box 450749 Atlanta, GA 31145 (770) 938-9900 (770) 934-8363 FAX




Get Ready to Grow at the 2009 Southern Building Show

T he V o ice o f t he G reat er At lant a H o m e Bui l de rs As s o c i a ti o n

ATLANTA BUILDING NEWS Atlanta, Georgia | Volume 10, Number 4| May 2009

HBA EXECUTIVE COMMITTEE President: Steve King Vice President: Les Stumpff Parliamentarian: Steve Palmer Associate Vice President: Mitch Hires Associate at Large: Carol Stone Builder at Large: Steve Brock Builder at Large: Dean Cowart Builder at Large: Phil Gressly Builder at Large: Dan O’Dwyer Executive Vice President: David Ellis


By Steve King


One of the HBA’s top priorities is to provide our members with the resources and tools to navigate the challenges presented by the current economic cycle and beyond. It was with this core philosophy in mind that last year the HBA partnered with Naylor, LLC, and the Home Builders Association of Georgia to acquire the Southern Building Show. Our investment as co-owners of the show enables the HBA to ensure that both builders and associate members have access to a world class trade show and conference – in our own backyard and at an affordable price. The Southern Building Show has earned a reputation as the premier trade show and educational event for the building industry in the Southeast, and with our participation, the 2009 show (June 4-6 at the Cobb Galleria Centre) is positioned to deliver the best value to our members. In a 2008 HBA member survey, access to quality educational programs and training classes was cited by almost 61 percent as the most important service offered by the HBA. It’s no secret that the HBA offers the most National Association of Home Builders (NAHB) designation classes in the country, and for the first time ever, we designed the Southern Building Show’s educational offerings to ensure the show’s seminars are different from the programs that you already have access to, providing you a one-stop shop for education. As the keynote speaker, NAHB Economist Elliot Eisenberg, Ph.D., will discuss the current housing economy, as well as the forecast for 2010. I’m personally looking forward to this information, as it will directly impact the future of my own business. Dr. Eisenberg is a great speaker, and I guarantee you won’t want to miss this program. The 2009 Southern Building Show provides extensive opportunities for networking with industry professionals from around the Southeast. The exhibit hall will be packed with the latest trends in building products, services and technology and will feature a Green Building Aisle. After attending classes and viewing the exhibits, the show offers fantastic events for you to enjoy networking in a more casual and relaxed environment. The popular Big Bash Reception will be held in the exhibit hall on Thursday, and new for this year is the Southern Building Show Party, featuring entertainment by Banks & Shane, scheduled for Friday evening. In our business, location is key, and location combined with affordability equals success! The 2009 Southern Building Show provides you with both. The show will be held at the Cobb Galleria Centre, right here in our own backyard. As for affordability, you won’t need to purchase expensive airline tickets or even need hotel accommodations. And it doesn’t get more affordable than free! Builders and remodelers may register for a free exhibit hall pass that includes admission to the keynote address, trade show floor, Big Bash Reception and Southern Building Show Party. Visit the Southern Building Show’s Web site at to register or for more information. I look forward to seeing you there.


MAY 2009



Bill Boyajan Lawson Calhoun Brian Canady Al Capogrossi Steve Goodsell

Kenny King Mark King Chris Knight Ben Lively Gary Lockman

Sammy Baker Micah Beatty Bob Chapin

Eugene James John O’Driscoll Ro Preisinger

Alicia MacPhee Rob Myers Roy Wendt John Willis

Associates Gary Sanchez Ron Sprinkle

CHAPTER PRESIDENTS Cherokee: Mike Shina Cobb: Jim Hughes DeKalb: John Cooper Forsyth: TBD Gwinnett: Alex Tetterton Inner Atlanta: Jim Brown Metro South: TBD North Fulton: Bobby Webb Rockdale: Joel Gregory South Fulton: Sean Doughtie

COMMITTEE AND COUNCIL CHAIRMEN Associates Council: Heather Bounds Atlanta 50+ Housing Council: Lane Tharp Builder/Developer/Lender Council: Steve Goodsell Government Affairs Committee: Neal Davis Membership Committee: Glenn Rodney Remodelers Council: Rocco Sinisgalli Sales and Marketing Council: Cindy Huber

SUBSIDIARIES EarthCraft House: Dennis Creech HomeAid Atlanta: DuVall Brumby The Housing Institute: Mike Smith


LIFE DIRECTORS Lyall Angevine Dave Boccolucci Millard Bowen Tom Bradbury Jeff Bramlett Steve Brock Barry Burney Charles Bussey Ken Butera F. Coin Campbell, Jr. Kay Cantrell J.D. Caswell

Bob Chaney David Clough Doug Cotter John Cowart Harold Cunliffe Chuck Edwards W.D. Farmer Chris Garner Jim Givan Tom Godfrey Howard Gross Pete Halter

Tim Jones Marilyn Kelly Mike Kilgallon Mort Laning George McClure Dennis McConnell Terry Morris Dan O’Dwyer John Pelton Tony Perry Rick Porter Ray Redden

Allen Richardson Carl Riden Pam Sessions Bill Shean Charles Sheron David Smith Steve Smith Doug Spohn Jim Stansberry Mike Turner Dean Welch Chris Willis

ATLANTA BUILDING NEWS Publisher: David Ellis Managing Editor: Nancy Meeks Associate Editors: Christopher Burke, Ann Carey, Kim H. Jones, Marylee Putnam and Monica Saunders NAYLOR, LLC Publisher: Christopher Hodges Editor: Colleen Raccioppi Project Manager: Troy Dempsey Advertising Sales Leader: SaraCatherine Sedberry Advertising Sales: Laura Barnes, Holly Dye, Cheryl Miller, John O’Neil, Marjorie Pedrick, Rick Sauers, Mark Tumarkin, Paul Walley, Jason Zawada Layout & Design: Catharine Snell Advertising Art: Lesley Helash ATLANTA BUILDING NEWS, The Voice of the Greater Atlanta Home Builders Association, P.O. Box 450749, Atlanta, GA 31145. Tel: (770) 938-9900. May 2009. Published quarterly by Naylor, LLC, 5950 NW 1st Place, Gainesville, FL 32607. Direct all advertising, circulation and editorial inquiries to (800) 369-6220. Acceptance of advertising in Atlanta Building News does not imply the Greater Atlanta Home Builders Association’s endorsement or approval of the product or service advertised. All information herein has been checked for accuracy to the best of the publisher’s ability. No responsibility is accepted for deletions, omissions, errors and/or inaccuracies. Unless a special placement within the magazine is specifically purchased, publisher reserves the right to place any ad on a first-come, first-served basis. No materials contained herein may be reproduced without the exclusive written permission of the publisher. ©2009 by Naylor, LLC. All rights reserved. PUBLISHED MAY 2009/GAH-Q0209/9228

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Visit us at or call 800-284-5347. Distributed exclusively by BlueLinx. XJ 85, WHAT YOU DON’T SEE MATTERS, BUILD IT BETTER, and the Georgia-P fic logo are owned by or licensed to Georgia-Pacific Wood Products LLC. ©2008 Georgia-Pacific Wood Products LLC. All rights reserved.






✔ Builder/Developer/Lender Council Meeting, 8 a.m. ✔ Level 1-A: Fundamentals of Erosion and Sediment Control Re-Certification, 8:30 a.m. HomeAid Atlanta Board Meeting, 11 a.m.

✔ Level AW: Subcontractor Awareness Seminar, 1 p.m. ✔ Spring General Membership Meeting, 4 p.m.

Southern Building Show, Cobb Galleria Centre

4-5 ✔ Green Building for Building Professionals, 8:30 a.m., Southern Building Show, Cobb Galleria Centre


21 ✔ Electrical Safety: Compliance-Based Lunch and Learn, noon

27 ✔ Certified Professional Home Builder Opportunity Breakfast, 7:30 a.m. ✔ Inner Atlanta/DeKalb Chapters Meeting, 11:30 a.m., Maggiano’s Buckhead ✔ Taking Control of Your Sales Webinar Series: Mining Your Database for Hidden Sales, 2 p.m.

✔ Marketing and Communications Strategies for Aging and Accessibility, 8 a.m., Southern Building Show, Cobb Galleria Centre

5 ✔ Design/Build Solutions for Aging and Accessibility, 8 a.m., Southern Building Show, Cobb Galleria Centre

6 ✔ Business Management for the Building Professionals, 8:30 a.m., Southern Building Show, Cobb Galleria Centre

28 ✔ Remodelers Council Meeting, 11:30 a.m., Masterpiece Lighting Showroom

✔ EarthCraft House Building, 8:30 a.m., Southern Building Show, Cobb Galleria Centre

10 ✔ Certified Professional Home Builder Opportunity Breakfast, 7:30 a.m.


Mark Your Calendars for the Southern Building Show June 4-6, 2009 Cobb Galleria Centre Atlanta, GA

Membership Committee and Associates Council Meeting, 10 a.m.

16-18 ✔ Builder Licensing Exam Prep Course: General References, 8 a.m.

17 ✔ Builder/Developer/Lender Council Meeting, 8 a.m. HomeAid Atlanta Board Meeting, 11 a.m.

18 ✔ Excavation Safety: Compliance-Based Lunch and Learn, noon ✔ Intown Regional Chapters Networking Event, 5 p.m.

23-24 ✔ Builder Licensing Exam Prep Course: Codes, 8 a.m.

23 ✔ EarthCraft House Renovation, 8:30 a.m. Gwinnett Chapter Golf Tournament, 10 a.m.

✔ Level 1-A: Exam-Only Session, 2 p.m.

24 ✔ Certified Professional Home Builder Opportunity Breakfast, 7:30 a.m. ✔ Atlanta 50+ Housing Council Site Tour, 11 a.m., City of Decatur

29 ✔ Builder Licensing Exam Prep Course: Business and Law, 8:30 a.m.

30 ✔ Level 1-A: Fundamentals of Erosion and Sediment Control, 8:30 a.m.

Calendar Key to Events: ✔ This course is approved for CPHB program continuing education credits.


MAY 2009


■ Environmental Issues ■ Education ■ Social Events ■ Membership Meetings


All meetings will be held at HBA’s Housing Center unless otherwise noted. The Housing Center is located at 1484 Brockett Road in Tucker at the corner of Brockett and Cooledge roads next to Highway 78.

Editor’s Note: Changes in the dates and location of events listed on our calendar occur. Please call the HBA at (770) 938-9900 or check t h e l a t e s t c a l e n d a r o nlin e a t


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Local Event, Big-Time Results

By Jon Pasierb

The goal of the annual Southern Building Show and Conference has always been to provide a one-stop shop where industry professionals come together to learn about new products and services and to deliver immediate results for its attendees and exhibitors through face-to-face networking opportunities. The 2009 show, June 4-6 at Cobb Galleria Centre in Atlanta, yet again looks to do just that. And, as the rugged economic climate continues to impact businesses across the industry, such an event becomes all the more vital. Last year, the show’s owners, the Greater Atlanta Home Builders Association, Home Builders Association of Georgia and Naylor, LLC, set out to revamp the event while staying true to the show’s roots and preserving its central objectives. This year, the three organizations have been actively involved in all aspects of the event, and their strong commitment has bolstered promotional activities and educational programs. The show also has reached out to develop closer relationships with affiliated organizations such as the National Association of the Remodeling Industry and National Association of Home Builders (NAHB) and made it a top priority to expand visibility for the show and its exhibitors by fostering a more extensive media presence. Even before last year’s show winded down, preparation for the 2009 event was gearing up, focusing on ways to continue to improve the services for participants. EXHIBITING

Any successful trade show requires two important elements: a large motivated and qualified audience and the best selection of products and services for them to see. At the 2008 show, a regional audience of close to 3,000 builders, remodelers, specialty contractors and others were treated to the best that more than 200 exhibitors of building products and services had to offer. More than 60 percent of last year’s exhibitors are back for the 2009 show, illustrating just how important a tool the event can be in growing businesses and connecting with industry partners and potential customers. Exhibitors reach thousands of buyers in one of the healthiest housing markets in the country. The 2008 Southern Building Show and Conference drew the top homebuilding


MAY 2009



and remodeling professionals from throughout the Southeast with a record total attendance. More than 275 first-time builder attendees from more than 150 building companies registered for the show, and there are high hopes that the 2009 show will once again draw a diverse group of people committed to strengthening business through innovative ideas and unified goals. One of the best things about the Southern Building Show is that it offers all the benefits of the International Builders’ Show (IBS) right in our own backyard. Regionalized and close to home, the show ensures that there is no need to travel a long distance to be an active participant in dynamic educational and networking opportunities. This year’s event will feature 25 nationally recognized speakers who will share their vast experience encompassing every corner of the building and construction industries and will also include a must-see presentation by NAHB Economist Elliot Eisenberg, PhD, who will deliver his economic forecast for the rest of 2009 and beyond. Other exciting changes are taking place at the Southern Building Show this year to better serve the needs and wishes of participants. Based on feedback from past years, the show was moved to be held Thursday through Saturday specifically to better accommodate builders’ work schedules. Builder appointments will be available for the first time ever as a free benefit for exhibitors, who will have the opportunity to meet one-on-one with elite builders in an office-style environment. Appointments for these meetings will be made outside of exhibit hours so exhibitors won’t lose any time away from the trade show floor while taking advantage of this valuable resource. Also, advance registration is free for builders until June 3. Benefits of this free registration include access to the exhibit hall, as well as both receptions and both keynote speakers. SHOWCASE HOMES

Green building and remodeling continue to be at the leading edge of the industry, and each year, there is a showcase home in which green building techniques and products are be displayed. This year there are two featured

Building Show projects, the New and Renew Showcase Homes, both certified under the EarthCraft House program. The New Showcase Home is a luxury residence currently under construction, and the 2009 Renew Showcase Home is both an EarthCraft House- and LEED-certified addition to a mid-century modern home. The projects provide a great illustration of the rapidly expanding green building industry. The showcase homes have their own magazine distributed to all show attendees, with tours running to the homes during the show and a wide range of show events at the homes during and after construction. In addition, there will be extensive media coverage of these interesting and challenging projects. The projects will highlight the South’s best in green building, architecture, innovation and new products. Created in 1999, EarthCraft House is the residential green building program of the Greater Atlanta Home Builders Association and partner Southface Energy Institute. The program serves as a model for healthy, comfortable homes that help reduce utility bills and protect the environment. The EarthCraft House program was named Green Building Program of the Year by the National Association of Home Builders in both 2004 and 2008. Throughout the Atlanta region, more than 4,000 single-family homes and more than 1,500 EarthCraft multifamily units have been certified, providing a long-term pollution prevention impact. Developers working with EarthCraft House to promote sustainability on a larger scale have created six EarthCraft Communities in the Atlanta area.


HomeAid Atlanta is the official charity of the Southern Building Show. Founded in 2001, HomeAid Atlanta is a nonprofit organization that builds and renovates multi-unit transitional housing facilities for homeless service agencies that assist temporarily homeless families and individuals in the metro Atlanta area. HomeAid Atlanta is also the designated charity of the Greater Atlanta HBA and is a local chapter of HomeAid, a leading national provider of transitional housing for the temporarily homeless. The mission of HomeAid Atlanta is to build dignified housing where temporarily homeless families and individuals can rebuild their lives. This is accomplished through generous donations of construction services and materials from members of the homebuilding industry. The organization strives to improve conditions for Atlanta’s temporarily homeless families by focusing on increasing capacities at local transitional housing facilities, providing more homeless children, women and men with an opportunity to restore their lives. Transitional housing provides the temporarily homeless with safe, dignified living environments that blend into neighborhoods and offer life and job skills training programs promoting self-sufficiency. HomeAid’s efforts are a prime example of how organizers and sponsors of the Southern Building Show continually strive to bring community members closer together with building professionals while shining a spotlight on the good work and dedicated individuals that define the housing industry.


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Why You Should Use a Subcontract

By Frank O. Brown, Jr., Weissman, Nowack, Curry and Wilco, P.C

Almost A lmo all builders recognize the advantages of recog re having hav ving written contracts to sell construct houses for home or cons owners. ow wne n rs Unfortunately, many residential builders choose resi siden nott to use u written contracts with trade contractors. They wit th tr often ofte en ffeel, for various reasons, that subcontracts will tha at written wr serve no useful purpose. This serv rve n article arti ticle discusses some of the advantages of using a written ad dva v nt subcontract and a way to su ubcon minimize m inim the hassle of doing so. so o. Advantages of a written A Ad v subcontract include: subc con • C Clarifi la cation of Work: A subcontract allows builders sub su to precisely document the p work wor to be performed by trade trrad contractors. This can avoid avvo disputes about the nature naatu of that work. • Establishment of Essta Standards: Subcontracts Stt an may may expressly mandate compliance with specified co om construction standards co on

Subcontracts can set dates or time periods for completion of trade contractors’ work and can provide that trade contractors are responsible for delay damages assessed against builders because of their work.


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such as warranty standards, plans, drawings, specifications, codes, association covenants and manufacturer requirements. Requirement of Lien Waivers: Builders should not pay trade contractors without obtaining lien waivers from them. A subcontract may expressly condition payments on the receipt from the trade contractor and any sub-trade contractors of interim and final lien waivers. Trade contractors also may be required to take responsibility for eliminating liens that are filed by their sub-trade contractors. Agreement About Other Payment Conditions: If a builder wishes to specify other conditions to interim or final payments such as government approval of work or final walk-through approval by the home owner, those conditions may be set forth in a subcontract. Specification of Insurance: A subcontract may require a trade contractor to obtain general liability and worker’s compensation insurance and may specify the amounts required. In the event of construction defects or other problems, this insurance can be extremely helpful for the resolution or defense of claims. Creation of Indemnity: Trade contractors may be the cause of defective work and other problems on a job site. A subcontract may include an express obligation on the trade contractor to address those problems and to indemnify the builder from damages resulting from them. While an indemnity is worth no more than the particular trade contractor, it can assist a builder in minimizing costs associated with trade contractor errors and can be used to persuade a trade contractor to address issues for which he is responsible. Agreement for Arbitration: Absent a written agreement with a builder, a trade contractor is not required to arbitrate disputes between himself and the builder. Use of a subcontract allows a builder to mandate arbitration. The arbitration provision may even allow the builder, under certain circumstances, to add the trade contractor to an arbitration proceeding with a home owner. This

can facilitate efficient resolution of issues relating to trade contractor work. • Establishment of Timeline: Trade contractors may cause delays, which can lead to claims being asserted against builders. Subcontracts can set dates or time periods for completion of trade contractors’ work and can provide that trade contractors are responsible for delay damages assessed against builders because of their work. • Limitations on Authority: Home owners often directly ask trade contractors to perform change order work. Subcontracts may contain a provision prohibiting trade contractors from performing such work without express written or verbal permission from the builder and may clarify that no amounts will be paid to trade contractors for work performed in violation of that provision. • Establishment of Other Rules: There are many other rules that may be set forth in subcontracts. These include permit, license, clean-up, coordination, on-site supervisor, vehicle parking, drug, alcohol, smoking, music and similar requirements or restrictions. One of the reasons builders decline to use subcontracts more often is the hassle of completing a subcontract for each house or project. That concern cannot be completed avoided. However, it can be significantly diminished by using a global subcontract that covers all jobs performed by a trade contractor. The global subcontract covers the standard terms applicable to all jobs. It can be signed in connection with the first or next job performed by the trade contractor. With the global subcontract in place, the builder and trade 423480_StrucSureHome.indd 1 contractor need only sign a short work order form for each job that covers terms specific to that job. Giving You Use of subcontracts does not guarantee solvent, responsive or cooperative trade contractors, but they can reinforce a trade contractor’s level of responsibility, facilitate more cooperation by trade contractors in the event of problems caused by them and allow builders to more easily enforce trade contractor obligations when necessary. I strongly recommend the use of subcontracts.

3/25/09 11:23:02 PM

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The aims to provide early timely, positive and educational information to everyone interested in the housing market. The site has tools and other resources to assist potential buyers as they search for their new home within Atlanta. The site features, Headlines, How to Sell, How to Buy, Current Housing Market, Mortgage Calculator and much more. Associated with this site is an e-newsletter that is target to agents and other industry professionals. Visit the site and sign up to receive the newsletter today. 4/21/09 15 3:29:03 PM

2009 Certified Professional Home Builder Advanced Leadership Series

PERSEVERANCE: The difference between a successful person and others is not lack of strength, lack of knowledge, lack of money, but rather lack of will. Please check all that you plan to attend.

Jan. 8---CPHB Orientation 9 a.m.-10:30 a.m., The Housing Center

June 4---Southern Building Show Keynote Speaker Elliott Eisenberg Cobb Galleria Centre

Jan. 29---How to Restart Your Business: Creating a Good Business Plan to Reinvent Yourself Speakers Daryl Moss, Barbara Borczak, Joe Sasso and Sean Doughtie 9 a.m.-12:30 p.m., The Housing Center

July 2---Guerrilla Marketing: Warfare Tips From the Trenches Speakers TBD 9 a.m.-12:30 p.m., The Housing Center

Feb. 25---Disposing and Acquiring of Troubled Projects Speakers Seth Weissman, Randy Newhouse and Bob Romano 9 a.m.-12:30 p.m., The Housing Center

Aug. 20---CPHB Orientation 9 a.m.-10:30 a.m., The Housing Center

March TBD---CPHB General Membership Meeting 11 a.m.-2 p.m., Location TBD April 9---CPHB Orientation 9 a.m.-10:30 a.m., The Housing Center April 23---Performing a Community Audit in Today's Market Using the 4P Approach to Marketing with Lisa Brutvan 9 a.m.-12:30 p.m., The Housing Center

June 4-6---Southern Building Show CPHB Advanced Leadership Sessions Times TBD, Cobb Galleria Centre

Sept. 24---Even Our Taxes Have Gone Green: the Green Tax Credit Speakers Walter Brown and James Marlow 9 a.m.-12:30 p.m., The Housing Center October TBD---CPHB General Membership Meeting 11 a.m.-2 p.m., Location TBD Dec. 10---CPHB Orientation 9 a.m.-10:30 a.m., The Housing Center

CPHBs will be awarded continuing education credits based on hours in seminar/class phone 678-775-1462

fax 770-934-8363


New and Renew Showcase Homes on Display at Southern Building Show By Carl Seville, Seville Consulting

EarthCraft House is proud to be a part of the 2009 Southern Building Show New and Renew Showcase Homes. These homes demonstrate high-end green building techniques for both new construction and renovation projects. This year’s new home project, built by Mike LaBelle of AFG Builders and designed by Mike Tucker of Sweetbriar Architects, is an executive residence located in the Buckhead neighborhood of Atlanta. The featured renovation project by SawHorse, a division of The

Hoots Group and designed by Surber Barber Choate & Hertlein Architects, is an addition to a historic Druid Hills home that includes a new kitchen, family room and master suite. To give builders the opportunity to see a real-world application of the techniques and features promoted by the EarthCraft House program, there will an EarthCraft House builder training class at the new home during the Southern Building Show. Representatives of the many advanced products included in both

homes will be available during tours to provide builders and remodelers with information about their products and services. Information about products, techniques and the progress of both homes is available on the Showcase Home web site at www. We invite you to visit these exciting homes to learn about green building materials and techniques and how you can incorporate them into your own projects.

“The home owners know the price of energy is temporary, so they wanted to do all they could to decrease what they consumed because energy efficiency is long-term.” – Mike LaBelle, AFG Builders

New Show Home front perspective rendering NEW SHOWCASE HOME FEATURES

• • • • • • •

Icynene spray foam insulation Efficient Kohler plumbing fi xtures Gray water reclamation Velux solar water heating On demand hot water pumps Low VOC finishes In addition to being certified under the EarthCraft House program, this home is a U.S. Department of Energy Building America pilot project, projected to be at least 40 percent more energy efficient than the building code requires.


• • • • •

Icynene spray foam insulation Velux solar water heating High-performance HVAC system Low VOC finishes Interior finish materials from InsiDesign • Improvements to the home’s insulation, moisture control, humidity management, air sealing throughout the entire house and upgrading the performance of the entire structure brought it up to EarthCraft standards.



Don’t Miss These Classes at the Southern Building Show

By Marylee Putnam, Director of Operations and Education

Want to quickly earn credits toward a national designation? Then plan on attending the Southern Building Show at the Cobb Galleria Centre in June. The Greater Atlanta HBA in partnership with the Southern Building Show is offering four National Association of Home Builders (NAHB) classes at the show, and our EarthCraft House Building class also is back by popular demand! Attend one of the following classes, and you will receive a complimentary pass to the show floor to see the latest industry exhibits. MARKETING AND COMMUNICATION STRATEGIES FOR AGING AND ACCESSIBILITY (CAPS I) – THURSDAY, JUNE 4

Millions of Americans are living longer and more active lives, and with their changing lifestyles, older Americans also want to revitalize their home environments. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries. Attend this NAHB class and learn how to: • explain the three segments within the aging-in-place market that present business opportunities for building professionals • implement a process for promoting new opportunities for products and services in the aging-in-place market • enhance your sales process with effective techniques for the aging-in-place market This class provides credit toward the Certified Aging-in-Place (CAPS) and the Master Certified New Home Sales Professional (MCSP) designations. It also provides continuing education credit for those with the Certified Graduate Associate (CGA), Certified Graduate Builder (CGB), Certified Graduate Remodeler (CGR), Certified Marketing Professional (CMP), Graduate Master Builder (GMB) and Member, Institute of Residential Marketing (MIRM) designations, as well as six hours of Georgia Real Estate Commission (GREC) continuing education credit. GREEN BUILDING FOR BUILDING PROFESSIONALS – THURSDAY AND FRIDAY, JUNE 4-5

Learn how green homes provide buyers with lower energy costs and higher value. This two-day course for building professionals discusses strategies for incorporating green building principles into homes without driving up


MAY 2009



the cost of construction. You’ll learn how green homes provide buyers lower maintenance, better indoor air quality and better long-term value. Techniques also will be discussed for competitively differentiating your home products through increased indoor environmental quality, as well as energy and resource efficiency. Class topics include: • controlling moisture and durability for each component of the building envelope • employing resource-efficient materials to achieve comfortable, safe and sustainable buildings • strategizing ways to meet, verify and exceed green building energy efficiency requirements • implementing indoor and outdoor water conservation practices • achieving indoor air quality • explaining a home owner’s and builder’s role in effective operation and maintenance of a green home This class provides credit toward the Certified Green Professional (CGP), CGA and CGB designations. It also provides continuing education credit for the CAPS, CGR, CMP, CPHB, CSP, GMB, MCSP and MIRM designations. DESIGN/BUILD SOLUTIONS FOR AGING AND ACCESSIBILITY (CAPS II) – FRIDAY, JUNE 5

This Certified Aging-in-Place (CAPS) course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists and other qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive and comfortable home for life. Participants will learn to: • describe the home ownership market as it relates to the three segments of the aging-in-place market • consider contractual and legal concerns for building professionals providing design solutions to the aging-in-place client • perform a needs assessment to identify and prioritize the needs, wants and wishes of the aging-in-place client recommend specific design solutions for the aging-in-place client • estimate and schedule the aging-in-place project while regarding special considerations This class provides credit toward the CAPS and MCSP designations and continuing education credit for the CGA, CGB, CGR, CMP, GMB and MIRM designations, as well as six hours of GREC continuing education credit.


Improve your bottom line through systematic planning processes used by industry experts. This class focuses on basic management tools such as developing a business plan and implementing control procedures to monitor efficiency and profitability. Topics covered include: • planning • organizing • staffing/directing • controlling This class is mandatory to complete the CAPS and CGP designations and provides credit toward the CAPS, CGA, CGB, CGP, CGR, MCSP designations. It also provides continuing education credit for the CMP, CSP, GMB and MIRM designations, as well as six hours of GREC continuing education credit. BECOME EARTHCRAFT HOUSE-CERTIFIED AT THE SHOW

More and more home buyers are interested in environmentally sound, high-performance features. Attend this session to learn how to build energy-efficient, durable and healthy homes.

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EarthCraft House is the voluntary green building program of the Greater Atlanta HBA and partner Southface Energy Institute. The program serves as a blueprint for healthy, comfortable homes that reduce utility bills and help protect the environment. Any size or style of new home can be certified under the program by meeting EarthCraft House guidelines. The advantages of building an EarthCraft House are: • reduced callbacks • product differentiation • increased profit • access to energy mortgage programs Attend this session and learn how to: • apply high performance construction techniques to new homes • improve the energy efficiency, indoor air quality and durability of those homes • certify a new home as an EarthCraft House For more information these Southern Building Show classes and all other HBA educational offerings, visit the Classes and Events page of All classes are approved for Certified Professional Home Builder program continuing education credit.


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To learn more, contact your local independent insurance agent. • 1-800-883-9305 Haven’t made it to the HBA Bookstore at The Housing Center? Bring your wish list to the Southern Building 365074_Builders.indd 1 1/12/08 6:03:45 PM Show and Conference, June 4-6 at the Cobb Galleria Centre, and browse the diverse selections. The Bookstore will have a booth at the front entrance of the trade show across from registration and will feature a full selection of books and HBA merchandise. Books written by many of the conference speakers will be available, and some may stop by for signings at the store after their sessions. Available titles will cover topics such as: • accounting Homebuilders have enough details to work through without the added • active adult/50+ market job of securing a natural gas provider. That's where SCANA Energy • business management comes in. We make it easy for you with our Preferred Builder Program • contracts a win-win opportunity with special incentives and benefits for both you • customer service and your homeowners. • English/Spanish translation • estimating Enroll in the Preferred Builder Program today! Call 404-760-6233 • land development or 1-888-621-8828 and find out how SCANA Energy can make a difference for you. • new home sales • OSHA/safety • warranty service The on-site Bookstore will accept cash, checks and American Express, MasterCard and Visa. E-mail 1.877.GO SCANA or call 678-775-1469 with any questions. We hope to see you at the show!



MAY 2009




Beazer Partnership with HomeAid Atlanta Benefits Homeless Families 2009 HomeAid Atlanta Individual and Corporate Sponsors Platinum

Marketing Partners

A company that truly values the importance of giving back to the community, Beazer Homes has been actively involved nationwide with HomeAid for many years. A national corporate sponsor of HomeAid, the company has also constructed numerous transitional housing facilities across the country, helping HomeAid achieve its mission of building dignified housing where temporarily homeless families and individuals can rebuild their lives. Ian McCarthy, president and CEO of Beazer Homes USA, is a long-time member of HomeAid America’s board of directors and was instrumental in establishing the local Atlanta chapter of HomeAid. “I am extremely proud of our Beazer team and their generosity throughout the year and especially in special projects,” says McCarthy. “We feel fortunate as a company to be able to share our resources with those individuals who

Previsite America, Inc. Gold Atlanta Sales and Marketing Council Georgia-Pacific Harcrest Homes Redmont Homes Sakrete White Rock Drywall Silver AEW Capital/Northpark Town Center Management Bank of America Peachtree Residential Properties Bronze Anonymous Donor John Willis Homes/Atlanta Falcons Lafarge North America, Inc. Waterford Homes

Friend A.J. Thomas The Atlanta JournalConstitution Bobby and Elizabeth Dulin Charles Anderson Homes Copper Electric, Inc. Curb Appeal Mailboxes, LLC Dan DeJiacomo Custom Homes D’Anna Homes, Inc. Ferguson McManamy/Asset Strategies Function Design, Inc. Georgia Power GLANDON Capital Group Mr. and Mrs. Steven R. McBrayer Image Doors Joan McDonald Oneida Builders Parksite, Inc. William Shean

Members of the Beazer Homes team, including president and CEO Ian McCarthy, attended the ribbon cutting ceremony at the Thomas Terrace home in Decatur following the completion of renovations in 2004.


need them, and we continue to join our hands and hearts to build hope with HomeAid.” Beazer Homes has maintained a strong partnership with HomeAid Atlanta since the chapter was founded. In 2004, the company served as one of five Builder Captains for the Genesis – A New Life project, Atlanta’s first and only transitional housing facility exclusively for homeless newborn babies and their families. This project involved extensive

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renovations, and the facility now serves up to 18 homeless families at a time in private living areas. Also in 2004, the company served as the HomeAid Atlanta Builder Captain for a project in Decatur, which involved completely renovating a single-family home. Beazer and its trade partners generously donated 100 percent of the cost to renovate the home, which is operated by Decatur Cooperative Ministry to help homeless families in the Decatur area get back on their feet. Five years later, Beazer recently returned to this Decatur home to participate in a HomeAid Care Day, donating its time and resources to perform much-needed repairs resulting from the normal wear and tear of continuous occupancy by several different families. The company and its trade partners were delighted to have the opportunity to spruce up the home, which will continue to serve families in need for years to come. The home is currently occupied by a homeless mother and her six children. Thanks to Beazer’s assistance with these projects alone, it’s estimated that, to date, more than 600 homeless children, women and men in metro Atlanta have been given a second chance at life. That’s more than 200 families who have been provided a safe place to lay their heads, a place to heal, rebuild their lives and return to self-sufficiency. Hundreds of homeless children have been provided a stable environment to live in where they can be nurtured; a place where they can learn, grow and play. In addition to providing construction services, Beazer Homes also supported HomeAid Atlanta’s 2008 Essentials for Young Lives Drive, donating gift cards through the company’s employee Outreach Committee. These gift cards allowed HomeAid Atlanta to purchase more than 5,000 essential baby items such as diapers, baby wipes and baby food, ultimately supporting dozens of homeless babies and toddlers in metro Atlanta. HomeAid Atlanta is grateful to have the ongoing support of Beazer Homes. The company and its employees are always eager to lend a helping hand and are dedicated to making a difference in the lives of homeless children, women and men who have no place to call home. Thanks to valuable partnerships like this, HomeAid Atlanta is able to continue fulfilling its mission: building homes, rebuilding lives. For information about how you or your company can get involved with HomeAid Atlanta, visit or call 678-775-1401.


















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AT L A N TA 5 0 + H O U S I N G C O U N C I L

Boomers and Millennials Living Together? Yes, They Can! Boomers and Millennials Converge: Opportunities to Retrofit Urban, Suburban and Rural Communities, the Atlanta 50+ Housing Council’s half-day seminar last month was a great success, attracting attendees from all over metro Atlanta who gathered to learn about the future of urban planning and design. The seminar addressed the future state of city and community planning, focusing on the implications the aging population and their children will have on the construction, layout and design of both current and future communities. Building and architecture experts spoke about innovative solutions on how best to cater to the housing and living needs of the nation’s baby boomer population. The keynote speaker at the event was Sarah Kirsch, senior principal with Robert Charles Lesser & Co., a leading real estate advisory firm. Kirsch spoke on current market and demographic shifts with baby boomers and their direct effect on metro Atlanta and the rest of Georgia. Aging baby boomers and their children and grandchildren are causing significant demographic shifts that will require a change in lifestyle for those living inside and outside the metro area. Supporting this, Kirsch touched on the fact that “shifting lifestyle preferences call for less large-scale home designs, found in suburban locations, to more smaller-sized units for one to two persons.” Panelists Michael A. Notartomaso, president of The Hilton Head Group, and Dr. Ellen Dunham-Jones, program director for the Georgia Tech College of Architecture, followed Kirsch, elaborating on her points from their perspectives. Notartomaso suggested that communities aimed at the 50+ buyer can be successful in rural areas, stressing that community design and amenities are some of the most important factors that the 50+ buyer examines before deciding to buy a house. Nearby amenities are essential

for the 50+ buyer, whether they’re natural amenities such as walking trails or lakes or fitness amenities such as pools, workout centers, tennis courts Attendees at the 50+ Council’s April meeting heard experts speak about meeting the needs of or other multiple generations living together. sporting posed by the current layout of most facilities. “Community connectivity via suburbs and the major metropolitan walking to larger community assets areas they surround. “Isolated, privately like healthcare providers and wellness owned shopping malls and aging centers makes a great deal of sense,” office parks surrounded by asphalt are Notartomaso said. being torn down and replaced with Notartomaso also noted that homes multiblock, mixed-use town centers, featuring designs, technologies and many with public squares and greens,” options that facilitate aging-in-place she explained. She added that many are quite attractive to the 50+ market. suburban areas around the country are Homes that feature design elements evolving into much more urban and such as wide hallways, doorways, open urbane areas. areas and one-level floor plans are Following the panel discussion, a sought after by 50+ buyers who are networking lunch gave attendees the looking for a home that will grow with opportunity to meet and get to know them, meeting their changing needs as each other. they age. If you are interested in learning Dunham-Jones discussed more about the Atlanta 50+ Housing infrastructure innovations and Council or attending their future demographic drivers already evident in events, visit the Councils section of numerous redeveloped shopping malls, or e-mail office parks, commercial strip malls and other suburban properties. She relayed the fact that the future of community planning and development will revolve Atlanta 50+ Housing around retrofitting current urban and Council Sponsors rural design to lessen consumers’ Gold impact on the environment. B. Sheppard Consulting The popularity of suburbs in the past Silver 50 years has led to a major dependency Jim Chapman Communities on motor vehicles by residents in the Pulte/Del Webb suburbs whose only transportation VELUX Skylights mode to major commercial and Event Sponsors industrial areas is their personal vehicle. The Atlanta Journal-Constitution Dunham-Jones addressed this issue and Retire in Georgia the innovative solutions to the dilemma


Get Going in the

Right Direction Learn what every builder needs to know in today’s market!    The downturn in construction has everyone asking questions. Find answers at the 2009 Southern Building Show. An expanded schedule of educational sessions covers a broad range of issues relevant to your day-to-day needs. Experts in the Exhibit Hall will show you the latest trends in construction.

It’s all right here in your own backyard!

The Southeast’s biggest building show for the homebuilding, remodeling and light commercial industry.

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June J un 4-6, 2009

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SALES AND MARKE TING COUNCIL By Julie Slappey, SMC Communications Committee

Super Sales Rally of the Southeast at Southern Building Show

SMC Community Service in 2009

Hosted by the Atlanta Sales and Marketing Council

The Sales and Marketing

For the first time ever at the Southern Building Show, you can experience the excitement of the Super Sales Rally of the Southeast, held June 5. Supercharge your team’s selling power with results-oriented sales techniques from experienced national sales consultants. Rise above, overcome challenges and objectives and sell effectively. Whether you’re selling online, from a sales center or both, the Super Sales Rally of the Southeast will provide the inspiration and expertise for success. You’re sure to leave this informative and interactive session with solutions, tips and responses that you can implement immediately with prospective customers. Don’t miss this chance to close more sales in 2009!

Mark Your Calendars for These Upcoming SMC Events • Friday, June 5 – Super Sales Rally of the Southeast at Southern Building Show, Cobb Galleria Centre • Thursday, Aug. 13 – Meet the OBIE Judges at CUCINE Lube Showroom Visit for more information about SMC events and to register to attend.

Atlanta Home Facts The Web site aims to provide timely, positive and educational information to everyone interested in the housing market. The site has tools and other resources to assist potential buyers as they search for their new home within Atlanta. Associated with this site is an e-newsletter that is targeted to agents and other industry professionals. The Atlanta Home Facts Newsletter provides an expert analysis, sales agent tools and current market headlines. Visit the site and sign up to receive the newsletter today.

Sales and Marketing Council Yard Sale Ready to move and need to clean out your house? Just need to get organized and clear out the clutter? Consider donating your items to the Sales and Marketing Council’s yard sale! The Atlanta SMC is collecting donations from HBA members and local merchants to sell to the community at affordable prices. Anyone who wants to find great deals at reasonable prices is encouraged to attend! Quality used merchandise including furniture, housewares, toys, electronics, clothing and more will be sold. All proceeds from the yard sale will benefit HomeAid Atlanta and Georgia Canines for Independence. Donations of gently used and worn items will be accepted at The Housing Center and at Atlanta Peach Movers headquarters starting May 1. Donors may arrange for a pick-up from Atlanta Peach Movers as well. The yard sale will be from 9 a.m. to 2 p.m. on June 13 at Brock Built Warehouse at 1429 Fairmont Ave., in west Midtown off Huff Road. Contact leslie.williamson@ or for more information.

Council is always seeking solutions for the new economy. One way is volunteering and supporting the SMC’s charities: • HomeAid Atlanta: members are encouraged to bring donations of diapers (size 1 and larger), powdered formula, baby bottles and other essential baby items to all the HBA’s classes, meetings and special events throughout March and April. • Georgia Canines for Independence: members can volunteer monthly to help with grooming, dog play times and one-on-one attention with each dog! Volunteer dates are: April 1, 6 p.m.; April 4, 10 a.m.; May 2, 10 a.m.; and May 6, 6 p.m.

SMC Sponsors Grand The Atlanta Journal-Constitution

Platinum Moray Black Productions

Gold Colonial Bank

Silver AVA Productions NEW HOME GUIDE

Bronze Atlanta Real Estate Forum Atlanta’s Best New Homes CUCINE LUBE of Atlanta Georgia Power Guaranty Mortgage Morris and Raper Realtors Naylor, LLC StrucSure Home Warranty

Friends Atlanta Peach Movers Bank of America HomeLoans Coldwell Banker NRT Development Advisors Farmer Advertising MetLife Home Loans Newland Communities O’Kelley and Sorohan Attorneys at Law The Real Estate Book


I N D E X TO A DV E RT I S E R S AIR CONDITIONING/HEATING CONTRACTORS Airco Comfort Solutions............................................24 Reliance Heating and Air Conditioning ......................24

2-10 HBW Provides The Support You Need From Start to Finish

ATTORNEYS Rachelson & White ...................................................24 Ronald E. Dobelstein, P.C. ........................................24 BATHTUB REPAIRS Unique Refinishers .................................................. 22 BUILDING MATERIALS - STRUCTURAL PANELS Norbord Industries Inc. .............................................. 5 BUILDING PRODUCTS & MATERIALS Georgia-Pacific ......................................................... 7




DOORS/WINDOWS Marvin Windows and Doors....................................... 3 ENERGY CONSERVATION MANAGEMENT SERVICES ENERGY STAR Homes Program ................................. 9 Georgia Power Company/Homebuilding Div. .............12 ENGINEERING & ENVIRONMENTAL SERVICES Geologic Environmental Solutions Inc........................19

Attract Homebuyers and Move Inventory Faster

Sales Support Brochures & Signage for you and your Realtor ®

Protect you and your Homebuyer with the 2-10 HBW insurance- backed structural warranty

ENVIRONMENTAL CONSULTANTS Geologic Environmental Solutions Inc........................19 EROSION CONTROL Geologic Environmental Solutions Inc........................19 EXCAVATING/GRADING/HAULING Utilities Protection Center .........................................14 GENERATORS Nixon Power Services.............................................. 22

2-10 HBW can provide most enrollment verifications in 24-48 hours to satisfy FHA/VA insured loan requirements.

INSURANCE - BUILDERS Builders Insurance Group ........................................ 20 LUMBER Norbord Industries Inc. .............................................. 5 PROPANE SUPPLY AmeriGas.................................................................14 SAFETY PRODUCTS Safety Maker, Inc. ....................................................19 Utilities Protection Center .........................................14

For more information contact us at 800.488.8844 or visit

SHEATHING J.M. Huber Corporation ...... inside front cover, inside back cover SIDING Nichiha USA, Inc. ............................ outside back cover STRUCTURAL PANELS Norbord Industries Inc. .............................................. 5

Visit us at The Southern Building Show at booth #1017

SUBFLOORING J.M. Huber Corporation ...... inside front cover, inside back cover TRAINING Geologic Environmental Solutions Inc........................19 UTILITIES SCANA Energy ........................................................ 20 Utilities Protection Center .........................................14 WARRANTY SERVICES 2-10 Home Buyers Warranty ................................... 26 StrucSure Home Warranty........................................15

©2009 Home Buyers Warranty Corporation


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Atlanta Building News, May 2009  

Official publication of the Greater Atlanta Home Builders Association

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