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Mystical Nymph

Taylor Hightower Nayeli Moreno FMRK 235 S2 Wendy Bendoni


Table of Contents Title: Customer Profile Consumer Behavior Trend Introduction Trend Analytical Tracking Trend Concept Board Color Section Concept Images Fabric Section Runway/Street Inspiration Art Movment/Culture Heritage Technical Drawings Conclusion References

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Customer Profile B. The Generational Cohort: Millennial Generation A. Gender: Female

• They favor brands & retailers with strong ecological & humanitarian records • Their interest in lifestyle brands, cyberspace, or the internet • Their interest in the best, new, & unique styles or brands

C. Shopping Habits

D. Favorite Retailers

• Buys for self, significant other, or family • Rather bargain shop, but will pay full price • Pays using debit card or in cash if necessary • Buys to express personality

• Anthropologie • Forever 21 • Gap • Banana Republic • 49.8% online shopping, • 71% offline shopping


Consumer Behavior


Trend Introduction Mystical Nymph is drawn out of the inspiration of a dark enchanted forest. With the earth influenced color range that are dark strong and colors that call attraction to the

light soft colors in order to create curiosity. This is to keep eyes on the subject wearing the garment. In order to give the person a mysterious glow almost conniving feel. Like if the person was casting a spell. This is an Esmeralda meets Grant Wood and Tim Burton influenced trend. The clothing of this whole trend is about creating safe haven for women. So they can feel secure in what they wear and feel that they can mesmerize a man. That they can almost put them in a trance as they walk around at the beach or mall. This trend is to give women a chance to dress comfortable but strong. The garments are meant to make a women stand out and to bring out her personality.


Trend Analytics Tracking This shows that people are interested and have a growing

interest in gypsy influenced lifestyle. Many people are looking for something new and refreshing. They want something that isn’t as hectic or chaotic as past trends. They are looking for something more down to earth and basic.


Trend Concept Board


Color Section cont. by Concept Images

Mystic Blue Light

Eyes like Sapphires

Noot emerald Magnetized Bronze

Tantalize me

Smokey Fog

Darkest Hour


Fabric Section


Runway and Street inspired This trend has many influences most of it comes from Russia due to the fact that there is about 200,000 Romanian Gypsies in Russia. Who still keep alive there culture and

traditions. So this is greatly influenced by Russian street fashion. The street fashion in Russia has a lot more according the weather. The street fashion colors are dark and many have earth tones this is were we grab two of our earth toned colors. We have also been inspired by a lot of runway garments. The patterns that they choose and the light colors that bring out the softness in many of the garments than the solid black color that gives the garment a strength to is structure.


Art and Culture


Art movement and Culture Heritage The first introduction to the gypsy life to many American women was with the Disney movie the hunch back of Notre Dame. When Esmeralda is introduced to the movie, she is filled with such grace and mystery. Along with that moment I have spent time reading about gypsies and their history. During past centuries Gypsies have always been seen as evil and wicked people. It was once believed that they were witches and that if you ever passed their path you were to be cursed. Than looking at these photographs and artistic paintings that express gypsies in

different ways you can see that there are many influences of past beliefs. There is a darkness in the pictures but yet a soft glow that calls the attention of peoples eyes. Some pictures portray them as savage untamed flowers that are still soft and fragile. That is really what women are about these days. Women may be delicate creators though they are also strong and mysterious. They look fragile and weak but women are competitive and quick thinkers. We noticed how Gypsies used color to bring life into their dancing to mesmerize people in the stories they tried to tell. This is another thing that inspires us to also bring a story into our trend.


Conclusion Mystical Nymph is drawn out of the inspiration of a dark enchanted forest. The color range from dark strong colors that call attraction accompanied with light

soft colors in order to create curiosity. This is to keep eyes on the subject wearing the garment. In order to give the person a mysterious glow almost conniving feel. Like if the person was casting a spell on someone else. This whole trend is about creating safe haven for women. So they can feel secure in what they wear feel that they can mesmerize a man almost put them in a trance. This trend is to give women a chance to dress comfortable but strong. The garments are meant to make a women stand out and to bring out her personality.


References • • • • • • • • •

http://rt.com/news/prime-time/gypsies-face-new-battles-in-russia/ http://tweetreach.com/reports/7331103?oauth=1 http://tweetreach.com/reports/7331249?oauth=1 http://tweetreach.com/reports/7331267?oauth=1 http://tweetreach.com/reports/7331287?oauth=1 http://www.polyvore.com/cgi/shop?query=gypsy%20dresses http://www.polyvore.com/gitane/set?id=68177639 https://www.facebook.com/GypsysMeltingPot?ref=ts&fref=ts http://www.tumblr.com/tagged/gypsylife

Mystical Nymph  

Trans-fall 2014

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