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naturawhite the future of teeth whitening

2014 Cosmetic Teeth Whitening - Business Package

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Introduction.....................................................................................4 Inside the box................................................................................5 Tooth structure ............................................................................6 Teeth whitening ...........................................................................7 Why teeth can become discoloured ............................8 Factors affecting teeth discolouration .....................10 Selecting customers................................................................12 Making the most of the consent form ......................13 The appointment ......................................................................14 After care sales ..........................................................................16 Retail range ...................................................................................18

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Welcome

Dear Customer,

Thank you for choosing Naturawhite! We are committed to providing you with the highest level of after sales service and our dedicated account managers are on hand to help with any queries which may arise.

With over 12 years experience in the industry we can offer support in all the aspects of your new business. Whether it be to do with the technical procedures, legal aspects or sales and marketing, we can help to ensure your business operates safely, effectively & responsibly.

We wish you all the success for your teeth whitening business!

Kind Regards,

Naturawhite

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Inside your business box Your new Business Package - facts & features

Features 2013 AURA Power Whitening Light Protective Metal Trolley Case Protective Goggles Cosmetic Badge Consent Forms Marketing Posters & Leaflets Instruction Manual

Facts about Aura light Facts about Aura light Facts about Aura light Facts about Aura light Facts about Aura light Facts about Aura light Facts about Aura light Facts about Aura light Facts about Aura light

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The tooth structure All you need to know about teeth anatomy

Understanding the structure of teeth will give you a better insight as to why people’s teeth can become discolored. If you are ever in any doubt regarding the suitability of a customer to have their teeth whitened, please ask them to consult their dentist.

Enamel

Dentin

The hard outer layer that covers the crown of the tooth. Enamel is a translucent white colour and represents the hardest substance in the body. This is the area that is whitened during the treatment.

Not as hard as enamel, forms the bulk of the tooth and can be sensitive if the protection of the enamel is lost. It is a yellow colour and this showing through the enamel gives the creamy colour to teeth.

Pulp Soft tissue containing the blood and nerve supply to the tooth. The pulp extends from the crown to the tip of the root.

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Gum

Cementum

Soft tissue that immediately surrounds the teeth. It protects the roots of the teeth and provides an easily lubricated surface.

The layer of bone-like tissue covering the root. It is not as hard as enamel.


Teeth whitening The session - hints and trics

Important - before starting a session Women who are pregnant or breastfeeding should not have their teeth whitened. Similarly this procedure is not recommended for people undergoing heavy treatments such as chemotherapy. Teeth whitening is not harmful to people with crowns or veneers, however the whitening results are usually less pronounced compared to natural teeth. We recommend the customer avoids smoking or consuming coloured foods or drinks for 24 hours after their treatment.

Hints and tips 1.

Having music or the television on in the treatment room may help your customer relax.

2. Some customers may experience increased tooth sensitivity after the treatment. This can occur particularly with customers who have excessive wear or loss of enamel on the tooth surface. Teeth will usually feel back to normal within 24 - 48 hours. The use of sensitive toothpaste at home can help alleviate any discomfort. 3. If at any point during the procedure, the customer reports moderate to severe sensitivity the cause may be due to a cracked tooth, restoration leakage or other undetected conditions. In this situation the procedure should be stopped immediately and the solution removed. 4. Use of aftercare such as the Naturawhite Home Kit and Whitening Toothpaste will enhance and help maintain the results after treatment.

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Why teeth can become discoloured? Intrinsic Staining This refers to discolouration of the enamel and dentin. The loss of whiteness can occur whilst teeth are forming from medical conditions such as enamel hypoplasia, enamel hyperplasia, fluoride and tetracycline staining. Intrinsic discolouration can also occur from trauma to the teeth.

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Pink tooth of Mummery

Traumatic injury (non-vitality)

Tetracycline staining

Fluorisis staining


Extrinsic staining This type of discolouration occurs as a result of stains from tea, coffee, cigarettes, coloured foods etc. The staining occurs on the enamel and people with extrinsic staining will experience the best results from cosmetic teeth whitening.

Chlorhexidine staining

Marijuana staining

Tobacco and coffee staining

Food staining

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Factors affecting teeth discolouration

Food and drinks Coffee, tea, fizzy drinks, wine, even certain fruits and vegetables can make your teeth look stained because of the effects their ingredients have on the enamel. From containing high quantities of sugars to being too acidic, the colourants or the natural pigmentation from certain kinds of food and drink. can strip away your enamel or leave your teeth looking stained.

Use of medication Certain treatments or medications can affect your teeth. Antibiotics containing tetracycline or its derivatives are known to discolour teeth during child development. Anti-psychotics and drugs to treat blood pressure can also cause teeth discolouration.

Poor dental hygiene Not brushing or flossing your teeth properly every day can lead to a build-up of plaque on your teeth. When plaque is combined with stain-producing substances such as coffee, this can cause your teeth to lose their natural whiteness.

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Understanding the different causes of teeth discolouration will help you outline the benefits of cosmetic teeth whitening to your customer.

Medical condition Certain diseases can affect your enamel and dentin (the material under the enamel) causing your teeth to discolour. However the treatments themselves can also affect your tooth colour. Head and neck radiation are all reputed to cause teeth discolouration.

Dental material The majority of materials used by dentists to treat teeth can also affect their colouring. Materials containing silver-sulphide has been found to give your teeth a grey/black colour.

Environment Your environment can affect your teeth. For instance, high levels of fluoride in water or excessive use of fluoride rinses, toothpastes and supplements can all cause teeth discolouration.

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Selecting Customers Completing the Consent Form

At the start of the appointment, set aside 5 minutes for the customer to complete the consent form. Use this time to get an understanding of the client’s lifestyle e.g. whether they are a smoker, whether they drink tea, coffee, red wine etc. This will allow them to get a realistic expectation of results. Customers with severe tooth sensitivity, gum disease or tooth decay should consult their dentist prior to the appointment. There are no health risks for crowns or veneers. Customers may experience tingling or a small amount of sensitivity during their session, this is completely normal.

Factors for customers to consider

Customers with healthy teeth and gums

Customers with treatable dental conditions

Customers who would like a whiter smile

Customers in good health with good

exposed roots, severe loss of enamelor

oral hygiene

cracked teeth

Customers with a small to moderate amount of yellow/orange staining

Customers with heavy tetracycline staining or heavy fluoride staining

Customers with extensive periodontal disease

Customers with extensive restorations or extremely dark teeth, especially those with severe bonding

If in any doubt, ask the customer to visit their dentist

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Making the most of the consent form A 3 step process As well as being a regulatory requirement and also a necessity for insurance, use the form to maximise your sales and repeat business.

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Outline a 3 stage process - when going through the consent form, make them aware that following their treatment they will have a lovely new smile but staining deposits will gather again as they go back to drinking, smoking and eating coloured foods. 2. To maintain the whiteness aftercare is essential - discuss the different products available. 3. We would also recommend a top up appointment in 6 - 8 months time (consider loyalty or discount cards to encourage this).

Using this approach well will mean revenue coming in from the initial appointment, the sale of aftercare and the top up appointment. Additionally diarise and manage the consent forms, this will allow you to be pro-active and contact customers near their birthdays and any other special occasions e.g. weddings and graduations.

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The appointment Step by step guide

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Ensure the customer completes and signs the consent form. Take this opportunity to promote the importance of using aftercare products.

Optional step - it’s always great to let customer see the difference for themselves. Use the dental shade guide to let the customer identify their current shade before the treatment.

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Optional step - Hand the customer the disposable toothbrush and the pumice scrub. Ask them to brush their teeth vigorously and rinse.

Ask the customer to put on the wipe, then spray the wipe with the blue fluid. We would recommend 2-3 sprays of the activation spray.

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Ask the customer to scrub their teeth with the wipe. Do not let the customer rinse their mouth after this.

Apply a thin layer of Whitening Gel to both the lower and upper mouth guard.


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Make sure the Whitening Gel is evenly applied to the area of the mouth guard that will sit against the front of their teeth.

Do this for both the upper and lower parts of the mouth-guard. Make sure the Whitening Gel is spread across the area shown in pink (as shown in the above picture). This will prevent the gel coating the back of the teeth.

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Ask the customer to put the mouth guard in the mouth. Ask the customer to press the mouth guard against their teeth, moving it from left to right to ensure the 8 upper and lower teeth are evenly covered.

Turn the machine on. The machine will display “no:ca�. Press the activation card against the underside of the head of the light (not all machines will require this step) The light will go to a default setting of 20 minutes.

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Ask the customer to put on the bib and protective goggles. Start the first session under the laser light. We recommend 20 minutes per session.

Once 2/3 sessions are complete, let the customer take one step back from a mirror to see the results for themselves. If you haven’t done so already offer the customer a choice from our aftercare range.

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Products we recommend Naturawhite have bought, tested, evaluated and used thousands of different products and lasers. Those we offer for sale are what we use in our own clinics and our partners’ clinics throughout the UK and Europe. All products have been selected as the most effective and the gels we recommend have proven performance with the lasers we offer.

After care sales Naturawhite conducts regular analysis of the cosmetic industry, during one of the latest studies we discovered that in our own clinics and our partners’ clinics, following treatment, 68.7% of customers buy home-kits and 74.6% buy specialist whitening toothpastes. For the majority of our partners, after care retail sales constitute an additional 30.96% of turnover. Bundle retail products with appointments to offer your customers premium packages and to allow you to offer special offers and promotions without having to necessarily lower prices. When you build a large following on your Website or social media site then consider offering retail products for sale direct from your site. Given you only need to pay trade prices, this is a great opportunity to generate an extra income without having to spend too much more time or effort.

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Wearing your badge - With Naturawhite being a recognized brand, your badge shows the customer your association with a reputable and experienced teeth whitening company.

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Trade price retail

Naturawhite Home Kit • • • • •

Dramatic results - whitens up to 12 shades Safe and super effective Noticeable results after just 1 day Custom-fitting, reusable mouth trays Designed for sensitive teeth

Whitening Mouthwash • • • • •

Advanced Whitening Formula Restores minerals to strengthen enamel Contains hydrogen peroxide to dissolve stains Kills germs that cause bad breath Fresh mint flavour

Ceramic Shade Guide A ceramic tooth shade guide that can give your business an additional professional touch. A fantastic way to let your customers compare before and after results.

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Whitening Toothpaste • • • • •

Surface stains are gently polished away Unique formula leaves teeth shiny and sparkling white Gentle tartar control ingredients leave teeth smooth & shiny Eliminates plaque Long-lasting, minty-fresh taste freshens breath

Whitening Strips? • • • •

Non-sensitive Immediate effect - use for just 40 minutes Easy-to-use Discreet and portable.

Pumice scrubs A gentle and effective scrub used as a pre-treatment before the whitening process

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naturawhite the future of teeth whitening

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www.naturawhite.com Whitening Products Ltd | 44 Craighal Road | EH6 4RU Edinburgh | 0131 552 7032


Training manual 3 Feb