ISSUE 01
WELCOME
CRAVE LIFE
INTRODUCTION
CHOOSE TO BE LEGENDARY
W
elcome to Crave Life, the magazine for those who want a healthy change. No wait, scrap that. This is a magazine for those who want a legendary change.
What does a legendary change even mean? Breaking world records? Finding the cure for the common cold? Luring Bigfoot out of the forest for a sasquatch selfie? No – and yes. You set your goals in life, and you’re the only one who can define what legendary is for you. Sometimes when we set goals, we make that bar a bit too low. We might clear it, but the sense of accomplishment isn’t there because deep down we know what we really want, and we know we can do better. Legendary changes are the ones that make your heart race just thinking about them. In our first issue, we speak to people who have made some legendary changes in their lives. Some have made transformations that led to headline-grabbing achievements. Others have had to muster the courage to face the unthinkable just so they can live the life so many of us take for granted. What they all have in common is they knew what they want, acknowledged how hard it was going to be – and did it. Legends. We want this magazine to inspire you to try your best to do what you’ve always dreamed to. Maybe you’ll fall short of that world record, never find that miracle cure or miss that photo of a lifetime. But you’ll never know until you choose to take that first step. And the journey will be legendary.
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