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Summer 2016

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redefining cleaning supplies

Packaging Two Bobin Gao Under instruction of Ania Borysiewicz


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A new chapter


Contents

01-91

06 Introduction 10

Company overview


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12

60

Research

Packaging Development

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product offering

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Sketch phase

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Logo analysis

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Mock-up

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Retail audit

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Graphic application+Extensions

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Interview

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Preparation for semi-final

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Target demographic

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Case study

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76

Brand Development

Final

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Mind-mapping

79

Semi-final

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Concept statement

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Photoshoot

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Brand attributes

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Logo development


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Introduction


Introduction


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“We make everyday life better, everyday.”


Company Overview

The Clorox Company

The public didn’t know much about bleach when Clorox® liquid bleach made its debut as an institutional product in 1913. Company founders knew how to manufacture it, but not how to market it. The young venture was near collapse when William and Annie Murray came to the rescue. This canny ScotsAmerican couple had bought shares in the start-up, originally called the Electro-Alkaline Company, and they couldn’t afford to lose their investment. More importantly, the Murrays believed in the product and couldn’t bear to see it fail. Today we’d call Bill a turnaround artist. He streamlined operations and arranged new financing. Annie, who ran a thriving grocery store in the company’s home city of Oakland, California, had the brilliant idea to market Clorox liquid bleach to homemakers. She gave away free samples and talked up the product’s benefits as a “bleacher, germicide, cleanser and disinfectant.” Consumers loved Clorox and told their friends.

1913

On May 3, five businessmen invest $100 each to found America’s first commercial liquid bleach factory, the Electro-Alkaline Company.

1914

The company begins commercial production of a concentrated industrial-strength bleach with 21 percent sodium hypochlorite. An initial stock issue of 750 shares raises $75,000 in start-up capital. First-year sales are $7,996. The Clorox® brand name is registered and the diamond trademark is adopted. The creative mind behind both was Abel Hamblet, an engineer at the company that supplied electrolytic cells for bleach making.

1916

William Murray, an early investor, becomes the first general manager of the Electro-Alkaline Company. His wife, Annie Murray, prompts the creation of a less-concentrated liquid bleach for home use. She builds customer demand by giving away 15-ounce sample bottles at the family’s grocery store in downtown Oakland. The company selects the Kelley-Clarke Company of San Francisco as its exclusive broker for household bleach.

1930

The Clorox Company survives the Great Depression with strong sales, new plants and absolutely no layoffs.


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Diligence, innovation and social networking.

2000

The Clorox Company leapt onto the Fortune 500 list of top U.S. companies in 2000, boosted by a merger with First Brands Corporation and acquisition of its signature brands Glad, STP, Scoop Away and Jonny Cat. To keep pace we adopted World Class Manufacturing (WCM), a system for plant efficiency that originated at Toyota. WCM proved to be a win-win for the environment and the economy, allowing us to buy significantly fewer replacement parts for plant equipment, reduce utility use by 25 percent and eliminate scrap in raw materials. Best of all, the people who implemented it and use it daily are the ones who understand Clorox manufacturing better than anyone: our own front-line workers.

2010

Clorox is the first U.S. consumer packaged goods company to publish an integrated annual report of its financial, environmental, social and governance performance. The people who built our company would probably be amazed at our growth. Yet they’d be right at home here today.


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Research


Product offering

Types of Cleaning

Product by Location

Cleaning & Disinfecting Laundry Pet Messes Toilet & Bath

Kitchen Bathroom Outdoor Multi-room Nursery


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Total of 53 products


Logo analysis

Design Language

Typography

The combination of diamond shape background and bold typeface conveys a sense of power and strength. However, it does not communicate the brand’s vision and fails to resonate with the new generation of customers. The precarious cut-off on the diamond shape also breaks the fluidity of the logo and draws unnecessary attention.

The bold and heavily slanted typeface does create great visibility, but the drop shadow and sharp corners make the typeface feel out-of-date and almost dangerous. A modern san serif with softer and cleaner execution would be more appropriate to the brand.

Color

Trademark

The combination of multiple vibrant color (blue, yellow and two variance of red) makes the logo look childish which contradict Clorox’s ideal of being professional.

The trademark is a redeeming element in the logo. It sits neatly under the border of the diamond shape background with a size that feels complementary to the rest the logo.


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Retail audit

Pavilions Upscale grocery store

745 E Naomi Ave, Arcadia, CA 91007


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Takeaways Most of the popular products from Clorox can be found in Pavilion. The packaging design of Lysol and Clorox are very similar, especially for the disinfection wipe. However, Lysol owns an entire shelf space. Most of the bleaching/cleaning products looks similar in terms of their graphic treatment and form factor. Clorox is lacking presence in mopping and pet-related cleaning supply. Limited appearance in laundry supply


Retail audit

Target Upscale department store

777 E Colorado Blvd, Pasadena, CA 91101


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Takeaways Limited amount of Clorox bleaching products were found in Target. Arm & Hammer is the only major cleaning brand that sell pet-related cleaning supply. In comparison with other major laundry brand, Clorox’s laundry packaging looks and feels too industrial. Clorox is lacking presence in mopping and pet-related cleaning supply. Retail brand is disrupting prestigious brand like Clorox.


Retail audit

Walmart Largest retail store

1600 Mountain Ave, Duarte, CA 91010


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Takeaways Most of the popular products from Clorox can be found in Walmart. There is a limited appearance in laundry department. Purex introduces stain remover that uses Clorox’s ingredient. However, it dilutes Clorox’s presence in shelf space. There is a lack of disinfectant spray products from Clorox. The purpose of color application is to separate product’s functionality so that customer can identify product easily. Clorox, on the other hand, introduced too much color application, and customers have a hard time identifying their products.


User interview

Chase Morrison Can you describe what your typical house cleaning routine is like? I sweep the floors once a week using a broom first followed by a dry swiffer duster. Every other week I use a wet swiffer pad following the first two steps. Once or twice a month I thoroughly clean the restrooms. For the toilet I use Clorox toilet bowl cleaner and toilet wand. I found the toilet want doesn’t do a good job at getting hard water stains but is good for maintenance and scrubbing. For the shower I use Clorox tilex and scrubbing bubbles shower cleaner. I use bar keepers friends for the porcelain sinks and windex for the mirrors.

Is there any problem you have with your cleaning products or wish that the product could be better in a certain way? The more a product can avoid me having to scrub something the better. When I use a cleaning product, I expect it to work effectively like magic. I really like the experience of using magic eraser, it wipes off dirts super effective unlike many other spray cleaners that claim to be strong but end up taking me more effort to clean and scrub dirt off.

Where do you get most of your cleaning products from and why? Occupation:

Interaction design student in Art Center.

Location:

South Pasadena, California

A physical retail store like Target. I like to see options when I buy cleaning products. When you have all the products sitting next to each other, I have a much easier time to compare them and pick the one that I think most fitting. When it comes to choosing, I usually go with products that I have experience with.


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“The more a product can avoid me having to scrub something the better.�


User interview

“Whenever I use the spray in an extreme angle, it will barely shoot out any liquid.�


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Bishoy Maher Can you describe what your typical house cleaning routine is like? I don’t really keep a scheduled cleaning routine, I clean only when things get dirty. I have a Method cleaning spray for pretty much all the non-food related cleaning duty. And for the very stubborn stains, I use a 409 heavy duty cleaning spray.

Is there any problem you have with your cleaning products or wish that the product could be better in a certain way? Whenever I use the spray in an extreme angle, it will barely shoot out any liquid. Overtime, the residue will build up and clog up the spray. And if you don’t clean up the spray thoroughly, it will burst out everywhere.

Where do you get most of your cleaning products from and why? I get almost everything from Amazon these days, but when it comes to cleaning products, I still go to a physical store simply because the price it costs to ship is too high. In terms of choosing what product to buy, I usually go to Amazon first to check reviews and then look for that exact item in store.

Occupation:

Product designer at Hollywood Advance

Location:

West Hollywood, California


User interview

Jade Lin Can you describe what your typical house cleaning routine is like? I’ve been using a cleaning schedule for a couple of years now, and when I’m good about keeping up with it, I really feel like my house cleans itself. I put a few 15-minute tasks a day, including kitchen, bathroom and living room cleaning. If I can’t cleaning things within the 15-minute time frame, I will keep doing it the next day. I use mostly Seventh Generation cleaning products for kitchen, because they are 100% non-toxic, and Lysol for bathroom. And I also keep all my cleaning products in one close proximity so that I don’t waste time finding where they are. I buy both economy size cleaning concentrate and spray, because I just don’t always have the time or energy to do the mixing.

Is there any problem you have with your cleaning products or wish that the product could be better in a certain way? I have a big family (2 kids, husband and one dog), so I wish there is a easier way to mix my size cleaning concentrate. Also, the bottle is rather heavy which makes precise pouring a very challenging thing to do.

Where do you get most of your cleaning products from and why?

Occupation:

Professor in University of Cincinnati

Location:

Cincinnati, Ohio

I just go to Vons near my house. I do grocery shopping every week, so whenever I happen to run out of cleaning supply, I just put them in the shopping list.


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“I wish there is a easier way to mix my big bleach concentrate .”


Target demographic


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New Caregiver Late 20s to Mid-40s

The New Caregiver is defined as a female who gives birth in less than 5 years. This group of demographics is in the process of learning how t o be a mom. Not only does the New Caregiver put a great deal of energy into taking care of the small ones, but she also has a regular job that demands her attention. The New Caregiver is actively connected with other experienced mom in hoping to learn about how to cope with sleep deprivation, how to lose the baby weight, how to deal with new parent emotions, and more.


Target demographic

Urban Fresh Prince Early 20s to Late-20s

The Urban Fresh Prince is defined as individual who finished college for a short period of time while living a fulfilling and desirable lifestyle. This group of demographics usually rents an apartment in a urban area. Urban Fresh Prince is a proud owner of their pet, and is heavily engaged with social media.


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Case study

Dollar Shave Club Dollar Shave Club is a Venice, Californiabased company that delivers razors and other personal grooming products straight to consumers by mail. The company positions itself as a cost-effective and convenient alternative to retail chains.


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“Shave time, shave money”

How it works You join the club by purchasing the company’s subscription service. You will receive a blade of your choice every month with a one time only complimentary handle. The price of the blade ranges from literally one dollar to nine dollar. With the successful growth, Dollar Shave Club is able to release grooming, personal cleaning, styling products.

Why it’s successful Affordable blade By cutting out the retail and using online exclusive sale model, Dollar Shave Club is able to offer blades that are much cheaper than its competitors. Hassle-free delivery By joining the club, members will receive new blades very month (rearrangeable) right at their doorstep. The delivery charge is free if members have purchased every 15 dollar worth of items. Humor & Fun marketing The Dollar Shave Club went viral in the Internet due to the Youtube advertisement involving its founder,Michael Dubin. The company’s humorous and funny demeanor is extremely well received by the public. And the personality of the company is consistent throughout their campaign, website and packaging.


Case study

Seventh Generation Seventh Generation is an American company that is dedicated to creating environmentally friendly products since 1988. Constantly re-evaluating their own products, they strive create to reduce their environmental impact, increase performance and create a sustainable supply chain.


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“Safer for you and the Environment.”

Why it’s successful Sustainable marketing Sustainable marketing means coherence and consistency in the marketing mix—product, place, promotion, and price. Radical Transparency Seventh Generation believes that the best way to ensure that they live up to their aspirations is to be completely transparent about their business and product practices. The Seventh Generation Corporate Consciousness Report can be viewed online easily with full LCA reports and case studies. Certifications/Eco-labels Received Seventh Generation’s cleaning products are certified bio-based products through the USDA Bio-preferred Program. Specific products and their corresponding bio-based content can be found on the USDA Bio-preferred Program website. Generation Good community Community members will be invited to apply to this fun way to share samples and tips with friends, with a focus on creating a healthy home for baby. Also, members can be selected to try new products for free, share samples, and more.


Case study

Warby Parker Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.


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“Buy a pair, give a pair.”

How it works Browse Warby Parker’s sunglasses and eyeglasses online, and hit “Try at home for free” to put them in a box (up to 5 pairs). They’ll ship it to the customer and let him/her try all the glasses at home. Once the customer settle on a good looking pair or two, he/she can get it by purchasing online at warbyparker.com, and they’ll send him/her a fresh new pair. After 5 days of delivery, customer can just return the box with a prepaid return label free of charge.

Why it’s successful Affordable designer glasses Cutting out the middleman — especially a behemoth one — and transforming a medical device into a fashion accessory. Home try-on Free home try-on allows customers to choose their favorite style at home without any commitment. Social causes Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. To help address this problem, Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need.


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Brand development


Mind mapping


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Un-mind Mapping Using mind mapping technique to generate as much words as possible to help identify the design direction and brand attributes.


Concept statement

Clorox’s leading product is mostly table salt - a natural element that disinfects germs and other contaminations. Think of it as a detox for your precious home, Clorox cleanses and keeps you and your family protected.

Detox y


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your home


Brand attributes

The Rebrand of Clor


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rox Elemental

Protective

Conscious

Cleansing

Empathetic

Calculated


Logo development

Thumbnail sketches

Phase one


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Logo development

Logo development

Phase one

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Logo development

Logo development

Phase two

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Logo development

Logo development

Phase three

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02 R

R

R

R

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04 R

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06 R

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08 R

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Logo development

Final logo

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Pantone 294c C M Y K

Old

100 90 30 20

R 0 B 86 G 151

HEX 005596

New

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Detox your home

Elemental

Cleansing

Conscious

Empathetic

Calculated

Protective


Logo development

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Packaging development


Packaging development


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Sketch phase


Packaging development

Mock-up development

To my package design, I start out identifying my hero product, and use it to expend its design language to the rest of the collection. In this case, I start with Clorox’s bleach concentrate, one of the most well-known and best-selling product in Clorox family. By going back to my ideation sketches, I was able to identify four distinct design directions. Mock-ups in the photo were made based on these four directions.

Phase one


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Packaging development

Mock-up development

After in class critique and feedback, I was able to identify and narrow down my design direction to one. By utilizing the squarish and slim design language, the packaging will be more effecient in terms of carrying capacity and transportation costs. Also, tradtional bleach bottles are completely opec. I want to make the bottom part of the design transparent, so that users know how much bleach they have as they use them.

Phase two


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Packaging development

Mock-up development After taking another round of feedback from class, adjustment was made mainly to the thickness and the handle. Thus, I extend the thickness of the bottle to make it more stable. I half the size of the handle so that it becomes much eaiser to grab. After making another prototype, I put it on a retail shlef to analyze its size and proposion.

Phase three


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Packaging development

Graphic application + Extension development

After multiple refinements on the form of the main product, I start to design its graphic application for ir. In the meantime, extensions are also being developed based on the design of the main product.

Regular

Regular

Regular

Bleach

Bleach

Bleach

1.89 L (64 FL OZ)

concentrated

1.89 L (64 FL OZ)

concentrated

1.89 L (64 FL OZ)

concentrated

Regular Bleach

1.89 L (64 FL OZ)

concentrated

concentrated

Regular Bleach

Regular Bleach

Regular Bleach

concentrated

1.89 L (64 FL OZ)

concentrated

1.89 L (64 FL OZ)

concentrated

1.89 L (64 FL OZ)

Regular Bleach 1.89 L (64 FL OZ)

concentrated

concentrated

concentrated

Concentrated

Concentrated

bleach

Bleach

Bleach

R

Concentrated Bleach

concentrated bleach

concentrated bleach

R

Regular Bleach 1.89 L (64 FL OZ)

R

1.89 L (64 fl oz)

R

R

R

Regular Bleach

1.89 L (64 fl oz)

1.89 L (64 FL OZ)

1.89 L (64 fl oz)

1.89 L (64 fl oz)

(64 fl oz) 1.89 L 1.89 (64 flL oz)


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Packaging development

Preparation for semi-final

Refine graphic application based on in-class critique.

Directions for Use: It is a violation of Federal law to use this product in a manner inconsistent with its labeling. PRECAUTIONARY STATEMENTS: HAZARDS TO HUMANS AND DOMESTIC ANIMALS. DANGER: CORROSIVE. Causes irreversible eye damage and skin burns. Harmful if swallowed. Do not get in eyes, on skin or on clothing. Wear protective eyewear and rubber gloves when handling this product. Wash thoroughly with soap and water after handling and before eating, drinking, chewing gum, using tobacco, or using the restroom. Avoid breathing vapors and use only in a well ventilated area. FIRST AID: IF IN EYES: Hold eye open and rinse slowly and gently with water for 15–20 minutes. Remove contact lenses, if present, after the first 5 minutes, then continue rinsing eye. Call a poison control center or doctor for treatment advice. IF ON SKIN OR CLOTHING: Take off contaminated clothing. Rinse skin immediately with plenty of water for 15–20 minutes. Call a poison control center or doctor for treatment advice. IF SWALLOWED: Have person sip a glassful of water if able to swallow. Do not induce vomiting unless told to do so by a poison control center or doctor. Do not give anything by mouth to an unconscious person. NOTE TO PHYSICIAN: Probable mucosal damage may contraindicate the use of gastric lavage. Call a poison control center or doctor immediately for further treatment advice. Have product container or label with you when calling a poison control center or doctor, or going for treatment. Clorox Information Line: 1-800-292-2200. PHYSICAL OR CHEMICAL HAZARDS: Product contains a strong oxidizer. Always flush drains before and after use. Do not use or mix with other household chemicals such as toilet bowl cleaners, rust removers, acids or products containing ammonia. To do so will release hazardous, irritating gases. Prolonged contact with metal may cause pitting or discoloration. ENVIRONMENTAL HAZARDS: This product is toxic to fish, aquatic invertebrates, oysters and shrimp. STORAGE AND DISPOSAL: Store away from children. Reclose cap tightly after each use. Store this product upright in a cool, dry area away from direct sunlight and heat to avoid deterioration. Nonrefillable container. Do not reuse or refill this container. Recycle empty container or discard in trash. Do not contaminate food or feed by storage and disposal of this product.

CONCENTRATED

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Regular Bleach

Remove Tough Stains / Kills Cold & Flu Viruses / Kills 99.9% of Common Household Germs / Whitens, Disinfects & Deodorizes R

Question or Coments? Please visit clorox.com or call (800) 227-1860. For more product ingredient information, visit IngredientInside.com. First Aid: EYE CONTACT: Immediately flush eyes with water for 15 minutes. Contact a physician. INGESTION: Drink a glassful of water. DO NOT induce vomiting. Immediately contact a physician or Poison Control Center. SKIN CONTACT: Remove contaminated clothing. Flush skin with water. Contact a physician if irritation or discomfort persists. INHALATION: Remove from exposure to fresh air.

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as asthma, chronic bronchitis or obstructive lung disease. Some clinical reports suggest a low potential for skin sensitization upon exaggerated exposure to sodium hypochlorite, particularly on damaged or irritated skin. Routine clinical tests conducted on intact skin with Clorox Liquid Bleach found no sensitization in the test subjects. No adverse health effects are expected with recommended use.

DANGER: CORROSIVE May cause irritation or damage to the eyes. Harmful if swallowed. Protect eyes when handling. For prolonged use wear gloves. Wash hands after contact. Avoid breathing vapors. Use in well ventilated areas. KEEP OUT OF REACH OF CHILDREN. CORROSIVE to the eyes. May cause severe irritation or damage to eyes and skin. Harmful if swallowed; nausea, vomiting, and burning sensation of the mouth and throat may occur. The following medical conditions may be aggravated by exposure to high concentrations of vapor or mist: heart conditions, or chronic respiratory problems such

Bleach Pen R

Clorox® Regular-Bleach1 is now CONCENTRATED For Bleach Water Laundry

Bleachable 1/2 Cup Standard Fabrics Machine Avoid bleaching Max Line HE Machine wool, silk, mohair, 1 Cup Extra Large leather, Washer spandex and nonfast colors.

For Disinfect

Bleachable 1/2 Cup Fabrics Avoid bleaching wool, silk, mohair, leather, spandex and nonfast colors.

1 Gallon

Instructions

1. Sort laundry by color. 2. Add detergent. 3. Fill bleach to max line in dispenser or bleach to wash water. 4. Add clothes and start wash

Pre-wash surface, mop or wipe with bleach solution. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.

For additional directions for use, including Service Bulletins, visit www.clorox.com/bleachuse. DO NOT use this product full strength for cleaning surfaces. Always dilute strictly in accordance with the directions. For prolonged use, wear gloves. ‡ Staphylococcus aureus, Salmonella enterica, Escherichia coli 0157:H7, and Influenza A virus

2 QT (64 FL OZ) 1.89 L

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LEMON FRESH

NETWT 2OZ (56 g)

Questions or Comments?/ ¿Preguntas o Comentarios? Visit our website at clorox.com or call/llame al 1-800-292-2200. Mfd. for The Clorox Company, 1221 Broadway, Oakland, CA 94612. © 2004, 2007 Made in the U.S.A. Clorox is a reg. trademark of The Clorox Co. EPA Reg. No. 5813-100. EPA Est. No. 5813-CA-2, CA-3, CA-4, CA-5, FL-1, GA-1, GA-2, IL-1, MD-2, PR-1, TX-1; 71681-GA-1, IL-1, IL-2. Batch Code Identifies Manufacturing Location

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PRECAUTIONAR Y STATEMENTS Not recommended for use on unpainted wood and unfinished, unsealed, unpainted, waxed, oiled or worn surfaces. DIRE CTIONS OF USE

Desinfecting Wipes

Kills Cold & Flu Viruses / Kills 99.9% of Viruses & Bacteria / Kills Staph, E. Coli, Salmonella, Strep 35 counts

To Disinfect – Use to disinfect hard, nonporous surfaces. Wipe surface to be disinfected. Use enough wipes for treated surface to remain visibly wet for 4 minutes. Let surface dry. For highly soiled surfaces, clean excess dirt before hand. To Clean – Wipe surface clean with Clorox® Disinfecting Wipes. To Sanitize – Use to sanitize/deodorize hard, nonporous surfaces. Wipe surface. Use enough wipes for treated surfaces to remain visibly wet for 30 seconds. Let surface dry. For highly soiled surfaces, clean excess dirt first. For surfaces that may come in contact with food, a potable water rinse is required. This product is not for use on dishes, glassware or eating utensils. Clorox® Disinfecting Wipes will not harm most surfaces, including acrylic, sealed fiberglass, sealed granite, finished hardwood.

CONSEJOS DE PRUDENCI A No es para limpiar ni sanear la piel. No use como toallita para limpiar a un bebé ni para limpieza personal.

MODO DE EMPLEO Para Desinfectar – Use para desinfectar superficies duras y sin poros. Limpie la superficie que se va a desinfectar . Use suficientes toallitas para que la superficie tratada permanezca visiblemente mojada durante 4 minutos. Deje secar la superficie. Para Limpiar – Limpie la superficie con las Toallitas Desinfectantes1 de Clorox®. Deje secar al aire. Para Sanitizar – Use para sanitizar y desodorizar superficies duras y sin poros. Limpie la superficie. Use suficientes toallitas para que las superficies tratadas permanezcan visiblemente mojadas durante 30 segundos. Deje secar la superficie. Para superficies muy sucias, limpie primero el exceso de mugre. Clorox® Toallitas Desinfectantes no dañará la mayoría de las superficies, incluyendo acrílico, fibra de vidrio selladas, granito, piso de madera sellada acabada.


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Control Bleach Crystals

Water-Activated Regular Scent NETWT 1.5 LB (24 OZ)

PRECAUTIONAR Y STATEMEN TS It is a violation of Federal law to use this product in a manner inconsistent with its labeling. This product may be used in accordance with the directions for use as a microbiocide/microbiostat, disinfectant, sanitizer and fungicide in the following use sites: indoor food, indoor non-food, indoor medical, and indoor residential. DIRE CTIONS OF USE

This product is recommended for use as a hard surface disinfectant on household dwellings indoor premises, residential floors, laundry (household or coin operated), toiletbowls, bathroom premises/hard surfaces, solid waste containers (garbage cans). Solution Preparation – Prepare a 100 ppm (mg/L) disinfecting solution by thoroughly mixing 1 pac to 2 gallons of water. Solutions containing an initial concentration of 100 ppm (mg/L) available chlorine must be tested with a suitable chlorine test kit and adjusted periodically to insure that the available chlorine does not drop below 50 ppm (mg/L). Should the available chlorine level drop below 50 ppm (mg/L), either discard the solution or add 0.1 ounce of this product per 10 gallons of water (75 milligrams per liter) to increase the available chlorine level 50 ppm (mg/L) and maintain the 100 ppm (mg/L) solution st rength in a consistent basis . Rinse or Spray Method – Clean equipment surfaces and rinse with potable wate r. It may be necessary to r emove gr oss filth and heavy soil from surfaces by a p re-scrape, pr e-flush, and where necessary , a pre-soak treatment. Prior to use, rinse all surfaces thoroughly with the disinfecting solution, m aintaining contact with the disinfectant for at least 2 minutes. The same solution may be used in the feed tanks of spray type machines p roviding at least one minute contact time to disinfect equipment . Immersion Method – Prior to use, immerse equipment in the disinfecting solution for at least 2 minutes and allow the disinfectant to drain. Do not rinse equipment with water after treatment and do not soak equipment overnight.


Packaging development

“If ambition were a seed, then hard work waters it to fruition.�


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For each product that I designed, it has gone through many prototypes to evaluate size, proposition, functionality, ergonomics and aesthetic. In order to build the final model to effectively communicate my design, I had also tried multiple approaches such as vacuum forming, silicon molding, 3D printing and CNC machining. The photo on the right showcases some of the prototypes and construction parts.


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Final


Final

Semi-final Suggestions How to use the wipe, open/close Do not use “I Hope� Consider material Refill for wipes Hierarchy of the label Design the side of the bleach bottle UPC placement Pill-off sticker to protect the measure cup Mention how the bottle design could save shipping costs Show before/after Mention the handle Photoshop products in a lifesyle setting


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Photoshoot

JWI Studio 1940 North Main Street Los Angeles, CA, 90031 * Photography by Jason Ware


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New Clorox


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New Clorox


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New Clorox


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New Clorox


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Clorox Rebrand  
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