and alternative medicine. Here are the three biggest trends making an impact on the wellness industry. What’s hot: Shorter, full-body workouts that are also fun. What’s not: Steady-state cardio exercises as a starting point for losing weight and improving health. It’s been increasingly shown that steady-state cardio workouts may be the most effective way to lose weight, but they also lack widespread appeal. Instead of sticking to a traditional treadmill, many millennials have flocked to workout regimens that regularly switch exercises or use high-intensity interval training, such as Zumba, SoulCycle and CrossFit. What’s hot: A more holistic approach to health. What’s not: Diets that emphasize rapid weight loss. Millennials don’t believe that weight is the major indicator of health as much as previous generations have. Instead, they increasingly think of weight as just one among many key components of a healthy lifestyle. A higher percentage define being healthy as having regular physical activity and good eating habits. What’s hot: Alternative workouts that are customizable, fun and social. What’s not: Inflexible gym memberships and daily attendance. Instead of hitting the gym, young adults tend to prefer new forms of fitness that can be personalized to their needs. They like obstacle races such as Tough Mudder, fun and distance runs like The Color Run, at-home fitness workouts like P90X, and bodyweight regimens. As a group, millennials are redefining wellness and changing how following generations will view health. Their preferences for fun, personalized workouts and holistic wellness have fueled trends with far-reaching implications for the food, tech and healthcare industries, and that’s just the start. Derek Flanzraich is an entrepreneur on a mission to help the world think about health in a healthier way. He is the founder and CEO of Greatist, a New York City-based media startup working to make healthy living cool.
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