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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD30

Semester

Module Title

Doc. Code OUGD30

0 6

M&S Opera in the Park Picnic

Brief: 5 To create the ultimate picnic pack, with a theme of Opera in the Park. Think about what type of food would be eaten at this specific event. The Picnic should include everything needed for the perfect picnic: Food (sweet and savoury), drinks, cutlery, plates, napkins etc.. Think carefully about the occasion and devise the menu and decide on the physical packaging for all the food items and design each of them. Consider the overall carrier and how it is designed within the theme. Designs need to fit a purpose while creating minimal waste/refuse. The customer should feel like this is a fantastic treat and that M&S have thought of everything to make the occasion perfect.

Background / Considerations What is Opera? Who is the audience for the picnic - who goes to the event? What is the theme of the opera - how does this show with the food?


Mandatory Requirements

Deliverables Food / Drink packaging Napkins Cutlery Plates Blanket Carrier Promotional Material Tickets Bunting

Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


brief 05