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About Us Nation Broadcasting operates seven commercial radio stations in Wales, two London radio stations and three digital radio transmission companies and a worldwide radio broadcast engineering business. Nation Radio and Dragon Radio broadcast across Wales, whilst our family of local services across South and West Wales each work hand in hand with their local communities, attending and participating in hundreds of local events and broadcasting local news, sport, travel and information around the clock.

Contents 2

About Us

3

The Creative Process

4

Nation Radio

6

Dragon Radio

8

Bridge FM

Over the past couple of years the business has launched existing stations on the Digital Radio platform and created a new station, Dragon Radio, now available on DAB Digital Radio across Wales.

10

Swansea Bay Radio

12

Radio Carmarthenshire

14

Radio Pembrokeshire

Advertising your business on our radio stations will target listeners in your area. We aim to make this process as simple as possible, and at the same time make sure you receive a return on your advertising investment. With this in mind, we have put together our Sound Success and Digital Success Packages.

16

Radio Ceredigion

18

Station Combinations

20

Sound Success Guarantee

A Welsh Success Story

Our Packages make it simple... • A low cost form of marketing for your business for 12 months • Reach a high number of people in the area • A great starter package if you are new to radio • A substantial discount from our standard advertising rates • Standard commercial production is included This offer is available on a first come, first served basis, with a limited number of packages available for purchase for a limited time.

Martin Mumford Group Managing Director


3

The Creative Process

The Creative Rate Card

Your account manager will help you through the process every step of the way, and make sure that the creative process is simple and fun!

The cost of the first standard production is included in the purchase of any of our Sound Success Packages, and includes script writing, one voice and one piece of music and sound effects.

Typically, the entire production process takes around 5 working days.

Stages Explained

Creative Upgrades (if required)

Your account manager will take a detailed brief, outlining your advertising objectives.

£200

Additional Creative (per station)

£50

Additional Voice

A script will be prepared and sent for approval.

£35

Additional non-MCPS music

£75

Tag change in same recording session (1 voice)

£125

Tag change in same recording session (2 voices)

+50%

Re-license commercial for an additional year or to one other Nation Broadcasting radio station

POA

Celebrity voice commercials

We will make any script amendments you require free of charge.

Certain categories of advertiser or product require clearance from the Radio Advertising Clearance Centre before production. We will let you know if this applies to your script and obtain clearance for you. This typically adds a day to the process.

Once the script is approved, our production team will create your commercial. Any script changes after production sign off are chargeable.

You will be asked to approve the fully produced commercial prior to transmission.

Your commercial will be licensed for transmission on the selected Nation Broadcasting radio station(s) for 12 months from the date of the first transmission.

Jingle Options (per station) From £799

Jingle production

From £100

Single voice insert for jingle

+50%

Re-license commercial for an additional year or to one other Nation Broadcasting radio station

Re-licensing Rates are per session and exclude VAT. Commercials are licenced for use for 12 months from the date of first transmission. Standard production is valued at £200 and may be used to part pay against higher rate products. All prices exclude VAT


4

“When I started, we didn’t use any radio stations, and I felt that this was very detrimental to the charity. The reason we particularly use Nation Radio is the value added. It’s the package they give us, not just the airtime.” - Sara Webber, Ty Hafan v


5

Nation Radio plays ‘Feel good music for Wales’ and is a proud supporter of Welsh sport Success Package

Xtra Package

A minimum of 60 x 30 second commercials each month

All of the benefits of Sound Success membership

50% of commercials guaranteed to run in peak time (between 6am & 7pm)

An Xtra 10 x 30 second commercials every month

Potential additional bonus overnight & off peak plays

An Xtra standard commercial production (available from month 7)

1 standard Production Voucher

All your guaranteed commercials to run in peak time (6am to 7pm)

West

East

*

Both

£655 per £375 £949 month per month

£525 £299 per £749 per month month per month *

West

East

Both

per month*

*

*

*

Digital Success Reach 20,000 potential customers within a 20 mile radius of our broadcast area based on user location†

Digital MOT with 25% OFF future digital spend†

Save 50% on product RRP

FREE bespoke digital design

Delivering impressions via our radio station website and network of recognised and trusted sites across our broadcast area such as: Example sites your advert may be delivered to via our ad network

£149

per month*

Find us on FM

DAB

106.8 FM in Cardiff and Newport, 107.3 FM in South West Wales Across South East, Mid and West Wales, North West Wales, North East Wales

CARMARTHEN

MERTHYR TYDFIL I

NEATH N H WANSEA SWANSEA NEWPORT N OR

PORT TALBOT PO TA O

BRIDGEND B BR E CARDIFF IF IFF

Online

UK Radioplayer and nationradio.wales Audience survey area 1,519,000 adults

Nation Radio St Hilary Transmitter Near St Hilary Cowbridge CF71 7DP

Sales Telephone 02921 41 41 10 sales@nationradio.wales

*All prices exclude VAT. Payment terms are monthly in advance by standing order. Sound Success product subject to availability. Trading terms and conditions apply. Minimum 12 month contract. Digital Success Package only available when purchased in conjunction with any Sound Success Package. Reach radius within 20 miles of our broadcast transmitter. 25% discount redeemable against Premium products only. All prices exclude VAT. Trading terms and conditions apply. Minimum 12 month contract.


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Dragon Radio is the home of Wales’ Greatest Hits from the 70s, 80s, 90s along with national news and sport Success Package

Xtra Package

A minimum of 60 x 30 second commercials each month

All of the benefits of Sound Success membership

50% of commercials guaranteed to run in peak time (between 6am & 7pm)

An Xtra 10 x 30 second commercials every month

Potential additional bonus overnight & off peak plays

An Xtra standard commercial production (available from month 7)

1 standard Production Voucher

All your guaranteed commercials to run in peak time (6am to 7pm)

£149

£189

per month*

per month*

Digital Success Reach 20,000 potential customers within a 20 mile radius of our broadcast area based on user location†

Digital MOT with 25% OFF future digital spend†

Save 50% on product RRP

FREE bespoke digital design

Delivering impressions via our radio station website and network of recognised and trusted sites across our broadcast area such as: Example sites your advert may be delivered to via our ad network

£149

per month*

Find us on CARMARTHEN

DAB

Across South East, Mid and West Wales, North West Wales, North East Wales

MERTHYR TYDFIL I

NEATH N H WANSEA SWANSEA NEWPORT N OR

PORT TALBOT PO TA O

Online

UK Radioplayer and dragonradio.wales

BRIDGEND B BR E CARDIFF IF IFF

Audience survey area 1,519,000 adults

Dragon Radio St Hilary Transmitter Near St Hilary Cowbridge CF71 7DP

Sales Telephone 02921 41 41 10 sales@dragonradio.wales

*All prices exclude VAT. Payment terms are monthly in advance by standing order. Sound Success product subject to availability. Trading terms and conditions apply. Minimum 12 month contract. Digital Success Package only available when purchased in conjunction with any Sound Success Package. Reach radius within 20 miles of our broadcast transmitter. 25% discount redeemable against Premium products only. All prices exclude VAT. Trading terms and conditions apply. Minimum 12 month contract.

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8

“My business has been established for a long time with an ageing customer base, but since using radio regularly, not only have we seen an increase in the volume of business but we have visibly seen a difference in the age profile of the customer and this has been our busiest year yet!� - Derek Gaynor, The Highwayman Security Car Park


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Bridge FM: Your music, Your station across Bridgend County Borough Success Package

Xtra Package

A minimum of 60 x 30 second commercials each month

All of the benefits of Sound Success membership

50% of commercials guaranteed to run in peak time (between 6am & 7pm)

An Xtra 10 x 30 second commercials every month

Potential additional bonus overnight & off peak plays

An Xtra standard commercial production (available from month 7)

1 standard Production Voucher

All your guaranteed commercials to run in peak time (6am to 7pm)

£475

£375

per month*

per month*

Digital Success Reach 20,000 potential customers within a 20 mile radius of our broadcast area based on user location†

Digital MOT with 25% OFF future digital spend†

Save 50% on product RRP

FREE bespoke digital design

Delivering impressions via our radio station website and network of recognised and trusted sites across our broadcast area such as: Example sites your advert may be delivered to via our ad network

£149

per month*

Find us on FM

106.3 FM across Bridgend County Borough

DAB

Across South East Wales

MAESTEG PORT TALBOT

BRIDGEND PENCOED

CARDIF

PORTHCAWL

Online

UK Radioplayer and bridgefm.wales

COWBRIDGE

Audience survey area 128,700 adults

Bridge FM PO Box 1063 Bridgend CF35 6WY

Sales Telephone 01656 347 060 sales@bridgefm.wales

*All prices exclude VAT. Payment terms are monthly in advance by standing order. Sound Success product subject to availability. Trading terms and conditions apply. Minimum 12 month contract. Digital Success Package only available when purchased in conjunction with any Sound Success Package. Reach radius within 20 miles of our broadcast transmitter. 25% discount redeemable against Premium products only. All prices exclude VAT. Trading terms and conditions apply. Minimum 12 month contract.


10

“We wanted our marketing campaign to bring our new rebrand to life across South Wales. The results exceeded our expectations.� - Castle Bingo


Swansea Bay Radio: Your music, Your station across Swansea, Neath Port Talbot and South Carmarthenshire Success Package

Xtra Package

A minimum of 60 x 30 second commercials each month

All of the benefits of Sound Success membership

50% of commercials guaranteed to run in peak time (between 6am & 7pm)

An Xtra 10 x 30 second commercials every month

Potential additional bonus overnight & off peak plays

An Xtra standard commercial production (available from month 7)

1 standard Production Voucher

All your guaranteed commercials to run in peak time (6am to 7pm)

£229

£285

per month*

per month*

Digital Success Reach 20,000 potential customers within a 20 mile radius of our broadcast area based on user location†

Digital MOT with 25% OFF future digital spend†

Save 50% on product RRP

FREE bespoke digital design

Delivering impressions via our radio station website and network of recognised and trusted sites across our broadcast area such as: Example sites your advert may be delivered to via our ad network

£149

per month*

Find us on LLANDEILO

FM

DAB

102.1 FM across South West Wales Across Mid and West Wales

CARMARTHEN ST CLEARS AMMANFORD

NEATH

LLANELLI SWANSEA

PORT TALBOT

Online

UK Radioplayer and swanseabayradio.wales

BRIDGEND

Audience survey area 474,000 adults

Swansea Bay Radio Parc Y Scarlets Stadium Parc Pemberton Llanelli SA14 9UZ

CARDIFF

Sales Telephone 01792 716 200 sales@swanseabayradio.wales

*All prices exclude VAT. Payment terms are monthly in advance by standing order. Sound Success product subject to availability. Trading terms and conditions apply. Minimum 12 month contract. Digital Success Package only available when purchased in conjunction with any Sound Success Package. Reach radius within 20 miles of our broadcast transmitter. 25% discount redeemable against Premium products only. All prices exclude VAT. Trading terms and conditions apply. Minimum 12 month contract.

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12

“We have had very good results from our radio adverts and we have had great feedback from customers who have heard about us from the radio.� - Rice Plumbing and Heating


13

Radio Carmarthenshire: Your music, Your station across Carmarthenshire Success Package

Xtra Package

A minimum of 60 x 30 second commercials each month

All of the benefits of Sound Success membership

50% of commercials guaranteed to run in peak time (between 6am & 7pm)

An Xtra 10 x 30 second commercials every month

Potential additional bonus overnight & off peak plays

An Xtra standard commercial production (available from month 7)

1 standard Production Voucher

All your guaranteed commercials to run in peak time (6am to 7pm)

£475

£375

per month*

per month*

Digital Success Reach 20,000 potential customers within a 20 mile radius of our broadcast area based on user location†

Digital MOT with 25% OFF future digital spend†

Save 50% on product RRP

FREE bespoke digital design

Delivering impressions via our radio station website and network of recognised and trusted sites across our broadcast area such as: Example sites your advert may be delivered to via our ad network

£149

per month*

Find us on FM

LLANDYSUL

97.1 FM and 97.5 FM across Carmarthenshire

LLANDOVERY

BRECON

LLANDEILO

DAB

Online

CARMARTHEN

Across Mid and West Wales

UK Radioplayer and radiocarmarthenshire.wales

ST CLEARS

WEST

AMMANFORD

TENBY OKE

LLANELLI SWANSEA

Audience survey area 131,800 adults

Radio Carmarthenshire Parc Y Scarlets Stadium Parc Pemberton Llanelli SA14 9UZ

Sales Telephone 01297 679 250 sales@radiocarmarthenshire.wales

*All prices exclude VAT. Payment terms are monthly in advance by standing order. Sound Success product subject to availability. Trading terms and conditions apply. Minimum 12 month contract. Digital Success Package only available when purchased in conjunction with any Sound Success Package. Reach radius within 20 miles of our broadcast transmitter. 25% discount redeemable against Premium products only. All prices exclude VAT. Trading terms and conditions apply. Minimum 12 month contract.


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p “I have worked with Radio Pembrokeshire for over 8 years, with successful bespoke and creative campaigns to strengthen the Heatherton brand throughout the county. The team is a pleasure to deal with.� - Heatherton World of Activities


p

Radio Pembrokeshire: Your music, Your station across Pembrokeshire and West Carmarthenshire Success Package

Xtra Package

A minimum of 60 x 30 second commercials each month

All of the benefits of Sound Success membership

50% of commercials guaranteed to run in peak time (between 6am & 7pm)

An Xtra 10 x 30 second commercials every month

Potential additional bonus overnight & off peak plays

An Xtra standard commercial production (available from month 7)

1 standard Production Voucher

All your guaranteed commercials to run in peak time (6am to 7pm)

£525

£655 per month

*

per month*

Digital Success

Reach 20,000 potential customers within a 20 mile radius of our broadcast area based on user location†

Digital MOT with 25% OFF future digital spend†

Save 50% on product RRP

FREE bespoke digital design

Delivering impressions via our radio station website and network of recognised and trusted sites across our broadcast area such as:

Example sites your advert may be delivered to via our ad network

£149

per month*

Find us on

FM

102.5 FM and 107.5 FM across Pembrokeshire

FISHGUARD

ST DAVIDS

DAB

Across Mid and West Wales

LLANDYSUL

CARMARTHEN

ST CLEARS

HAVERFORDWEST

MILFORD HAVEN

Online

UK Radioplayer and radiopembrokeshire.wales

Radio Pembrokeshire 14 The Old School Estate Station Road Narberth Pembrokeshire SA67 7DU

TENBY

PEMBROKE

Audience survey area 100,300 adults

Sales Telephone 01834 887 160 sales@radiopembrokeshire.wales

*All prices exclude VAT. Payment terms are monthly in advance by standing order. Sound Success product subject to availability. Trading terms and conditions apply. Minimum 12 month contract. Digital Success Package only available when purchased in conjunction with any Sound Success Package. Reach radius within 20 miles of our broadcast transmitter. 25% discount redeemable against Premium products only. All prices exclude VAT. Trading terms and conditions apply. Minimum 12 month contract.

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“I’ve been advertising ‘on air’ with Radio Ceredigion since May and the response has been great!” - The Hive


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Radio Ceredigion: Your music, Your station across Ceredigion Success Package

Xtra Package

A minimum of 60 x 30 second commercials each month

All of the benefits of Sound Success membership

50% of commercials guaranteed to run in peak time (between 6am & 7pm)

An Xtra 10 x 30 second commercials every month

Potential additional bonus overnight & off peak plays

An Xtra standard commercial production (available from month 7)

1 standard Production Voucher

All your guaranteed commercials to run in peak time (6am to 7pm)

£199 per month

£249 per month

*

*

Digital Success Reach 20,000 potential customers within a 20 mile radius of our broadcast area based on user location†

Digital MOT with 25% OFF future digital spend†

Save 50% on product RRP

FREE bespoke digital design

Delivering impressions via our radio station website and network of recognised and trusted sites across our broadcast area such as: †

Example sites your advert may be delivered to via our ad network

£149

per month*

Find us on

NEWTOWN

ABERYSTWYTH

FM

103.6 FM, 96.6 FM and 97.4 FM across Ceredigion ABERAERON

LLANDRINDOD

BUILTH

Online

UK Radioplayer and radioceredigion.wales

CARDIGAN

LAMPETER

FISHGUARD

LLANDOVERY

BRECON

LLANDEILO

Radio Ceredigion Parc Y Scarlets Stadium Parc Pemberton Llanelli SA14 9UZ

Audience survey area 79,300 adults

Sales Telephone 01970 229 110 sales@radioceredigion.wales

*All prices exclude VAT. Payment terms are monthly in advance by standing order. Sound Success product subject to availability. Trading terms and conditions apply. Minimum 12 month contract. Digital Success Package only available when purchased in conjunction with any Sound Success Package. Reach radius within 20 miles of our broadcast transmitter. 25% discount redeemable against Premium products only. All prices exclude VAT. Trading terms and conditions apply. Minimum 12 month contract.


18 16


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Nation Broadcasting operates 2 national radio stations along with a family of local radio services across Wales Success Package

Xtra Package

A minimum of 60 x 30 second commercials each month

All of the benefits of Sound Success membership

50% of commercials guaranteed to run in peak time (between 6am & 7pm)

An Xtra 10 x 30 second commercials every month

Potential additional bonus overnight & off peak plays

An Xtra standard commercial production (available from month 7)

1 standard Production Voucher

All your guaranteed commercials to run in peak time (6am to 7pm)

Total Nation East

Nation East + Dragon Radio

Total Nation West

Nation West + Dragon Radio

Total Nation

Nation Radio + Dragon Radio

Local Radio South

Bridge FM + Swansea Bay Radio

Local Radio West

Pembs + Carms + Ceredigion

Total Local

Local West + Local South

Total Group

All Group Transmitters

Digital Success Reach 20,000 potential customers within a 20 mile radius† Save 50% on product RRP Digital MOT with 25% OFF future digital spend†

FREE bespoke digital design

Success

Xtra

£575 £375 £775 £525 £949 £1,399 £2,075

£725 £475 £975 £655 £1,199 £1,749 £2,599

* * * * *

*

*

* * * *

* * *

*prices above are priced per month

Nation Broadcasting St Hilary Transmitter Near St Hilary Cowbridge CF71 7DP

Audience survey area 1,740,000 adults

Sales Telephone 02921 41 41 10 sales@nationbroadcasting.wales

*All prices exclude VAT. Payment terms are monthly in advance by standing order. Sound Success product subject to availability. Trading terms and conditions apply. Minimum 12 month contract. Digital Success Package only available when purchased in conjunction with any Sound Success Package. Reach radius within 20 miles of our broadcast transmitter. 25% discount redeemable against Premium products only. All prices exclude VAT. Trading terms and conditions apply. Minimum 12 month contract.


Our Guarantee We’re interested in your business today and tomorrow, so we guarantee your sales account manager will be in monthly contact with you to discuss your ongoing marketing requirements.* On your monthly invoice you will receive a detailed list of the times your commerial is transmitted on our stations. Our guarantee is backed by a refund in full of one month’s membership fee if we fail to meet our obligations to you. Whichever package is right for your business, payment is spread across the term and payable monthly in advance by standing order or credit card. *This guarantee is invalid if three attempts have been made to contact you during the calendar month including one attempt by email or post or if you have requested not to be contacted.

Coverage maps are indicative and for illustration purposes only. Coverage populations are adults 15+, RAJAR Q3 2016. Partnership details are correct at time of printing. E&OE. Published December 2016. Nation Broadcasting Limited.

Sound Success, Digital Success  
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