The latest issue of PQ marks a defining moment for the industry with the launch of the National Peanut Board’s bold new brand platform, “It’s Not Nuts. It’s Peanuts.” This edition takes readers inside the strategy, creativity and collaboration behind a unified vision to strengthen demand and position peanuts in fresh, relevant ways for today’s consumers.
Explore how innovative storytelling, integrated marketing and audience-first engagement are bringing the new brand to life across social, digital, campus and foodservice channels. From behind-the-scenes insights on campaign development to real-world activation, this issue highlights how peanuts are earning a stronger voice in culture.
PQ 53 also showcases progress across key priorities, including early peanut introduction, food allergy research, production research investments and global market expansion; each supporting long-term growth and profitability for U.S. peanut farmers.
With perspectives from industry leadership, updates on strategic initiatives and