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PARTICIPANTAND FUNDRAISING GUIDE

2011

Presented by

An unforgettable ride. An unbeatable destination. A world free of MS.


Dates: Start Lines: UCSF Mission Bay Campus (75 & 100 mile routes) 2011

Presented by

1300 4th Street, San Francisco, CA 94158 Sonoma Mountain Village (40 mile route) 1400 Valley House Drive, Rohnert Park, CA 94928

THANK YOU for registering for the 28th annual Bike MS: Waves to Wine Ride! While many of us will never know what it’s like to live with MS, we can do something for those who do. Whether you ride as an individual or in a team, you’ll finish Bike MS with a great sense of personal accomplishment and the satisfaction of knowing that you’ve made a difference. Funds you raise go directly to research and services for people living with MS throughout Northern California. Our fundraising goal this year is to raise $2 million, and together we can make this happen! This guide provides everything you need to know about Bike MS, including fundraising tips, cycling resources and event details.

What’s Inside

Quick Contacts: www.wavestowine.org info@wavestowine.org Phone: 415-230-6677 800-344-4867 Send donations to: National MS Society Bike MS: Waves to Wine 1700 Owens St, Suite 190 San Francisco, CA 94158

What to Expect in 2011........................................................... 3 This is Why We Ride............................................................. 4 About the Northern California Chapter................................... 5 Fundraising Headquarters..................................................... 6 My Account........................................................... 9 Top Fundraisers.................................................................... 11 Prizes................................................................................. 13 Teams................................................................................. 14 Cycling Resources................................................................. 15 Safety: Rules of the Road...................................................... 16 Event Information................................................................ 18 • General Information and Venue Addresses • Dates to Remember • Event Timeline and Packet Pick-Ups

What to Expect.................................................................... 21 • The Routes, Start Lines, In-Route Support, and Finish Lines • Meals, Packing List, and Photography information • Transportation, Shower Trucks, and Massage services

Lodging and Accommodations................................................ 25 Frequently Asked Questions.................................................. 26 Contact Us.......................................................................... 29 Sponsors............................................................................. 30

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WHAT TO EXPECT IN 2011! Pre-Event Fundraising Deadline All riders will need to fulfill their $350 minimum by the day of the event in order to be able to ride in 2011. This fundraising minimum is in addition to the registration fee paid at the time of registration and applies to all riders, regardless of age. You will not be able to pick up your rider packet until the minimum is met. Your registration fee and $350 fundraising minimum include a custom event t-shirt, on-site bike mechanics, medical staff, police support, rest stops every 10-15 miles, six full meals, wine and beer garden, a great finish line expo, and much, much more. In 2010, the average rider raised $972. Aim high! Riders who raise $1,000 or more will receive a Bike MS: Waves to Wine bike jersey.

Pedaling Perks for Top Fundraisers Each year we recognize our Top 150 Club, an elite group of fundraisers who together raised over $614,000 in 2010 to fight MS and our Furious Fundraisers, over 180 riders who together raised over $266,000 in 2010. Both groups are eligible for a variety of extra benefits throughout the year and at the ride. See details on page 11 and at www.wavestowine.org

Under 18 Riders The minimum age requirement to participate in Bike MS: Waves to Wine is 12 years old. If you are between 12 and 18, however, you will need to provide a notarized waiver prior to your participation in the bike event. You can download a waiver from the FAQ section of www.wavestowine.org or call us and we will mail you a form. In addition, all riders, regardless of age, are required to fulfill the rider minimum of $350 prior to riding in the event.

Be a Virtual Rider in 2011! Enjoy all that Bike MS : Waves to Wine has has to offer without riding. Even if you cannot join us for the ride, you can still join the movement to create a world free of MS by fundraising through our online Virtual Rider Program. Just register (you can participate individually or join a team) and select “Virtual Rider� when registering..

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THIS IS WHY WE RIDE What is multiple sclerosis?

Multiple sclerosis (or MS) is a chronic, often disabling disease that attacks the central nervous system (CNS), which is made up of the brain, spinal cord, and optic nerves. MS interrupts the flow of information from the brain to the body and stops people from moving.

Early and ongoing treatment with FDA-approved therapy can make a difference for people with multiple sclerosis. To learn about the options, individuals should talk to their health care professionals and contact the National MS Society at nationalMSsociety.org or 1-800-344-4867.

Symptoms may be mild, such as numbness in the limbs, or severe, such as paralysis or loss of vision. The progress, severity, and specific symptoms of MS are unpredictable and vary from one person to another. Most people with MS learn to cope with the disease and continue to lead satisfying, productive lives. Today, new treatments and advances in research are giving new hope to people affected by the disease. Facts about MS • Approximately 400,000 Americans have MS. Because the Centers for Disease Control and Prevention (CDC) does not require U.S. physicians to report new cases, and because symptoms can be completely invisible, the numbers can only be estimated. • Worldwide, MS affects about 2.1 million people. • Most people are diagnosed between the ages of 20 and 50, although MS has been diagnosed in individuals as young as two and as old as 75. • Nearly three times as many women as men have MS. • Studies suggest that genetic factors make certain individuals more susceptible than others, but there is no evidence that MS is directly inherited.

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ABOUT THE NORTHERN CALIFORNIA CHAPTER The Northern California Chapter of the National Multiple Sclerosis Society was founded in 1954 and has three offices providing programs and services to 12,000 people living with MS in a 40-county area. The Chapter is committed to helping the thousands of Northern Californians impacted by MS continue moving their lives forward. The Chapter raises funds locally to support the Society’s critical research initiatives and to provide hundreds of comprehensive support services and educational programs to people living with MS, their family and friends.

Where Your Fundraising Dollars Go

Your generosity makes it possible to help people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services that help people with MS and their families move their lives forward. Last year, the Northern California Chapter raised nearly $5 million to support these efforts, with 2/3 of these funds coming directly from special event revenue.

Our Mission: We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS.

>> We are moving research forward by relentlessly pursuing prevention, treatment and cure. >> We moving to reach out and respond to individuals, families, and communities living with MS. >> We are moving politicians and legislation to champion the needs of people with MS through activism, advocacy, and influence. >> We are moving to mobilize the millions of people who want to do something about MS now. Learn more about the programs and services we provide to people living with MS, their friends and families at www.nationalmssociety.org/can

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FUNDRAISING HEADQUARTERS Fundraising 101 – everything you need to know

Fundraising is the most important part of your participation in Bike MS. All participants are required to raise a minimum of $350 and this minimum must be turned in by the day of the event in order to participate. Riders fundraise in a variety of ways and raised an average of $912 per cyclist in 2010.

A Personal Appeal

E-mail and traditional letter-writing campaigns are the most successful ways to raise money. You can solicit donations from a variety of sources such as: • family, neighbors, friends, college friends, sorority/fraternity members (holiday card list, e-mail, address book, social networking websites) • colleagues and business associates (e-mail, rolodex, or inter-office mail) The following are some ideas for a successful letter-writing campaign: • Always include a self-addressed, stamped envelope with your letter if using regular mail. If you are contacting your donors via email, include your name and address to send pledges and/or include a link to your personal Waves to Wine fundraising webpage. Make it easy for your potential donors to respond to you. • Personalize your appeal by using familiar details about yourself, or your history riding in the Bike MS event. If the donor is not paying immediately by cash, check or credit card, specify a deadline in order to get donations to you in time to receive your prize. • Follow up with a note, e-mail or phone call to all those who have not responded. • Always send a thank you note when you receive a donation. After Bike MS, include details about your day, and maybe even a photo to your top donors. Your donors will be curious about your performance.

Tracking Offline Donations Some donors may prefer to make a donation in the form of a check. To have these donations appear on your personal Web page Honor Roll at www.wavestowine.org, follow the steps below. • Select “Enter Offline Donations” in your fundraising headquarters and enter any offline donations or pledges you receive. • When all checks are entered, print out a report and mail it with your checks to: National MS Society Bike MS: Waves to Wine 1700 Owens St, Suite 190 San Francisco, CA 94158 • Make sure your name is in the memo section of every check mailed.

Asking over the phone and in person are also great ways to make a personal appeal. Additional fundraising tips are available in Fundraising and Prizes section of the Bike MS website: www.wavestowine.org.

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FUNDRAISING 101 1. SET A GOAL. All participants, regardless of age, are required to raise a minimum of $350 (separate from the registration fee) by the day of the event, September 17th, in order to receive your rider packet and bib – both are needed to participate. 2. SET UP YOUR ONLINE FUNDRAISING CAMPAIGN by personalizing your personal fundraising page and sending e-mails from your account at www.wavesotwine.org. Upload photos and share why you are riding on both your website and in your e-mails. Go to your account to get started today! 3. KICK OFF YOUR FUNDRAISING by making a personal donation. When your donors see that you are financially committed to the cause, they will support it too. After you have sponsored yourself, ask everyone you know to support your efforts to join the movement towards a world free of MS.

How to Raise $1,000 in Just 9 Days (and earn an official Waves to Wine jersey)! 1. Donate $50 to yourself. 2. Ask 2 family members to donate $50. 3. Ask 10 friends to donate $20. 4. Ask 5 co-workers to donate $20. 5. Ask 5 neighbors to donate $20. 6. Ask 10 people from your religious institution to donate $10. (Better yet, see if you can make an announcement and do a mass collection.) 7. Ask your boss for a company donation of $50. (Ask if your company will match what you raise. For more info on matching gifts, visit the FAQ at www.wavestowine.org.) 8. Ask 5 companies that you deal with through work to donate $40. (Make sure to get permission to do this.) 9. Ask 4 businesses that you frequent—like your dry cleaner, hair stylist, favorite restaurant—to donate $25.

Total: $1,000!

Tip: To find your personal donation page, click on “Donate/ePledge” at www.wavestowine.org and search for your name.

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FUNDRAISING 101 Plan a Fundraising Event

Fundraising events are a popular way for individuals and teams to meet their fundraising goals. Fundraising events may include silent auctions, poker nights, garage sales, bake sales, wine and cheese parties, and other house parties. Many local restaurants will host a fundraiser by contributing a percentage of their sales from a specific night to you. All they ask is that you invite all of your friends and family to dine at their establishment and tell them they are with you when they pay their bill. Contact your favorite eatery to see if they will contribute to your fundraising success! The Northern California Chapter can support your fundraising events in the following ways: • Sending a staff member to attend your event • Providing materials about multiple sclerosis and the National MS Society. It is important to remember to incorporate the mission of creating a world free of MS into your event. • Providing the Bike MS logo for your events (within our branding guidelines). Please note that all use of the Bike MS or Society logo must be pre-approved by Chapter staff. • Listing your event on the Northern California Chapter’s Facebook page and Bike MS calendar at www.wavestowine.org.

Double Your Donations with Matching Gifts

What’s better than a generous gift to the National MS Society? A gift that is twice as generous thanks to a third party’s matching gift program! Many companies offer employees a matching gift benefit that, in effect, doubles (or in some cases even triples) your gift to the National MS Society. By participating in these programs you and your sponsors can double your dollars and significantly increase the impact that your contribution will make toward creating a world free of MS. Look up a company at www.matchinggift.com. Companies have various methods by which you can submit your matching gift request: online forms, automated phone systems, or a paper form that you submit to the National MS Society when turning in your pledges. Contact your company’s human resources officer (or if your donor’s company offers matching gifts, have them do the same) to find out your options. They will give you a matching gift application; fill it out and send it to us. We’ll take it from there!

Fundraising Consultation

The staff at the Chapter has helped thousands of others and will help you reach your fundraising goal! If you are interested in a one-on-one fundraising consultation please contact us. Email info@wavestowine.org or 415-230-6677 and we will gladly help support you!

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MY ACCOUNT Need help logging in or editing your page? Contact us: info@wavestowine.org or call 800-344-4867

My Account — How-To Guide > Set up your personal Web page > Upload your e-mail address book or send emails from Outlook > Send e-mails to solicit donations > Send e-mails to thank your donors > Track e-mails sent and actions taken > Track your fundraising progress

Accessing My Account

Step 1: Go to www.wavestowine.org and log in by clicking “My Account” on the left side of the screen. Enter username and password and click the “Log In” button. Step 2: When you���ve logged in successfully, the grey box at the top will say, “Welcome!” Now you can update your Personal Page.

Setting Up Your Personal Web Page

Step 1: From ‘My Account’ select the Personal Page link, located at the top of your screen. Step 2: Utilize this page to change the template or edit the font and color scheme. To upload photos, click on Photos/Videos on the right side of the screen. Save your changes before you log out. Step 3: All photo images must be JPEG files smaller than 200KB. To choose a photo from your picture library, click on the browse button to begin your search. After you have selected your photo, click on the upload image button to complete the selection. Step 4: To edit the text on your personal page, click in the text box and begin typing. After you have made your changes, save them and save often.

Uploading Your Address Book From ‘My Account’, select the “Add contacts to Address Book” link on the right side of the page. You can upload your address book from Outlook, Yahoo, AOL or a generic CSV file. To search for the file you’re adding, select the browse button. Once you have selected the correct file, click on the ‘Upload Now’ button.

Tracking Your Progress

Make the most of your online account and begin fundraising today! To log-in, go to www. wavestowine.org

From ‘My Account’ click the ‘View your progress page” link.

Sending E-Mails

Step 1: From ‘My Account’ click the ‘Email’ link at the top of the page. From this section of the center you can send emails to potential donors to solicit donations and send thank you emails to those who have already donated. You can use the template emails or draft your own personal message. You can also send emails to teammates..

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USING

MY ACCOUNT 2) After you customize your personal page you can send out emails to your friends and family. 3) As you get close to your fundraising goal, it is always a good idea to increase it!

1) The first thing you should do is customize your personal page.

4) Create a personal link to your webpage by using your name to as a shortcut URL. For example: http://main. nationalmssociety. org/goto/Jane.Doe

With the Bike MS Boundless Fundraising application, any Bike MS cyclist with a Facebook account can extend their fundraising efforts to their social networks on Facebook. Visit www.wavestowine. org, log in to your Participant Center, and click the “Fundraise with Facebook” button to add a fundraising thermometer and “donate” link to your Facebook profile webpage.

Also available at www.wavestowine.org: >> Customizable Email Templates >> Fundraising 101 >> Sample Fundraising Letters >> Prizes and Incentives

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TOP

FUNDRAISERS Top 150 Club The Top 150 is an honor awarded to our top 150 fundraisers from the previous year’s Bike MS event. Collectively, these 150 riders raised more than $614,000 in 2010 to fight MS. To reward these special individuals, each is a member of the Top 150 Club and receives special benefits before, during and after the 2011 ride that are exclusive to members. Some benefits Top 150 Club members receive are:

eA

ks

> Express Line at Bike MS: Waves to Wine Ride Packet Pick-ups for personalized service > Priority start in Rohnert Park > Blue Rider Number 1-150 To t pF Ka > Parking Permit & VIP Credential d un n dra na > VIP Tent o s isers r in 2010, David Patte > Invitation to various special events throughout the year > Name listed as one of our Top 150 Fundraisers on the Bike MS: Waves To Wine Ride website > Dedicated staff member to help you prepare for the Bike MS: Waves To Wine Ride > Email updates to keep you abreast of current Bike MS: Waves To Wine Ride news and events.

Furious Fundraisers Pedaling Perks Furious Fundraisers is a new fundraising club, recognizing an elite group of participants who raise a minimum of $1,200. We had more than 180 Furious Fundraisers in 2010, who raised over $266,000 collectively. Don’t miss out on this exciting new opportunity! Some benefits Furious Fundraisers receive are: > Dedicated staff member to help you prepare for the Bike MS: Waves To Wine Ride > Name listed as one of our Furious Fundraisers on the Bike MS: Waves To Wine Ride website > Opportunity to meet people and to further connect them to our mission > Special invitations to events throughout the year

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BIKE MS: WAVES TO WINE

TOP 150 CLUB 2010

The Bike MS: Waves to Wine Top 150 Club is an elite group of cyclists made up of the top 150 fundraisers from the 2010 Bike MS: Waves to Wine Ride. Collectively, these riders raised more than $614,000 in 2010 to fight MS. Thank you for your commitment toward a world free of MS! 1 David Patterson 52 May-Yee Ng 2 Kate Aks 53 Chuck White 3 Greg Kleiman 54 John Hanlon 4 Thomas Galizia 55 Erica Kuhl 5 Randi Bethel 56 Kirk Dahle 6 Jim Forni 57 Len Hirschi 7 Jay Thayer 58 Sally Nasman 8 Jon Richards 59 Brendan Sohr 9 Charles Myers 60 David Nadelman 10 Perry Heffelfinger 61 Gregory Rogalski 11 Mark Linsky 62 Adrienne Lang 12 Daniel Siegel 63 Gerald Derblich 13 Mike Van Allen 64 Gordon MacKean 14 Michael Randazzo 65 Stephen Bahr 15 Michael Murphy 66 Matthew Laroche 16 John Sullivan 67 Brian Totty 17 Steven Braunstein 68 Kent Stoddard 18 Jon Lane 69 Jeanine Ciecko 19 Lisa Helme 70 Chuck Raeder 20 Matthew Frinzi 71 Michael Egan 21 Mitch Ashley 72 Scott Raaum 22 Robert Lytle 73 David Asarnow 23 Don Neu 74 Thomas Borst 24 Ron Clark 75 Erika Dahle Petras 25 Langley Eide 76 Averell Ryland 26 Katie Kowinski 77 Dan Kinney 27 Mario Abruzzini 78 Bryan Bates 28 Jared Nusinoff 79 Barry Rotman 29 Naomi Newman 80 Randy Simon 30 Sheryl Adam 81 Carlos Eiras 31 Ally Gwozdz 82 Karl Danz 32 Dean Mansour 83 Elizabeth Walchuk 33 Derek Ching 84 Dan Christman 34 Kathryn Stoner-Weiss 85 Marty Rateau 35 Russ Pressney 86 Michael Geschwind 36 Rachael O'Meara 87 Rahul Young 37 Caren Bearinger 88 Nicole Dubois 38 Samuel Brunetta 89 Steve Rowe 39 Peter Maloney 90 Terri Gaydon 40 Susan Pomilia 91 Amy Giles 41 Lane LiaBraaten 92 Woody Shiflett 42 Jonathan Halperin 93 Joshua Polston 43 Vivian Leal 94 Anne Hollingsworth 44 Joseph Olson 95 Roger Bartley 45 Katrina Keating 96 Lars Rohrbach 46 Edward Tcheleshev 97 Stephanie Klees 47 Alan Gellman 98 Deborah Cohan 48 Karen Hennessy 99 Ted O'Hanlon 21. | Visit: wavestowine.org | Call: 800-344-4867 49 Jenny Berthiaume 100 Ben Grieb 50 Laura Pliska 101 Stefan Irion 51 Heather Childress 102 Patrick Guerra

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103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150

Steve Nestle Michael Warncke Jody Steinauer Ken Morikawa Michael Patterson Rodney Adams Kees Vissers John Wright William Nystrom Ronan Murray Jerri-Ann Meyer Alyssa Scelza Jill Foley Tony Hebron Chris Jasper Scott Myers Rob Stiles Raymond Stern Heather Rangel Richard Adams Justin Martello Peter Colijn Lars Skugstad Wendy Sumner Keith Torluemke Claudia Beck Nancy Boas Todd Johnson Kyle Loewen Stephen Elbert Ron Parker Nathan Rearick Kristin Pfeifer Douglas Sovern Corey Dunsky Peter Elden Robert Miller Dale Perkins Paul Brannan Dave Hultman Carly Stanley Dave Knight Osman Javed Dunagan Pearson Brandon Kuhl Marc Kelley Frank Nicholson-Bjerre Michael Burke E-mail: John info@wavestowine.org Hieb Leslie Lukesh (three-way tie)

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EARN GREAT PRIZES Raise

Earn

$350

Every participant who raises the minimum $350 will be eligible to ride and receive a Bike MS: Waves to Wine t-shirt at the event.

Raise $1,000-$2,499

Cabernet Club: receive an official Bike MS: Waves to Wine cycling jersey.

$2,499-$4,999

Merlot Club: receive an official Bike MS: Waves to Wine Top Fundraiser jersey and a $50 bike shop gift certificate.

$5,000-$7,499

Chardonnay Club: receive official Bike MS: Waves to Wine jersey and cycling vest or a $75 bike shop gift certificate.

$7,500-$9,999

Champagne Club: top fundraiser perks, Bike MS: Waves to Wine jersey and cycling vest or a $100 bike shop gift certificate.

$10,000+

Cognac Club: VIP status, jersey and cycling vest, and an expensepaid trip to the Nat’l Conference, a three-day celebration, attended by top fundraisers from all over the nation.

Become a member of Mission First! Check wavestowine.org forof Mission First and donate the cost of your prize Join the hundreds of individuals who are already members back to the Northern California Chapter. To join MF, simply do not redeem your gift certificate. (We want additional prize details! you to keep the jersey and wear it proudly!) The cost of your other prizes will then stay with the Northern California Chapter and go towards programs and research for those living with multiple sclerosis. In 2010, Bike MS: Waves to Wine riders gave back over $2500 to the Chapter. Thank you!

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TEAMS Creating a team can make your Bike MS experience even more rewarding!

Riding on a team is an opportunity to share a great experience with friends, family and coworkers—a community coming together for a common goal and the accomplishment of a unique personal challenge! Bike MS can be more than a fundraising event; it can be a joyous celebration of how far we’ve come together!

Benefits of Being on a Team: > Team fundraising webpage > Opportunity to participate in team contests > Team meeting area at Bike MS > Team Photo at Bike MS > Eligibility for Top Fundraising Team rewards

Online Team Resources: >> >> >> >> >>

Sample recruitment and fundraising letters Team Captain Guide Team Timeline 2011 Top Team profiles Information on Team Village

Team Village: A place of celebration

Team Village is located in the heart of the festivities at Sonoma Mountain Village and close to the action: the beer and wine garden, massage tent, VIP tent, and food. This is a great place for your team to meet after finishing the first day of the ride. There will also be contests for the Best Corporate Team Tent and one for the Best Friends and Family Team Tent. Invite your friends, family, and co-workers to your tent for more fun! Space is limited so reserve your tent in Team Village today!

Ready to team up?

Visit www.wavestowine.org to learn more about starting a team and to download our Team Village guide. If you have additional questions or would like to reserve a tent in Team Village, please contact Sam McIlraith (sam.mcilraith@nmss.org).

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CYCLING

RESOURCES Official Bike Shops Whether you need new equipment or expert advice, you will find everything you need at Bike MS: Waves to Wine Official Bike Shops. Our bike shop partners are located throughout Northern California and a complete list is available on our website at www.wavestowine.org Personnel at official bike shop locations are ready to assist you with your preparations for this year’s ride, including providing a 10% discount (bikes not included) to all registered riders. Please remember to call your nearest official bike shop to schedule a time for bike repairs or inspections. Interested in getting your local bike shop involved? E-mail us at info@wavestowine.org or call 415-230-6677 for more information.

Safety The National MS Society and Bike MS: Waves to Wine is committed to providing a quality cycling experience by enforcing safety precautions while ensuring that all participants enjoy a fun experience. For this reason, tips on group riding, bike maintenance, managing road hazards and cycling rules of the road have been included in this guide. It is our hope that you will find this information useful and easy to incorporate into all your cycling experiences. Get to know your bike, learn basic repairs and adjustments, and ride confidently and safely in traffic by taking a cycling class. Many classes provide essential riding skills and techniques to adults and children. For more information and a list of local classes, dates and times visit the Training and Resources section of www.wavestowine.org.

Bicycle Maintenance Safety Checklist All cyclists are responsible for keeping their riding equipment in good working order. Get into the habit of checking your bicycle and equipment before every ride. Small adjustments can help ensure a successful finish. We recommend visiting one of our official bike shops for a complete pre-Bike MS tune up. On the day of the ride, the wait for mechanics at our rest stops can sometimes be very long, and we cannot guarantee that they will be able to completely repair your bicycle and get you back on the road. Please come prepared, carry your own tubes and necessary repair kits, and know how to use them.

∑∑ Check your wheels for worn tires, loose spokes, warped rims and proper inflation. ∑∑ Check your handlebar for looseness at the headset and stem. ∑∑ Check brakes for cable tightness, worn pads and alignment of the pads with the rims. ∑∑ Check your saddle for seat post bolt tightness and proper fit. ∑∑ Check for chain looseness and bad links. Clean regularly. Lubricate with bicycle chain lube. ∑∑ Check the derailleur for worn cogs and adjustment. ∑∑ Check that your gears change smoothly. ∑∑ Check your pedals and cranks for tightness. ∑∑ Check your shoes for tight cleats and straps and buckles in good repair. ∑∑ Check your helmet for proper fit and worn straps.

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RULES

OF THE ROAD >> ALL PARTICIPANTS MUST WEAR A HELMET. >> Know and obey all traffic laws: stop at red lights, obey signs, observe speed limits, and follow lane markings. Cyclists in California have the same rights and responsibilities as motorized vehicle operators. >> Look and signal before you move: Always scan behind you before changing lanes or making turns. A continuous arm signal is required prior to a turn or lane change (unless arm is needed to control the bike) and while stopped waiting to turn. >> Stay right: Ride in the right portion of the right lane and leave at least four feet between your handlebars and parked cars or other hazards such as other users. You may move left when passing slower vehicles or preparing for a left turn. >> Never ride against traffic. Drivers do not expect bicyclists riding on the wrong side of the street. Even in marked bike lanes, ride in the direction of traffic. >> Ride single file and do not impede traffic. >> Move all the way to the side of the road if you must stop. >> Watch out for metal plates, potholes and cobblestones in the road which can cause falls. >> Bike MS is not a race, ride at your own controllable speed. >> Respect Bike MS Ride Marshals and officials on the route. They are there for your safety. >> Headphones, cell phones, MP3 players/iPods, radios and similar radio devices are not permitted while riding. >> Hands on the handlebars: Do not carry anything that prevents keeping one hand on the handlebars. >> Your bicycle should also be equipped with wheel and pedal reflectors, or other reflective surfaces. >> Do not cross the double yellow line.

All participants are required to wear a helmet!

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RULES

OF THE ROAD

You Are Bike MS

Know the lingo Remember to follow the rules of the road Group cycling has its own form of communication. as you start to train for Waves to Wine. The presence of road hazards, directions, and needA bike is just like a car, so follow the rules to-know information is relayed through the pack of of the Vehicle Code. As a participant in riders by gestures and words. Remember to pass all the Bike MS: Waves to Wine ride, you not communication on to the next cyclist behind you in the only represent yourself and your team, group. Speak loudly and clearly. The following are the but the National MS Society and the most common terms you may hear in group sponsored cycling community as well. Please rides: exhibit safe and responsible riding >> On your Left: This means a rider is approaching your behavior, so we can continue to enjoy left side. Allow room to pass. >> Car back: This means a car is approaching from the Waves to Wine for years to come! rear. All riders make an effort to move to the right of the road in a single file until the car passes. In most states, the law requires cyclists to ride no more than two abreast. This ensures that traffic will not be impeded, and will make passing easier and safer for the cyclists. >> Gravel - Pothole - Sand - Tracks: Each of these messages is to alert the riders behind you of hazardous road conditions. The words are combined with the gesture of pointing to the hazard well in advance. >> Flat: This indicates that a rider has suffered a flat tire. Allow enough room for the rider to slow down and move to the right side of the road or trail for repair. Offer assistance if needed. >> Slowing: The cyclist in front of you is slowing down. Use caution and prepare to stop. Many cyclists use the palm of their hand toward riders behind them to indicate slowing and stopping. >> Stopping: This indicates that a rider ahead is stopping. Do not forget to unclip from your pedals, if using. Additional Safety Tips At Bike MS events, our active route support team works to make the ride safe. Here are a few additional suggestions to help keep everyone safe on the ride: >> Thumbs down for help: SAG vehicles will stop for you if you are off to the side of the road, off your bike, and giving a “thumbs down” sign or holding your helmet in the air. >> Ride marshal support: A special team of cyclists called Ride Marshals provide support on the rides. They offer minor mechanical help along the route and monitor cycling safety and etiquette to ensure your safety. >> Rest stop etiquette: All cyclists who enter a rest area must pull over, dismount and move completely away from the road and rest-stop entrance. When exiting, move beyond the rest area and proceed with caution on the right side of the road before merging with faster cyclists. >> Passing: Passing others and being passed occurs continuously during the ride. Call out “passing on your left” and allow time for the cyclist being overtaken to move to the right—then pass safely. >> Mechanical problems: Examine mechanical problems and change flats completely off the road. If you have a problem you cannot fix yourself, flag down a SAG van and/or seek a mechanic at the next rest stop.

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TRAINING Bike MS: Waves to Wine will be here before you know it, so it’s important to make sure your body and your bike are ready. The key to making the ride a success lies in consistent training and preparation. Here are some basic step to get you started:

Additional online resources include: > Bicycling Education and Classes > Bicycling Safety Video > Online Safety Presentation > Official Bike MS Bike Shops

Step 1: Use the Bike MS Online Training Tools at www.wavestowine.org to help you prepare for the ride. Step 2: Have your bike professionally inspected. All Bike MS participating bike shops can provide routine maintenance or repairs on your bike, as well as expert advice and cycling information. Step 3: Track your mileage on gmap-pedometer.com. An important part of training is assessing your improvement. Step 4: Participate in other organized cycling events and/or rides. You’ll have a much safer and enjoyable ride once you learn the dynamics of group cycling. Step 5: Make training fun by starting or joining training rides. Local cycling groups and bike shops offer weekly training rides throughout Northern California.

Training Peaks

Hydration

As a Bike MS participant, you are entitled to a free subscription to TrainingPeaks, which includes custom cycling training plans created just for us by Joe Friel, the official coach of Bike MS. Experience these benefits and more:

Bike MS can be a challenging event. It is important to be well-hydrated before, during and after the ride. If you do not drink enough fluids, dehydration can result, causing nausea, muscle cramps, chills and lack of motivation. Dehydration could also lead to heat stroke, a very serious medical condition. To prevent dehydration, use the following general guidelines:

• • • • • • •

Beginner and intermediate cycling training plans provided by author, coach and cycling expert Joe Friel Daily emails with your next workout keep you on track Weekly goals to work toward and check off when achieved Map, graph and share workouts with your friends by email, Facebook and view in Google Maps or Google Earth Upload workouts from one of more than 70 training devices (including Polar) or easily record your workouts manually, track your fitness and gain confidence Choose your language from German, Italian, French, English, Portugese or Spanish Complete nutrition tracking to monitor your diet

The National MS Society and its partners are not liable for any injuries that may occur from any incidents or loss/ damage of any equipment.

• On all rides you should drink 4-8 ounces of water or sports drink (with carbohydrates) every 15-30 minutes. • Drink more if it’s hot, humid or you’re really riding hard. • Sport drinks will help increase your performance, reduce cramps and lessen the possibility of heat stroke. Bike MS rest stops are placed at regular intervals to provide you with plenty of opportunities to eat and drink. • If you experience extreme fatigue, the inability to recover your energy or frequent muscle cramps, seek assistance from our SAG vehicles or medical crew – you may have the early signs of dehydration.

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EVENT

INFORMATION GENERAL INFORMATION Event Dates: September 17th - 18th, 2011 Saturday Venues • START (75- & 100-mile route): UCSF Mission Bay campus, Koret Quad, San Francisco • START (40-mile route): Sonoma Mountain Village, Rohnert Park • FINISH (All routes): Sonoma Mountain Village, Rohnert Park Sunday Venues • START (All routes): Sonoma Mountain Village, Rohnert Park • FINISH (All routes): Sonoma Mountain Village, Rohnert Park Venue Addresses: UCSF Mission Bay Campus, Koret Quad 1300 4th St. (corner of 4th St. & 16th St.), San Francisco, CA 94158 Sonoma Mountain Village 1400 Valley House Drive, Rohnert Park, CA 94928

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EVENT

INFORMATION EVENT TIMELINE

Please visit www.wavestowine.org for updates and/or revisions to the official schedule prior to the weekend of the ride. Friday, September 16th 4:30-7:00 p.m. Early packet pick-up and registration at the National MS Society office, San Francisco Saturday, September 17th - UCSF Mission Bay (75 & 100 mile route start) 5:30–7:30 a.m. Registration, luggage drop-off, mechanics available and breakfast 7:00 a.m. Teams start on the course 7:15 a.m. Ride out starts 8:00 a.m. Ride out ends Saturday, September 17th - Sonoma Mountain Village (40 mile route start and Saturday finish locaton) 7:30–8:45 a.m. Registration and breakfast 9:00 a.m. Ride out starts 9:30 a.m. Ride out ends 11:00 a.m. 8:00 p.m. Showers open 12:00 p.m. - 6:00 p.m. Expo 12:00 7:30 p.m. Entertainment 1:00-7:00 p.m. Beer and wine garden open, massage tables open 2:00 p.m. Shuttle service to hotels begins (running every half hour) 3:00-6:30 p.m. Team photos

3:30-7:00 p.m. - Dinner hours 5:00 p.m. All routes close, Riders must be off the course. 5:00 p.m. Team awards and program 8:00 p.m. Showers close, shuttle services ends, quiet hours begin 9:00 p.m. Lights out Sunday, September 18th - Sonoma Mountain Village 5:15-7:30 a.m. Luggage drop-off, bike corral opens, showers open and shuttles back to Sonoma Mountain Village from hotels starts 6:00-7:00 a.m. Breakfast and mechanics available 6:45-7:30 a.m. Team photos 7:00 a.m. Ride out starts 8:00 a.m. Ride out ends 12:00-5:30 p.m. Food, massage, entertainment, wine and beer garden 1:00 p.m. Shuttles back to San Francisco begin. (Buses run approximately every half hour or when full.) 5:00 p.m. Route closes 5:15 p.m. Showers close 6:00 p.m. Last shuttles leave Sonoma Mountain Village and event concludes

Packet Pick-Ups

Every rider is highly encouraged to attend a pre-event packet pick-up to turn in their pledges and to collect a rider packet. Rider packets include bib, bike & luggage tags and event wrist bands.

• •

Please note this year, the minimum pledge of $350 is required to pick-up your packet and ride in the Bike MS: Waves to Wine Ride. Starting August 18th, packet pick-ups locations will be scheduled throughout the Bay Area. Please call or visit our website for details.

You may also pick up your rider packet at the National MS Society, San Francisco office on the evening before the event. On site team packet pick-ups will be offered to all teams with 50+ members. Team members should check with their team captains to see if a team packet pick-up has been arranged. To schedule an on-site team packet pickup, during the weeks of August 24th and August 31st, please contact Sam McIlraith: sam.mcilraith@nmss.org or (415) 230-6678.

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WHAT TO

EXPECT The Routes In its 28th year, the Bike MS: Waves to Wine Ride has much to offer both the novice and experienced cyclist. Saturday’s 75- and 100-mile routes depart from the UCSF Mission Bay Campus and proceed over the legendary Golden Gate Bridge up along Highway 1 to the lunch stop in charming Marshall. From there, continue along the Sonoma County coast before traveling east into Rohnert Park. On Sunday, traverse beautiful Sonoma County vineyards and apple orchards, and ride through gently rolling hills to the finish at Sonoma Mountain Village in Rohnert Park where you will reunite with friends and family and enjoy a hearty dinner and finish line festivities. Cyclists may elect to ride the following mileage options: • Saturday: 40, 75 or 100 miles. • Sunday: 50 or 75 miles. • Cyclists who choose to ride the 40-mile route on Saturday will begin and end in Rohnert Park at Sonoma Mountain Village • Note: no shuttles will be available to transport riders from Rohnert Park back to San Francisco on Saturday. Shuttles will transport riders from Sonoma Mountain Village to San Francisco on Sunday ONLY. Maps, mileage, and topography for each route are available in the Event Details section of our website, www.wavestowine.org.

Saturday Start Lines The start line is an energetic, fun-filled area with fellow riders who are excited about the event. Early arrival is suggested so that you will have time to turn in additional donations, eat a light breakfast, and line up at the start line. The first rest stop is 15 miles into the ride, so be sure to fuel up and use the restroom before you start riding.

How long will it take to pedal the route? Beginner cyclists pedal about 10 miles per hour on a flat road. Intermediate riders in good physical condition ride at approximately 15 miles per hour. Racers and advanced riders cruise at over 20 miles per hour. These speeds are estimates and do not include rest stops. Routes close at 5 p.m. on both Saturday and Sunday. If you are unable to complete the route, a SAG vehicle will shuttle you to the finish line. Please remember, though, that Bike MS is not a race and everyone should ride at their own pace.

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WHAT TO

EXPECT What kind of support is available on the route? Rest stops are located approximately every 10 to 15 miles throughout the course, complete with porta-potties, water, energy drink, fruit, and snacks. Professional bike mechanics will be on hand throughout the duration of the event for those in need of assistance. Repairs will be free of charge but you will need to cover the cost of parts. Please be sure to thank our partnering bike shop mechanics for their dedication and assistance. (Please be prepared to handle your own minor repairs, e.g. flat tires). When not at a rest stop and minor repair becomes necessary, please remove your bike from the course and away from all other traffic. Radio communication will be available at all stops. Volunteer Amateur Radio Operators will be working to keep the National MS Society staff informed of any emergencies and situations which may develop along the course. In case of an emergency, please contact the nearest HAM radio operator. Medics are scheduled to support all rest stops and first aid supplies will be on hand. Please do not hesitate to ask a volunteer medic or SAG vehicle for assistance. SAG wagons & Moto Safety will be roaming the course and stationed at rest stops to help those in need. These volunteers are there for your safety; please follow their directions. SAG and Moto Safety can be identified by placards placed on their vehicle or motorcycle. SAG Wagons will include a bike rack or space to transport your bike. Please be sure to thank all support personnel for donating their time, vehicle, and fuel. To signal SAG vehicles drivers, follow these three steps: 1. Move off the road and out of the path of other riders 2. Dismount and stand near your bike 3. Take off your helmet and wave at the SAG vehicle. Be aware that some official vehicles on the route are medical, staff, or communications vehicles and are not equipped to carry riders. At peak hours, SAG vehicles may be full. Please have patience; another SAG vehicle will be by soon. NOTE: Personal/Team SAG’s are not permitted at any rest stop locations.

The Finish Line Crossing the finish line is an incredible accomplishment and we intend to help you celebrate! On Saturday, check in your bike at the bike corral and enjoy the finish line festivities. Your luggage will be waiting and shower trucks will be available for use. The Sonoma Mountain Village venue features a sponsor expo, food and beverages, music, and VIP perks for top fundraisers; dinner will be provided. Camp on-site or take advantage of free shuttles to and from our host hotels. On Sunday, take your bike immediately to a truck for loading back to San Francisco or park it if you are getting picked up at Sonoma Mountain Village. Your luggage and shower trucks will again be available while your bike is en route to your preferred start line. Sunday’s finish at Sonoma Mountain Village features food, entertainment, and more. Buses will transport riders back to Sonoma Mountain Village and UCSF in the afternoon.

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WHAT TO

EXPECT Meals Your event wristband is your meal ticket! Please wear it at all times. Registered riders and volunteers will be provided with breakfast, lunch, and dinner on Saturday and Sunday, as well as rest stop snacks. Registered volunteers will also get wristbands. Non-registered riders will need to purchase a meal ticket, $10 for dinner and $5 for breakfast and lunch. They will receive a colored wrist band. Tickets can be purchased at the Info Booth at Sonoma Mountain Village. A vegetarian option will be provided at all meals. Riders who are 21 years old or older can enjoy beer and wine provided by Lagunitas Brewing Company and Dry Creek Vineyard. Limit two free drinks per rider per day -- additional drinks available for purchase from

What to Bring You will need sufficient cycling clothing for two days, as well as warm clothing for evenings in Rohnert Park. You will also need your own toiletries. The mornings and evenings will almost certainly be chilly. As a courtesy to the Gear Volunteers, please limit your luggage two pieces that weighs no more than 30 pounds each (you’re only gone for two days!). REQUIRED: ∑∑Bike number, bib number, other rider ID numbers that are in your rider packet ∑∑Emergency Contact Information Card ∑∑ID / Driver’s License ∑∑Credit Card/Cash ∑∑Medical Insurance Card ∑∑Helmet ∑∑Your bike ∑∑Pump or CO2 cartridges ∑∑Patch kit, tire irons ∑∑Water bottles and/or Hydration Pack

RECOMMENDED: ∑∑Jerseys (2) ∑∑Bike shorts (2) ∑∑Socks ∑∑Knee and arm warmers ∑∑Cycling gloves ∑∑Rain jacket/pants ∑∑Windbreaker/Cycling jacket ∑∑Shoe covers ∑∑Sweat band or bandannas ∑∑Bike Shoes ∑∑Spare tubes ∑∑Seat bag ∑∑Mini bike tools ∑∑Bike computer ∑∑T-shirts ∑∑Underwear

∑∑Jeans and/or sweatpants ∑∑Sweater and/or sweatshirt ∑∑Jacket/Fleece ∑∑Hat ∑∑Comfortable shoes/sneakers ∑∑Sleepwear ∑∑Camera/Film (label film & disposable cameras with your Name and Participant number) ∑∑Prescription medications ∑∑First Aid Medical Bracelets/ Necklaces ∑∑Anti-blister cream ∑∑Bandages ∑∑Lip balm, sunscreen, aloe ∑∑Ibuprofen or other pain relievers ∑∑Topical pain reliever cream

Photographs Photographers will be along the route on both days of the Ride. Team photos will be taken at Sonoma Mountain Village on Saturday evening (3:00-6:30 p.m.) and Sunday morning (6:30-7:30 a.m.). Please contact Erin (erin.nasca@nmss.org) to reserve your team photo time slot today! Additional details will be shared in correspondence with team captains through the e-newsletter.

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WHAT TO

EXPECT Transportation

Hotel Shuttles (Saturday evening and Sunday morning) Courtesy shuttles will transport cyclists to and from all host hotels (listed in this guide and on our website) and the overnight venue. Shuttles will be divided between a northern and southern route. Shuttles will run between 2 p.m. and 8 p.m. on Saturday and 5:30 a.m. and 7:00 a.m. on Sunday. Passenger Busses (Sunday Only) Partnering charter lines will provide transportation from Sonoma Mountain Village back to San Francisco for all registered cyclists. Your bicycle will be cared for and transported by separate means and will be awaiting your arrival in San Francisco. The fee is $20. Please go to your account to purchase a ticket if you haven’t already done so. If your bike is to be transported, it must be checked in immediately after you cross the finish line at Sonoma Mountain Village. Bike transportation takes approximately 1.5 hours from drop-off at Sonoma Mountain Village to arrival in San Francisco / Sonoma Mountain Village. Each bike will be carefully padded and secured in the trucks. Rider numbers must remain on the bike for Sunday transportation. Once you have checked your bike, enjoy the finish line festivities, shower, grab your luggage, and board the bus to San Francisco. Shuttles will depart for San Francisco when full.

Shower Trucks Schedules Showers

Sonoma Mountain Village Saturday, 11am-8pm Sunday, 12pm-4pm Showers are free of charge. Bring your own towel and toiletries.

Additional Questions? Please read the FAQ on the following pages, or contact us with your question. Email: info@wavestowine.org or call us toll-free at 800-344-4867 (local: 415-230-6677).

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LODGING AND

ACCOMODATIONS Hotels and Courtesy Shuttles Courtesy Shuttles will transport cyclists to and from all host hotels in the Rohnert Park area and the overnight venue. Shuttles will run between 2 p.m. and 8 p.m. on Saturday and 5:30 a.m. and 7:00 a.m. on Sunday. Please see the list below for a list of our host hotels (ask for the Waves to Wine discount group rate) and check the www.wavestowine.org for updates to our hotel listings.

Rohnert Park Area Hotels BEST WESTERN - ROHNERT PARK 6500 Redwood Dr, Rohnert Park, CA 94928 Call: 707-584-7435 GOOD NITE INN - ROHNERT PARK 5040 Redwood Drive Rohnert Park, CA 94928 Call: 707-584-8180 BEST WESTERN - ROHNERT PARK 6500 Redwood Drive Rohnert Park, CA 94928 Call: 707-584-7435

QUALITY INN 5100 Montero Way, Petaluma, CA 94954 Call: (707) 664-1155 SHERATON SONOMA COUNTY 745 Baywood Dr, Petaluma, CA 94954 Call: 888-627-8458 RODEWAY INN - ROHNERT PARK 6288 Redwood Drive Rohnert Park, CA 94928 Call: 707-584-5690

Please note that shuttles will be available to transport riders between Sonoma Mountain Village and host hotels ONLY.

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FREQUENTLY ASKED

QUESTIONS Event Logisitics:

Where are the start, overnight, and finish locations? Please see the Event Information section of this guide, beginning on page 18. Where can I park on the day of Bike MS and how much does it cost? Parking will be available at both start locations, UCSF Mission Bay and Sonoma Mountain Village. Please check our website frequently in the weeks leading up to the event to find out more about parking information and costs. Note that all cars must be out of the parking lot by Sunday night. What if it rains? Bike MS takes place rain or shine. What do I do if I get a flat tire? We highly encourage all participants to know basic safety and repair skills, including fixing a flat tire. Be prepared and bring your own pump and extra tubes for your bike. However, if you are still unable to make the repair, marshals and SAG vans will accompany riders along all three routes. Should you need assistance, please alert a ride marshal or SAG vehicle. If a marshal is unable to assist you with the repair, a SAG vehicle will take you to a rest stop where mechanical support is available. Please note that the wait for assistance and/or a ride to the nearest rest stop can be long. By waiting, you run the risk of not being allowed to finish the route. To help avoid this, check out our safety and training web pages for information on classes where you can learn basic safety and repair skills. Is there a minimum age requirement to participate in Bike MS? Yes–riders must be at least 12 years old to participate. Riders under 18 years of age must complete a notarized waiver, which is signed by an authorized parent or guardian, in order to register and must be accompanied by an authorized parent or guardian 21 years of age or older at all times while participating in Bike MS. Are non-riding family and friends encouraged to participate in the weekend’s festivities? OF COURSE! There are a number of opportunities for you and your family/friends to enjoy the ride together. As you know, volunteers are an integral part of the success of the event—volunteering is a great way to get your friends and family involved. Please visit the Volunteer section of our website for job descriptions and to register. Additionally, we invite your family and friends to join you at the overnight and at the finish line for the festivities. We will have activities and ample parking at both locations for your family and friends. I am coming from out of town and want to rent a bike in San Francisco. Do you have any suggestions? Yes, please visit www.baycitybike.com to find out information about renting a bike for the event weekend. How can I contact the Bike MS staff? You can contact us at info@wavestowine.org or 415-230-6677 or 800-344-4867. See the last page of this guide for a full directory.

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FREQUENTLY ASKED

QUESTIONS Fundraising:

Is there a minimum fundraising requirement? Yes. The fundraising requirement is $350, regardless of age or route. This is in addition to the registration fee you paid at the time of registration. All participants MUST turn in this fundraising minimum by the day of the event (September 17th, 2011) in order to participant in the ride. All donations received by October 14, 2011 are eligible for fundraising prizes and rankings. Where do I mail my donations? National Multiple Sclerosis Society Bike MS: Waves to Wine 1700 Owens Street, Suite 190 San Francisco, CA 94158 (Please do not send cash) Who should checks be made payable to? National MS Society. Also, remember to put your name in the memo section of each check so we correctly credit your Bike MS account. Where does my money go? For every dollar raised, more than 80 cents is spent on cutting-edge research and local programs and services for more than 12,000 Northern Californians living with MS, as well as their friends and family. Do I have to bring my donations to the event? We encourage all participants to turn in donations before the event by fundraising online, mailing donations or stopping by the chapter to drop off donations. If you have additional donations, you can bring them to the event or send them afterward. Please do NOT bring cash. Are donations tax-deductible and how do I get a receipt? Yes, all donations are tax-deductible to the fullest extent allowed by the law. Donors giving $250 or more will receive a letter of acknowledgement from the National MS Society. Please note that registration fees are not tax-deductible. All gifts made online are automatically acknowledged for tax purposes via email. Any donor wishing to receive a printed acknowledgement/receipt may contact us, and we are happy to fulfill your request. What if my company wants to match my donation? To take part in the Matching Gifts Program, please visit your Human Resources Department and ask for a matching gift form. Make sure you include your name and team name, if applicable, on the matching gift form so we can apply the match to your individual account correctly. Send the completed form to our office. Please include a printout of the online donation or a copy of the check if possible.

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FREQUENTLY ASKED

QUESTIONS How long after I send in a check does it take to show up on my personal Web page? It depends how many checks are coming into the office and how close it is to the event. Checks that are sent prior to the event can take two to four weeks to process. Any donations you hand in the day of the event can take up to six weeks to show up on your account. To avoid the wait, encourage your donors to donate online. Online donations are safe and easy! All online donations will immediately appear on your webpage scroll and will appear exactly as the donor enters it. All donations of $25 or more mailed to the chapter will be credited to your account and appear on your website within several weeks of receipt. For donations received by check, the donor information on the scroll will be the contact information listed on the check. In order to help us post your donors to the website as soon as possible, please ensure that all donor information (including mailing address and dollar amount) are clearly listed. All donations that are below $25 will be credited to your account and posted on your scroll in bulk. What is a Furious Fundraiser? A Furious Fundraiser is a top fundraising rider who raises $1200 for Bike MS: Waves to Wine. Furious Fundraisers are eligible for special perks. Learn about our Fundraising Clubs on page 11 or on our website. What is the Top 150 Club? Membership into the Top 150 club is an honor awarded to our top 150 fundraisers from the previous year’s Bike MS event. These 150 individuals have exhibited outstanding fundraising achievements that deserve to be recognized. Learn about the Top 150 club on page 11, see the 2010 Top 150 on page 12, or visit our website for more information. Having trouble using the Bike MS online fundraising tools? Please contact a Bike MS staff member by e-mailing info@wavestowine.org or calling 800-344-4867.

Teams:

What is the benefit of starting a team? Participating in Bike MS is more fun when you’re part of a team; participants who are part of a team raise more money than individual riders. Teams have access to a meeting area at the event and get the chance to participate in team contests with great prizes. Read more about teams on page 14. How many people do I have to have on my team? Teams must consist of four or more members in order to receive any team recognition, awards, and prizes. Can my team hand in our donations together with our team captain? No. All donations must be handed in individually. Every participant is required to raise a minimum of $350 in order to be able to ride in Bike MS 2011. Fundraising prizes and incentives are based on individual fundraising success. What if I already registered as an individual but want to start/join a team? We can make that change for you. Contact us at info@wavestowine.org or 415-230-6677 (800-344-4867).

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CONTACT

US

National MS Society, Northern California Chapter 1700 Owens Street, Suite 190 San Francisco, CA 94158 Main Phone: (415) 230-6678 Toll-free: (800) 344-4867 Fax: (415) 230-6652 Website: www.wavestowine.org

Bike MS: Waves to Wine 2011 Staff Liz Bernstein Development Manager, Bike MS (415) 230-6678 x73010 liz.bernstein@nmss.org

Audrey Rufe Logistics Manager (415) 230-6678 x73009 audrey.rufe@nmss.org

Nicole LiaBraaten Director of Special Events (415) 230-6678 x73018 nicole.liabraaten@nmss.org

Jen Gainza Communications Manager (415) 230-6678 x73007 jennifer.gainza@nmss.org

Sam Mc Ilraith Corporate & Community Relations Manager (415) 230-6678 x73024 sam.mcilraith@nmss.org

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THANK YOU TO OUR

OFFICIAL SPONSORS

Charles Schwab, Teva NeuroScience, Waste Management

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Waves to Wine participant and fundraising guide 2011