Our Monumental Moment

Monumental MOMENT OUR

The National Mall Campaign the for celebrating american democracy on our country ’ s 250 th anniversary

Ours is a country of incredible size and diversity. Whether we know it or not, there is a place we all share and have a share in:

THE NATIONAL MALL.

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Nearly 700 acres, the National Mall stretches from the U.S. Capitol to the Lincoln Memorial.

THIS IS OUR NATION’S FRONT YARD,

uniting us in the shared story of our democracy — a story that continues to unfold and to be told by us all.

Wildly more successful than its designers ever could have imagined, with its memorials, gardens, and iconic Washington Monument, the National Mall exists specifically for every generation to enjoy and to learn from — a place to reflect and remember, debate and celebrate.

THIS IS AMERICA’S CIVIC STAGE WHERE WE COME TOGETHER TO SHARE IN OUR PROFOUND AND AMBITIOUS, DEMOCRATIC IDEALS.

Both a life-changing destination and a daily joy, the National Mall welcomes more visitors than any other U.S. national park. Because of what and where it is, to fulfill its mission, the National Mall also has a longer list of needs than any other national park — a list that could never be accomplished during our lifetimes with federal dollars alone.

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This is why the Trust for the National Mall and the National Park Service joined forces more than a decade ago: to accelerate and elevate what the National Mall is and can be.

NOT SOMEDAY BUT NOW FOR US, FOR OUR CHILDREN, AND FOR GENERATIONS TO COME.

This is why the Trust has launched a campaign to raise $250 million in private philanthropy. An investment that will build on close to $250 million in anticipated federal funding. Nearly half a billion dollars for the care of OUR NATIONAL MALL — A BEACON OF AMERICAN DEMOCRACY

— all in time for our country’s 250th birthday when nearly 50 million visitors are expected in our nation’s capital.

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THE 250TH ANNIVERSARY

A MOMENT of the signing of the Declaration of Independence is for our country to come together. It is also to come together for our country.

A MONUMENTAL MOMENT

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GIFTS TO THIS CAMPAIGN WILL INVIGORATE SITES WITH NEW POTENTIAL and fund exhibitions that LIFT UNTOLD STORIES AND AMPLIFY NEW VOICES. This campaign will help us make the entire National Mall more welcoming and accessible.

Through this campaign,

WE CAN CREATE A FIRST-OF-ITS-KIND ROBUST CIVIC LEARNING EXPERIENCE FOR ALL AGES. WE CAN PROTECT THIS TREASURED GREENSPACE. And we can make sure that the purpose of the National Mall endures and thrives.

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S . P A R K P O L I C E H O R S E S T A B L E S A N D V I S I T O R C E N T E R ALAN KARCHMER | THESE PROOFS ARE FOR REVIEW ONLY AND DO NOT REFLECT FINAL ADJUSTMENTS TO COLOR, DENSITY, ETC.

Photo by Alan Karchmer

A protected place for everyone, THE NATIONAL MALL IS A SYMBOL OF DEMOCRACY AND UNITY. IT CHAMPIONS NO OTHER CAUSE BUT HAS ALWAYS NEEDED ITS OWN CHAMPIONS.

From the Washington Monument in 1884 to the Vietnam Veterans Memorial in 1982 to the World War II Memorial in 2004 to the Martin Luther King, Jr. Memorial in 2011, nearly every monument and memorial on the National Mall was made possible by private philanthropy.

The Trust for the National Mall makes it possible for all of us to participate in caring for this vital place — for our country and for each other. That is what this campaign is all about.

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In a nation as vast as ours, why do these shared acres mean so much? BECAUSE THIS IS WHERE OUR HISTORY LIVES. THIS IS WHERE OUR VOICES BUILD. THIS IS WHERE WE BECOME US, AGAIN AND AGAIN AND AGAIN.

The 250th anniversary of our country is a monumental moment — our moment to take up a monumental cause. Our moment to come together.

BECAUSE THE NATIONAL MALL WILL ALWAYS NEED US, BUT WE NEED IT EVEN MORE.

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Monumental MOMENT OUR This

Monumental MOMENT OUR This is

Monumental MOMENT OUR

THE CAMPAIGN FOR THE NATIONAL MALL CELEBRATING AMERICAN DEMOCRACY ON OUR COUNTRY’S 250TH ANNIVERSARY

GOAL: $250 MILLION in philanthropy

In 2026, nearly 50 million people are anticipated to visit our nation’s capital. This campaign will ensure a monumental National Mall experience for all, now and long into the future. The Trust for the National Mall and the National Park Service have identified three major impact areas for giving.

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RESTORE Build Signature Projects INSPIRE Create New Civic Learning Experiences for All Ages ENDURE Guarantee the National Mall’s Purpose

RESTORE

Build Signature Projects

Now is the time to ensure that America’s Front Yard is ready for more visitors than ever and truly welcoming to all. Gifts to this campaign will restore overused sites, invigorate dormant ones, and create universally accessible pathways, all while applying the best environmental practices to this jewel of an urban park.

GIVING OPPORTUNITIES

CONSTITUTION GARDENS AND THE 56 SIGNERS OF THE DECLARATION OF INDEPENDENCE MEMORIAL

Constitution Gardens and the 56 Signers of the Declaration of Independence Memorial were dedicated as a gift to the nation for America’s Bicentennial. This 36-acre community oasis and living legacy to the country’s founding now sits underutilized and ecologically unsound. Gifts to this campaign will re-engineer and upgrade its central lake, restore wildlife ecology, promote biodiversity, add visitor amenities, and create new spaces for community learning. Once restored, Constitution Gardens will showcase environmental sustainability, and become a beautiful new site for respite, reflection, and recreation.

SYLVAN THEATER

The original National Sylvan Theater was built more than 100 years ago. Today’s Sylvan is a small public theater on the grounds of the Washington Monument that hosts various cultural gatherings, plays, music performances, and ceremonies each year.

Gifts to this campaign will elevate this humble historic site and transform it to become a premier center stage befitting the National Mall, making a lasting impact now and for future generations. The new modern Sylvan Theater will have expanded capacity to meet the needs of the community — hosting free performances, First Amendment activities, and educational programming — creating a vibrant civic and center stage for all.

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INSPIRE

Create New Civic Learning Experiences for All Ages

Gifts to this campaign will enable the Trust and the National Park Service to educate the next generation of informed citizens and help visitors connect more deeply to the meaning of the National Mall and our nation’s founding and history. Together we will create innovative civic learning experiences, expand our award-winning volunteer programming, and fund new art exhibitions to uplift more of our nation’s voices and stories.

GIVING OPPORTUNITIES

THE NATIONAL MALL GATEWAY

FIRST-OF-ITS-KIND CIVIC EDUCATION PROGRAMMING

The National Mall Gateway will activate America’s greatest living history classroom with opportunities for civic learning, providing educators and the public with new tools for deeper engagement and curated content to elevate the experience of visitors — both on-site and virtually. The National Mall Gateway will teach our history, amplify the voices that are shaping our future, and connect today’s students with the meaning behind the National Mall, America’s civic stage. From the grand memorials and iconic landscapes, to First Amendment demonstrations and art installations, the Mall is the nexus of our history, our present, and our future. Our new civic learning programming will engage people of all ages, empower a new generation of informed citizens, and instill civic pride in all who experience the National Mall.

EXPANDED VOLUNTEER PROGRAM

Every site on the National Mall provides an opportunity to learn something new and connect to America’s history and its future. Gifts to this campaign will expand the award-winning Volunteers-in-Parks program, led by the Trust and National Park Service, and grow our Youth Ambassador program, to engage high school students. Both programs cultivate a diverse community of volunteers to tell the story of each site, informing and inspiring visitors from all over the world.

NEW EXHIBITIONS

Gifts to this campaign will make possible future projects and installations such as Beyond Granite, the groundbreaking curated art exhibition that debuted in 2023 elevating new perspectives and untold stories in the commemorative landscape — the first-of-its-kind curated exhibit on the National Mall. Future exhibitions and installations will continue to elevate new stories and create new dialogue among the monuments, memorials and open spaces of the National Mall.

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ENDURE

Guarantee the National Mall’s Purpose

The Trust for the National Mall is vital to the ongoing mission and health of the National Mall. The Trust’s work in partnership with the National Park Service is private-public leadership at its best. Gifts to this campaign will secure the ongoing work of the Trust, as well as create preservation funds for new and completed sites. These financial reserves will allow the Trust to sustain its programming, respond to the natural wear and tear that impacts this most-visited national park, and supplement government funding to ensure that the operational needs of the National Park Service are met.

GIVING OPPORTUNITIES

AN ENDOWMENT FOR THE TRUST

By augmenting government funding, the Trust ensures financial stability for the needs of the National Mall and accelerates projects that the Park Service could not take on without the Trust’s support. Endowment gifts ensure that both the National Mall’s legacy and each donor’s generosity endures. Through endowment gifts, donors fuel the Trust’s ability to continue serving the National Mall and the work of the National Park Service in perpetuity.

PRESERVATION FUNDS

This campaign will enliven the entire National Mall, restoring and enhancing its many sites and gardens while implementing environmental and accessibility best practices. Gifts to this campaign will establish preservation funds to sustain completed and new sites, ensuring that all of these advances endure and can be built upon in the future.

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