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Job Description Job Title:

Digital Marketing Executive

Responsible to:

Digital Manager

Place of Work: Based in the National Concert Hall (NCH) in Dublin but is expected to attend events, meetings and briefings, as appropriate, wherever there is expected to be an NCH presence. Overall Purpose This exciting post sits within the NCH’s Marketing and Communications Department which brings together communications, marketing, audience development, online/digital, public affairs, information, media and press and publications for all areas of NCH activity. The overall purpose of the role of Digital Marketing Executive for NCH is to work as part of the team to continue the enhancement of the NCH profile, brand promise and market position as Ireland’s National Cultural Institution for Music, in line with the National Concert Hall Strategy. This includes powerfully communicating the NCH’s objectives, programmes and all related activities to key audiences as well as engaging and involving stakeholders, partners and staff.

The Digital Marketing Executive supports the marketing and digital functions within NCH to contribute to organisational targets and to implement the NCH’s marketing and online activity. The Digital Marketing Executive works closely with the Marketing Team on all aspects of promoting the NCH brand; NCH’s own-promotion events; providing marketing support to external promoters; and in support of the development and implementation of strategy to significantly increase and maintain the NCH’s profile in Ireland and internationally. Key Responsibilities •

To support the growth of the NCH brand, and awareness and loyalty online by using digital technologies, online marketing tools and social media

To update and maintain keeping content fresh and relevant with a view to improving SEO, driving traffic to site and improving customer service levels and UX online

To work closely with the Digital Manager in the management of National Concert Hall social media platforms including content creation, social media advertising and campaign development to increase levels of engagement with NCH audiences and potential attenders.

Ongoing implementation of NCH’s digital marketing strategy.

Ongoing development and implementation of NCH’s keyword strategy.

To work within allocated budgets.

Key Tasks and Role Activities •

To coordinate and create marketing campaigns, integrated with NCH’s strategic marketing plans, and to co-ordinate NCH e-mail marketing and online advertising schedules in support of NCH own promotions, Learning and Participation, and Fundraising as well as for external promoters

To proactively develop audience and stakeholder relationships via online platforms such as Twitter, Facebook and Instagram, thereby enhancing NCH digital engagement

To liaise with colleagues, promoters, partners, artists and stakeholders on digital and social media content.

To identify NCH advertising/marketing and audience development opportunities on relevant online news and target interest sites.

To monitor customer comment online to respond/suggest responses in a timely and appropriate manner, to supervise the NCH digital and online presence, identifying any reputational issues for timely response

To ensure the accuracy, veracity and timeliness of information published online, including the dissemination of email and digital marketing campaigns

Maintain legal requirements on accessibility of materials and legality of data captured.

To measure and interpret results of online marketing campaigns and disseminate to appropriate colleagues

To develop and maintain a high level of knowledge of HTML, social media platform technologies and digital marketing tools and remain abreast of developments.

To manage the usage of Google Grant to support the NCH Google Ads campaigns

To ensure all job activities are carried out in a manner that is professional and reliable and in accordance with the overall policies and strategies of the NCH.

Maintain knowledge of the Irish music, culture and arts sector to brief colleagues on any changes in arts marketing/communications/digital industry legislation pertinent to this area of the NCH’s activity

To carry out other duties as requested by the NCH’s Digital Manager

Organisational Requirements •

To maintain the NCH’s high standard of customer care across all areas of organisational activity

To use IT and digital applications to service the post’s administrative needs

To work towards the achievement of the NCH’s organisational goals

As the post-holder may be the first point of contact for many external organisations and individuals, he/she is expected to remain up to date with, and aware of, developments within the NCH and its work.

As the post requires handling, processing and recording of restricted information, confidentiality is required at all times.

The Person •

Demonstrated passion for marketing and online

Interest in music and the cultural sector

Excellent interpersonal and communication skills

Ambitious, target driven and competent at delivering in a fast-paced environment

Good working knowledge of HTML, Google Analytics, Google Ads, Adobe Photoshop

An excellent team player, flexible and adaptable

Minimum 3 years’ experience in marketing and/or digital

Good initiative with excellent attention for detail

Well-developed organisational skills

A third level qualification relevant to the role

Remuneration Pay: The NCH Administration Executive PPC salary scale applies (rates effective from 1 October 2020) as follows: €35,664 - €37,436 - €39,148 - €40,854 - €42,525 - €44,213 - €45,853 - €47,546 Please note that appointment will be made at the first point on this salary scale. Pension – Membership of Single Public Service Pension Scheme. The annual leave entitlement is 21 days per annum. Application process Please apply with CV (no more than 2 pages) accompanied by a one-page cover letter outlining the case for your appointment to Joanne Taaffe, Digital Manager, Closing date for applications Tuesday the 3rd of August at 12 noon. The National Concert Hall is proud to be an equal opportunity employer of all qualified individuals. We actively welcome applications from people of all backgrounds and do not discriminate based on gender, age, race, religion, marital status, sexual orientation, disability, membership of the Travelling community or family status. We are committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, or have any questions regarding building access, please contact us on (01) 417 0077 or email Barry Walsh (Head of Personnel and Operations)

Profile for National Concert Hall

Digital Marketing Executive Job Spec  

The National Concert Hall (NCH) is currently looking to recruit an ambitious Digital Marketing Executive to strengthen our brand presence on...

Digital Marketing Executive Job Spec  

The National Concert Hall (NCH) is currently looking to recruit an ambitious Digital Marketing Executive to strengthen our brand presence on...

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