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The National City Chamber of Commerce and the campaign welcome you to the 2nd Annual Mariachi Festival & Competition! The Mariachi Festival and Competition is a unique event that celebrates our community’s vibrant culture, attracts visitors to National City from throughout the United States and Mexico, and supports youth development through mariachi music. This event is realized through a dynamic partnership among the business community, school district, government partners, and creative talents. Today’s festival features free admission, merchant booths, mariachi and ballet folklórico performances, live entertainment, an interactive children’s area, food vendors, arts & crafts, and music demonstrations. These three days of celebration honor the beauty and splendor of mariachi music.

We are pleased to welcome you to National City’s Mariachi Festival and Competition. Today’s event is the culmination of the hard work and dedication over a lifetime by each of our mariachi practitioners accentuated by their love of culture and music. On behalf of the National City Community we would like to wish all the performers continued success. The National City Mariachi Festival is a family friendly community event that celebrates our City’s rich Mexican heritage through mariachi music, ballet folklorico dancing, arts, culture, and food. We hope you and your family enjoy today’s festivities and make it a tradition. Ron Morrison Mayor

Luis Natividad Vice Mayor

Alejandra Sotelo-Solis

Mona Rios


Jerry Cano



We want to especially thank our sponsors and collaborators that made these events possible. We received extraordinary support from the offices of Senator Ben Hueso, the Mexican Consul Remedios Gomez-Arnau, the Mexican Tourism Board, the office of Congressman Juan Vargas, Mariachi Scholarship Foundation, Mariachi Juvenil de San Diego, the University of San Diego (USD), the City of National City, the Port of San Diego, Southwest Airlines, Five Star Tours, La Maestra Community Health Center, National City Chamber staff, over 30 volunteers, and our organizing committee. The mariachi festival was created by HMC Advertising in 1999, and originally held at the Viejas Outlet Center. Its revival in National City celebrates art, culture, music, community building, and education on both sides of the U.S.-Mexico border. The Mariachi Festival is a bi-national event drawing in spectators and consumers from Mexico and the United States. Visit our new tourism website,, to learn more about upcoming events, hotel discounts, and visitor activities in the area. Sincerely, John Snyder, Chairman

Jacqueline L. Reynoso, CEO

GRACIAS! My most sincere and heartfelt thanks goes to the National City Chamber of Commerce for organizing the Mariachi Festival and Competition. This regional event is important in preserving a strong sense of culture and heritage in our county due to our proximity to the international border with Mexico. Today’s event will be recognized internationally because of the talent that will be showcased and the music that will touch the lives of those who listen. I hope you enjoy all of today’s performances. If this happens to be your first encounter with Mariachi music, I hope you develop a love for a most unique type of music. Congratulations to the members of the chamber, as well as staff. I commend you for your efforts and your diligence in making this event happen year after year.

COMMUNITY EVENTS FREE JOB FAIR- April 2 (10am-1pm) National City MLK Community Center, 140 East 12th Street 23rd Automobile Heritage Fest & Car Show -August 9 (10am-4pm) Kimball Park, National City, 12th Street & D Ave. Relay for Life - August 16 (ALL DAY) Kimball Park, National City, 12th Street & D Ave.

ENTERTAINMENT MARIACHI FESTIVAL SCHEDULE 10:10 A.M. 10:45 A.M. 11:00 A.M. 11:15 A.M. 11:30 A.M. 12:15 P.M. 12:50 P.M. 1:10 P.M. 1:25 P.M. 1:50 P.M. 2:25 P.M. 3:00 P.M. 3:15 P.M. 3:30 P.M. 3:45 P.M. 4:40 P.M 5:15 P.M.

Ballet Folklorico Xochitl Children’s Cultural Center Mariachi Sol de Southwest Middle School Los Tesoritos de San Fernando Mariachi Buccaneers de Southwest Middle School Mariachi Viva Tecalitlán de Guadalajara Danza Mexi’cayotl de Mex’cayotl Indio Cultural Center Mariachi Amanecer de Sunrise Mountain High School, Las Vegas Bonita Vista Mariachi de Bonita Vista High School Mariachi Los Mineros de Sunrise Mountain High School, Las Vegas Colour Band de George Villaseñor Ballet Folklorico Xochipilli de CETIS 58, Tijuana Mariachi Mitzli de San Ysidro High School Mariachi Tesoro de San Fernando Mariachi Juvenil Estrella de Las Vegas Mariachi Aztlán de University of Texas Pan American Nanahuatzin Folkloric Dance Company Los Camperos de Nati Cano

Camperos de Nati Cano

Mariachi Aztlán

Mariachi Viva Tecalitlán

Committee Members

Honorary Committee

R. Daniel Hernandez, La Maestra Community Health Center, Chair Luisa McCarthy, VP National City Chamber of Commerce, Co-Chair Jeff Nevin, Mariachi Scholarship Foundation Serafin Paredes, Mariachi Showcase Director Lucy Roberts, HMC Advertising Bill Virchis, Virco Enterprises Carlos Solorio, Solorio Films Victor Gonzalez, DBJ Security Steven Hil, Coastal Front Properties Manny Cardona, Coastal Front Properties

Remedios Gomez-Arnau, Mexican Consul Martha Varela, Office of Mexican Consulate Congressman Juan Vargas Senator Benjamin Hueso

Vendor Passport Name_______________________________________ Phone ______________________________________ Directions: Visit all our Mariachi Festival Exhibitors and ask for your official Mariachi Festival Sticker. Booths are numbered. Card must be filled completely to enter drawing. Drawing will be held at 5:00 PM. All Passports must be submitted by 4:30 PM at the information booth.

Must be present to win prize. Must be 18+ years of age to enter.

Ballet Folklorico

National City Chamber of Commerce Jacqueline Reynoso, President/CEO Martha Bolaños, Office Manager Stephanni Casas, Administrative Assistant Armando Rodriguez, Marketing Director Irma Islas, Membership Coordinator

PRIZES!!! GRAND PRIZE: One Round Trip Ticket to anywhere Southwest Airlines flies. SECOND PRIZE: A one night stay at the Holiday Inn Express National City.







2014 Mariachi Festival and Competition Program  

National City's 2014 Mariachi Festival & Competition is a community-friendly event providing entertainment for families to come together and...

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