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SPRING 2018 Official Publication of the National City Chamber of Commerce

MISSION  STATEMENT “To increase opportunities for businesses and advocate for our membership in matters related to business, government, and community relations.”

VISION  STATEMENT “The National City Chamber of Commerce is recognized as the premier local Chamber of Commerce in the San Diego Region, is highly respected by the community as the unified voice of business, and participates as a major partner in planning the future of our community, insuring a healthy balance between economic prosperity and quality of life. The Chamber is an advocate for business friendly legislation at all levels of government, and is an organization with a strong, active membership.”

CHAMBER PRIORITIES Advocate for members. Provide information on current issues. Promote business growth.

SOUTH BAY CRAFT COALITION READY TO ENGAGE INDUSTRY LEADERS Following passage late last year of a new city ordinance allowing small breweries and tasting rooms “by right” in mixed use and industrial zones, National City business and civic leaders have formed an outreach task force, called the South Bay Craft Coalition, that is quickly moving to promote the South Bay city as the region’s newest – and most culturally exciting – craft beer destination. The group includes members of the city’s own economic development team in city hall, leaders of the National City Chamber of Commerce, brokers and realtors with knowledge of local real estate opportunities, and a couple of pioneering craft beer entrepreneurs whose move to National City within the past two years provided a kind of “proof of concept” that helped catalyze citywide interest. “We are continuing to build National City as a place that attracts the creative energy and optimism of young professionals and lets them know they have an important stake in the city’s future,” notes Jacqueline Reynoso, CEO of the 108-year-old National City Chamber, which worked closely with city leaders to adopt the new craft beer ordinance. The city’s demographics, which skew younger than the San Diego region and include substantial Hispanic and Filipino communities, lend themselves to establishing a craft beer and dining scene that is rich with cultural overlays and ethnic eateries unique in San Diego County. Located just 10 minutes south of downtown San Diego, and less than 15 minutes from the U.S. Mexico border, the city of approximately 61,000 residents aims to bring a mix of U.S. and Mexican brewers into its urban setting to energize its economy and continue to enrich what is already a vibrant and proud multi-ethnic, multi-cultural city. The city’s new ordinance, which was passed unanimously by National City’s five-member city council, enables brewers whose output is less than 60,000 barrels per year to open “by right” in mixed-use zones without having to acquire a “conditional use permit,” a much more costly and strenuous hurdle. The same new regulations will now apply to craft beer (Cont'd on pg.4) National City Chamber News 1

2018 BOARD OF DIRECTORS AND CHAMBER STAFF OFFICERS Chairman Stepheni Norton............................858-848-6914 *Annual Dinner Chair Dickinson Farm 1430 E 24th Street National City, CA 91950

Vice Chair Ruth Ryan-Cruz..................................619-528-2202 *Business Rendezvous Group Ryan-Cruz Law, APC 3111 Camino Del Rio North, Suite 400 San Diego, CA 92108


2 FALL 2015

Marvin Harrison..............................619-231-1977 *Economic Development Considine & Considine 1501 Fifth Avenue San Diego, CA 92101

Secretary Charles Reilly...................................858-452-6607 *Annual Dinner Charles Reilly PR Company 901 National City Boulevard National City, CA 91950

Executive OďŹƒcer Gary Fenelli......................................619-474-5573 *Automobile Heritage Day Frank Motors 2400 National City Boulevard National City, CA 91950


Raman Natarajan................................619-315-2250 *Job Fair Hollywood Casino, Jamul-San Diego 14145 Campo Road Jamul, CA 91935



Pedro Anaya..................................858-541-7800 *Mariachi Festival/Bayside Brew & Spirits Festival Southwest Strategies 401 B Street, Suite 150 San Diego, CA 92101

Director Sophie Silvestri.............................619-419-1139 *Automobile Heritage Day Chair Pasha Automotive Services 1309 Bay Marina Drive National City, CA 91950

Director Karen McManus...........................619-827-8103 *Golf Tournament Banner Bank 279 F Street Chula Vista, CA 91910

Director Nick Inzunza..................................619-581-8965 Beautiful National City 333 Highland Avenue National City, CA 91950

Director Executive OďŹƒcer Victor Gonzalez..............................619-384-8536 *Mariachi Festival Chair Premier Property Security Services 1401 Highland Avenue, Suite A National City, CA 91950

Randy Bogel..................................619-299-3762 *Salute to Navy San Diego Military Advisory Council 5330 Napa Street, Suite A San Diego, CA 92110

Director Immediate Past Chairman Brian Clapper....................................619-962-9950 *Golf Tournament National School Board 1500 N Avenue National City, CA 91950

DIRECTORS Emeritus Past Chairman Paul Robinson.................................619-425-1999 CPP Printing & Direct Mail Marketing 100 West 35th Street, Suite B National City, CA 91950

Director John Borja........................................619-668-2394 *Economic Development Chair/Bayside Brew & Spirits Festival Chair Teague Insurance 4700 Spring Street La Mesa, CA 91941

Director Rebecca Cortez...............................619-871-0180 *Salute to Navy/Economic Development Life Vantage 901 National City Boulevard National City, CA 91950

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Vanessa Mapula Garcia.............858-654-1211 *Economic Development San Diego Gas & Electric 8335 Century Park Court, CP 11B San Diego, CA 92123

Angelica Carillo............................619-269-2559 *Mariachi Festival Cox Communications 5159 Federal Boulevard San Diego, CA 92105

Armando Ramos.................................619-336-0392 *Ambassador Avacomtech, Inc 135 Civic Center Drive, Suite 101 National City, CA 91950

Director Neerav Jadeja.......................................619-470-4115 *Golf Tournament Paradise Valley Hospital 2400 East 4th Street National City, CA 91950

Director Carlos Solorio.......................................619-888-8639 *Job Fair/Mariachi Festival Solorio Film Productions 6397 Radio Drive San Diego, CA 92114

CHAMBER STAFF Jacqueline L. Reynoso.....................619-477-9339 President/CEO...........................Cell: 619-890-6614 901 National City Boulevard National City, CA 91950

Daniela Gorrino...................................619-477-9339 Office Manager.........................Cell: 619-796-8356 901 National City Boulevard National City, CA 91950

Kenneth P. Campbell........................619-477-9339 Marketing Coordinator 901 National City Boulevard National City, CA 91950

Director Analia Corrales.............................619-880-7007 *Ambassador Chair Heartland HR/Payroll 4642 West Point Loma Boulevard San Diego, CA 92107

Fabian Rodriguez...............................619-477-9339 Green Business Program Coordinator 901 National City Boulevard National City, CA 91950

Director Eddie Trejo....................................619-773-6986 *Bayside Brew & Spirit Festival Co-Chair Machete Beer House 2325 Highland Avenue National City, CA 91950

David Grepe.........................................619-477-9339 Project Coordinator 901 National City Boulevard National City, CA 91950

Director Paul Herrmann.............................619-474-2800 *Salute to Navy Ramada Hotel 700 National City Boulevard National City, CA 91950

Irma Islas...............................................619-477-9339 Membership Services 901 National City Boulevard National City, CA 91950

Director Carla Holland.................................619-482-6391 *Job Fair South San Diego SBDC 880 National City Boulevard National City, CA 91950

* Committee Participation

Chairman's Circle


The Chairman’s Circle has been created to prominently recognize companies whose continual support has been instrumental in the growth of the National City Chamber of Commerce and its business members. In addition to visibility in the Chamber’s Newsletter, referral guide and event programs, Chairman’s Circle members receive priority seating at Chamber events, complimentary use of the Chamber's Conference Room and invitations to special member-only receptions. Chairman’s Circle members enjoy the convenience of a one-time, all inclusive transaction that insures representation at Chamber events. Through a choice of five levels of financial commitment, benefit packages are tailored to meet individual preferences. Companies who are committed to the Chairman’s goals and objectives are invited to arrange for a visit to discuss the benefits and privileges of membership. Contact President/CEO Jacqueline Reynoso at (619) 477-9339 or Official Airline Sponsor

Official Breakfast Meeting Sponsor

Official Media Sponsors

National City Chamber News 3




(Cont'd from cover story)

tasting rooms, another incentive aimed at encouraging the growth of a craft beer economy in National City. Recent zoning changes in the city’s West Side, which tucks up against the east side of the I-5 freeway, have already started to open up industrial properties for sale or lease. The aim is to match them up with incoming brewers or craft beer parlors, and to blend in new and various housing types to make walkable neighborhoods with a vibrant commercial base. Such development, often aligned with craft beer and casual dining establishments in “mixeduse” zones, have proved to be a potent economic stimulus in cities around the U.S. Blanche Golia, a member of the outreach task force and a sales and leasing agent with Pacific Coast Commercial, says there has been increasing interest in National City properties in the past year as development in downtown San Diego has crept steadily southward and the U.S. Navy has announced major employment expansions at Naval Base San Diego, adjacent to National City. “As a location that is central to all of San Diego County, and closest to the key population and tourism centers which spark the hospitality center, National City is ideally located,” she says. And perhaps National City’s best known craft beer pioneer, Eddie Trejo, who opened Machete Beer House in 2015, is also anxious to see the brewery and tasting room sector grow. Now part of the task force, he has been a leader in bringing together South Bay craft brewers to build their visibility as an economic driver and help them establish a voice for continued growth. The task force is planning a recruitment trip to Baja on May 27 for an intimate gathering with Mexican brewers and industry leaders. It will also continue its annual bi-national Bayside Brew and Spirits Festival ( which opened last October in National City’s Pepper Park on San Diego Bay. It brought together about 40 brewers from both sides of the U.S.-Mexico border. Date is set for September 29, 2018 at Pepper Park.

NATIONAL CITY SETS RULES REGARDING VOLUNTEER COUNCIL REPRESENTATIVES National City has laid out rules to govern the practice of using volunteers to serve as city council representatives. The volunteers are meant to serve as liaisons between council members and the public. They might attend events, give presentations to community groups or help council members research agenda items. Council representatives were bound by the same general guidelines that apply to unpaid interns and other volunteers, but there had been no rules specific to them until the City Council approved a policy at a Feb. 6 meeting. Under the set of rules, council representatives are not allowed to: • • • •

Attend a meeting on behalf of a council member when the city leader’s presence is required, Represent their own opinions and interests in city-related communications, and Represent the interests and opinions of the city or City Council. Last-minute revisions to the policy — before the City Council voted — caused tension among board members and resulted in a 3-2 vote.

Councilman Jerry Cano put forward the changes. His motion called for the policy to keep council representa4 SPRING 2018




tives from having access to confidential information and to eliminate language that would have allowed the volunteers to use name badges with the city logo and name of the council member they serve. Councilwomen Mona Rios and Alejandra Sotelo-Solis — the two council members who have council representatives — objected to Cano’s motion. “It seems very personal, very petty,” Rios said before the vote. She said name badges are important for community members to identify the volunteers as aides. “I take it very seriously to have my name associated with the badge they wear,” Rios said. In regards to confidential information, Sotelo-Solis said she didn’t believe that needed to be spelled out in the policy. As soon as the policy was approved, Rios asked her council representative to walk up to the dais and turn in her badge — a move Cano said was “rude.” Rios said she wanted it to be on record that her aide turned in her badge. The City Attorney’s Office was instructed to revise the policy to include language that defines confidential information. Then Deputy City Manager Stacey Stevenson, said she is not aware of other cities in the county who use volunteers to serve as council representatives. She said National City doesn’t have the money to hire aides for council members. Stevenson said a receptionist does clerical work for the offices of the city manager and city attorney, as well as the City Council. The idea to recruit volunteers to serve as council representatives came from Rios in 2016. She became the first to use a council representative that year. She said she took issue with the lack of explanation behind the lastminute changes to the policy. Other council members did not respond to requests for an interview. Under the rules that apply to all city volunteers, a council representatives must: • Have an application on file with the human resources department. • Be at least 15 ½ years old (Teenagers must obtain a work permit or parent or guardian signature). • Undergo a background check if he or she volunteers 20 or more hours. Students engaging in community service must undergo a background check if he or she volunteers 35 or more hours. • Log days he or she volunteers — and include the date and start and end time. The log must be sent to the human resources department monthly.

National City Chamber News 5




MARIJUANA WILL BOOST SOUTH BAY ECONOMY BUT WON'T SOLVE EVERY PROBLEM Marijuana tax dollars boost local economies, but they likely won’t solve every budget shortfall. An expert who helped write Denver’s marijuana regulations says cannabis taxes account for three percent of that city’s general fund — about $43 million. Dan Rowland, a consultant who used to work at Denver’s Office of Marijuana Policy joined a handful of cannabis experts in Chula Vista to talk about the economic benefits of legalization during a forum hosted by the South Bay Economic Development Corp. Representatives from Chula Vista, Imperial Beach and National City attended the forum to learn more about the impact of regulating a legal marijuana market. For Chula Vista, the forum was a preview of regulations its City Council voted on Feb. 27. The ordinance called for 12 dispensaries or delivery services and had no limits on cultivation, manufacturing or distribution sites. City staff spent months traveling to Colorado and gathering public input. Imperial Beach City Manager Andy Hall attended the forum to hear from people who have already gone through the process. The city, after months of research and gathering community input, started to write a draft of its ordinance last week. Hall was particularly receptive to Rowland’s view that marijuana tax revenues are not an economic savior but another tool to help fund city programs. Imperial Beach’s proposed regulations, which are subject to change as the City Council continues to deliberate, currently don’t allow cultivation and limit dispensaries to one along state Route 75. National City, which has been most resistant to recreational marijuana, was at the forum to listen. Mayor Ron Morrison said they are in “the information-gathering campaign,” and criticized the economic forum for not being balanced. Still, the mayor’s presence surprised members of the marijuana community particularly because the city has not embraced marijuana in the past. The Association of Cannabis Professionals has been lobbying cities in San Diego County to write marijuana regulations. They’ve also written regulations themselves through initiative ballots. The group filed successful initiatives in La Mesa and Lemon Grove. On Feb. 6, the association ruffled feathers in Imperial Beach by introducing a ballot initiative just before the City Council was scheduled to have a public discussion of its own ordinance. Councilman Ed Spriggs called the move “puzzling and disturbing” in an Op-Ed to the local website The City Council thought the association would hold off on an initiative if the city made a good-faith effort to write its own ordinance. Young countered that the city’s ordinance of one dispensary along state Route 75 is too limited. The initiative, which was rejected by the city clerk because of wording issues, called for manufacturing, cultivation, and marijuana lounges on the state route and Seacoast Drive. Ballot initiatives have sprung up throughout California, said David McPherson, a former police officer, tax administrator, and compliance auditor who now helps cities draft their own policies. The problem with ballot initiatives is they don’t always consider everything that the cities consider, such as land use or environmental issues. There is also concern that they are biased in favor of industry groups, he added. 6 SPRING 2018




COUNCILWOMAN KICKS OFF NATIONAL CITY MAYORAL CAMPAIGN National City Councilwoman Alejandra Sotelo-Solis officially kicked off her campaign for mayor, pledging to “fight hard” for the community. Speaking to dozens of supporters at the Downtown Abbey Club, a venue across City Hall, she touched on issues she champions, including public safety, environmental justice and small businesses. “This is what it’s all about: Making sure that our future is taken care of,” she said, surrounded by her husband and three young daughters. Sotelo-Solis, a Democrat who has served on the City Council since 2008, is the first candidate to emerge in the race to replace Mayor Ron Morrison. Elected in 2006 after serving 14 years as a councilman, Morrison is not eligible to seek re-election because he has reached his term limit. But that could change. A proposed initiative would undo a 2004 voter-approved measure that limits the mayor to three four-year terms. Sotelo-Solis, who has been public about her intentions to run for mayor since last year, was endorsed during her campaign kick-off event by Assembly Speaker Anthony Rendon, Assemblywoman Lorena Gonzalez Fletcher, State Treasurer John Chiang and the National City Firefighters Association. “She’s always on the right side (of issues),” said Gonzalez Fletcher. “She’s always a progressive warrior.” Rendon, who represents southeastern Los Angeles County, said he met Sotelo-Solis before she became a mother and councilwoman. “What’s always been consistent about her is her commitment to the community,” he said.

(619) 208 - 0948

National City Chamber News 7




PRICING PLANS FOR BUSINESSES BASED ON TIME OF DAY It’s time to start thinking about energy differently. To support the statewide commitment to reliable and sustainable energy, time of use pricing plans are the current standard for business customers. These plans are based on both how much, and when, you use energy and offer you choices on how to better manage and control your costs. Time of use pricing plans split the day into different time periods, on-peak and off-peak. During peak hours, prices are higher as the demand for electricity increases. The cost to produce and deliver electricity also increases. By shifting energy use to off-peak times, you decrease the demand for energy, thus saving on energy costs. Peak hours were previously from 11 a.m. to 6 p.m. The recent increase in use of renewable energy, primary solar, has shifted the hours of peak energy demand to 4 p.m. to 9 p.m. The shift is occurring because, as the sun goes down, production from solar drops. The California Public Utilities Commission recently approved a seasonal change. The month of May more closely aligns with winter month data versus summer data. The new seasonal periods are:

Many of these changes depend on what pricing plan your business is on. If you don't know what pricing plan you're on, you can find out by visiting Find out how your business can save energy by visiting SDG&E’s new Business Resource page for savings and solutions at

NEW 2018 SDG&E ENERGY EFFICIENCY BUSINESS REBATES ARE AVAILABLE Here’s what’s new or being continued this year:

Instant Lighting Rebates • LED troffers and T8 4’ linear LEDs will continue to be offered in 2018. • Instant lighting rebates will no longer be offered for A-Lamps and MR16s. • LED PAR20/30/38, R30/40, and candelabras will be offered through June 30th, 2018. • LED street Lighting, high/low bay fixtures and exterior fixtures are undergoing an industry standard practice study and impacts on program offerings will be established by the 2nd quarter. Energy Efficiency Business Rebates • Ultra-low temperature freezers have been added. • Ice machines have a new federal standard and categories have been updated according to the new requirements. • Network Power Management software, Database for Energy Efficiency Resources (DEER), and some foodservice and refrigeration products are going through revisions and are under consideration as 2nd quarter offerings. • Some DEER products have expired and are no longer available in the programs. 8 SPRING 2018

How can customers participate: Instant Lighting Rebates Visit to: • See the list of participating distributors. • Download the lighting product catalog for a list of discounted products. • Download the Qualified Purchaser Acknowledgment form. Next steps include: • Provide the completed Qualified Purchaser Acknowledgment form to your distributor at the time of pur chase. • Acknowledgement forms must be signed by the SDG&E account holder. • Individual forms are required for each SDG&E account number and premise where products are being installed. • Purchase eligible products from one of the participating distributors and receive an instant rebate. Energy Efficiency Business Rebates Visit to: • View the product catalog to determine if a product is eligible for a rebate. • Initiate an online application. • Applicant will be notified within 3 business days of next steps. • If a pre-inspection is required, applicant will be notified. Pre-inspections only: Products should not be installed until a notice to proceed is sent. Next steps include: • The online application can be finalized once instructed in SDG&E’s next steps communication. Post-inspection only: • All projects that received a pre-inspection also require a post-inspection. • Post-inspections may occur at random. • Receipt of payment will occur within 30 – 45 business days of the final application submission. How can contractors participate: Instant Lighting Rebates • Contractors (Trade Professionals) can purchase discounted products from participating distributors. • If a contractor purchases product on the customer’s behalf, then the contractor’s information must be provided on the Qualifying Purchaser Acknowledgement form. Energy Efficiency Business Rebates • Contractors who fulfilled 2018 Trade Professional Participation requirements can continue to submit projects on behalf of a customer. • Only products that meet the efficiency requirements, as detailed in the product catalog, are eligible for rebates. For more information on SDG&E’s business rebates, visit, call the Energy Savings Center at 1.800.644.6133, or email National City Chamber News 9

National City

Get a FREE on-site energy and water evaluation of your facility (a $300 value) to fulfill the new requirement as a business licensee if your business has a storefront or office! The brief evaluation will be completed by an experienced evaluator at a time convenient for you.

Set up your appointment today!

FREE assistance and training to identify ways to reduce energy and water costs FREE energy and water rebate assistance and financing options for qualified projects and customers FREE notices about low or no cost business-specific services and rebates FREE secondary audit for qualifying customers by a San Diego Gas & Electric® contractor Low or no cost maintenance of: - Refrigeration systems - Water heaters

- Energy efficient lighting

Call (619) 477-9339 Email

The South Bay Energy Action Collaborative is a partnership between the Cities of National City, Chula Vista, Coronado, and Imperial Beach. For more information about the program, please contact the City of Chula Vista’s Conservation Section (they administer the program) at (619) 476-2308 or email This initiative is part of the Local Government Partnership program, which is funded by California utility ratepayers and administered by SDG&E® under the auspices of the California Public Utilities Commission.

10 SPRING 2018




EMPOWER EMPLOYEES TO HELP SAVE ENERGY Buildings don’t use energy – people do. Your employees affect a building’s energy performance. Many people already save energy at home. Show them the connections between those good behaviors and what they can do at work. It’s the little things that, when added together, can make a big difference. High utility costs can be a result of paying for energy that is wasted by lights, equipment, and HVAC systems that are left on for long periods while not in use. According to Energy Star, office buildings waste up to one-third of the energy they consume. Your business can use less energy and lower its costs if you: 1. Educate your employees to turn off lights and equipment when not in use and enable the power manage ment features on computer equipment. 2. Work with your facility management team to make sure systems are operating properly and then con sider upgrades to enhance energy-efficiency. 3. Consider installing occupancy sensors in conference rooms, store rooms, or other areas not continuously occupied. 4. Schedule an energy audit for your facility. An audit can help identify problems, like heat loss, and give you a plan of action for making energy-efficient upgrades. Learn more at 5. Read the EPA’s Building Upgrade Manual to help you plan and implement building improvements. And Energy Star provides a guidebook with ideas to help increase energy efficiency in your facility. Down load the action workbook here. Learn more on how your business can save energy by visiting

ELECTRIC VEHICLES GIVE SPRING CLEANING A WHOLE NEW MEANING Spring is here and with it comes a breath of fresh air. The world around us gets a little greener, and that’s the way San Diego Gas & Electric likes it. That’s why we are helping business owners, like you, install electric vehicle (EV) chargers at your properties. Together, we can support a spring clean feel in the San Diego air that lasts all year long. It starts with our Power Your Drive program. We’re installing thousands of EV charging ports at apartments, condo complexes and workplaces. Why? • EVs promote cleaner air. • EVs play a critical role in meeting state and local cli mate goals. • Demand for EVs is not slowing down. Your property could be next. Join the interest list to An SDG&E team member will contact you to help determine your property’s eligibility and answer your questions. Once your application is accepted, we handle construction, operation and maintenance, so you National City Chamber News 11




can focus on the fun stuff: promoting a new, sustainable amenity to existing and future tenants. Visit to join the interest list. Supporting clean air is everyone’s responsibility. Help give San Diego’s air the spring cleaning it deserves.

For any Green Business Program inquires, please feel free to contact me at or at (619) 477-9339. I look forward to working with you all. Best regards, Fabian Rodriguez Green Business Program Coordinator

12 SPRING 2018




PASHA AUTOMOTIVE SERVICES GOES THE EXTRA MILE TO ASSIST THE MARIACHI FESTIVAL Since 1990 Pasha Automotive Services has provided full-service vehicle processing for finished vehicles, and a wide range of service offerings to domestic and international automotive manufacturers. Pasha’s end-to-end solutions meet the toughest quality requirements of our clients. An unwavering commitment to customer satisfaction and innovation, and factory-trained personnel ensure that every vehicle is delivered ‘dealer ready’. In the month of March 2018, Pasha Automotive confirmed its giving spirit by allowing and granting use of an important and strategically located portion of its vehicle parking operations, to this year's International Mariachi Festival, critically in need for its VIP and Visitor parking areas. This made a big difference to our visitors and the event. Sophie Silvestri and David Nagy from Pasha Automotive have both given a great deal of their time in support of the National City Chamber of Commerce, participating on various committees and volunteering at community events. The National City Chamber of Commerce, the International Mariachi Festival and the National City Community thank you!

National City Chamber News 13

National City


14 SPRING 2018





Newsletter Ads: For new and current chamber members, it is a great idea to place your ad in our Chamber Newsletter that is published on a quarterly basis. Our Newsletter is distributed to over 600 Chamber members and posted on our website for easy downloading and email forwarding. Newsletters are also distributed to over 3,000 contacts from the chamber's database, posted on social media, and shared at special events throughout the quarter. PRICE RANGE: $50 (business card ad) - $250 (full page color ad) Monthly Mailers: The Chamber’s monthly mailers are an excellent way to promote your business, event, workshop, or discount product or service to National City businesses, residents, and community partners. You deliver us 600 copies, and we prepare the postage and mailing. Mailers are due the first week of each month. PRICE: $150 Members / $250 Non Members Electronic Mailers: Email your flyer to our extensive database of business and community contacts. PRICE: $50 per e-flyer sent out Member Discount Program: The National City Chamber of Commerce has instituted a program where new and current members can provide a generous discount to other Chamber members when they purchase a particular product or service. The program not only helps other members but also provides additional exposure for participating businesses. FREE to participate. Contact us at (619) 477-9339. Breakfast Meetings: The Chamber hosts bi-monthly breakfast meetings. You can sponsor a breakfast meeting and provide excellent exposure for your business to an active group of business leaders, prospective clients, City officials, and elected representatives. Breakfast sponsorships offer display tables, prominent banner placement, logo in program, live recognition, and commercial time. Secure your sponsorship today! Limit 4 sponsors per breakfast meeting. Breakfast Sponsorships: $50 - $500 Mobile Apps MyChamberApp is a mobile directory built for the National City Chamber of Commerce. Chamber members can find and promote their Chamber businesses, events, and network within their local community. Equipped with location based mobile technology, the information is instantly geographically relevant, making it a great way to find local discounts and hot deals. It is available to download for free on the iPhone, iPad, Android, and Blackberry. Check out how we can help your business today! Only $10 per year.

Social Media Facebook is another great way to promote your business; you may send us a PDF or JPEG image of a flyer, coupon, or other advertisement and a short message (less than 420 characters) that we can then upload to Facebook and distribute widely. Many of the posted items will also be posted simultaneously to our Twitter account. NationalCityChamber @ncccommerce

Offering discounts to members and non-members is an excellent way to attract customers to your business. As a member you have an opportunity to post coupons on our website under the “Hot Deal” section. You may preview our “Hot Deals” section at: Use your personalized login information to submit your deal.

Go Spotter Interactive Ads Promote on the National City Chamber of Commerce website using our interactive ad's featuring company branding, an interactive map, video commercial, social media links and much more. Contact us to inquire how you can maximize your marketing exposure. Contact: Kenneth P. Campbell at 619-477-9339. National City Chamber News 15

Chamber Programs



Ambassador Program It is the mission of the National City Chamber of Commerce Ambassador Program to promote member commitment and retention by raising awareness of Chamber activities and benefits; Informing and involving new Chamber members to promote strong continuing membership; Encouraging meaningful and beneficial participation in the Chamber's programs; and Serving as a liaison between the Chamber staff and membership. The Ambassador Program consists of volunteers from the Chamber membership who donate their time to assist the Chamber in various activities. Are you interested in serving as a Chamber Ambassador? If so, please contact the Ambassador Chair, Analia Corrales at 619-880-7007 or Business Rendezvous Group Led by Board of Director, Ruth Ryan-Cruz of Ryan-Cruz Law, and Ambassadors, the chamber's networking group, called "Business Rendezvous," is creating a new buzz. This group was developed to connect business professionals and create meaningful business relationships that result in business growth. Interested? Join us 1st and 3rd Thursdays at 11:45 am. RSVP to



Business Redezvous Group

Business Forecast The Chamber is dedicated to bringing up-to-date, relevant and important information to the business community. To that end, the National City Chamber - in partnership with the San Diego Regional Chamber of Commerce - has launched a new monthly economic report conducted by Competitive Edge research that provides valuable insights into future trends of the regional business community. Lookout for the next publication of Business Forecast and participate in the monthly surveys. Chamber Bucks Creating a strong and unified business voice depends on the strength of our membership. We have created a Chamber Bucks loyalty program to incentivize members to refer new member prospects. For every new member that you refer, you will earn $25 in Chamber Bucks. Chamber Bucks may be redeemed for ads in the Chamber News, membership renewal, or used toward special event booth fees. Mobile Apps MyChamberApp is a mobile directory built for the National City Chamber of Commerce. Chamber members can find and promote their Chamber businesses, events, and network within their local community. Equipped with location based mobile technology, the information is instantly geographically relevant, making it a great way to find local discounts and hot deals. It is available to download for free on the iPhone, iPad, Android, and Blackberry. Check out how we can help your business today! Only $10 per year.

Affinity Program Offers


World Pay Offering $200 Credit Toward Membership for Signing Up Today

I’d like to introduce our newest Member to the Chamber – Worldpay. They are the 2nd largest direct processor of Merchant services in the world. We are very excited to have such a leader in the Industry join our group. In an effort to show Members how much we support them – we are offering a $200 credit towards your Membership if you convert your services to them. The Chamber is already on board with them!

Please reach out to Lauren Vernon at 571-259-1530 or to see what Worldpay can do for you! There is no cost or obligation to review your options.

16 SPRING 2018

Affinity Program Offers


Open your Chamber Business Account with Office Depot & Save Big Today Get discounts of up to 60% from a list of 600 frequently-purchased business essentials including paper, ink and toner. Plus get 5% off most other items. Register for your online business account today or text “NationalCitySPC” to 555-888 to receive your savings card for in-store purchases. Sign up for an online business account at Please reach out to Marilyn hill at 858-352-0446 or to see what Office Depot can do for you! There is no cost or obligation to review your options.

Legal Protection When You Need It LegalShield gives you the confidence of knowing whatever comes your way, your provider law firm is there when you need it. Chamber Members are eligible for DISCOUNTED personal legal and identity theft services through Legal Shield. These Rates are NOT available anywhere else! Make sure you, your family and business are empowered. Please reach out to Michael Cabradilla at 619-917-1315 or to see what Legal Shield can do for you! There is no cost or obligation to review your options.

Its Time To Re Think Payroll - We'll Keep You Compliant & Efficient Payroll Vault is re-defining how you think about payroll, which is why we’ve emerged as a national leader in payroll services. Our seasoned experts serve as your ‘internal’ payroll department—fully handling the complex, compliance-driven payroll tasks that take your focus away from running your business. All Chamber Members who sign up receive a $50 discount on set up fees. Please reach out to Elsie Nash at 619-985-4105 or to see what Payroll Vault can do for you! There is no cost or obligation to review your options.

San Diego’s Best Real Estate Brokerage Big Block Realty is the culmination of technology, opportunity and much needed industry change. We have been nominated San Diego’s Best Real Estate Brokerage by the Union Tribune for the last 4 years. As an Affinity member, Gretza Roman, a Big Block Realty realtor here in San Diego, is offering members of the National City Chamber of Commerce a discount of up to $800.00 (depending on Lender guidelines). Gretza is also part of the Home for Heroes program. Please reach out to Gretza Roman at (510) 366-4110 or to see what Big Block realty-Gretza Roman can do for you.

Shop Local. Shop Fresh. Shop National City Farmers Dickinson Farms offers the National City Chamber of Commerce members a quarterly supply of freshly harvested fruits, vegetables and herbs for only $180.00. Chamber members receive a 5% discount and the Chamber receives a 5% donation. Dickinson farms offers heirloom fruits, vegetables and herbs and is National City’s first and only licensed farm and is located at 1430 E 24th St, National City, CA 91950.

National City Chamber News 17

Chamber Business Resources Green Business Program

SDSU Technical Assistance Program

The National City Chamber of Commerce Green Business Program encourages and facilitates energy efficient business practices in National City through education, outreach, networking, marketing, and advocacy. We strive to raise the level of sustainable business practices used by NCCC members and influence a political environment that supports sustainability initiatives, policies, and promotion of “green” businesses. The objective of The National City Chamber of Commerce is to be a one-stop resource for information, education, program participation, and marketing tools to promote green businesses.

This is an ongoing technical assistance program designed to assist women owned, minority owned and other small businesses, as the key target populations. Call (619) 594-3950.

Benefits: Installation and/or retrofit of energy efficient equipment at no cost/low cost. FREE advertising and promotion for your business. Community recognition of your voluntary efforts to improve our environment. Cost savings through improved efficiency, energy and water. FREE Workshops and Seminars.

Thomas Jefferson School of Law Legal Clinic

The Small Business Law Center (SBLC) will help underserved local businesses and support community economic development in San Diego. The transactional clinic will provide pro bono legal assistance to small businesses and nonprofits in the community. Assistance is offered in: business formation, contract review and negotiation, commercial leasing, subsidized property transactions, nonprofit tax exemption, permitting and licensing, and employment issues. Call (619) 961-4382.

City Manager’s Round Table Wednesdays

Once a month on the 1st Wednesday at 9am, the City Manager’s office invites the business community to participate in a round Table open forum with all City Department Heads. Those interested in asking questions, addressing their concerns and needs are invited to participate. Sign up today!

Consulting services that can be provided: - Business Plan Creation - Business Expansion - Market Study - Market Research - Advertising and Promotion - Web Site Development - Search Optimization - Internet Use - Computer Training - Contract Bidding - Time Management Scheduling

- Customer Relations

- Cost Analysis and Control - Export/Import - Inventory Control - Special Government Programs - Taxes - Accounting/Bookkeeping - Insurance - Personnel Management Training


The Small Business Development Center delivers management assistance and training to small businesses. Additional on-site resources are also available including a library of guides for various types of businesses. For more information visit online or call (619) 482-6391.

Center for International Trade Development

The San Diego Center for International Trade Development (CITD), hosted by Southwestern College, helps small and medium-sized businesses with international trade. If you're a seasoned import/export pro with a specific issue, or completely new to the expanding world of exporting, we have an International Trade Specialist who can answer your questions... for free! Schedule an appointment at

(619) 482-6393

San Diego Contracting Opportunities Center

The San Diego Contracting Opportunities Center (SDCOC), hosted by Southwestern College, provides free one-on-one business advising and training to help small businesses sell their products and services SCORE Business Counseling to federal, state and local government agencies. SDCOC hosts a free SCORE is a nonprofit association dedicated to educating introductory workshop every month titled "Are You Ready for entrepreneurs and helping small businesses start, grow, and succeed Government Contracting". This training covers the basic steps to get nationwide. SCORE is a resource partner with the U.S. Small Business started in government contracting, as well as free resources to help Administration (SBA). SCORE also provides local workshops and you determine if government contracting is for your business. events to connect small business owners with the people and inforVisit SDCOC's website at or call (619) 216mation they need to start, grow, and maintain their businesses, as well 6671 for more information or to sign up as a client. as online workshops available 24/7. SCORE provides resources, templates and tools to assist entrepreneurs in developing tools and plans CA Competes Tax Credit Program The California Competes Tax Credit is an income tax credit available they need to navigate their way to small business success. Available to businesses that want to come to California or stay and grow in at Chamber Office every Wednesday (9am-1pm). Schedule an California. Tax credit agreements will be negotiated by GO-Biz and appointment at (619) 557-7272. approved by a statutorily created “California Competes Tax Credit TO LEARN MORE CALL OR VISIT US Committee,” consisting of the State Treasurer, the Director of the DeNational City Chamber of Commerce partment of Finance, the Director of GO-Biz, one appointee each by (619) 477-9339 the Speaker of the Assembly and Senate Committee on Rules. For 901 National City Blvd., National City, CA more information visit the CA Competes Website at

18 SPRING 2018




EMPLOYMENT ASSISTANCE FOR VETERANS The America’s Job Center of California have specially-trained staff to ensure veterans of the U.S. Armed Forces receive maximum employment and training opportunities. How do we do this? The South County Career Center – Puts Veterans FIRST ~ Priority Service! Priority Services: As a veteran, you are entitled to receive a Priority in Service, which includes: *Assistance by Veteran Specialists who are dedicated to providing priority employment and training services to Veterans. *A 24-hour “Veterans Only” hold on all new job orders received by the CalJOBS Labor Exchange System. *Placement of qualified veterans' résumés before non-veterans' résumés on job order screens that are viewed by EDD staff or prospective employers. What you should do FIRST: *Enroll in CalJOBS at– Fill out the Veterans’ Questionnaire form. *Visit the South County Career Center ~ 1111 Bay Blvd. Suite E. Chula Vista, CA. 91911, *Ask to speak with a Veteran Representatives. *Attend one of our Orientation sessions. CONTACT: Enemias Rocha (LVER) (619) 628-0341

To All National City Chamber of Commerce Members!

LABOR LAW POSTER Please contact to order: National City Chamber or Kevin Nash (858) 967-0417



National City Chamber News 19




ROTARY CLUB OF CORONADO BINACIONAL DONATES 20 CITRUS TREES FOR NATIONAL CITY’S EL TOYON PARK Twenty (20) citrus trees will be planted in El Toyon Park thanks to the generous donation from the Rotary Club of Coronado Binational. A combination of lemon, orange, and grapefruit trees will enhance El Toyon Park’s newly designated community garden. El Toyon Park includes a multi-use artificial turf sports field, dog park, tennis courts, recreation center, and National City’s Fire Squad #33. This project exemplifies Rotary International’s Making a Difference initiative where every Rotarian, worldwide – all 1.2 million– will plant a tree in communities this year. “It has been great to work with Mayor Ron Morrison’s office for the past year and we are very excited to kick off this initiative in National City for the future generations to sustain our planet and raise awareness for the value of our Earth's forests for people and nature. On behalf of Scott Carr, Governor for Rotary International District 5340 and our Rotary Club of Coronado Binacional we wish to accomplish our challenge that every Rotarian from all the world to make a difference by planting a tree and reduce carbon dioxide and other greenhouse gases from the air” said Herman Curumilla Rotary Coronado Binational President.

MORE THAN 300,000 VETERANS WILL SOON HAVE ACCESS TO FREE OR LOW COST PERSONALIZED CARE America’s finest city, home to more than 300,000 veterans will soon offer veterans and their families access to life-saving personalized care at no cost or low cost through The Steven A. Cohen Military Family Clinic at Veterans Village. “Veterans Village of San Diego (VVSD) is honored to partner with the Cohen Veteran Network to operate and run a state-of-the-art military family mental health clinic in San Diego” said Kim Mitchell, VVSD President and CEO. San Diego has for decades been a City that respects and supports its active-duty and retired military, and Veterans Village of San Diego has been an important partner in that effort. The Cohen Clinics treat any post-9/11 veteran who has served in the United States Armed Forces, regardless of role while in uniform, discharge status, or combat experience. This includes the National Guard and Reserves and family members of veterans. Veterans Village of San Diego (VVSD) believes that it is the responsibility of all Americans to support our courageous and honorable veterans who have returned home. The Cohen Clinic at Veterans Village will help to address the immediate mental health needs for veterans and their families dealing with depression, anxiety, post-traumatic stress, adjustment issues, anger, grief and loss, family issues, transition challenges, relationship problems, and children’s behavioral problems. The new Cohen Clinic at Veterans Village is expected to open in November 2018.

20 SPRING 2018




LONGTIME DA SPOKESMAN AND COMMUNITY RELATIONS DIRECTOR RETIRES San Diego County District Attorney Summer Stephan today announced the retirement of Community Relations Director Jesse Navarro after 15 years of service to the District Attorney’s Office. Since 2003, Navarro has organized community outreach meetings and various events focused on public safety across San Diego County. Navarro also served as spokesman for the Spanish-speaking media on both sides of the U.S./Mexico border. He coordinated meetings with law enforcement agencies from the United States and Latin American countries visiting the DA’s Office, meetings with leaders of tribal lands, local law enforcement associations, community leaders, government officials, chambers of commerce and schools throughout the county. Navarro began his career in 1974 as a San Diego Police officer and also worked as a San Diego County Sheriff's Deputy. In 1990, before joining the District Attorney’s Office, Navarro started his own civil and criminal investigation agency, which he operated for 12 years in Mexico and the United States. Apart from his professional work, Navarro also devoted much of his time since 1975 to community service as a board member of several organizations including Casa Milagros, the Latino Peace Officers Association, the California Department of Corrections, Southwestern Community College, and the Public Safety Commission in Chula Vista. Navarro was founder and president of the Hispanic Chamber of Commerce of San Diego County. His service has been recognized by Mayors and Governors of California and has received more than 100 awards on both sides of the border. Navarro’s last day at the San Diego County District Attorney's Office was March 16, 2018.

National City Chamber News 21




THE CITY OF NATIONAL CITY HAS FOUR NEW ECONOMIC DEVELOPMENT INCENTIVES THAT YOUR BUSINESS CAN TAKE ADVANTAGE OF TODAY Find out more at •Signage and Façade Improvement Program (SFIP) The purpose of the Signage and Façade Improvement Program (SFIP) is to assist businesses in signage compliance and improve the appearance of existing businesses. The SFIP mission is to stimulate revitalization and private sector capital investment by proactively addressing deteriorating property conditions and encouraging improvements which increase economic vitality. The program reimburses owners of commercial buildings and businesses up to 50% of the total cost of eligible improvements, for a maximum reimbursement of $10,000 for a single commercial property (Standard Incentive) or $15,000 for a multiple address property (Multi-Tenant Property Owner Incentive). •Active the Right of Way (AROW) The purpose of the Activate the Public Right of Way (AROW) program is to beautify, activate and promote our city by working with the business community to enhance portions of the public right-of-way (“PROW”). The Program will create spaces that cultivate community and culture and encourage pedestrian traffic through placemaking. A business owner or community organization will be allowed to activate the PROW provided they obtain approval by the City’s Economic Development and Engineering Departments and then conforms to the requirements of the Program. •Adopt-a-Place Program This program is intended for organizations or individuals that want to participate on a more regular basis to monitor and maintain a specific street or area of the city. Organizations sign up to clean a specific area of the city at least four (4) times per year and more often as needed. Groups work directly with the Housing and Economic Development Department to identify adoption areas and arrange for the City’s removal of debris and litter gathered during scheduled Adopt-a-Place collections. The City will provide supplies including trash bags, gloves and safety vests. Groups are encouraged to adopt as large an area that is manageable and that is no less than 1/2 a mile long. Participating organizations will be recognized via their name/logo on a permanent sign or banner. The organization will also be publicly recognized by the Mayor at a reception prior to a City Council meeting. •Retail Recruitment Strategy This program will focus on assisting in expansions that add new jobs; advocate for the business community’s concerns; and increase competitiveness in the wider marketplace. In creating a marketing strategy for business attraction and retention National City will be compiling market analytics that distinguish itself from its surrounding cities by highlighting product differentiation, price competitiveness, market advantages, development opportunities new policies and highlighting the geographic region and demographics.

22 SPRING 2018

In The News



THE SUHI FOUNDATION: HELPING NATIONAL CITY STUDENTS SUCCEED IN COLLEGE This past January, The SUHI Foundation held its 2nd Annual Winter Workshop and had over 20 SUHI Scholars in attendance. These students all earned a scholarship through the Foundation their senior year at Sweetwater High School and attend an institution of higher education. SUHI Scholars are predominantly first-generation, low-income students who have worked hard to further their possibilities and pave their way towards their desired career goal. The purpose of the event was to provide extra academic, social and emotional support to these students, which the Foundation has done more of since expanding its programs in the past two years. The theme of the Winter Workshop revolved around the importance of helping students learn more about themselves, encouraging them to become better self-advocates, and teaching them the importance of persevering in the higher education system. This included exercises on discovering their strengths, learning new tactics to de-stress, incorporating positive psychology in their day-to-day lives, tips on how to network, and hearing the experiences of SUHI Scholar Alumni panelists. Through this and other events, the Foundation supports the college retention and graduation success of its Scholars. The SUHI Foundation was established in 2006 and since then has awarded over $700,000 in scholarships to more than 100 deserving students. Its mission is not just to provide monetary aid to SUHI Scholars, but also ensure students have the resources and support that they need to attain a degree and accomplish their career objectives. The SUHI Foundation exists thanks to its sponsors and donors. If you would like more information or want to support them in achieving the mission of helping Sweetwater High School students reach their potential and access college, please visit their website at or contact the Executive Director, Martha Juarez, by email at or by phone at (619) 240-4702.

AVITUS GROUP LAUNCHES AVITUS PROFESSIONAL ACCELERATION PROVIDING TRAINING & CONSULTING TO BUSINESS COMMUNITY NATIONWIDE Professional business services provider Avitus Group is launching a substantial offering of training and consulting services that are designed to help companies develop their managers and employees. Avitus Professional Acceleration services focus on communication and teamwork for individuals and teams, leadership and management and foundational skills such as service excellence. Beginning January 2018, Avitus Group is offering training on how to better communicate, deal with difficult employees, identify and prevent harassment, lead employees, manage time and stress, serve customers and even reduce risk in the workplace, particularly during active shooter events. “Today’s business leaders understand the value of skilled employees,” says Avitus Group’s Bellevue, Washington-based Regional Director Mike Komola. “They know that investment in an employee is an investment in the business as a whole because it leads to better overall organizational performance.” National City Chamber News 23

In The News



Interested businesses can get a preview of Avitus Professional Acceleration courses and meet the trainers at two events in the spring of 2018. The company is holding Active Shooter training April 10th and Dealing with Difficult People training May 22nd in the Denver metropolitan area in partnership with the Aurora Chamber of Commerce. “These workshops are extremely beneficial to everyone from college graduates just starting out in the workforce to seasoned executives,” says Avitus Group’s Anchorage, Alaska-based Regional Director of Training and Business Consulting Lynne Curry. “Companies willing to invest in their employees in areas like communication, leadership and time management benefit as well. These skill sets improve a company’s overall communication, productivity and company culture while reducing risk and employee turnover." Avitus Group is a worldwide company that simplifies, strengthens and grows businesses by providing 'back- office' support (payroll, accounting, taxes, recruiting, information technology, human resources and much more). When a business uses Avitus Group, all of the necessary yet burdensome functions of the business become Avitus Group's responsibility, so the business can focus on what it does best. Avitus Group serves clients nationwide through regional office locations from coast to coast. The company also serves international clients around the globe.

EDWARD JONES RECOGNIZED AS TOP 5 BEST PLACE TO WORK FOR Edward Jones was recently ranked #5 for best place to work for in Fortune Magazine. Ashley Gonzalez, a National City Chamber member, runs an Edward Jones branch in Chula Vista. See Ashley Gonzalez for your financial needs:

3rd Annual Olympic Rowing Day in National City Saturday, June 16, 2018 9:00 am - 12:30 pm 3300 Goesno Place, National City, 91950

24 SPRING 2018



National City Chamber News 25




In memory of Mayor Kile Morgan



Held at the beautiful Coronado Municipal Golf Course offering a spectacular ocean view! - FOUR PERSON SCRAMBLE FORMAT Enter the Dixon $20,000 Legend Shootout Hole-In-One challenge.

Opportunity Drawings • Cash Prizes • Contests

Top 3 foursomes (teams) will move on to participate in the 4th Annual Randy Jones Invitational!

Coronado Municipal Golf Course 2000 Visalia Row, Coronado, CA 92118


Registration 11:00am BBQ Lunch 11:30am Shotgun 12:00pm Dinner 5:30pm

For Sponsorship/ Participation Information Contact: National City Chamber of Commerce Phone: (619) 477-9339 Fax: (619) 477-5018 E-mail: Contributions Help Support Chamber Economic Development Programs.

In Memory of Mayor Kile Morgan 26 SPRING 2018





27 Year Anniversary

The 27th Annual Automobile Heritage Festival & Car Show, hosted by the National City Chamber of Commerce, will take place at Kimball Park in National City on Saturday, August 11 from 10 am to 3 pm. Tradition meets modernization at this year’s event. More than 200 participants will showcase their classic automobiles and compete for awards ranging from turn-of-the-century production cars to muscle cars. New this year is an opportunity to test drive cars of the future at the electric vehicle Ride-and-Drive exhibit.


Presented by The National City Chamber of Commerce

CLASSIC CAR SHOW 10:00 am to 3:00 pm at Kimball Park

For information and car registration please call the National City Chamber of Commerce at (619) 477-9339 Entertainment • Food • Commercial Booths Collector Cars • Classics • Race Cars • Trucks • Concert • New Cars


National City Chamber News 27

Event Recap


108TH ANNUAL INSTALLATION DINNER, "THE GREAT GATSBY" JANUARY 19, 2018 Everybody was looking dapper at the 108th Annual Installation Dinner "The Great Gatsby" themed celebration. This is the Chamber’s foremost occasion to dine with local business leaders and visionaries and to celebrate our incoming Board of Directors. Businesses, organizations, and individuals were also recognized for their contributions and efforts to National City in the categories of Business of the Year, Community Leader Award, Green Business of the Year, Lifetime Achievement Award and Volunteer of the Year.

NATIONAL CITY SEGMENT OF SANDAG’S BAYSHORE BIKEWAY OPENS TO THE PUBLIC - FEBRUARY 17, 2018 Local officials and community members celebrated the opening of the San Diego Association of Governments' newest section of the Bayshore Bikeway in National City on Saturday with a ribbon-cutting ceremony followed by a ceremonial ride on the bikeway. The National City segment adds one mile to the completed separated bikeway, for a total of 16 miles. When completed, the Bayshore Bikeway will extend 24 miles around San Diego Bay through the cities of Imperial Beach, Chula Vista, and National City -- connecting to Coronado and Downtown San Diego. 'We are fortunate to have the Bayshore Bikeway travel through the Port of San Diego's dynamic waterfront, 'said Commissioner Valderrama. 'I want to commend SANDAG for leading development of this bike route, which is such an important project for the region. It connects all of the Port cities, providing a clean transportation option, public access to our waterfront and another way to get outdoors and enjoy the San Diego Bay.'

BI-MONTHLY MEMBER BREAKFAST MEETING FEBRUARY 23, 2018 The National City Chamber of Commerce hosted the first Member Breakfast of 2018 on Friday February 23rd. The theme for this edition was “Updates in taxes, health and other policies for 2018”. The presenter was Xiomara Peña of the Small Business Majority. This event was sponsored by Paradise Village, who has been a supporter of our Member Breakfast series since 2017. Paradise Village is located at 2700 East 4th Street, National City, CA 91950. During the Breakfast, new members of the Chamber were introduced and given an opportunity to talk about their companies and services. 28 SPRING 2018

Event Recap





APRIL 11th, 2018 Martin Luther King Jr. Community Center 140 E 12th Street, National City, CA. 91950

REPRESENTATIVES FROM Retail Healthcare Hospitality Maritime & Other Major Industries

10AM - 1PM

ATTENTION JOB SEEKERS Technology Center On Site More than 70 Employers Apply for Jobs On Site Dress For Success Bring Plenty Of Resumes



provided by: South County Career Center

National City Chamber News 29

30 SPRING 2018

invites you to meet and learn about Inner City Capital Connections, a Kaiser Permanente funded project launching in San Diego Spring 2018

Wednesday, April 25 7:30am Breakfast 8:00 – 9:30am Program JACOBS CENTER 404 Euclid Avenue San Diego Please RSVP to

Inner CityCapital Capital Connections (ICCC) is a national program Inner City Connections Program: San Diego designed to help small businesses in economically-distressed areas buildConnections capacity for sustainable growth in What is the Inner City Capital program? revenue,profitabilityandemployment. Inner City Capital Connections (ICCC) is a national program designed to help small businesses in

economically-distressed areas build capacity for sustainable growth in revenue, profitability and employment. We achieve these goals by means of a comprehensive 40-hour curriculum that combines targeted executive education sessions, including best practices in strategy, sales & marketing, talent management and small business finance, with local coaches/mentors, and with access to potential capital sources and broad professional network connections. It is the only program that educates inner city small businesses about the forms of capital and matches them with appropriate capital providers. What is the typical profile of past small business participants (2005 – 2016)?   

National City Chamber News 31

65% minority-owned; 41% woman-owned Average annual company revenues: $4.1 million Industries represented: agriculture & farming; business services; construction; creative arts, entertainment & recreation; education; finance & insurance; food, beverage &

2018 Annual Events

108th Annual Installation Dinner and Awards Ceremony Friday, January 19, 2018 – 5pm to 9pm Jacobs Center, San Diego, CA


10th Annual Kile Morgan Golf Tournament July 6, 2018 – 12pm to 6pm Coronado Municipal Golf Course, Coronado, CA

6th Anuual International Mariachi Festival Sunday, March 11, 2018 – 11am to 7pm Pepper Park, National City, CA

27th Annual Automobile Heritage Day Festival and Car Show August 11, 2018 – 10am to 3pm Kimball Park, National City, CA

8th Annual Career Pathways to Success Job Fair Wednesday, April 11, 2018 – 10am to 1pm MLK Jr. Community Center, National City, CA

2nd Annual Bayside Brew and Spirits Festival Saturday, September 29, 2018 – 12pm to 5pm Pepper Park, National City, CA

Green Zone Visit us at the Mariachi Festival, Automobile Heritage Day & Bayside Brew Fest

62nd Annual Salute to Navy Luncheon Thursday, November 8, 2018 – 11am to 1:30pm MLK Jr. Community Center, National City, CA

32 2017 32 WINTER SPRING 2018

To learn more about National City Chamber of Commerce annual events, please contact us at (619) 477-9339 or visit us at



CORPORATE DIAMOND CIRCLE City of National City Ron Morrison, Mayor 1243 National City Blvd. National City, CA 91950 (619) 336-4240

Greenwood Memorial Park Cathy Fiorelli 4300 Imperial Ave. San Diego, CA 92113 (619) 264-3131

Hollywood Casino-Jamul, San Diego Ramon Natarajan 14145 Campo Rd. Jamul, CA 91935 (619) 315-2250

Paradise Village Bill Lawson 2700 E 4th St. National City, CA 91950 (619) 475-5040

Mile of Cars Association Leslie Larranaga-Britt 10601 Tierrasanta Blvd. #308 San Diego, CA 92124 (858) 384-6565 San Diego Unified Port District Randa Coniglio P. O. Box 120488 San Diego, CA 92112 (619) 686-6200

Pasha Automotive Services John Pasha 1309 Bay Marina Dr. National City, CA 91950 (619) 419-1200 Protea Waterfront Development Alex Buggy 5960 Cornerstone Ct. #100 San Diego, CA 92121 (203) 940-0880

Ron Baker Chevrolet Bill Cumming Super Shuttle San Diego 2301 National City Blvd. Angela Vereen 123 Camino de La Reina #200 National City, CA 91950 (619) 477-2163 San Diego, CA 92103 (619) 564-7900 Southwest Airlines Lidia Martinez PLATINUM CIRCLE 500 W Harbor Dr. #411 EDCO Waste & Recycling San Diego, CA 92101 Services (866) 271-8495 John Snyder 6670 Federal Blvd. Sycuan Tribal Development Lemon Grove, CA 91945 Corporation (619) 474-8855 Amber Fields 5469 Casino Wy. Paradise Valley Hospital El Cajon, CA 92019 Octavio Aguirre (619) 445-6002 2400 E 4th St. National City, CA 91950 Wal-Mart #5023 (619) 470-4115 Felix Silva 1200 Highland Ave. San Diego Gas & Electric National City, CA 91950 Vanessa Mapula Garcia 8330 Century Park Ct. CP11D (619) 336-0395 San Diego, CA 92123 Westfield Plaza Bonita (858) 654-1211 Kelli Nenaber 3030 Plaza Bonita Rd., #2075 GOLD CIRCLE National City, CA 91950 Ambre Backflow Service (619) 267-2850 Pat Ambre 2005 Highland Ave. #20 SILVER CIRCLE National City, CA 91950 American Medical Response (619) 419-6801 Michael Murphy 8808 Balboa Ave. #150 Chelsea Investment San Diego, CA 92123 Corporation (858) 492-3500 Athena Schmid 6339 Paseo Del Lago Arrow Pipeline Repair Inc. Carlsbad, CA 92011 dba Pacific Drain & (760) 456-6000 Plumbing Darin Duncan COX Communications 1330 Park Center Dr. #101 Adriana Mendoza Vista, CA 92081 5159 Federal Blvd. (760) 476-9388 San Diego, CA 92105 (619) 262-1122 Ball Automotive Group John Ball Frank Subaru 1935 National City Blvd. Ronald Fornanca National City, CA 91950 3150 National City Blvd. (619) 263-2035 National City, CA 91950 (619) 470-5600

Best Western Plus Marina Gateway Denise Halliwell 800 Bay Marina Dr. National City, CA 91950 (619) 259-2800 Brickrow Group Adriana Ladd 2434 Southport Wy. Suite A National City, CA 91950 (619) 477-3133 California Institute of Arts & Technology Jamie Doyle 401 Mile of Cars Wy. #100 National City, CA 91950 (877) 559-3621 Carlill Auto Court Ellen Jennings 1414 Roosevelt Ave. National City, CA 91950 (619) 434-1291 Castle Manor Nursing & Rehab Marissa Padilla 541 V Ave. National City, CA 91950 (619) 791-7900

NATIONAL CITY CHAMBER OF COMMERCE J & S Investments Jess Van Deventer 125 E 17th St. National City, CA 91950 (619) 477-6516

Perry Ford of National City Perry Falk 2050 National City Blvd. National City, CA 91950 (619) 477-2711

Kaiser PermanenteMedicare Senior Advantage Martha Camarena (no address listed) (619) 876-3575

Pier 32 Marina Greg Boeh 3201 Marina Wy. National City, CA 91950 (619) 477-3232

MAAC Project Arnulfo Manriquez 1355 3rd Ave. Chula Vista, CA 91911 (619) 426-3595

Quality Inn San Diego I-5 Naval Base Rachelle Flores 3878 Dalbergia Ct. San Diego, CA 92113 (619) 238-2788

Marine Group Boat Works Todd Roberts 1313 Bay Marina Dr. National City, CA 91950 (619) 427-6767 Metropolitain Transit System Marcial Gutierrez 1255 Imperial Ave. #1000 San Diego, CA 92101 (619) 233-3004

Mossy Nissan Kenny Afshar 2700 National City Blvd. Costco Wholesale Optical Lab National City, CA 91950 Monica Alvarez (619) 474-7011 1001 W 19th St. National City, CA 91950 Motel 6 (619) 336-3307 Harsh Desai 1125 E Plaza Blvd. Express/Champion Floor National City, CA 91950 Service (619) 477-4747 Steve Foronda P O Box 600283 NAPA Auto Parts San Diego, CA 92160 Robert De La Cerda (619) 461-4225 1810 Highland Ave. National City, CA 91950 Funeraria Del Angel Berge(619) 474-4601 Roberts Jill Davis National City Motel 607 National City Blvd. Sunny Patel National City, CA 91950 510 National City Blvd. (619) 474-6565 National City, CA 91950 (619) 477-1673 H G Fenton Company Cory LaShell National City Swap Meet 400 Mile of Cars Wy. Suite D Terry G. Derr National City, CA 91950 3201 D Ave. (619) 262-5666 National City, CA 91950 (619) 477-2203 Holiday Inn Express So SD So CV Navy Federal Credit Union Tiffany Smith Esther Basa 632 E St. 1727 Sweetwater Rd., Suite H Chula Vista, CA 91910 National City, CA 91950 (619) 426-2500 (619) 477-3005 Holiday Inn Express So SD So NC Eric Loft 1645 E Plaza Blvd. National City, CA 91950 (619) 262-5666 Hometown Buffet Cynthia Averilla 1135 Highland Ave. National City, CA 91950 (619) 477-7990

Pacific Commerce Bank Frank Mercadante 530 Broadway Chula Vista, CA 91910 (619) 422-5300 Paradise Motel Mahesh Zaveri 1470 National City Blvd. National City, CA 91950 (619) 474-8769

Ramada Inn Paul Herrmann 700 National City Blvd. National City, CA 91950 (619) 474-2800 Ranch House Liquor LLC, Inc Monthir (Mike) Hermiz 404 Palm Ave. National City, CA 91950 (619) 474-3000 Rodeway Inn Mike Patel 607 Roosevelt Ave. National City, CA 91950 (619) 477-7502 Sam's Club Victor Aguilar 6336 College Grove Wy. San Diego, CA 92115 (619) 551-6202 San Diego Cold Storage Frank Plant 1240 W. 28th St. National City, CA 91950 (619) 474-6525 San Diego Habitat for Humanity Re-Store Ellen Immergut 8128 Mercury Point San Diego, CA 92111 (619) 283-4663 San Diego Padres Baseball Club Veronica Nogueria 100 Park Blvd. San Diego, CA 92101 (619) 795-5195 Scripps Health Monica Montano 499 H St. #101 Chula Vista, CA 91910 619-691-7000 Seacoast Commerce Bank Charlotte Velasquez 22 West 35th St. #102 National City, CA 91950 (619) 409-5730

National City Chamber News 33

Southwestern College Kindred Murillo 900 Otay Lakes Rd. Chula Vista, CA 91910 (619) 421-6700 Stardust Inn Mike Jariwala 1700 E Plaza Blvd. National City, CA 91950 (619) 474-6491 Super 8 National CityChua Vista Ramesh Patel 2435 Sweetwater Rd. National City, CA 91950 (619) 470-8877 Sweetwater Authority Jim Smyth 505 Garrett Ave. Chula Vista, CA 91910 (619) 420-1413

Sweetwater Crossing Shopping Center Erika Abrille Sweetwater & 805 Freeway National City, CA 91950 (619) 780-0101 TDK- Lambda Americas, Inc. Lynette Delos Santos 401 Mile of Cars Way, #325 National City, CA 91950 (619) 628-2803 The Outlets at The Border John Walker 4463 Camino de La Plaza Suite 120 San Ysidro, CA 92173 (619) 651-8018 Union Bank Richard Velasquez, Jr. 22 E. 8th St. National City, CA 91950 (619) 336-2000



USE Credit Union Donald Coleman 10120 Pacific Heights Blvd. San Diego, CA 92121 (858) 795-6155 Westcott Mazda/KIA Kam Firozie 2800 National City Blvd. National City, CA 91950 (619) 474-1591 Worldpay Lauren Vernon 600 Morgan Falls Rd. Atlanta, GA 30350 (571) 259-1530 Wrigley's Supermarket Amer Arabo 34 N Euclid Ave. National City, CA 91950 (619) 264-4444

RENEWAL JANUARY - Yardage Town - Rent-A-Center - EDCO Waste & Recycling Services - Motel 6 - Mossy Nissan - Oriental Café - Southland Clutch - First United Methodist Church - San Diego Electric Railway Association - American Legion Post 255 - Metropolitan Solutions - JAANN INC - Diego Springs Academy - Ryan-Cruz Law, APC - Payroll Vault - Indoff Incorporation FEBRUARY - San Diego Plastics Inc - Operation Samahan Inc - Fastsigns - Tinsley Family Chiropractic - MG Business & Tax Service - Gretza Roman - Big Block Realty - WestPac Wealth Partners, LLC - Ranch House Liquor LLC Inc MARCH - Peterson, Patricia - Manila Sunset Restaurant - Paradise Valley Adventist Church - Charles Reilly Co - Jersey Mike's Subs

34 SPRING 2018



NEW Farm Fresh To You Jaime Snyder Hernandez 325 W. Washington St. San Diego, CA 92103 (916) 741-1379

La Sinaloense Restaurant Arturo Flores 9410 Apple St. Spring Valley, CA 91977 (619) 467-7941 The Bumper Guy Iman Manni 3738 Main St. San Diego, CA 92113 (619) 237-1353 Accounting & Tax Professionals Marizel Secuya Decastro 930 E 26th St. National City, CA 91950 (619) 587-4058 K1 Speed Andrew Palos 1709 Main St. San Diego, CA 92113 (619) 241-4740 All Service Cleaners Fina Surdilla 1031 Roosevelt Ave. National City, CA 91950 (619) 477-0690 Donaldson & Zamudio Chiropractic, APC Dr. Elizabeth Zamudio 6051 Business Center Ct. San Diego, CA 92154 (619) 494-0589 Brighten Solar Agency Tiffany Stoffer (no address listed) (619) 719-9117 AutoCity Sales Alfred Mendoza 400 N Johnson Ave. El Cajon, CA 92020 (619) 588-4349


Reynoso Law Michelle Luna Reynoso (no address listed) (619) 512-2536

Kaiser Permanente Medicare Senior Advantage Martha Camarena (No address on file) (619) 876-3575 Marine Street Financial Charles Mackay 7825 Fay Ave. La Jolla, CA 92037 (858) 754-3501 MG Business & Tax Service Hannah Nguyen-Kwo 124 E 30th St. Suite D National City, CA 91950 (619) 922-8059 BrightSide Produce Iana Castro 5500 Campanile Dr. San Diego, CA 92182 (407) 416-2665 Elusen, Inc. Tanya Landry (no address listed) (619) 434-5616 Big Sky Medicare Christopher Bearss 8895 Towne Centre Dr. Suite 105434 San Diego, CA 92122 (619) 456-0789 Eagles Point Security Atef Ibrahim (no address listed) (844) 600-0400 Minuteman Press Chula Vista Alex Chua 701 H St. Chula Vista, CA 91910 (619) 621-6441

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NATIONAL CITY CHAMBER OF COMMERCE Arrow Pipeline Repair, Inc. dba Pacific Drain & Plumbing Darin Duncan 1330 Park Center Dr. Suite 101 Vista, CA 92081 (760) 476-9388 Enchilamesta Adam Robles 406 East Plaza Blvd. # 2 National City, CA 91950 (619) 664-3822 Pronto Insurance Erica Barajas 38 Third Ave. Suite B Chula Vista, CA 91910 (619) 498-8088 Lorena Vasquez Realtor Alma Lafarga 821 Kuhn Dr. Suite 101 Chula Vista, CA 91914 (619) 318-2149 California Institute of Arts & Technology Jamie Doyle 401 Mile of Cars Wy. Suite 100 National City, CA 91950 (877) 559-3621

September 29 SATURDAY

Admission included beer samplings, with VIP attendees

12pm - 5pm

Pepper Park

3299 Tidelands Ave National City

Maritime Museum of San Diego Alfredo Castro 1492 N. Harbor Drive San Diego, CA 92101 (619) 234-9153 FiveOne Development Daniel Van Schaik 101 West Broadway # 300 San Diego, CA 92101 (619) 728-5151 Gourmet Luxury Events Tanya Castaneda 285 Third Ave Chula Vista, CA 91910 (619) 208-0948




National City Chamber News 35

NATIONAL CITY  CHAMBER OF COMMERCE As a Chamber Member we invite you to get involved with one or more active committees. We are constantly seeking volunteers to assist with community events.


Economic Development Committee

The Economic Development Committee of the National City Chamber of Commerce focuses on promoting economic development in National City through the development and implementation of projects, programs, and policies that stimulate economic growth and prosperity, enhance community development initiatives, leading to improved quality of life. This committee is the legislative and regulatory advocate for businesses at the local, state, and federal levels. The Committee reviews legislation, supports pro-business policies and actively represents Chamber members. Chair: Ivan Arabo, Wrigley's Supermarket Co-Chair: Nick Inzunza, Beautiful National City Meets Second Thursdays (8am-9am).

Executive Committee The National City Chamber of Commerce Executive Committee maintains oversight of the Chamber’s finances, execution of Chamber Policies, member services, products and programs, and oversees the performance of the chief executive officer.


Chair: Brian Clapper, National School Board

Conference Room & Courtyard

Meets Second Fridays (11am-12pm).

Special Event Committees

The Special Event Committees of the National City Chamber of Commerce are tasked with organizing the Chamber’s annual events including Automobile Heritage Day, Career Pathways Job Fair, Golf Tournament, Salute to Navy Luncheon, International Mariachi Festival, Bayside Brew & Spirits Festival, and the Annual Installation and Awards Dinner.

Board Meetings

Held third Tuesdays (8am-9:30am)

Ambassador Program

It is the mission of the National City Chamber of Commerce Ambassador Program to promote member commitment and retention by raising awareness of Chamber activities and benefits; Informing and involving new Chamber members to promote strong continuing membership. Contact us to get involved (619) 477-9339.


The National City Chamber Business Rendezvous Groups (also known as “BRG”) directly contribute to the economic development of the National City area by increasing the business and profits of Chamber Member businesses and organizations through structured, relational networking and the exchange of referrals and leads. 1st & 3rd Thursdays, 11:45 – 1:15pm @ the Chamber Board Room

Advertise with us Contact:

Kenneth P. Campbell

Marketing Coordinator National City Chamber of Commerce

(619) 477-9339

If you are interested in using the National City Chamber Conference Room or Courtyard for your business meeting, workshops, or private reception please contact the National City Chamber office at (619) 477-9339 or by email at Special rates apply to Chamber members. The NCCC Conference Room hosts: •

100 person capacity/36 with conference table set-up

Display screen


White boards


Professional conference table and seating

Available on weekdays and weekends

NC Chamber Newsletter Spring 2018  
NC Chamber Newsletter Spring 2018