w w w. b r i g h t o n f u s e . c o m
Three-quarters of respondents said that ‘realising
Discipline matters: in Brighton, Arts and Humanities
their own ideas’ and ‘being their own boss’ were
graduates are twice as likely to work in arts
very important reasons for starting their own firm.
organisations as the average respondent. We see
Making money was somewhat less key, although still
similar results with the location of STEM/computing
important with just over half describing it as ‘very
graduates in digital technology firms; with business
important’. One founder described how he had been
studies graduates in KIBS; and design graduates in
spurred to set up his first company after he became
design service firms. Yet degree subject does not
frustrated with his former employers equating his
wholly drive destiny. Senior positions are held by
salary with his young age (Interview, 29/02/2012).
7.4% of Arts and Humanities graduates in digital technology companies, and by 17.6% of STEM
2. An interdisciplinary cluster
graduates in content firms. Digital agencies and marketing services firms have founders and senior
Brighton’s fusion is consistent with the diversity of
managers from across a range of disciplines and
disciplines we see in our respondents. Almost a third
we see graduates of all backgrounds spread across
of the sample (31.4%) report that they studied an
firms with varying levels of ‘fusion’.
Arts and Humanities subject at university, followed by almost a quarter who studied STEM subjects
This interdisciplinary approach is also reflected in
including computing. 16.5% studied a design subject,
the drivers of competitive advantage identified by
including both web design and graphic design.
our respondents. Although arts and humanities graduates put a stronger emphasis onto artistic
Figure 13: Respondent subject of study 0%
and creative expertise, and STEM graduates onto
technological facets, both groups recognise ‘the other part of fusion’.
Art and Humanities Business/ Management/ Economics
Figure 14: Competitive capabilities by discipline background (% indicating as important)
Design STEM/ Computing Other
Arts and Humanities Business/ Management/ Economics Design
Art and Humanities. 31.4%. Business/Management/Economics. 11.0%. Design. 16.8%. STEM/Computing. 22.9%. Other. 17.8%.
STEM/ Computing Other Managerial expertise