w w w. b r i g h t o n f u s e . c o m
When we look at the types of innovation taking
There is also a fundamental divergence between
place in the sample, we find most firms modified
the types of innovation taking place in the cluster
their production processes and ways of running the
and the use of intellectual property rights like
business (71%), introduced new services (61%),
patents, trademarks or design rights. Only 1% of our
trained their staff and changed their business
respondents applied for a patent in 2010 and none
models. More than half of respondents produced
registered a design. Once again, sector diversity in the
materials eligible for copyright, which is striking given
cluster is reflected in variation in innovation activities.
the low importance (8%) of royalties as a source of revenue for firms in our sample.
We also asked our respondents whether they
Figure 10: Innovation activities (% who engaged in one between 2010 and 2011)
ahead of the competition and whether they were
introduced products and services to the market
New business models
Material eligible for copyright
Register a trademark
Apply for patent Register a design
willing to disrupt their processes â€“ these are measures of the intensity and radical nature of innovation, rather than whether it takes place or not. 17% of firms in the sample agree strongly with the first statement, and a third (35%) with the second.
5. Fusion is connected to higher levels of innovation Fused and superfused firms innovate across more areas. While only 13% of unfused firms carried out five or six innovations, the proportion of fused firms is 32%, and just over 40% for superfused firms. In other words, 4 in 10 of the superfused firms we surveyed were involved in all the types of innovation we asked them about. We see this across all areas except training. They were also much more likely to launch products and services ahead of competitors, express willingness to disrupt their processes, and empower their staff to try new things.
New processes. 71.1%. New services. 63.7%. Staff training. 60.4%. New business models. 59.9%. New goods. 55.7%. Material eligible for copyright. 55.5%. New software. 37.2%. Register a trademark. 11.9%. Apply for patent. 11.9%. Register a design. 0%.