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w w w. b r i g h t o n f u s e . c o m

Our approach started with the Wired Sussex

Business Survey, Kauffman Firm Survey and the

membership (i.e. companies and freelancers

Nesta ‘Rise of the Datavores’ survey – to produce a

operating in the digital, media and technology

questionnaire addressing our research questions.

sector in Sussex), which we assumed should be a likely location for CDIT firms. As a result, 783 Wired Sussex members from Brighton were identified and included in the sampling frame. To increase our coverage we conducted a search on commercial firm database (Bureau Van Dijk’s FAME) for Brighton firms sharing SIC codes with the Wired Sussex membership, as well as firms with SIC codes

or senior personnel of the firms, and covered a variety of topics. It included questions about the firm such as sector, markets and technologies, business growth and size, characteristics of its workforce, barriers to growth, networking and relationship with universities. It also explored questions about

included in the DCMS 2010 definition.

the respondent, reasons for moving to Brighton,

This process resulted in a list of more than 7,500

the case of founders.

companies which we hand-checked to exclude unsuitable companies, these included companies that were not operating anymore, companies that had been acquired or moved out of Brighton, companies registered in Brighton but operating somewhere else and companies evidently not working in creative and digital activity. We also included two screening questions in the survey. We ended with a sampling frame of 1,495 local firms in the creative and digital industries comprising 783 members of Wired Sussex and 712 non-members to whom we targeted our survey.

2. Questionnaire design We drew on existing questionnaires – including the UK Innovation Survey, Intangible Asset Survey, Small


The questionnaire targeted CEOs, MDs, founders

qualification and reasons for starting a business – in

We piloted the questionnaire to make it sure it worked. This included qualitative interviews with a small number of practitioners, a ‘cognitive’ test with a group of Brighton entrepreneurs whose feedback helped us identify problematic areas and potential sources of confusion, and finally, a test with CDIT firms in Worthing and Eastbourne. The final version of the questionnaire included 50 questions and took up to an average of 30 minutes to complete.

3. Questionnaire delivery The survey was completed in two waves. The first wave was implemented online and using paper questionnaires during summer 2012. The second wave used an abridged, but otherwise comparable,

The Brighton Fuse  
The Brighton Fuse