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PALM BEACH COUNTY FILM AND TELEVISION COMMISSION CORPORATE IDENTITY

STATIONERY

CREATIVE BRIEF

Agency to design a new logo for the Palm Beach County Film

“message” will be technology in the industry so that the logo

and Television Commission that will reflect a sophisticated,

communicates the organization’s modernized, creative vision.

technology-based organization that is innovative, inviting

We will not incorporate overused metaphors in imagery

and user-friendly within the film industry. Design will

or any design choices. The type portion will emphasize

incorporate colors that reflect Florida and modern, pleasing

“Palm Beach County” and “Film and Television,” while

typeface, as well as elements or icons that interpretively

keeping “Commission” lower profile through fonts to

reflect film, television, digital technology and the South

direct attention to the top priorities of the organization.

Florida Palm Beach County geography. The logo’s bedrock


HARLESS & ASSOCIATES CORPORATE IDENTITY

STATIONERY

CREATIVE BRIEF

Agency to re-brand the Harless & Associates accounting

All materials will reflect a sophisticated tone that is also

firm with a full complement of marketing materials,

warm and builds confidence. Easy to understand terms and

including a brand new logo, letterhead package, overview

services. The company’s tax and accounting services will

brochure, and tailored online presentation to showcase

be reflected in a secondary role to boost client confidence

the new concierge services to be introduced by the firm

and credibility of the staff.

this fall to the Greater Palm Beach market.


HARLESS & ASSOCIATES ONLINE PRESENTATION

BROCHURE

CREATIVE BRIEF

Creative, memorable approach to the four-color brochure

spot varnish feature on brochure cover. Length estimated

and online presentation that describes the new concierge

at equivalent of two tri-fold brochures. Photography and

services program and includes the tax and accounting

art to be obtained by agency from public files and stock

services offered by Harless & Associates. Design to use a

photography resources.


LOURDES-NOREEN MCKEEN RESIDENCE BROCHURE

CORPORATE IDENTITY

STATIONERY

CREATIVE BRIEF

Agency to re-brand the Lourdes-Noreen McKeen Residence

Angeline, and reflect the residence’s premier location and

with a full complement of marketing materials, including a

unmatched quality care. Equally as important, they will

letterhead package, overview brochure, newsletters, onsite

also convey the organization’s emphasis on total wellness

way finding signs, and an all-purpose ad. All materials will

and its proactive approach to healthy aging.

reflect the core values exemplified by founder, Mother


LOURDES-NOREEN MCKEEN RESIDENCE NEWSLETTER

ALL-PURPOSE AD

CREATIVE BRIEF

Agency to develop a general all-purpose ad package and

within the local community by showcasing the exceptional

newsletter that builds awareness of Lourdes-Noreen McKeen

nature of the facility, its location and caring staff.


CHAMBER OF COMMERCE OF THE PALM BEACHES CORPORATE IDENTITY

CREATIVE BRIEF

Agency to design a new logo for the Chamber of Commerce

of the area’s economic history, and represent who Palm

of the Palm Beaches 100th year anniversary that will reflect

Beach is today as a business community.

the essence of the Palm Beaches, encompass key elelments


THE GAY PICKLE COMPANY PACKAGE LABEL

CREATIVE BRIEF

Agency to design a logo and a product label less than 7”

and copy points that showcase the key attributes of the

wide and less than 4 ¼” high for the product contained

product. The design will also include a product tag that

in a straight- sided glass relish jar that will communicate

will be attached to the neck of the jar by covered elastic

its 150-year-old heritage, freshness, and deliciousness in

that entertains and informs about the product, its origins

a sophisticated, appealing manner with a twist of humor

and recommended uses.

using images including elements of the Gay family photo,


MAX PLANCK FLORIDA INSTITUTE CORPORATE IDENTITY

COLLATERAL MATERIALS

CREATIVE BRIEF

Agency to develop a menu of materials for the inaugural

designs will include the creation of a new logo, flyer and

Battle of the Brains Competition hosted by the Max Planck

poster to promote this event, which will also be used as

Florida Institute for Palm Beach County students. The

on-site signage.


MAX PLANCK FLORIDA INSTITUTE COLLATERAL MATERIALS

CREATIVE BRIEF

Agency to design a flyer/poster to promote the Neuroscience

format this poster as an 8 ½” x 11” pdf and jpg so that it

Inspires Art Contest that coincides with the Neuroscience

can be sent electronically and also resize as 11” x 17” and

Discovery Day. Content will include the date, location,

24” x 36” to print and use as on-site signage.

contest requirements, deadlines and prizes. Agency will


MAX PLANCK FLORIDA INSTITUTE CORPORATE IDENTITY

COLLATERAL MATERIALS

CREATIVE BRIEF

Agency to develop a menu of materials for Neuroscience

designs will be used to create additional marketing and

Discovery Day, the public open house associated with

promotional items for this event. The designs will include

the Max Planck Florida Instute of Neuroscience grand

the creation of a new logo, flyer and poster to promote

opening. The designs will underscore neuroscience in a

Neuroscience Discovery Day, which will also be used as

fun and family-friendly way. The approved logo and poster

on-site signage.


MAX PLANCK FLORIDA INSTITUTE CORPORATE IDENTITY

COLLATERAL MATERIALS

CREATIVE BRIEF

Agency to develop a new logo, poster/flyer and a self-

include the date, location, list of speakers and the event

mailing postcard to promote the inaugural Sunposium

url . Agency will format as an 8 ½” x 11” pdf so that it

2013 at the Society for Neuroscience conference. Designs

can be sent electronically and also resize as 11” x 17” and

will communicate the high-profile speakers and underscore

24” x 36” to print and use as on-site signage.

neuroscience in Jupiter, Florida. Design of poster will


THE COLLECTIONS OF WILLIAM I. KOCH AD SERIES

CREATIVE BRIEF

Agency to develop a new ad campaign for William I. Koch

ephemera, including the world’s only photo of Billy the

to anchor the art exhibition of his real west collection at the

Kid. Creative services include concept development, design

Society of the Four Arts in Palm Beach. The new campaign

and production for three ads in this series. The ads will

will showcase the billionaire’s vast collection of western

also be adapted and streamlined for online placements.


THE COLLECTIONS OF WILLIAM I. KOCH NEWSPAPER INSERT

CREATIVE BRIEF

Agency to design a newspaper gatefold for The Collections of William I. Koch western art exhibition that will be

inserted in the Wall Street Journal Newspaper.


OXBRIDGE ACADEMY OF THE PALM BEACHES FUNDRAISER INVITE

CREATIVE BRIEF

Agency to create a fun and sophisticated invitation, response

Bill and Bridget Koch to support Oxbridge Academy of

card and envelopes for a fundraising reception hosted by

the Palm Beaches.


CLEVELAND CLINIC SAVE-THE-DATE CARD

FORMAL INVITATION

CREATIVE BRIEF

Agency to create a save-the-date card and formal invitation

Clinic Florida, while not appearing too extravagant.

for the Cleveland Clinic Florida Ball at Mar-a-Lago in

Designs will include a two-sided, oversized postcard and

Palm Beach that builds anticipation for the event and

a striking folded invitation with matching response card

underscores the exceptional capabilities of Cleveland

and envelopes.


ONE PARKING BROCHURE

E-BROCHURE

CREATIVE BRIEF

Agency to create marketing materials that showcase the

various materials will be designed to look like they are

essential differences and value proposition offered by

part of the same brand family, elevating and accentuating

One Parking in a memorable, attention-getting way that

the brand identity of the company for a more polished,

makes the company stand out from its competition. The

pulled-together impression.


DOWNTOWN DEVELOPMENT AUTHORITY OF WPB HOLIDAY BROCHURE

CREATIVE BRIEF

Agency to create concept, design and production of

and park in Downtown; and web links for more holiday

a two-sided, six-panel, 8” x 6” folded brochure that

details. Brochure will be designed in full color and will be

will include a calendar of Downtown holiday events;

a self-mailer. Design to include Florida-themed holiday

Downtown retail listing; information on how to navigate

elements throughout.


THE O’DONNELL AGENCY SELF-PROMOTIONAL MATERIALS

CREATIVE BRIEF

Designer to develop and design a menu of collateral

including coffee cup, table tent, infographic proposal for

materials to promote The O’Donnell Agency’s services,

potential clients and tailored online presentation.


Portfolio  

Graphic Design Portfolio

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