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ROSEWOOD 3 PROJECT The latest medium-rise residential project in Taguig Township Central

CEC PROJECT BRIEFING 09.11.09


PROJECT OVERVIEW SIZE OF DEV’T

:

37,730.28 SQM (ALMOST 3.8 HAS)

PROJECT TYPE

:

MEDIUM-RISE RESIDENTIAL DEVELOPMENT 5-STOREY CONDOMINIUM BUILDINGS

LOCATION

:

TOWNSHIP CENTRAL, TAGUIG CITY

NO. OF UNITS/MIX :

999 UNITS (2-BR & 3-BR UNIT MIX) 2BR – 799 units 3BR – 200 units

NO. OF BLDGS

:

10 MEDIUM-RISE BUILDINGS WITH LOWER GROUND PARKING

AMENITY AREA

:

APPROXIMATELY 6,561 SQM

PARKING SPACES :

796 SLOTS / 80% UNIT TO PARKING RATIO Open – 192 Parking slots Covered – 604 Parking slots

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LOCATION Accessible via C-5 Road and a few minutes away from Makati Central Business District and Bonifacio Global City, the project is situated in the heart of the Taguig Township Central

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Distances to Business Districts MAKATI CBD - 7.82 km

Commercial • Market! Market! • Bonifacio High Street • Greenbelt • Tiendesitas THE FORT/BGC - 3.97 km

ORTIGAS CBD - 8.46 km

- 3.37 Km/ 10 Mins - 4.35 Km/ 15 Mins - 7.93 Km/ 20 Mins - 9.1 Km/ 20 Mins

Schools • International School - 4.38 Km/ 15 Mins • British School - 4.39 Km/ 15 Mins • Colegio de San Agustin - 5.46 Km/ 20 Mins • Assumption College - 8.33 Km/ 20 Mins Hospitals • St. Luke's Hospital-BGC- 4.72 Km/ 15 Mins • Makati Medical Center - 9.5 Km/ 25 Mins Airport Terminals • NAIA 1 • Centennial Terminal • NAIA 3 • Domestic Airport

- approx 8 Km/ 30 Mins - approx 8 Km / 30 Mins - 7.51 km / 20 Mins - approx 8 Km / 25 Mins

LOCATION CEC PROJECT BRIEFING 09.11.09


CONCEPTUAL PROPOSITIONS • Blends modern Asian-inspired aesthetics and minimalist design philosophy, a residential haven that connotes simplicity, inner calm, and harmony. • Adopts a design approach that meets the ideals of serene and private condo living with interiors that are soothing and easy on the eyes, unit layouts that are compact yet liveable and practical and surroundings filled with landscapes that truly refreshes, and calms the spirit. • Features a verdant central amenity area with clubhouse that open up to surrounding views and multi-activity amenities, open spaces, and worryfree services and facilities. • The project hopes to provide residents with a calm, relaxing, and inspiring home environment conducive to communion, discovery, and selfrenewal.

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PROJECT NAME

The name was derived from a kind of tree, CEDAR, that represents different symbolisms in spiritual, physical, and emotional in overwhelmingly positive translations, including virtues of healing, cleansing and protection.

The CREST is a symbol or emblem and connotes the coming together of all the project intended virtueshealing, cleansing, renewal, and serenity under this one development.

CEDAR CREST

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PROJECT LOGO • Composed of texts that are rendered in a clean, linear font types evoking the clean and minimalist design of the development. • The graphic representation consists of the shape of the development, with Cedar tree inside connoting the private and tranquil world provided by the project.

• The use of the earthtoned brown shades (in light and dark) invokes the color symbolism of brown as representing calmness, simplicity, austerity, dependability, and steadfastness, values that will be promoted in CEDAR CREST.

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PRONOUNCIATION GUIDE

CEDAR \sē-dər\ or \see-dahr\

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VALUE PROPOSITION WHAT

The only Neo-Asian medium-rise residential development in Taguig City with a distinct minimalist design overtone

HOW

That offers a haven of tranquility, simplicity, and inner calm with its blend of modern, Asian-inspired aesthetics, minimalist architectural design, and resort-like amenities

WHO

For the underserved young families with modest income

WHY

Aspiring for a quiet and relaxed urban community living

WHEN

Amidst a stressful, fast-paced, and hurried living within the metropolis

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Reasons-to-Believe A Touch of Neo-Asian Minimalist Design (Architecture and Building Features) The development blends modern, Asian-inspired aesthetics and minimalist design philosophy, resulting in a residential haven that connotes simplicity, inner calm, and harmony. The design style provokes the ideals of serene and private dwelling with interiors that are easy to the eyes, unit layouts that are efficiently planned, and surroundings that truly refresh and calm the spirit. The Neo-Asian Minimalist design features simplicity of layout; subtlety of light and shades; calming tones, and textures soft to the eyes; clean lines and uncluttered look.

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Reasons-to-Believe Idyllic Community that Nurtures (Amenities and Service Facilities) The project features a central amenity area with clubhouse that opens up to surrounding views and amenities, including multi-activity pools, children’s park & playground, walking & jogging trails, open spaces, gazebos, water features, and open-air play courts, as well as worry-free services and convenient facilities. All adds up to a residential haven conducive to family bonding and relaxation as well as individual contemplation and self-renewal.

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Reasons-to-Believe Nearness to Everything that Matters to You (Location) Strategically located in the progressive city of Taguig. It is merely minutes away from the Makati Central Business District and Bonifacio Global City. Ortigas CBD and Quezon City in the north as well as Southern Manila like Paranaque and Alabang are easily accessible through the C-5 Road.

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Reasons-to-Believe Inspiring the Peace of Mind You Always Deserve (Property Management) Lead a life away from stress as trained professionals of DMCI Homes’ Property Management Team are on hand to extend assistance to all residents, ensuring safety and peace of mind. Property Management services includes maintenance of facilities, garbage disposal system, 24hour security, perimeter fence, and facilities at the clubhouse.

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Reasons-to-Believe A Heritage of Building Excellence (DMCI Heritage) Because the project is built and developed by DMCI Homes, you are assured of getting optimum value of your money, exceptional features and amenities, and a world-standard level of craftsmanship borne out of more than 50 years experience in the construction and development industry.

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COMPETITIVE LANDSCAPE Taguig and Makati Competition

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COMPETITIVE LANDSCAPE: TAGUIG CITY ƒ

DMCI Homes projects remained affordably priced versus competition in the Makati and Taguig areas. Among DMCI Homes’ medium-rise projects in Township Central, Rosewood Pointe is selling at an average of Php 51,500/sqm (unit gross); Royal Palm Residences at Php 57,300/sqm.

ƒ

Cedar Crest has an average of Php 48,600/sqm, which at present rate is lowest among the DMCI Homes projects actively selling – RWP, RPR, and including Cypress Towers (high-rise at around Php 59,000/sqm).

ƒ

Other Taguig City projects with comparable pricing include Ridgewood Towers inside Bonifacio Global City, which is considerably higher at an average of Php 48,100.00/sqm and Pacific Residences at Php 47,500.00/sqm.

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COMPETITIVE LANDSCAPE: TAGUIG CITY ƒ

Based on the latest competitive scan report, comparable projects in Taguig City were at 75% sales absorption (composed of Trion Towers, East Tower by Ayala Land, Seibu Tower by Golden Forum Land, The Fort Palm Spring by First Global, Fifth Avenue Residences by Robinson’s Land, and Blue Sapphire by G&W Architects).

ƒ

Prices per square meter at The Fort, specifically runs from Php 70,000 – 90,000.00. Meanwhile, DMCI Homes products’ price per square meter ranges from Php 45,000 – 60,000.00

ƒ

Condominium and residential projects in BGC, including McKinley Hill are not comparably priced vs. Cedar Crest. These are mostly high-end projects with price per sqm ranging from Php 80,000 to Php 120,000 or almost twice the price of Cedar Crest per sqm.

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COMPETITIVE LANDSCAPE: MAKATI CITY PROJECT

CEDAR CREST

THE BEACON

AVIDA SAN LORENZO

TRION TOWERS

Taguig City

Makati City

Makati City

BGC Taguig City

Developer

DMCI Homes

Geo-Estate

Avida

Robinson's Land

Land Area

3.7 has

9.3 has

8 has

1 ha

Type of Development

MRB

HIGH-RISE

HIGH-RISE

HIGH-RISE

Launch Date

Aug-09

Aug 2007

Oct 2008

Jun 2007

Total Inventory

999

3,000

1,132

2,250

No. of Inventory for Sale

109 (Building A) & 109 (Building B)

2,303

605

736

993

174

512

Available for Sale

1,310

605

224

Ave. Unit Take Up

47

23

22

Location

Sold

Among actively selling DMCI Homes high-rise projects in Taguig City, RWP has remaining inventory of 105 units and ave. monthly sales take up of 22 units while Cypress Towers has remaining inventory of 303 units and ave. monthly sales take up of 18 units.

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COMPETITIVE LANDSCAPE: MAKATI CITY Proj Name

Cedar Crest

The Beacon

Avida San Lorenzo

21-26 sqm

22.08 sqm

Trion Towers

Unit Mix/Type Studio 1BR 2BR

45/ 49.5sqm

3BR

65 sqm

Price Per SQM Positioning

Nurturing Spaces for families

48.00 sqm

26.00 sqm

38.10 sqm

38.00 sqm

54.18 sqm 76.20 sqm

90,439

81,799 - 92,147

Units comes with 1 hectare of amenities; strategic location; unit highlights ready-to-move in standard furnishings.

Make the city smaller campaign highlights the strategic location of the project, targeting young professionals and startup families working in Metro Manila, especially Makati

96,661 to 106,352 Best home to have for the active, cosmopolitan lifestyle

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S.W.O.T. ANALYSIS

Strengths

a. Strong market hold in Township Central and Taguig City as proven by the strong performances of Rosewood Pointe and Royal Palm Residences; b. Strong positioning and brand awareness of DMCI Homes among the middle-income segment. Cedar Crest is a brand within an already strong brand name of DMCI Homes in Township Central. c. Strategic location in close proximity to BGC, Makati CBD, Ortigas, and NAIA airports d. Pricing and value for money with development features

a. Convenience and accessibility of competition to BGC and Makati CBD. Most competitors are within the business districts Weaknesses themselves like Beacon, Trion Towers, Avida and other developers at BGC, including Filinvest and Megaworld.

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S.W.O.T. ANALYSIS a. Almost all comparable residential projects in Taguig City has Opportunities sold out inventory, which means the market will look for other product to fulfill the supply demand for residential homes; b. Taguig is rapidly developing into an industrial and progressive city and gaining popularity as an ideal business destination in Metro Manila; Development of C-6 road in particular, which connects C-5 to the cities in South Manila, will have positive effects to DMCI Homes properties as it passes very near them. c. Prices of condo and residential home units inside BGC are continuously escalating per sqm.

Threats

a. Planned implementation of Taguig City Hall initiated developments (Sea and Sky Residences) and the entry of other developers in the vicinity of the Township central (R2 Builders e.g.), the awarding of North Bonifacio properties to Megaworld and other developments in the area like Camella.

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TARGET MARKET Demographics, Psychographics, and Personifications

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TARGET MARKET Primary Market / Early Nesters Married couples (28 – 40 years) old with 1 to 2 kids, from toddler to elementary level. Occupies middle to top management positions in reputable companies. They are currently residing in the Metro or Mega Manila area, own a family car, and have combined monthly salary ranging from Php 80,000 to 120,000. They are family-centered and consistently values familial bonds or togetherness. They frequent nearby malls and other family leisure spots in the metropolis and enjoy occasional out-of-town family trips with friends and relatives. They intend to purchase their first home within the next 1-2 years, seeing their new house as both a family investment, where they can nurture the family, and a family legacy that they can leave to their children and grandchildren.

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Market Personification

Oliver (32) and Kate (29)are a married couple of two years. They are blessed with a baby girl who’s about to turn 1 year old next month and a boy who is 3 yrs old. For more than 10 years they’ve scraped their way to the top of their respective corporate ladders. With their works and their finances steadily growing over the years, they felt for the past few months that the time to realize their life-long dream of owning a home they can come to after each day of stressful work, is now. More important for them, they long for a home in an environment where their children can soon breath fresher air, play in the open space, bask in the glorious sun and dance in the rain.

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Need-Benefit Analysis Emotional Need

Benefit

Young urban couple starting a family needs to find work & family life harmony to nurture their budding relationship

Accessible to the workplace. Travel time & traffic are minimized allowing you & your family to spend more time on bonding moments & activities you love

Get home and have an early dinner with your wife & kids.

Young starting family seeking a balance in their recreational and leisure activities

Offers a wide variety of active play and passive relaxation for a more balanced life

Play games with neighbors and friends at the open playfield area.

A startup family searching for a good home deal that would allow them to still keep the life they lead and be able to pursue other interests.

A true value-for-money purchase that gives you a lot at a price that will not empty your bank account. Spend quality time with family and lead a hasslefree life as PMO takes care of the little things for you

Activities & Experience

Link to Product/ Amenity

Spend some quality time teaching your kids lessons/homework from school

• Strategic Location • Amenities Area • Affordability • Security, “lock & leave”

Go shopping every month like you use to without worrying where to get your next house purchase payment.

Spend a whole day at the Clubhouse with the whole family. Go swimming, watch a movie, go on a picnic.

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TARGET MARKET Secondary Market / Full Nesters Married couples between the ages of 55 - 70 years old with teenage kids. Occupies top management positions in reputable companies or own and run a family business. They are currently residing in Metro Manila and own several cars. They have a combined monthly income ranging from Php 150,000 to 200,000. They are career-driven, family-oriented individuals that value security, comfort and convenience. They travel a lot, here and abroad, either for business or leisure. They are members of respected business organizations as well as exclusive organizations such as golf and yacht clubs. They frequent important social gatherings and big business conferences. They may already own several properties, be it a condo unit near CBDs or a leisure estate outside the metropolitan area, though they still intend to buy a property either for themselves – as halfway home – and/or for their kids – to be near the best colleges.

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Market Personification John and Jane, both doctors and aged 55 to 60, lived in Capitol Homes, Pasig City since their marriage 25 years ago. Their eldest son, Jonathan, has just passed the medical board, and will take a resident’s position in Medical City soon. Their second, Patty is a registered nurse and has taken a post in one of the hospitals in London. The couple’s youngest son, John John, is scheduled to graduate from primary school. The couple decided to give Jonathan the house in Capitol Homes. It’s their early gift to their son who has now a wife and 2 children of his own. They would need to relocate soon anyway since they would be assigned to the wouldbe-opened St. Luke’s Medical Center inside Bonifacio Global City and plan to enroll John John at British International School for his secondary education. They also plan to enter into retirement in a community that has a lot of open spaces, values privacy and exclusivity, and away from the hurried lifestyle within the business districts. They also like to have a new home where their son can enjoy resort-type amenities without leaving their homes or without going too far away from Manila because of their occupation.

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Need-Benefit Analysis Emotional Need

Benefit

Activities & Experience

Working parents yearn for a secured & peaceful environment for their family to live in

Cedar Crest offers tranquil and fully secured home environment enveloped in a naturerich setting.

Your kids are safe and free to have a stroll and play within Cedar Crest. Less worries for the busy parents

No need to travel to far away resorts and recreational areas with resort- like amenities complete with convenient facilities and property management services

Take a dip with your kids and grandkids in the swimming pool.

Parents who want to enjoy quality time with their family in the comforts of their own homes

Working couple looking for a place that is accessible and comes with a personalized service

Accessible to exclusive schools, modern hospitals, popular malls, etc.

Link to Product/ Amenity • 24-hr security • Gated Entrance • Perimeter Fence

Have picnics at the picnic areas or watch a movie with friends at the AV Room

• Central amenities • Parks, gardens and playground areas • Strategic location • Property management services

Enough time to bring your kids to school before going to work Get a relaxing massage in your own home for stress relief and maximum relaxation CEC PROJECT BRIEFING 09.11.09


TARGET MARKET

Newly-weds, startup or growing families

Working or professional parents with 1 or 2 kids

Young urban professionals working in BGC, Makati CBD, and Ortigas CBDs

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PROJECT IN FOCUS

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SITE DEVELOPMENT

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SITE DEVELOPMENT ELEVATED CENTRAL AMENITIES

10 MEDIUM RISE BUILDINGS WITH MINIMALIST ARCHITECTURAL DESIGN

IMPRESSIVE ENTRANCE GATE

CLUBHOUSE WITH FULL AMENITIES

PLAYGROUNDS & OPEN SPACES VERDANT LANDSCAPING

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ARCHITECTURAL CONCEPT Architectural Style: Neo-Asian Minimalist • The theme reflects the ageless appeal, mystique and charm of Asia, as seen in ingenious use of materials, color and textures, but interpreted in a modern unpretentious way. • The goal of Neo-Asian Minimalism is to find modes of expression that denounces complexity, move towards imbuing space with a modest sense of spirituality, clarity and harmony.

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DESIGN CONCEPT Neo-Asian Minimalist Features ¾

Simplicity of lay-out

¾

Subtlety of light and shades

¾

Calming tones and textures that are soft to the eyes

¾

Clean lines, uncluttered look

¾

Only essential furniture fixtures are provided

¾

Materials and finishes with less maintenance

and

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DESIGN CONCEPT Benefits of a Minimalist Home

More Appealing

Less Stressful

Looks Spacious

Easier to clean CEC PROJECT BRIEFING 09.11.09


SITE DEVELOPMENT (Scheme 49) Building

No. of units

Amaranth

109

Chamomile

109

Fennel

109

Hawthorn

128

Lavender

89

Mallow

99

Palmetto

109

Marigold

109

Roselle

69

Tangerine

69

Total

LAND AREA NO. OF BLDGS # of STOREYS DENSITY NO OF UNITS PARKING

= = = = = =

UNIT MIX

=

approx. 3.8 has. 10 MID-RISE STRUCTURES 5 W/ BASEMENT PARKING 262 UNITS/HECTARE 999 UNITS 796 SLOTS (604 covered and 192 open) 2BR & 3BR

999

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DEVELOPMENT FEATURES • Grand entrance • Electric perimeter fence • Overhead water tank and cistern • Garbage collection facilities • Back-up generator • WI-FI connectivity at the Clubhouse • Water Station • Convenience Store • Laundry Station

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BUILDING FEATURES • Neo-Asian minimalist-inspired façade • Themed receiving area at the upper ground floor • Single-loaded, inside corridor design • Landscaped atrium at the upper ground floor • Covered parking at lower ground floor • Service area at roof deck with provisions for individually metered water and electricity • Fire alarm and fire hose cabinets along corridors • Elevators in all buildings • Fire exits at both wings • Balcony in all units

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CEDAR CREST (Scheme 49)

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BUILDING NAMES

From known blends of tea. Cedar Crest is a residential haven conducive to family bonding and relaxation as well as individual contemplation and selfrenewal, much like what tea does to health and well-being.

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BUILDING PLANS – Upper Ground Level

AMARANTH 2BR 45.00 sqm – 9 units (gross : 75sqm)

2BR 49.5 sqm – 8 units (gross : 71sqm)

3BR 65 sqm – 4 units (gross : 88sqm and 93sqm) CEC PROJECT BRIEFING 09.11.09


BUILDING PLANS – 2ND To 5th Floor

AMARANTH 2BR 45.00 sqm – 9 units

2BR 49.5 sqm – 9 units

(gross : 60sqm and 58.5 sqm) (gross : 64.5 sqm and 63sqm)

3BR 65 sqm – 4 units (gross : 88sqm and 93sqm) CEC PROJECT BRIEFING 09.11.09


UNIT FEATURES Provisions: • Provision for window-type AC at Master’s Bedroom & Bedroom 2 • Provision for cable TV connection • Provision for telephone line connection • Provision for smoke detectors • Provision for split-type air-con for inner units Inclusions: • Individual electric meters • Individual mail boxes with keys • Bedroom partitions

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UNIT MIX Unit Type

Total

Buildings

45.00 sqm

49.50 sqm

65.00 sqm

Amaranth

45

44

20

109

Chamomile

45

44

20

109

Fennel

45

44

20

109

Hawthorn

54

54

20

128

Lavender

35

34

20

89

Mallow

40

39

20

99

Palmetto

45

44

20

109

Marigold

45

44

20

109

Roselle

49

20

69

Tangerine

49

20

69

Total

452

347

200

999

%

45%

35%

20%

100%

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UNIT LAY-OUT – 45.00 sqm

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UNIT LAY-OUT – 49.50 sqm

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UNIT LAY-OUT – 65.00 sqm

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TURNOVER FINISHES I. FLOOR FINISHES Living, Dining and Kitchen

Ceramic tiles with baseboard

Bedrooms

Narra wood parquet with baseboard

Balcony

Ceramic tiles with pebble washout

Toilet

Unglazed ceramic tiles

II. WALL FINISHES Interior Walls

Painted finish

Toilet

Painted plain cement finish above tile

III. CEILING FINISHES Living, Dining and Kitchen

Painted plain cement finish

Bedrooms

Painted plain cement finish

Toilet

Painted ficem board ceiling

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TURNOVER FINISHES IV. KITCHEN AREA

Granite finish kitchen countertop complete with cabinet system

V. DOORS Entrance Door

Wooden panel door on metal jamb

Bedroom Door

Wooden door on metal jamb

Toilet Door

Wooden door with louver on metal jamb

Balcony Door

Aluminum framed glass panel w/ insect screen

VI. WINDOWS

Aluminum framed glass panel with insect screen (except awning windows)

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CLUBHOUSE CONCEPT • AIRCONDITIONED FUNCTION HALL • ENTERTAIMENT ROOM • FITNESS GYM • WATER STATION • LAUNDRY PICK-UP STATION • CONVENIENCE STORE • GAME ROOM

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AMENITIES CONCEPT • LEISURE POOL • KIDDIE POOL • LAP POOL • PLAYGROUND • JOGGING PATHS • GAZEBOS • PICNIC AREAS • BASKETBALL COURT

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PMO SERVICES • • • • • • • •

24-hour security, with roving personnel General maintenance of common areas Move-in assistance Utilities application and payment assistance Realty tax payment assistance Taxi call-in service Organizing of community events Newspaper delivery* *Service available for a reasonable fee

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MILESTONES

Amaranth Building – Target RFO by May 2011

Chamomile Building – Target RFO by July 2011 CEC PROJECT BRIEFING 09.11.09


LAUNCH MARKETING PLANS & STRATEGIES

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Branding

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Communication Tagline

NURTURING SPACES. EVERYDAY.

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Marketing Materials

1. MARKETING SHOWROOM AT DHCC – opening on September 2009

2. MODEL UNIT located at Township Central Information Center – opening on November 2009 3. SCALE MODEL – 2 units 1 unit is to be placed at the Information Center on September 15th Other smaller unit for booth exhibits available by end of September

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Print Advertising and Publicities 1.

Print Ads – release in Philippine Daily Inquirer and Philippine Star upon the issuance of License to Sell (LTS) in 2010.

2.

Print Supplement – two stories in November in time for the project’s grand launch (Architectural Theme and Target Market stories) is aimed at generating awareness about the project.

3.

Press Releases – The release of project featured articles and stories are targeted to drum up interest for the project starting this September, the project’s scheduled soft launch. A line up of two (2) stories per month or a total of six (6) PR stories for the year is projected to reinforce Sales Efforts and achieve the level of inquiries targeted for the project.

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Approved Print Ad Concept • The copy provided in the concept features several elements that is united by a common theme: the minimalist theme of the development; • The concept focuses on family and family relationships. It espouses a more personal, familial, homey feel.

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Supported Marketing Activities 1.

Grand Open House – To maximize word-of-mouth advertising, a Grand Launch event for the project will be held in November (target). The Grand Launch event is targeted to consist of Model Unit and Sales Office inauguration and Groundbreaking Rites to usher in the project’s launch.

2.

Mall Booth - To broaden the target market, merchandising booth display in shopping malls and commercial centers will be scheduled from September to November this year. Targeted malls include the following: • SM Megamall – ongoing mall booth display of DMCI Homes’ projects, CEC for scheduling; •

SM Bicutan – to target upgraders and startup families from nearby Paranaque and Southern Manila;

Cash & Carry/Waltermart/SM Makati – to target the working class of Makati CBD;

The Podium and SM Pasig – to target the always-on-the-move Pasig City, Pateros, and San Juan residents;

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Selling Kits/Collateral Materials

1. 2. 3. 4.

Leaflets already available for sellers’ saturation Flyers by end of September Brochure by 1st week of October Perspectives and Walkthrough CD by end of September

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Leaflet – already available

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Flyers – End of September 2009

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Brochure – 1st Week of October 2009

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Still Perspectives

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FUNCTION HALL INSIDE THE CLUBHOUSE

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GAME & LOUNGE BAR CEC PROJECT BRIEFING 09.11.09


GAME & LOUNGE BAR CEC PROJECT BRIEFING 09.11.09


CLUBHOUSE FACILITIES CEC PROJECT BRIEFING 09.11.09


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BUILDING A CEC PROJECT BRIEFING 09.11.09


BUILDING B CEC PROJECT BRIEFING 09.11.09


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Merchandising ON SITE 1. Billboard 2. Production and installation of 2x3 directional signage from Diego Silang archway leading to Acacia Lane and to the project site; OFF-SITE Along Diego Silang and the immediate C5 Road vicinity areas will be saturated with Cedar Crest merchandising materials, including: Production and installation of ten (10) pieces BCDA board ups along Diego Silang street starting October 2009; Installation of Diego Silang Pedestrian Overpass Billboard along C5 starting November 2009; Installation of minimum twenty (20) pieces lamp post banners along C5 (northbound and southbound) starting October 2009;

CEC PROJECT BRIEFING 09.11.09


Lamp post banners compre

CEC PROJECT BRIEFING 09.11.09


Flyer Compre

Nurturing Spaces. Everyday. Soon. 324-8888 • www.dmcihomes.com

CEC PROJECT BRIEFING 09.11.09


END OF PRESENTATION

CEC PROJECT BRIEFING 09.11.09


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