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Advertising Media Kit advertising@hastypudding.org


Who We Are Why Advertise with the Hasty Pudding Theatricals?

1903

2010

The Hasty Pudding Theatricals (HPT) is the third oldest theater company in the world and is made up of around 50 Harvard college undergraduates. Every year, since 1844, HPT has produced an original, entirely student-written and composed, pun-filled musical extravaganza. Each year, the show runs for five weeks in Cambridge before our annual tour in New York City and Bermuda. Some of America’s most prominent personalities first got their start in the Pudding, including Teddy Roosevelt, FDR, JFK, Jack Lemmon, Alan Jay Lerner, Rashida Jones, and even the two most recent Governors of MA. HPT also bestows the annual Man of the Year and Woman of the Year awards on performers who have made lasting and impressive contributions to the world of entertainment. For Man of the Year, past honorees include Paul Newman, Robert De Niro, Sean Connery, Clint Eastwood, Tom Hanks, Neil Patrick Harris, Justin Timberlake, and, most recently, Joseph Gordon-Levitt. For Woman of the Year, past honorees include, Katharine Hepburn, Meryl Streep, Whoopi Goldberg, Julia Roberts, Scarlett Johansson, Amy Poehler, and, most recently, Kerry Washington.

From the Pudding to the Presidency

1976

2013


Our Show Show Audience The Hasty Pudding Theatricals is America’s oldest theater company, and we put on a sold-out, 40show production of a student written, composed, and performed musical comedy burlesque. Our patrons include everyone from Harvard students to old timers who have been coming for over 60 years! In the past three years, our diverse audience has featured patrons from 49/50 states – and we’re coming for you North Dakota! Click here to get more of an idea of what we are about!

200,000 Cambridge

residents reached during our parades and public events

15,000 patrons

attended our shows in Cambridge, New York, and Bermuda

24,200 total

Harvard Affiliates reached 6,700 undergraduates 2,500 faculty/staff 15,000 grad students

Show Demographics Trans-Generational Exposure

52%

Female Audience

Harvard Students Old Timers: 60+ Extensive Pudding & Harvard Alumni Upper Income Bostonians and New Yorkers

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60% of patrons make over $250k a year over


Program Advertising Program advertisements place your ad directly in the hands of our patrons. Our professionally printed programs are made of high quality glossy stock. They include a plot synopsis, song lyrics, Man and Woman of the Year Biographies, Pudding history, and profiles of the company members. Collectibles rich in Pudding nostalgia, they will be browsed for years to come.

Two Page Spread

Full Page

Half Page

8.5” x 11” (2x)

8.5” x 11”

8.5” x 5.5”

Quarter Page

Inside cover

Program Inserts

4.25” x 5.5”

8.5” x 11”

up to 8.5” x 11”

2016

2015

2012

4

1995


Online Advertising Strategically link to your website with our flexible online advertisement options. Buy tickets, learn more about our history, or find out details about this year’s show on our newly redesigned website — www.hastypudding.org!

HASTY PUDDING INSTITUTE OF 1770

HASTY PUDDING CLUB

HASTY PUDDING THEATRICALS

PUDDING STORE

GIVE

Top Banner 600 x 175 pixels SPONSORS A GRAND AND ENDURING TRADITION

Sidebar 160 x 320 pixels

Bottom Banner 600 x 175 pixels

76% of users are first-time viewers

Sidebar 160 x 160 pixels

Strong Social Media Presence

200,000

88% of viewers

yearly page views

~3 minutes

based in U.S

per viewing session

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Show Calendar Woman of the Year

jan

Thursday, January 26 | 4p

Man of the Year

feb

26

3

Friday, February 3 | 8p

february 2017 SUN

MON

TUE

WED

THU

FRI

march 2017 SAT

SUN

MON

TUE

WED

THU

FRI

SAT

4

8p

5

12 19

3p 3p 3p

8p

7

8p

8p

9

10

14

15

16

17

21

22

23

24

8p 8p

8

8p 8p

8p 8p

8p 8p 8p

11

26

28

5

NEW YORK

1p & 5p

4p & 8p

18

1p & 5p

4p & 8p

25

8p

15

BERMUDA

1p, 4p, & 8p

1

8p

8p

2

8p

3

8p

10 8p

16 8p

4

4p & 8p

11

3p & 8p

17 8p

Special Advertising

Curtain

Ticket Inserts

Hand-painted in color

Regular Showtimes or MOY/WOY

Thank you for coming Email Placement

Print-at-home Ticket

Show/Theater Product Placement

Ticket Confirmation Email Placement

Contact advertising@hastypudding.org for more information about these special advertising options.

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Placement in MOY/WOY Basket


Man and Woman of the Year Every year, the Hasty Pudding Theatricals bestows the Man of the Year (MOY) and Woman of the Year (WOY) awards on performers who have made lasting and impressive contributions to the world of entertainment. MOY and WOY attract considerable media attention in the U.S. and worldwide and are regularly covered by broadcast news organizations including ABC, CBS, CNN, NBC, and Fox. Additionally, People and E! Entertainment have provided exclusive content via one-on-one interviews.

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Reviews & Past Sponsors “Optimism, worldliness, passion, and sense of humor.”

“The Pudding has also become a pipeline for Broadway composers, book writers and lyricists.”

– Joseph Gordon-Levitt in The Boston Globe

–”TIME OUT” New York Magazine “The Hasty Pudding Theatricals delivers on all fronts in its retelling of the start of the Revolutionary War. Strong performances, along with incredible stage direction and an uproarious script, make “That 1770s Show” a professional, lively, and entertaining musical.”

“Helen Mirren...knows how to twerk...and showed off her skills Thursday onstage with a bunch of Harvard undergraduates.” – TIME

– The Harvard Crimson

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a

Story Worth Telling

PO BOX 381940 Cambridge, MA 02238

[Indesign + Photoshop] HPT Media Kit 2016  

Hasty Pudding Theatricals: Advertising Media Kit 2016

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